WHERE LOCAL BUSINESS GROWS

Writing a Business Plan

The business plan is a means to an end.  It forms a platform for the management or owner which forces them to think through all element of their business.  Whilst a good business plan alone can’t guarantee success, we can confidently endorse the over used maxim that ‘failing to plan is planning to fail.’

The plan will set out what the business is aiming to sell, who to, and where and how its customers can be found and reached.  It will also consider your competitors and their current approach.  It will also consider what resources (typically money, equipment and people) you will need and how much profit your business will ultimately make.

Don’t forget – profit is more important than sales, cash is more important than profit!

As straight forward as these statements sound it is the underlying content that separates one business plan from another.  Strong content will enable the plan to be used immediately from execution and should provide direction and clarity for the early stages of business launch.

Remember though that your plan should be a ‘living thing’ and should be up for regular review – don’t allow it to be forgotten and don’t stick to it for the sake of ignoring a developing opportunity!

Download a free business plan template from Yorkshire Powerhouse


Naming your business
 

Thinking of a good business name can be an enjoyable task.  It is something you can have fun with but there is a serious consideration to be taken into account.  This will be your projected image to the world and one of your primary marketing tools.

Inspiration can come from many sources – your own interpretation of what the business does, family and friends, a favourite brand – but its vital that you keep it relevant and that anything too ‘off the wall’ or abstract doesn’t get lost in translation.

The key is that the name has to resonate with your customers or target market.  It needs to create their initial vision of what your business does and the image it projects.  Your business name will be headlining all your promotional material and website and it will be central to the brand value you build into the business.

Although you are looking to appeal to customers and get the message across with regard to what you sell, if you can arrive at something which sets you apart from the crowd and remembered easily for the right reasons, that would work well.

There are certain restrictions on some worlds/phrases which can be checked out at Companies House (obvious ones like offensive words but some less so relating to things like associations or royalty) and you will always need to check out no one else is using it.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Business type and structure
 

You will need to elect a business type or structure for your business and getting this right is essential – making the wrong choice can change how much tax you pay and how you account for your business.

Once you have completed your pre-planning research and have a fairly high level of confidence that the market exists for you business idea, there are several key considerations and choices you need to look at.

It is strongly recommended that you seek professional advice on this area from an accountant or business advisor.

In essence there are four main options: 

  • Sole trader
  • Partnership
  • Limited liability partnership (LLP)
  • Limited company

Being a sole trader simply means that you register with HMRC as a self-employed person.

A partnership is considered on the same basis as a sole trader but obviously requires all parties within the partnership to register on the same basis.  It is also very important to have a partnership agreement in place to ensure everybody involved knows exactly what they are expected to contribute and what their liabilities and obligations entail.

Yorkshire Powerhouse has written a couple of guides on sole traders and Limited companies there is more information about all the different options at https://www.gov.uk/topic/company-registration-filing/starting-company

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Your vision and goals
 

There is a well used acronym to help define goals (not just business but it can also be personal or any other walk of life) known as SMART.

When you are writing your business plan, you should absolutely define goals and ambitions to help you measure your success.  Goals should motivate you, not demoralise – so if you find your goals are getting you down then perhaps you need to be SMART:

  • Specific – well defined goals help you focus on the most important things (and there could be several specific goals) that will help your business succeed.  The main thing is that you identify what that specific goals are and what they need to achieve within the context of your business.
  • Measurable – you need to have benchmarks and reference points within the goals and the indicators you set to be quantifiable.  How else will you know if the ultimate goal has been achieved?
  • Achievable – there is nothing wrong with setting ambitious goals but we are back to one of the main watch words – realistic.  Given all the constraints around your business proposition, the goals have to be realistically attainable or they will simply deflate your enjoyment.
  • Relevant – goals can always fulfil the other 4 criteria but the ones you set for your business have to be relevant to your overall objectives.  It has to be worthwhile in the context of the business.
  • Time-bound – again, be realistic by putting a time frame around the goals you set (and they may vary on a goal by goal basis).  This discipline is designed to keep you focused on achieving your desired result and minimising distraction that could be detrimental to the success of your venture.

 Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

 

Thinking about pricing
 

Setting your prices at the right level requires an in-depth knowledge of your market and who you are looking to sell to.

Your research on potential customers and competitors is key to getting this right.  Whether it’s ‘expensive and exclusive’ or ‘cheap and cheerful’ (or somewhere in between!) its about ensuring that you make the profit margin required for the business needs and running a commercially viable enterprise.  You are looking to maximise profit after all your costs have been covered.

In addition to the research, you will need to know what costs are going into the product or service you will be supplying.

Variable costs such as raw materials and utilities (gas, electric, water) will increase in proportion to the quantity and volume produced.  Fixed costs such as rent, wages and rates for example will remain constant.  You need to work out what proportion of your price needs to be factored in based on these costs.  A combination of the two costs will give you a figure that is known as breakeven – selling ‘this much’ at ‘this price’ will cover everything required for the business to survive without making a surplus.  But a successful business is about making profit and to complete the process of arriving at a price that is right, you need to factor in “margin”

There are various methods for pricing for the desired profit level but any method (without just guessing) is reliant on detailed knowledge of the market.

  • Mark up or cost plus pricing is simply the cost price (i.e. breakeven price as described above) with a percentage added based on factors in the market such as what does everybody else charge?  What is the demand?  If it’s high, can I charge a premium?  If it’s low will I need to accept a lower profit margin and sell volume?  Is my product or service unique or limited competition?  All considerations but it’s always worth remembering that even with something that is high quality or high demand, there is likely to be a limit to what someone is willing to pay.  You also need to remember that if you don’t sell every unit of what you supply, the profit margin will be negatively affected.
  • Value based pricing can be much more rewarding but is very much based on your potential customers perception of the value they put on the product or service you supply.  You can potentially maximise the profit margin made above cost if what you offer is highly prized or you offer significant added value with what you supply.

It is worth re-iterating – how or the method you use for pricing for profit needs a thorough analysis and detailed knowledge of your market and potential customers.

In general it is good business practice to review your prices regularly against the costs involved, customer’s expectations and competitor activity to ensure you remain ahead of the game.  As a successful business, you should always maximise profits on the goods and services you supply.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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32 results found, page 1 of 4.  
HGCT 10 Year Anniversary Celebration

Monday 03 December 2018

Interested in finding out more about Huddersfield Giants Community Trust? We are celebrating our 10 year anniversary on Wednesday 19th December 12:30pm-3:30pm and we would love for you to join us at our newly refurbished offices at our home, The Zone. We will be offering tea, coffee, cake, cupcakes and fizz for all! We will also be holding a competition to win 2 x Huddersfield Giants tickets for a game next season. Take a snap on our Polaroid camera, share a post using the hashtag #HGCT10 and help us create a memoir of our event. We also have a ‘Giant’ guest who will be making an appearance, as we have heard he wants to show off his new look too! And…because it is our 10th Anniversary, we are also offering 10% off any food and drink bought at The Zone between Wednesday 19th December and Sunday 23rd December, so please do make the most. We are sure that 2019 is going to be a big year for us all at HGCT as we still have a lot of impending changes. We have 3 brand new exciting additions to The Zone's 10-year-old play structure being installed in the upcoming weeks, including a climbing igloo, an 8m long traverse wall and an elevated net! In January we also have plans for a new servery counter in The Zone, supported by SUEZ Communities Trust. We are also incredibly excited to be working on plans for the introduction of a ‘Clip and Climb’ wall within The Zone…all to be revealed in 2019. In the meantime, we look forward to having your support at our celebrations on the 19th December!
Posted by Huddersfield Giants Community Trust
Huddersfield Tech Firm Announces Pilot Programme to Give the Gift of Connectivity

Friday 23 November 2018

Tech company yboo to launch a new programme helping children get connected to online educational resources. Technology firm, yboo, has announced an educational pilot programme commencing in Honley High school to enhance educational opportunities and bridge the nations digital skills gap by gifting children with the resources to stay connected. In 2018, 1 in 10 households still have no access to the internet with affordability being cited as the main factor (according to the ONS Internet Access – Households and Individuals 2018 report) and as online studying at all levels is growing to become the main educational resource, it is correct to question whether having access to the internet is a right. As Megan Markle recently stated in her most recent royal tour speech, “Everyone should be afforded the opportunity to receive the education they want, but more importantly the education they have the right to receive”. yboo strongly believes that in an era where google scholar is used as the main research tool as opposed to books, connection to the internet at home is VITAL for educational development. With this in mind, yboo have launched the Give the Gift of Connectivity programme in Honley High school with plans to branching out nationwide in 2019. yboo will donate laptops and Huawei MiFi routers which will allow a child to connect to the internet off campus. yboo, which provides a free app to monitor a user's mobile phone signal strength where they work live, work and hang out, has utilised their technology to identify GiffGaff as having the strongest signal strength in the area of the pilot school, resulting in GiffGaff SIM cards being installed in the MiFi devices. The school will be able to loan the devices to children throughout the school year who require access to connectivity. The aim of the programme is to enhance a pupil’s learning experience and increase their confidence in the use of technology. yboo also encourages safe internet usage and will also support the school with technical setup and safeguarding. Mrs Lord, Deputy Head at Honley High School said; “We understand the importance of connectivity and safe online access for students in completing their work in today’s society. We’re delighted to have the opportunity, working with yboo, of obtaining a bookable resource, that will allow students to safely access a world of information to help them complete online research and project work”. Commenting on the pilot programme, yboo’s Campaign Manager, Keely Robinson, said: “yboo is deeply rooted in providing children with the same opportunities that those in our company have. Without access to online resources and the opportunity to develop digital skills, our company wouldn’t even exist. We need to support the next generation in helping them gain the skills required to provide them with a successful future whilst addressing the much talked about digital skills gap. We want children to have the opportunity to become to the next Founder of a big tech company”. To involve your school or if you are interested in supporting the project, contact Keely Robinson via email kr@yboo.co.uk
Posted by KC Communications
A New Home for the Printasys team!

Friday 23 November 2018

Recently we made the decision to find somewhere to set up our base and create a space that allowed us to meet clients, connect with other local businesses and introduce them to CFH Docmail. It was important for us to have a base in the heart of our local town of Huddersfield so we could ensure we feed back into the local economy. We found a perfect solution that allows us the flexibility to meet clients and book out space when we need it. We are excited to announce that our new base is at the excellent 3M Buckley Innovation Centre and we couldn't be happier with our decision as we share the building with over 40 other businesses! We are also very pleased to be connected directly with the University of Huddersfield and we have had the chance to meet many of the academic team and students. We really look forward to working with them on projects in the future. Are you local or in the area? It would be great to see anyone who wants to learn more about what we do, or just to have a coffee and a chat. Let us know and we can book a time that works best for you! Get in touch: brian@printasys.co.uk or john@printasys.co.uk
Posted by Printasys Ltd
Bee Outdoor become latest HGCT Partner

Monday 19 November 2018

Bee Outdoor become the latest business to join Huddersfield Giants Community Trust’s network of Official Partners. We are delighted to announce that we are the Official Charity Partner of Bee Outdoor. The announcement comes only weeks after Yorkshire based company Bee Outdoor launched their iconic Digital 48 Sheet screen on the exterior of Huddersfield’s premier retail destination, Kingsgate Shopping Centre. Managing Director, Alex Simpson commented: “We are very proud to become Official Partners with Huddersfield Giants Community Trust and for the Trust to be our Official Charity for the next 12 months. The Trust does some great work within Huddersfield and its surrounding areas. Sports and education have been a fundamental part of my life and journey in establishing Bee Outdoor, I am extremely proud to be able to support a charity that is driving the importance of sports and education in the local community.” Commenting on the partnership, Huddersfield Giants Community Trust’s Chief Exec Lisa Darwin said: “I am incredibly excited to be working with such a young, enthusiastic and creative new business. Their enthusiasm to work with local companies is uplifting. Also, a former University of Huddersfield Alumni, our Marketing & Communications Manager Grace Lenihan recognises the importance of building the awareness of our new brand and putting it at the forefront of the local community. Working with Bee Outdoor, we now have the ability to reach at least 500,000 vehicles and 100,000 people a week, which is huge for us.
Posted by Huddersfield Giants Community Trust
NCS South Africa Pledge To Work Scheme

Wednesday 31 October 2018

Powered by Huddersfield Giants Community Trust, The National Citizen Service are supporting 7 dedicated graduates from their 2018 programme to fundraise for an opportunity of a lifetime. Working in collaboration with Adventure for Students, the participants are working hard to raise funds to finance a volunteering trip to South Africa in the Easter holidays of 2019. In partnership with Green Sleeves Children’s Trust, the participants will support the charity by working towards renovating a school building and orphanage over a 2 week period. The aim of their work is to significantly improve an education establishment that can support with the education of young children and nannies with their incredibly challenging job roles. The Pledge to Work Scheme requires 7 businesses or organisations in Kirklees to support each young person with a 200 hour work placement and a donation of £1500 to their voluntary experience to South Africa. The role can be completely bespoke, whether it be general administration, event support or shadowing, all graduates are dedicated and keen to lend a helping hand. NCS Manager Katy Stockdale commented, “The calibre of volunteers is overwhelming, we have aspiring aerospace technicians and engineers to mention but a few, that are passionate about lending a helping hand wherever needed. One thing they all are is dedicated, with the same end goal, to support local businesses wherever needed. The young people have each completed 30 hours plus volunteering as part of the programme and were hand-picked by NCS to further their skills through the graduates programme. ” All graduates are aged between 17 and 18 years old and have volunteered their own time to dedicate a minimum of 200 working hours to local companies over a maximum of a 10 month period. With a mature, dedicated and incredibly strong work ethic, all graduates are on track to achieving their fundraising goal, and making a difference to a worthwhile cause. What will your business receive? • 1 x Graduate • 200 hours of work • Your company logo on South Africa T-shirts • An opportunity to help orphaned children in South Africa • A feature in the PR wrap up of South Africa trip • A number of social media features on HGCT social media (to over 7K followers) • Your company logo featured on Huddersfield Giants Community Trust website • Invitations to future NCS Events • Pitch side advertising within The Zone • 10 x Free Play Vouchers for The Zone • Screen advertising within The Zone • Invitation to a celebration event at a Huddersfield Giants game If you would like to support a graduate in taking part in a once in a lifetime opportunity, please contact NCS Manager, Katy Stockdale katy@hgct.co.uk / 01484 442238 for more details.
Posted by Huddersfield Giants Community Trust
Ambitious Yorkshire Tech Firm Expands with Six New Recruits

Friday 12 October 2018

Huddersfield-based tech firm, yboo, has recruited six new staff as the company continues its ambitious growth strategy to bring the money saving app to 60m smartphone users in the UK. Loren Birkett, Keely Robinson, Josh Hoyle, Helen Cullinane, Mike Constantinou and Phil Kershaw all join the firm to raise the profile of yboo in the UK and launch a range of new features within the app to help Consumers understand more and get the right mobile deal for them. New features include detailed signal strength measurements where users live, work and hang out and rewards for sharing yboo or switching networks via yboo. Loren, a graduate of Huddersfield University, joins as Social Media Manager and will be delivering campaigns to ensure yboo is able to listen to and understand what Consumers want and need. This will drive the launch of new yboo products in Q1 of 2019. Keely, a graduate of Cardiff Metropolitan University, joins as Affinity and Affiliate Campaign Manager. Keely will be focussing on delivering yboo Social Responsibility activity including working with schools to ensure families without broadband have access to yboo mobile broadband devices. Josh joins as Project Developer, leading a website redesign and yboo outreach to Consumers raising the profile of the yboo brand both Nationally and Internationally as yboo moves into new markets and new verticals. While Helen, who has 20 years’ experience in the telecoms industry, joins as Head of Delivery. Helen will be responsible for implementing a governance structure and ensuring people, processes and technology come together elegantly to support yboo growth. Mike and Phil are talented developers with a passion for solving real problems using cutting-edge technology to process and understand millions of events and bring real value to Consumers and Mobile Operators alike. Founder and CEO Martyn Gould said of yboo’s new recruits: “I’m absolutely delighted to welcome Loren, Keely, Josh, Helen, Mike and Phil to the yboo team. Each person brings something different, new skills and new views. We now have a great blend of experience and talented youth as yboo continues its rapid ascendancy. yboo is the only product that recommends on price and service quality saving the average Consumer £156/year with zero effort. We compare 300,000 deals across the whole of the UK market in seconds giving Consumers real benefit and matching them to the best deal based on their unique usage pattern and behaviour. The firm continues to recruit for additional staff to support its future development strategy which includes the delivery of an insight portal launching in early November. The portal will provide anonymised data to enable mobile network operators to fix blackspots in network coverage and build dynamic products to bring better value to the Consumers they wish to target. For more information visit www.yboo.co.uk or follow on twitter @yboouk
Posted by KC Communications
Huddersfield-based money-saving firm to expand to Australia

Thursday 06 September 2018

Technology firm, yboo, are looking to launch their SIM Only deal comparison app in Australia in 2019 as their plans for global expansion continue. The company, founded in 2016 by Martyn Gould and Paul Doyle, is building a team in Australia in conjunction with the Department of International Trade, and are currently assessing the market with an anticipated launch of early 2019. yboo is an app which aims to prevent mobile phone users in the UK from overpaying by monitoring the consumer’s usage and suggesting the best SIM Only deals for them. yboo are seeding a market from the UK using advanced software to engage with and poll Australian consumers. The company has identified Australia as a potential opportunity because of its unique geography, which causes a lot of issues with mobile coverage due to the sheer bulk and scarcity of the land. Martyn Gould, yboo’s Founder, commented on the expansion plans: “We’re building the value and reach of yboo as we take our unique offering to hundreds of millions of consumers across the globe. So far, the expansion has gone really smooth, and the DIT have been particularly supportive.” “We’ve always been determined to solve problems for the 60million consumers in the UK and the hundreds of millions of consumers all over the world. "There is little competition in the Australian marketplace which means that consumers overpay for mobile services by hundreds of dollars every year. We are empowering consumers to make the decision to expand in Australia for us – which is a pretty unique approach.”
Posted by KC Communications
New Recruits Join Moneysaving App Firm

Monday 13 August 2018

Technology firm, yboo, have smashed growth targets over the last month which has resulted in the recruitment of a new Project Manager, Gabrielle Caves, along with a Social Media Intern, which has resulted in the need for an office expansion. Gabby will be working on engaging the end user and recording their experiences, as the firm strives to bring their app to 60m smartphone users in the UK. Gabby previously worked in financial services attracting the attention of millions of consumers to competitive mortgage deals despite each consumer’s unique circumstances. The firm, which was founded in 2016 by Martyn Gould and Paul Doyle, are also looking to recruit three software developers to join their growing team. The additional recruits have meant that yboo have had to expand their office space in Holmfirth to ensure they can deliver on further growth targets and support their international expansion. Martyn Gould, Founder of yboo commented: “In the last few months we have gone from strength to strength; in addition to our recent investment announcement, we have taken on Gabby – who I’m sure will be a huge asset to the yboo team. We have always been committed to bringing job opportunities into the Holme Valley, and with the need to further recruit for software developers and a social media intern, we have expanded our office space in Holmfirth.” “Exceeding our growth plans for this month means that we are on track to pursue our international expansion plans in the Middle East and in Australia over the next year. In addition, we will be launching our B2B portal this month which we anticipate will have a huge impact on UK mobile operators and their propositions” yboo is a mobile phone application that compares SIM only deals from the UK mobile market by measuring consumer usage to match them with the best deal and saves the UK consumer on average £156 per year on their mobile phone bill.
Posted by KC Communications
Huddersfield Aesthetics Clinic Relocates to Meet Demand

Thursday 09 August 2018

Huddersfield businesswoman and registered nurse prescriber, Jen Vittanuova has relocated her town-centre based clinic, Pretty Machine Aesthetics, to support demand for results-based non-surgical aesthetic treatments. The exclusive clinic which has relocated to Heritage Exchange in Lindley has undergone extensive renovation to meet the standards suited to treatments available, in terms of medical safety and any aesthetic risks associated with the procedure, as well as client comfort and confidentiality. The clinic specialises in a range of non-surgical treatments such as wrinkle smoothing, dermal fillers, lip augmentations, skin needling and chemical peels. It also stocks a range of clinician led skincare. With the addition of two further therapists the clinic will also offer internationally reknowned Deluxe Brows Microblading, and the latest innovation in tattoo and permanent make up removal, known as Pigment Off; the treatment has no requirement for the use of lasers and is ideal for all skin types. Laser hair removal using the Aesthetic Industry Award winning Soprano Ice machine will also be available.. A Registered Nurse Prescriber with more than eighteen years’ experience working for both the NHS and some of the UK’s most prestigious private clinics and hospitals, Jen is a strong supporter of the Safety in Beauty campaign, which raises awareness of malpractice in the beauty and aesthetics industry. She is also a member of the BACN (British Academy of Aesthetic Nurses) which operate a strict code of conduct to ensure safety within the industry. Commenting on the relocation, Jen Vittanuova said: “Having run private clinics across the UK, the time was right to grow the clinic in my home town. In recent years demand for services has increased dramatically and it is important that people opting to undergo non-surgical treatments have somewhere safe that they can go. We believe that providing a luxury environment for our clients is important. We are aiming for the highest standards, reflected in our treatments and our staff within the clinic. The clinic has great transport links and is easily accessible via the M62.compressed Pretty Machine Aesthetics also run clinics in Leeds, Birmingham, and Harley Street in London.
Posted by KC Communications
Edward's Kitchen are hiring!

Monday 30 July 2018

Edward's Kitchen are expanding their team and are looking for a part-time counter assistant. Candidates must have previous experience and live in the HD2 area. This is a great opportunity for those looking to earn some extra money with the hourly rate £7.83 All those who are interested please email gabby_holdsworth@hotmail.co.uk for more information
Posted by Edward's Fish & Chip Kitchen
32 results found, page 1 of 4.  
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