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What We Do


Interest free business loans of up to £250,000 are available to support creative and digital businesses based in England, outside of Greater London.

Current Status: Open for Applications
Maximum value: £ 250,000

Objectives of Fund

Creative England understands the needs of SMEs, particularly those in the creative sector. It understands how difficult it is to access finance from traditional sources and that in order to take a business to the next stage, it needs a cash injection to make growth plans a reality. That’s why it offers loans to creative, digital businesses at competitive rates.

Creative England supports and invests in digital creative companies to finance business growth. This helps to fuel the fastest growing sector in the UK economy by financing business expansion and new products, leading to the creation of new high-quality jobs and Intellectual Property (IP).

Value Notes

Below is an insight into what a loan from Creative England could potentially look like:
•Loans from £50,000 - £250,000
•Repayment terms range from three months to a maximum of 36 months
•Interest rates range from 5% - 10% depending on the risk profile of the applicant

Match Funding Restrictions

The maximum loan available is 50% of total project costs.

Who Can Apply

Digital companies based in the English regions outside of Greater London may apply. Examples of what is meant by ‘digital’; digital media and web (eg creative software development, digital media, web design, digital content), games (eg gaming and app development), e-commerce and software solutions.

Applicant companies should aspire to grow through their proposed activity and evidence of their capacity to support, nurture and exploit this growth potential will be essential to making a successful bid. Applicants will need to demonstrate both a clear route to market and their ability to realise the growth potential of the proposed activity in terms of job creation.

Applicants must be able to qualify as a small or medium-business (SME), ie:
•employs fewer than 250 employees;
•has an annual turnover of less than €50 million and an annual balance sheet of less than €43 million; and
•25% or more of the capital or voting rights are not owned by one enterprise, or jointly by several enterprises falling outside this definition of an SME.

Eligible Expenditure

The loans are offered to established companies to enable them to realise their growth potential.

The following costs constitute eligible expenditure for Creative England Business Loans:
•Labour costs.
•External specialist costs.
•Capital equipment and materials costs where these assets are used solely for the project.
•Other costs: costs of production costs not covered above.

Examples of eligible projects may include the development of a mobile healthcare application, the development of a new game for tablet or mobile, or e-government content linked to a new service delivery model.

Employee Notes


Turnover Notes

No more than €50 million annually.

How To Apply

Before starting your application it is suggested that your view the guidance notes.

Applications may be made online.

Applicants are required to submit a detailed project budget for the project and must demonstrate that the balance of the project costs (50%) will be provided either as a contribution from their own resources or from third parties.

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