WHERE LOCAL BUSINESS GROWS

Pre-planning Your Business Idea

You should do enough pre-planning, but not too much! The real key to pre-planning is to do enough to ensure that the idea is sound, what you are going to do, how you are going to do it and how quickly.  First convince yourself!

It is a great idea to have people to test that plan against, people who have succeeded in writing plans and operating against them.  An experienced eye will spot the over ambitious plan or any misconceptions in that all important cash flow plan.

The guidance of ‘do a plan’, ‘half the sales’, ‘double the time’, ‘treble the costs’ and then check if you can survive is a real sound adage and one that Yorkshire Powerhouse strongly recommend – too many new start businesses fail because they simply ignored warning signs or potential issues at this stage.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more.


Your business idea
 

Many sources can be the basis for you to generate a good business idea.  It’s fair to say that most are influenced by existing skills, your previous experience or the knowledge that you already have … often coming from your existing work or from a hobby or pastime that you enjoy.

Exploring all your options is vital to turning an idea into a viable business.

In addition, it’s worth considering the points below which can help with the process of business ideas generation but always remember that thorough research is required to ensure the idea has the potential to be a successful enterprise.

  • Do what you are doing – the simplest and most straightforward approach.  Examples might be an accountant for a company who sets up their own practice … or a tradesman, (joiner, electrician, plumber, etc), who becomes self employed.  The key here is to ensure you plan and understand how you will make it pay as your own business.
  • Turning your hobby into a business – can be a very rewarding way to generate a business idea as it will be something that you enjoy and invariably already have the skills and knowledge needed.  Don’t just look at the core idea but ways you can expand or adapt it and make the offer more unique.  As ever, it is about making sure that it can work as a business.
  • Look for a problem that needs solving – it is often said that necessity is the mother of invention but really it’s inconvenience!  Although totally unique ideas are rare, and you ‘could’ have one of those, its always worth looking at things that cause inconvenience or irritation to people and seeing if you can generate a business idea that solves the problem.
  • Make a better one – there is nothing wrong with a “me too” approach and taking an existing business concept and improving it can provide an extremely viable basis for your own commercial venture.
  • Trends – many people have taken inspiration from the world around them to start a business that has become successful.  There are so many different sources from travel and culture to fashion and music which can generate ideas.  Seeing the opportunity is one thing but research and planning are what will turn it into a viable enterprise.
  • WWW – the web can offer countless opportunities to generate and explore business ideas and in many ways is similar to the point above.
  • Family and friends – talking to them can be a great starting point to generating business ideas but it also offers the opportunity to tap into a broader skill set and explore a possible joint venture.  It could well be that somebody you know has a complimentary skill set that, alongside yours, could be a winning combination as a business.  Think Steve Jobs and Steve Wozniak at Apple – one had the eye for a business and marketing opportunities and the other a computer genius!  The rest is history.

However you arrive at your business idea, the key is in the research to show the concept has potential as a business.  Initially all you will invest is time but it is time well spent and something which is a repeatable process until you arrive at “the one”.  Then its down to the business planning!

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

What makes an entrepreneur
 

BIG decision!!  Before you start planning a business venture you need to consider a number of things.  Not least is a critical analysis of your personal attributes, experience, knowledge and skills that will make your business successful.  Knowing yourself can help you develop a business plan for a successful and sustainable business.

Have I got what it takes to be an Entrepreneur?
Having drive, ambition and desire are all fantastic qualities to undertake a business idea or proposition and the ‘business idea‘ is only the starting point.  Success in business is built on a number of factors but making sure you aren’t a liability to own start-up goes without saying.

Experience, knowledge and skill in your area of business will be crucial when running your enterprise.  It’s vitally important you understand where any gaps might exist and take the necessary steps to mitigate the risks by filling them.  Detailed research and additional training and support might be needed to ensure any shortcomings are fully addressed.

This doesn’t mean to say you shouldn’t entertain a commercial idea where you have no business experience … but the chances of being a successful entrepreneur are very slim unless you take time to gain insight and knowledge in the particular business area you are considering.  Wanting to be a chef and opening a restaurant isn’t a good idea if you can’t even boil an egg!

If you feel sure that running your own business is the right thing for you, there are certain personal qualities which will significantly enhance the potential for a successful outcome.  You don’t need them all in abundance, as running a business will develop you personally by its very nature, but it would be desirable to have the following to some degree:

  • Realism – this is the most crucial quality.  This is not about curbing ambition or enthusiasm but ensuring you understand your abilities to run a business and, indeed, the potential for that business.  Being unrealistic in your expectations can nose dive your proposition before it gets off the ground and the consequences of not keeping your feet firmly planted can be fatal for your business.
  • Drive and determination – anybody who says starting a business is easy has probably never done it! You have to be prepared to push through any number of barriers, setbacks and disappointments … giving up at the first sign of a problem isn’t going to cut it.
  • Confidence and belief – having belief in yourself will transfer to suppliers, customers and stakeholders (funders for example) alike. If you exude confidence you have a far better chance of winning that order, getting that loan, opening supplier credit etc.  As the old saying goes “if you don’t believe in yourself, how can you expect others to?”  Never was it truer than when starting and running a business.
  • Passionate – you need to be a real evangelist for your business – your belief will pull others to you.
  • Resourcefulness – as previously stated, there is nothing easy about starting and running a business.  You will constantly have to adapt your thinking and get creative on a daily basis to overcome obstacles.
  • Energy and enthusiasm – unlike working for somebody else, running a business can often require long hours and a dedication to the cause.  You have to be prepared to put in the hours and drive your business forward.
  • Awareness and vision – a successful entrepreneur will often hold common traits and one of them is the ability of the owner/founder to understand their market environment.  They have a clear vision of what they want the business to be and become in the future.  This doesn’t necessarily mean you want to take over the world (or maybe you do) but does mean you have goals and a level of clarity around how you will achieve them.
  • Communication – This is about talking AND listening.  From telling people about your business to dealing with employees, amongst many other things, the ability to communicate effectively is vital for your business.  The thing here is people; and you need to get your message across clearly and understand the information coming the other way.  Added to this is also the ability to take on board advice, criticism and feedback; process it effectively and use it to your advantage.
  • Organisation and self discipline – this is an easy one to describe but often the hardest to practice.  Being an entrepreneur means you are often spinning numerous plates and to ensure you don’t drop and break any is a real art.  You will deal with customers, suppliers, banks, accountants and many more (possibly employees as well) who will all want a piece of you to varying degrees.  In and amongst this you also have the small matter of supplying your product or providing your service as well as numerous other tasks (not all of them particularly enjoyable) around administration of the business.  The list could go on but sure the point is obvious.
  • Humour and optimism – the ability to laugh and keep smiling through the trials and tribulations of running a business is a real asset.  Not only from a personal well-being point of view but it also works well (where appropriate of course) with anybody you deal with and helps build good relationships.  Often underestimated in the realms of the business world and, sadly, often lacking.
  • Personal support – not really a “quality” as such but something you certainly need to assess and take into consideration when thinking about a business start-up.  There are lots of people who can support you in a business sense – advisers, bank managers, accountants etc – but the support of family and friends is absolutely priceless.  Particularly if they are willing to tell you honestly what you need to hear, rather than what they think you want to hear.

So, if you’re still up for starting a business there are a few more things to look at pre-planning and then the real work of bringing your business dream to a reality can begin.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Sounding things out
 

Small business support
When starting a business it is unwise to be totally self reliant.  Sure, the idea, the execution and the rewards will be down to you but there is a vast amount of support available to make the easy decisions easier and the hard ones manageable to mitigate risk.

Utilise resources as much as possible to maximise your own knowledge and skills in making your business a success.  There will be times when expert and specialist advice is needed and being able to access support from trusted sources will be invaluable.  Some resources are free and some will require payment but the value lies in the quality of their help.

National support
Some key resources which are openly available:

  • Companies House – provides guidance and forms for businesses setting up a limited company or limited liability partnership.  It contains guidance on your obligations for submitting accounts and provides links to the documents you may need.  See: www.gov.uk/government/organisations/companies-house
  • The HM Revenue & Customs (HMRC) – essential for information on all aspects of tax for individuals, partnerships and companies.  From self-assessment to VAT and Corporation Tax to PAYE. You can also utilise HMRC’s online services through the website to file tax returns and pay your tax liabilities.  See: www.gov.uk/government/organisations/hm-revenue-customs
  • Enterprise Agencies – located around the country and a rich source of support and information.  For a national picture see: www.nationalenterprisenetwork.org
  • Chambers of Commerce – again, like Enterprise Agencies, Chambers are nationwide and they have many resources to help business start-ups including finance, networking, business events and help with more specific areas such as import/export.  See: www.britishchambers.org.uk but also see the links in our footer below where we link to Yorkshire Chambers
  • Local Councils – business / economic development units operate within all councils and they also provide a wide range of information from research to local legislation which may affect your business.
  • ACAS – provides information and advice to businesses on a wide range of employment issues with the aim of improving employment relations.  The ACAS website contains a wide range of tools and information as well as details of the nationwide ACAS training courses.  See: www.acas.org.uk
  • Princes Trust – If you’re aged 18-30, the Prince’s Trust might be able to help you (if you are eligible there is potential for a grant or loan).  See: www.princes-trust.org.uk
  • Enterprise Funds – provides access to potential finance where banks may not be able to help. There are numerous funds which operate in areas across the country and they often provide start up support as part of the funding package.  See: www.gov.uk/business-enterprise-fund
  • Banks – many have dedicated business managers for supporting new business owners and although their main area of interest is the finance, (and getting you to open a business account!).  Their individual websites often have sections dedicated to start-up business and a wealth of tools and resources that can be utilised.  See: RBS | Barclays | Lloyds Bank | Natwest | Santander | HSBC | TSB

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Initial market research analysis
 

Having a skill or being knowledgeable or experienced in an area that you feel can be turned into a business is no guarantee of success.  No matter which way you look at it, there has to be demand; it’s straight forward – without a customer you simply have no one to sell your goods or services to and that means NO business.

The first stage in assessing your business proposition is analysis and research, research and a bit more research. You need to establish demand and understand the market you are operating in.

There is a mass of free information out there about virtually every business sector and this can be very generalist (i.e. trends, market size and value) or quite focused (with regard to specific areas of business).  Knowing where to look is always useful and, apart from the plethora of online resources, it is extremely beneficial to utilise the business section of your local library, business support organisations (Chambers of Commerce for example) and individual trade bodies for additional sources of information on your specific area of interest.

Whether you are looking to exploit a niche market or offer something that exists but with a different twist, you still need to carry out a level of market research to establish a number of things with regard to your business proposition:

  • Who are your customers?
    Depending on what you are offering, this could be quite a broad profile with a mass market or something more specialised which could be aimed at a more specific target.  Either way, you need to identify what your customer looks like and the more you understand them the more successful you will become.
  • What do they think?
    You need to know what customers think about your offer.  You should gather opinions through speaking to potential customers about what you are bringing to the market.
  • What will they pay?
    You must understand the value people put on your products or services.  Clearly you can charge a premium if you have something a little more unique but if the answer to the question “would you buy at this price?” is “no”, you probably need to reconsider.
  • Who am I dealing with?
    Will you trade business to business (B2B) or business to consumer (B2C)?  The research you do and the questions you ask will take a different approach.  The key thing is that you evaluate the answers fully, make an honest assessment and learn from what the information tells you.
    *A small footnote here in respect to the research on customers.  By all means ask family and friends BUT REMEMBER, there is a strong likelihood they will tell you what they think you want to hear rather than a completely frank assessment and it is highly unlikely they represent your target audience.
  • Who are my competitors?
    Never underestimate the power of having in-depth knowledge about the competitors in your market.  Never make the mistake of thinking you don’t have any – there will always be someone.  If nothing else, researching them can give you a good line of sight on the price or going rate for similar products or services in your market sector.  A crowded and highly competitive market could make your venture extremely risky and you may need to rethink to have a chance of being viable.
  • Are there any barriers to market entry?
    A consideration often overlooked.  It is crucial you identify anything which can stop or restrict you selling your goods or offering your services.  This includes anything covered by legislation or regulatory (such as CE marking on certain types of goods, or licences/certificates to undertake certain types of activity such as food hygiene licensing for businesses like restaurants, cafes etc).  Additionally, your customers may need you to be affiliated to (or a member of) a particular trade body so you can do business with them.

After asking yourself these questions and pulling together the information you have researched, you will be much better placed to move forward with your business plan.  You will have a pretty good idea that the market exists for your idea to have commercial viability.

You may have to make adjustments and alterations to your approach and thinking but that is what research is supposed to do.  It might be the case that the research has exposed serious short comings in what you are planning to do.  But it’s better to find that out at this stage, when all you have spent is time, than later when the investment is much greater (both time and money).

In addition, it often happens that budding business owner’s work through several ideas before finding the right one to run with.  What has been outlined prior to this point gives you a solid template for assessing each one as they come along – so, don’t give up!

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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News

25 results found, page 1 of 3.  
New Recruits Join Moneysaving App Firm

Monday 13 August 2018

Technology firm, yboo, have smashed growth targets over the last month which has resulted in the recruitment of a new Project Manager, Gabrielle Caves, along with a Social Media Intern, which has resulted in the need for an office expansion. Gabby will be working on engaging the end user and recording their experiences, as the firm strives to bring their app to 60m smartphone users in the UK. Gabby previously worked in financial services attracting the attention of millions of consumers to competitive mortgage deals despite each consumer’s unique circumstances. The firm, which was founded in 2016 by Martyn Gould and Paul Doyle, are also looking to recruit three software developers to join their growing team. The additional recruits have meant that yboo have had to expand their office space in Holmfirth to ensure they can deliver on further growth targets and support their international expansion. Martyn Gould, Founder of yboo commented: “In the last few months we have gone from strength to strength; in addition to our recent investment announcement, we have taken on Gabby – who I’m sure will be a huge asset to the yboo team. We have always been committed to bringing job opportunities into the Holme Valley, and with the need to further recruit for software developers and a social media intern, we have expanded our office space in Holmfirth.” “Exceeding our growth plans for this month means that we are on track to pursue our international expansion plans in the Middle East and in Australia over the next year. In addition, we will be launching our B2B portal this month which we anticipate will have a huge impact on UK mobile operators and their propositions” yboo is a mobile phone application that compares SIM only deals from the UK mobile market by measuring consumer usage to match them with the best deal and saves the UK consumer on average £156 per year on their mobile phone bill.
Posted by KC Communications
Huddersfield Aesthetics Clinic Relocates to Meet Demand

Thursday 09 August 2018

Huddersfield businesswoman and registered nurse prescriber, Jen Vittanuova has relocated her town-centre based clinic, Pretty Machine Aesthetics, to support demand for results-based non-surgical aesthetic treatments. The exclusive clinic which has relocated to Heritage Exchange in Lindley has undergone extensive renovation to meet the standards suited to treatments available, in terms of medical safety and any aesthetic risks associated with the procedure, as well as client comfort and confidentiality. The clinic specialises in a range of non-surgical treatments such as wrinkle smoothing, dermal fillers, lip augmentations, skin needling and chemical peels. It also stocks a range of clinician led skincare. With the addition of two further therapists the clinic will also offer internationally reknowned Deluxe Brows Microblading, and the latest innovation in tattoo and permanent make up removal, known as Pigment Off; the treatment has no requirement for the use of lasers and is ideal for all skin types. Laser hair removal using the Aesthetic Industry Award winning Soprano Ice machine will also be available.. A Registered Nurse Prescriber with more than eighteen years’ experience working for both the NHS and some of the UK’s most prestigious private clinics and hospitals, Jen is a strong supporter of the Safety in Beauty campaign, which raises awareness of malpractice in the beauty and aesthetics industry. She is also a member of the BACN (British Academy of Aesthetic Nurses) which operate a strict code of conduct to ensure safety within the industry. Commenting on the relocation, Jen Vittanuova said: “Having run private clinics across the UK, the time was right to grow the clinic in my home town. In recent years demand for services has increased dramatically and it is important that people opting to undergo non-surgical treatments have somewhere safe that they can go. We believe that providing a luxury environment for our clients is important. We are aiming for the highest standards, reflected in our treatments and our staff within the clinic. The clinic has great transport links and is easily accessible via the M62.compressed Pretty Machine Aesthetics also run clinics in Leeds, Birmingham, and Harley Street in London.
Posted by KC Communications
Edward's Kitchen are hiring!

Monday 30 July 2018

Edward's Kitchen are expanding their team and are looking for a part-time counter assistant. Candidates must have previous experience and live in the HD2 area. This is a great opportunity for those looking to earn some extra money with the hourly rate £7.83 All those who are interested please email gabby_holdsworth@hotmail.co.uk for more information
Posted by Edward's Fish & Chip Kitchen
Tech Scale-Up Appoints KC Communications to Support Growth

Monday 16 July 2018

yboo, the mobile app firm, has appointed Huddersfield based agency, KC Communications to handle their PR requirements following a successful pitch to support yboo’s ambitious growth plans. yboo, which stands for ‘you’re better off on’ is a mobile app available on iPhone and Android which monitors consumer mobile phone usage and recommends the best SIM only deals, based on price and signal strength. It also allows users to gain access to exclusive discounts, offers and codes. The app enables UK consumers to save, on average, £156 per year on their mobile phone bill. yboo also provide a second unique product which allows Mobile Operators to understand more about Consumer behaviour via Big Data profiling. KC Communications will be responsible for developing both yboo’s traditional and stunt-PR strategy and implementing it to raise the profile of the money-saving app in both the UK and overseas markets. Commenting on the appointment, KC Communications founder, Katrina Cliffe said, “We’re absolutely delighted to have been appointed by yboo and having the opportunity to demonstrate the extent of our capabilities. yboo is an exciting business and has the potential to be one of the world’s leading apps.’ Martyn Gould founder and CEO of yboo, added, “We’re really pleased to be working with KC Communications to deliver our Consumer and Big Data growth plans in the UK and Internationally. We chose KC due to their proven capability but also due to their positive attitude and values/ambition which align with our own”
Posted by KC Communications
Huddersfield Charity Claims Dragon Boat Race Gold Victory

Monday 09 July 2018

Avalon Mae Social Media Marketing were personally invited by The Laura Crane Youth Cancer Trust to take part in their #RowingForResearch charity event at The Pugneys Dragon Boat Race on Saturday 7th July as part of the team ‘The Scientists’. The Laura Crane Youth Cancer Trust is the only UK charity funding medical research specifically into cancer affecting teenagers and young adults. The Trust also funds measures to improve the quality of life for young cancer patients, both during and in the aftermath of their illnesses. The Scientists team included members from other local businesses, students, friends and scientists from The Georgopoulos research group at Huddersfield University who are working on pioneering research which could lead to a new form of cancer treatment free from the harmful side-effects often experienced with treatments such as radiotherapy and Chemotherapy. Avalon Mae are members of The Laura Cranes ‘Fight Club’. A club where companies support the charity through sponsorship, donations, fundraising and more. The day went off to a flying start with The Scientists placing 1st in their first 2 heats. The 3rd heat was one not to be missed as team ‘Chappers Raiders’ capsized on the finished line next to The Scientists and still took 2nd place leaving The Scientists 3rd place in the 3rd heat. There was still a fighting chance for The Scientists as they qualified for the final of the women’s event. After all the heats were complete The Scientists were joint top for fastest women boat so the sweat was on for the final. 6 teams qualified for the final, however, only 2 teams stayed so it was The Scientists rowing for The LCYCT against the Mighty Mac’s rowing for Macmillan! Who would take the trophy and gold medals home? After a team talk and the motto ‘Failure isn’t an option’ The Scientists used their successful method of shouting ‘Lean! Back!’ and paddled like they had never paddled before! It was a very close race all the way through to the last stretch. The Scientists pulled out in front and, as the air horn sounded, a roar came from the boat and they were victorious. The Scientists took home the trophy for The Laura Crane Youth Cancer Trust and each member was awarded their gold medal by Gwen Lowe, Mayor of Kirklees. Well done to everyone who took part in The Dragon Boat Race at Pugneys Country Park for such amazing causes. Special thank you to Gable Events for hosting the event and to members of Chappers Legends, Chappers Raiders and RSPCA Halifax, Huddersfield and Bradford District for becoming members of our boat for the final rounds. We shall be there next year defending our title on Saturday 6th July. See you then! Facebook - @avalonmaesmm Instagram - @avalonmaesmm Twitter - @avalonmaesmm Website - www.avalonmaesmm.co.uk
Posted by Avalon Mae Social Media Marketing
Kirklees TV Interview

Saturday 02 June 2018

We recently had the opportunity to be interviewed by Liz Hey from Kirklees TV as part of their series of business programmes. We were delighted to be able to discuss how important using the Objective Management Group sales evaluation and sales candidate assessment tools can help improve sales performance in companies with sales teams. We also had the opportunity to discuss how we use the tools of one of other partners Sales STAR to help develop sales managers into super coaches. Enjoy watching the interview. http://bit.ly/2JlyThB
Posted by Ventas Sales Ltd
Making your mobile technology work for you

Monday 14 May 2018

FREE learning opportunity! Why not book on to our FREE introductory event on connected mobile technology. Andy Patten will take you through the wonderful world of the connected life with iCloud, iPhone and your desktop. http://goo.gl/ztFp2n
Posted by HAD-IT
Batley based Care firm open own tea and coffee lounge

Monday 14 May 2018

Batley based care firm, The Crescent have recently opened their own tea and coffee lounge to serve the local community. The Crescent tea & coffee lounge has been set up as a social enterprise, it is doing its part to combat loneliness and isolation in the local area. They have signed up to a Pay Forward Scheme, whereby businesses or individuals can pay in advance for a cuppa and a slice of cake for people who may benefit from meeting up with other people and to enjoy having a chat. They are also providing a cake delivery service whereby people can ring up and order a piece a cake for someone special or to simply cheer them up and put a smile on someone’s face, they come beautifully gift wrapped and are hand-delivered by staff from The Crescent. Café Supervisor Jennifer Wilby says: “We want to encourage people of all ages to visit the Tea & Coffee Lounge and have even got a Chatty Café table set up. One of our aims as an overall business is to reduce loneliness and isolation and to bring people together talking, we believe our tea and coffee lounge is a perfect setting for this.” As well as catering to the public, they are dedicated to offering employment to the community. The Crescent is committed to employing young people to gain experience and learn new skills. Managing Director of The Crescent, Paula Chamberlain says: “We have proactively decided to employ young people who are just starting out in their careers, and this may be their first job. Our staff all get to spend time quality time learning with Jennifer, which is great for them. From a business point of view, it demonstrates that we are committed to the local community too.” The Tea and coffee lounge is open Monday – Friday 8.30am-4.30pm and Saturday 9am – 2pm they serve premium hot and cold drinks, cakes, and light snacks. It is located at 32 Station Road, Batley.
Posted by The Crescent
Care Company Invests in Transforming Venue to Create Social Enterprise

Friday 04 May 2018

A Grade II listed building in Batley, West Yorkshire which has stood vacant for 5 years has undergone a £25k investment by its tenant, The Crescent Care, to provide the community with an events and community hub. Since acquiring the lease of the Victorian property opposite Batley train station, known as The Crescent in December 2017, Paula Chamberlain, MD and founder of The Crescent Care has facilitated a radical transformation, restoring the building to its former glory to accommodate meetings, training sessions, conferences and social gatherings. Alongside their core activity of looking after a complex range of care needs for children and adults across the Yorkshire region, The Crescent were keen that the building becomes a key part of the community. Already they have hosted a number of events including charity fundraisers, business networking and are hoping to put on regular events which including yoga for the elderly. Paula Chamberlain, MD and Founder said: “It is a pleasure to open our doors to the local community. As well as enabling local groups to utilise the space for coffee mornings, workshops, wellbeing and community needs, we have also seen the wider potential for bigger events at the venue. “We are extremely proud of what has been created at The Crescent and with such a unique offering, we can offer second to none hospitality. By using The Crescent for meetings and events, you will be in turn helping our social enterprise to address isolation and loneliness.” Offering competitive daily delegate rates and room hire by the hour, half or full day, The Crescent can cover business requirements as well as social gatherings for up to 60 people. All three rooms, The Front Room, The Library and The Dining room are individually designed with a luxurious feel. The opening of The Crescent conference and events space sees 2 jobs being created with the potential for more to be created by the end of the year. To find out more about the venue visit https://the-crescent.co.uk/conference-events-space/
Posted by The Crescent
Yorkshire Businesswoman Appointed to the Board of the Chartered Institute of Marketing

Wednesday 25 April 2018

The Chartered Institute of Marketing (CIM) is pleased to announce the appointment of Huddersfield-based businesswoman Katrina Cliffe, as their SME Ambassador on the Yorkshire Regional Board. Katrina has worked in the marketing industry for almost 20 years working for a variety of businesses across multiple industries before establishing her marketing agency, KC Communications in 2014. Katrina has been a member of the CIM for almost ten years and has completed two CIM Diplomas in marketing communications and digital marketing. Speaking of her appointment, Katrina commented, “I am delighted to have been accepted onto the Board in this new role. Supporting SMEs with the development and implementation of marketing strategies that positively impact on their business and regional growth is something I am truly passionate about. As an SME business owner myself, I understand the challenges faced by SMEs, and I hope to be able to use my range of contacts and the variety of professional activities I already undertake to promote the benefits of both the CIM and how marketing can play a key role in the success of a business”. Diane Earles, Network Manager for CIM, said: “We are very pleased to welcome Katrina to the board and I am sure she will be a real asset to the team.”
Posted by KC Communications
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Basics of Social Media
Thursday 27 September 2018, 09:30 - 12:30
Storthes Hall Park, Storthes Hall Lane, Huddersfield, HD8 0WA
Free Entry - 30 places
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