WHERE LOCAL BUSINESS GROWS

Financial Planning Your New Business

Good financial planning is a vital requirement of starting a business and has complex aspects, particularly in the cash flow projections.

Tax, VAT, payment terms, debt collection, projections and credit ratings amongst others are all areas where expert opinion and assistance is most advisable.

However, there should be equal emphasis on the business owner really understanding the nuances of the financial plan themselves.  An expertly (externally) created plan is much less valuable than one where the business owner properly knows precisely what they need to do to deliver it.

You have probably seen the famous dragons den team dishing out the scorn and mocking any prospective entrepreneur seeking funding when they don’t actually ‘know’ their numbers!  But more than this, it is a legal issue too – as the business owner, any failing to properly conduct the business is your legal responsibility and so, ‘knowing’ your numbers is something essential to all businesses.

A professional advisor who can translate and explain the more technical side of financial planning is much more valuable than a mathematical and technical approach.  Ultimately, you need to take responsibility for your business and its financial performance.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more.



Understanding cashflow
 

Every business needs to be effective in managing the money coming in and going out.

Making and invoicing sales is great but you need to keep the cash coming in as you will always need to have money in the business to pay the bills!

Effectively managing cash flow forms the life blood of any business and needs to be one of the key priority areas for anybody running a business.  Constant awareness of the value of your debtors against the liabilities owed to your creditors and the cash reserves you have in hand are vital if your business is to run successfully and function as a commercial viable enterprise.  You often see established businesses blame cash flow for their demise and setting this discipline as a priority is always a good habit for a new business to adopt to avoid a similar fate.  Not having enough cash within the business to satisfy your creditors on demand can be fatal.  Monitor it closely and manage it with diligence.

There are a number of good business practices you can utilise that will keep your business cash flow healthy and free from excessive burden.

  • Sales forecasting – use your knowledge of the market trends and demands to make sound assumptions about where and how much you will sell.  Having an accurate estimation of what income you will generate will be extremely beneficial in assessing the financial needs of the business.  You will need to factor in market trends which should show variations where you may sell more or less and the impact that can have on your cash flow.  This may require you to have significantly more finance available and having a clear vision of what is likely to happen will help avoid potentially serious consequences.
  • Credit control – dealing with customers is not just about marketing and selling to them.  You need to ensure you get paid for what you have supplied and when payments are due.  Providing credit is how most B2B businesses run, but agree your terms with your customers at the outset and stick to them.Make sure customers are checked for creditworthiness prior to trading with them and ensure your payment terms and conditions are clearly understood by them.  Make sure you are diligent about late payments and don’t be scared of penalising late payers with interest on amounts outstanding.  You aren’t a bank and the only cash flow that will suffer is yours.  It might be workable for you to offer discounts for early settlement of invoices but the main thing is that you issue them at the agreed time and ensure they are paid on the due date.
  • Controlling costs – removing costs or saving on the cost of running the business is always something that is worth reviewing on a continual basis.  The savings you achieve go straight to the bottom line as profit!  This can involve anything from your fixed or variable costs but obviously needs careful consideration to ensure it doesn’t adversely affect the business.  Things like savings on utilities or monitoring suppliers for the best value are good examples of areas you might look.<

Being diligent about the health of your business requires a clear understanding of cash flow and you need to be aware of any issues or problems well before they are significant enough to be fatal to your business and also allow you to take prompt action to mitigate against them.

You could also talk to specialist funders about a finance system called ‘factoring’ or ‘invoice discounting’ where they essentially lend money to you based on the invoices you have raised.  This can be an effective form of generating positive cash flow but remember that there will always be a fee to pay for this.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

 

Your personal survival budget
 

It is always important that you establish what you want from your business in regard to your personal financial reward.

As part of your initial planning for your business, you should establish what your Personal Survival Budget figure is.

Do you need to carry on with your employed work and run your start-up ‘part time’ or do you want to throw yourself into it full time and require an income from the off?  Either way, (or any variation on that theme), you need to ensure that you have carried out a full assessment of what the business needs to provide you with personally, (to achieve your minimum survival budget), and calculate this into the forecasts developed within the business plan.

You have to be confident that the business can generate this ‘Personal Survival Budget’ level of income to sustain you otherwise you will have to reconsider your options.  Clearly this is not being pessimistic but realistic – running a business can be hard work and you need to be prepared for the worst case scenario.

This thinking needs to include factors such as rent / mortgage, council tax, bills, food, car running costs, insurance, etc.  But also remember to factor in the costs of the business too – printing and marketing costs, premises, wages, overheads and so on.

Don’t ignore your Personal Survival Budget as you need to be confident that you can last the tough times.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Start up costs
 

Keeping start up costs to a minimum is a natural instinct.  However, taking this approach can sometimes contradict activity that the business would ideally like to do in order to get the best possible start.

The main thing is that you spend money on what is essential for the business to function well from the outset but don’t waste funds on extravagant extras or perceived “must haves”.  Your business planning should assess the costs of every aspect of your start up.  In that way, you should end up with a ‘shopping list’ that has defined costs for essential expenditure without taking on excessive debt or ending up with a lack of funds for working capital to support successful progress.  A well considered budget needs to include all the initial start up expenditure and the operating costs for at least the first 12 months.

There are several ways to reduce costs both in the pre-start phase and when you begin trading and a good business plan will certainly help to identify areas where opportunities exist to maximise the savings.

  • Premises – one of the biggest start up expenses … do you really need them to begin with?  One option could be to start from home or use a virtual office or even office share with someone else?  This decision will obviously depend on the type of business but is certainly worth considering until the business has money to invest in taking on its own premises.
  • Machinery or equipment – assess options which don’t require full payment.  Look at leasing/rental, lease purchase, hire purchase or other asset based finance.  Although this will require a deposit (typically anything from 10 – 30%) any subsequent arrangement will allow you to spread the full costs over a manageable period of time and can have added value benefits such as tax advantages and access to free upgrades for example.Virtually anything can be obtained on this basis, from office furniture to high value capital items, but lending restrictions may apply and you would need to do your research to ensure your eligibility under the finance provider’s criteria.  Some will even consider second hand or used equipment and the opportunity to save even more money.
  • Professional fees – look to spread the costs.  Most accountants and legal firms now have funding packages which will allow you to spread the start-up costs cost over a period of time to avoid large “one off” bills.
  • Supplier support – you could ask for credit from suppliers (or even extended credit terms).  This can sometimes be difficult for a new business with no credit history (and often the opposite could be true and you have to pay before goods or services are supplied.  The thing is, if you don’t ask, you don’t get.With the right approach you may be able to gain some support from suppliers, particularly if they feel there is the potential for a long term relationship – your success will benefit them as well.

You need to carry out a full assessment of your start-up costs. The following list isn’t exhaustive but can include –

 

  • Equipment/machinery – not just the purchase but it can also include delivery (particularly relevant to large items), site preparation and installation / commissioning.
  • Premises – start-up costs include things like deposits (leasing or buying), refurbishment, decoration, utilities installation, security equipment, adjustments for Health and Safety compliance and fixtures and fittings are typical examples.
  • Insurance – professional indemnity, product, buildings and contents, goods in transit and employers cover could be relevant to your particular enterprise.
  • Vehicles – any insurance associated with running a commercial vehicle as well as the initial purchase or start-up costs for a lease.
  • Professional fees – accountants, solicitors, business coaches or mentors and specialist consultants all carry costs and will invariably be required as part of your start up.
  • Start up stock or raw materials (real or virtual) – anything you require that goes into your product or service.
  • Marketing – anything associated with promoting and selling your products and services will need including. Marketing collateral such as websites, brochures, leaflets, signage and advertising are the obvious ones but also things like business cards and anything you might use at exhibitions or events are other examples. Your website and branding will likely be two significant costs within your marketing budget and an essential part of how you will promote your business (and make your first sale of course).
  • Staff – if relevant, anything associated with employing people and it can also include things like corporate clothing or training costs as well as the set up of compliance elements such as employee contracts, handbooks and terms – another recent development is the requirement to provide a work place pension under the Auto Enrolment legislation which will again carry a start-up cost.

These are the main areas of consideration for start-up costs but there could be others which need looking at in relation to your particular area of business.  Consider things like licences (or anything regulatory) or trade association membership costs which may be beneficial to your venture gaining more business.

A big part of this exercise is to work out your fixed costs (overheads) for the business over the first year on a month by month basis.  This needs to include anything you will have to pay even if you don’t make a sale such as rent/mortgage, rates, IT and communication bills and utilities charges for example.

In addition, you need to factor in your wages or drawings to ensure the business will provide you with what you require and, if relevant, include everything associated with employing people.
Having worked out your start up and first year costs, you will need to do a critical analysis of these against your sales forecasts to ensure the venture has viability.  If there are any aspects of the business proposition which cause concern, you may have to review your plan to either reduce costs or look at a areas where you can increase sales.

Becoming established after taking your start-up costs into account can take some time for any new enterprise and although some turn a profit in the first year many will only break even or possibly show a loss.  This isn’t unusual and providing you can see an upward curve into profit as you progress beyond the critical first year, and demonstrate it to any funders, that is an acceptable and recognised scenario for start up businesses.

The key thing is that you are realistic and honest about the path your business will take.  If you accurately assess and estimate what funds will be required for the start up and sustainability of the business over the first year you increase your chances of survival.  It is worth noting that whatever figure you arrive at, its wise to build in a small contingency for anything that might come along unexpectedly.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Sources of finance
 

You need to work out how you are going to finance your business and raise the funds to make a start.

Unless you have plenty of spare cash (in the experience of Yorkshire Powerhouse this is highly unlikely!) the odds are you will be looking to use a combination of personal investment from savings, family or friends and then seeking other investment – normally approaching funding providers and sources of finance that are commercially motivated.  It’s well recognised that many institutional funders can be difficult to access when you are setting up, but a well defined business plan will give you the very best chance to persuade any potential funders to lend to you.

Raising finance from personal sources can come in numerous forms but most commonly from savings.  Other assets that are regularly used could be things such as equity release, selling shares or money paid as part of a redundancy package.

Family funding (and friends) is also common but there are some golden rules around how you do this to ensure everybody fully understands the basis on which the money is provided.  Family (particularly parents) have a vested interest in seeing you do well and can be willing participants in supporting your venture.

You have a responsibility to make sure that they are not investing money that could put them in difficult position, both now or in the future, should anything go wrong.  Not to do so would be reckless and could seriously damage your personal relationships in the future should the worst come to the worst.  There should always be a written agreement, signed up to by all parties, which clearly states on what basis the money is provided.  This could be a loan – interest free or confirming what rate of interest is to be charged and over what time period, shares or equity in the business and what percentage of ownership.  If you’re really lucky, it may be gifted!
One of the key aspects to remember is that it is almost certain that commercial lenders or sources of finance such as a bank or private investor will want to see a personal financial commitment from you to give them the confidence and willingness to invest and take on the risk.

External sources of finance for a start up business can come in many forms and it can often be the case that there is a combination of funders who see joint support as a way of mitigating risk.
As you would expect, start up businesses are classed as ‘high risk areas’ for funders and its no surprise that a robust business plan is vital to get “buy in” from organisations which are potential sources of finances. The main sources of finance are best looked at individually:

  • Banks – most peoples first port of call when they consider sources of finance for a business start up.  It is always worthwhile engaging with them asap and certainly before you have spent any of your personal investment in the business.  Most banks have start up business banking offers and they can provide loans, overdraft facilities and credit cards to allow you to access finance.  They will scrutinise your business plan in some detail and you have to be prepared to undergo a rigorous process to achieve a successful outcome.  Additionally, it is not unusual to be asked to provide personal guarantees (PG’s) if you are borrowing money and these debts will then be secured against your personal assets.
    Thinking of writing a business plan?
  • Other funders – there are many business support organisations who can offer a wide range of loans outside banks.  Enterprise agencies, local authorities, government backed schemes and Chambers of Commerce are all examples of organisations who can be considered as sources of finance and many are specifically to support start up businesses.  They can often be what is called “lenders of last resort” and this often means you will pay slightly more interest … but as they are tailored to operating in a higher risk area of business finance, they can be much more “user friendly” to work with.  Their due diligence will still require you to provide a well constructed business plan that shows the viability of your venture.
  • Specialist funders – this relates mainly to areas around specialist asset finance providers (banks can also provide this).  This is where you purchase machinery or equipment for the business and pay for it over a period of time before you own the asset outright.  You will obviously have to pay interest but it allows the business to buy expensive items without the high cost of outright purchase.  The funding is secured against the asset being purchased.  This can also include leasing where you don’t ever own the asset but pay to utilise it over a fixed period (vehicles being a common one) for a monthly or annual payment.  Although it’s not always easy for a new business to access this kind of funding, it can be very beneficial and often includes tax advantages.  It is certainly worth the effort to research and speak to providers if it is relevant to what you are doing.
  • Remortgaging – when considering sources of finance, this option carries higher personal risk and is dependent on the agreement of your mortgage provider but this could be a viable alternative to more conventional areas of funding.  The cost can be more attractive and paying it back can be spread over a longer period of time.
  • Investors – they will look for a share and take equity in your business in return for the finance provided.  They can be organisations or individuals but their motives are somewhat different to other funders.  Equity based investment shouldn’t be something to be afraid of – it can often be the springboard to rapid success for the business.  You could potentially achieve something in a much shorter time ‘with an investor’ that may take you years without.  They will want a return on their money (and will normally have an exit strategy) but basically they are speculating on your success.  The business plan for an investor tends to need much greater detail and in-depth analysis of the venture.  Individual investors tend to be interested in areas or sectors of business they are familiar with.  The can often add value through greater involvement but they will want some representation in your business.  There are investors who specialise in start ups but the main thing is that you fully understand the implications of taking on an investor and be aware of what you give away and whether it helps you achieve what you want.
  • Credit cards – whilst it is never recommended that you run your business through personal finance and banking facilities, the availability of personal credit and the many attractive deals on credit cards can provide a viable source of funding for a start up.  It should only be considered as a relatively short term option (dependent on offers available and over the critical first 12 – 18 months of the new business) and without being reckless.  If there is an opportunity to purchase something that is needed for the business and that can be paid for over a period without interest, it is worth considering.  Always understand the terms and conditions that apply.
  • Crowd-funding – a relatively new kid on the block but it is an extremely viable option for start ups looking for sources of finance.  It is basically equity investment but spread over numerous investors (the crowd!) who tend to invest smaller amounts in businesses that attract them not purely for high financial returns (although they do hope for a return) but for more emotive reasons.  This is becoming increasingly popular and there are a number of online platforms available through which you can access crowd-funding and have your portfolio of investors managed for you.  It is imperative that you research these thoroughly to ensure legality and that their criteria fit within what you want for the business and any future implications.
  • Grants – less available these days (in our opinion about as common as hens teeth!) but very useful if you can find a fund within whose criteria you fit.  Grants are money which is provided from government sources that are designed to stimulate certain types of commercial activity and it doesn’t have to be paid back.  They are normally dependent on job creation, business growth or investment in new or environmental technology but they are all linked to things which promote successful businesses.  There will invariably be an application process and it can vary greatly in the depth and detail required.  It is also normal that any grant awarded is subject to other funding also being injected into the business with the specific ratios varying per grant.  The key thing is to ensure you fit the criteria for the grant you have identified – too many times people try to make the business fit the grant rather than the other way round and this can cost you a very precious commodity – time!
  • Suppliers – similar to specialist funders above. Many suppliers of anything from your office furniture and equipment to heavy machinery can offer you their own asset based finance.  Again, research to see what you can find.

With all the options of sources of finance available to you, make sure you FULLY understand your obligations, responsibilities and liabilities in regard to any funding you agree or sign up to.

Whilst we are very much talking about success with a new venture, there is still a degree of risk and you need to be aware of the implications should things not go to plan.  This is something all commercial sources of finance will consider when balancing risk.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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News

25 results found, page 1 of 3.  
New Recruits Join Moneysaving App Firm

Monday 13 August 2018

Technology firm, yboo, have smashed growth targets over the last month which has resulted in the recruitment of a new Project Manager, Gabrielle Caves, along with a Social Media Intern, which has resulted in the need for an office expansion. Gabby will be working on engaging the end user and recording their experiences, as the firm strives to bring their app to 60m smartphone users in the UK. Gabby previously worked in financial services attracting the attention of millions of consumers to competitive mortgage deals despite each consumer’s unique circumstances. The firm, which was founded in 2016 by Martyn Gould and Paul Doyle, are also looking to recruit three software developers to join their growing team. The additional recruits have meant that yboo have had to expand their office space in Holmfirth to ensure they can deliver on further growth targets and support their international expansion. Martyn Gould, Founder of yboo commented: “In the last few months we have gone from strength to strength; in addition to our recent investment announcement, we have taken on Gabby – who I’m sure will be a huge asset to the yboo team. We have always been committed to bringing job opportunities into the Holme Valley, and with the need to further recruit for software developers and a social media intern, we have expanded our office space in Holmfirth.” “Exceeding our growth plans for this month means that we are on track to pursue our international expansion plans in the Middle East and in Australia over the next year. In addition, we will be launching our B2B portal this month which we anticipate will have a huge impact on UK mobile operators and their propositions” yboo is a mobile phone application that compares SIM only deals from the UK mobile market by measuring consumer usage to match them with the best deal and saves the UK consumer on average £156 per year on their mobile phone bill.
Posted by KC Communications
Huddersfield Aesthetics Clinic Relocates to Meet Demand

Thursday 09 August 2018

Huddersfield businesswoman and registered nurse prescriber, Jen Vittanuova has relocated her town-centre based clinic, Pretty Machine Aesthetics, to support demand for results-based non-surgical aesthetic treatments. The exclusive clinic which has relocated to Heritage Exchange in Lindley has undergone extensive renovation to meet the standards suited to treatments available, in terms of medical safety and any aesthetic risks associated with the procedure, as well as client comfort and confidentiality. The clinic specialises in a range of non-surgical treatments such as wrinkle smoothing, dermal fillers, lip augmentations, skin needling and chemical peels. It also stocks a range of clinician led skincare. With the addition of two further therapists the clinic will also offer internationally reknowned Deluxe Brows Microblading, and the latest innovation in tattoo and permanent make up removal, known as Pigment Off; the treatment has no requirement for the use of lasers and is ideal for all skin types. Laser hair removal using the Aesthetic Industry Award winning Soprano Ice machine will also be available.. A Registered Nurse Prescriber with more than eighteen years’ experience working for both the NHS and some of the UK’s most prestigious private clinics and hospitals, Jen is a strong supporter of the Safety in Beauty campaign, which raises awareness of malpractice in the beauty and aesthetics industry. She is also a member of the BACN (British Academy of Aesthetic Nurses) which operate a strict code of conduct to ensure safety within the industry. Commenting on the relocation, Jen Vittanuova said: “Having run private clinics across the UK, the time was right to grow the clinic in my home town. In recent years demand for services has increased dramatically and it is important that people opting to undergo non-surgical treatments have somewhere safe that they can go. We believe that providing a luxury environment for our clients is important. We are aiming for the highest standards, reflected in our treatments and our staff within the clinic. The clinic has great transport links and is easily accessible via the M62.compressed Pretty Machine Aesthetics also run clinics in Leeds, Birmingham, and Harley Street in London.
Posted by KC Communications
Edward's Kitchen are hiring!

Monday 30 July 2018

Edward's Kitchen are expanding their team and are looking for a part-time counter assistant. Candidates must have previous experience and live in the HD2 area. This is a great opportunity for those looking to earn some extra money with the hourly rate £7.83 All those who are interested please email gabby_holdsworth@hotmail.co.uk for more information
Posted by Edward's Fish & Chip Kitchen
Tech Scale-Up Appoints KC Communications to Support Growth

Monday 16 July 2018

yboo, the mobile app firm, has appointed Huddersfield based agency, KC Communications to handle their PR requirements following a successful pitch to support yboo’s ambitious growth plans. yboo, which stands for ‘you’re better off on’ is a mobile app available on iPhone and Android which monitors consumer mobile phone usage and recommends the best SIM only deals, based on price and signal strength. It also allows users to gain access to exclusive discounts, offers and codes. The app enables UK consumers to save, on average, £156 per year on their mobile phone bill. yboo also provide a second unique product which allows Mobile Operators to understand more about Consumer behaviour via Big Data profiling. KC Communications will be responsible for developing both yboo’s traditional and stunt-PR strategy and implementing it to raise the profile of the money-saving app in both the UK and overseas markets. Commenting on the appointment, KC Communications founder, Katrina Cliffe said, “We’re absolutely delighted to have been appointed by yboo and having the opportunity to demonstrate the extent of our capabilities. yboo is an exciting business and has the potential to be one of the world’s leading apps.’ Martyn Gould founder and CEO of yboo, added, “We’re really pleased to be working with KC Communications to deliver our Consumer and Big Data growth plans in the UK and Internationally. We chose KC due to their proven capability but also due to their positive attitude and values/ambition which align with our own”
Posted by KC Communications
Huddersfield Charity Claims Dragon Boat Race Gold Victory

Monday 09 July 2018

Avalon Mae Social Media Marketing were personally invited by The Laura Crane Youth Cancer Trust to take part in their #RowingForResearch charity event at The Pugneys Dragon Boat Race on Saturday 7th July as part of the team ‘The Scientists’. The Laura Crane Youth Cancer Trust is the only UK charity funding medical research specifically into cancer affecting teenagers and young adults. The Trust also funds measures to improve the quality of life for young cancer patients, both during and in the aftermath of their illnesses. The Scientists team included members from other local businesses, students, friends and scientists from The Georgopoulos research group at Huddersfield University who are working on pioneering research which could lead to a new form of cancer treatment free from the harmful side-effects often experienced with treatments such as radiotherapy and Chemotherapy. Avalon Mae are members of The Laura Cranes ‘Fight Club’. A club where companies support the charity through sponsorship, donations, fundraising and more. The day went off to a flying start with The Scientists placing 1st in their first 2 heats. The 3rd heat was one not to be missed as team ‘Chappers Raiders’ capsized on the finished line next to The Scientists and still took 2nd place leaving The Scientists 3rd place in the 3rd heat. There was still a fighting chance for The Scientists as they qualified for the final of the women’s event. After all the heats were complete The Scientists were joint top for fastest women boat so the sweat was on for the final. 6 teams qualified for the final, however, only 2 teams stayed so it was The Scientists rowing for The LCYCT against the Mighty Mac’s rowing for Macmillan! Who would take the trophy and gold medals home? After a team talk and the motto ‘Failure isn’t an option’ The Scientists used their successful method of shouting ‘Lean! Back!’ and paddled like they had never paddled before! It was a very close race all the way through to the last stretch. The Scientists pulled out in front and, as the air horn sounded, a roar came from the boat and they were victorious. The Scientists took home the trophy for The Laura Crane Youth Cancer Trust and each member was awarded their gold medal by Gwen Lowe, Mayor of Kirklees. Well done to everyone who took part in The Dragon Boat Race at Pugneys Country Park for such amazing causes. Special thank you to Gable Events for hosting the event and to members of Chappers Legends, Chappers Raiders and RSPCA Halifax, Huddersfield and Bradford District for becoming members of our boat for the final rounds. We shall be there next year defending our title on Saturday 6th July. See you then! Facebook - @avalonmaesmm Instagram - @avalonmaesmm Twitter - @avalonmaesmm Website - www.avalonmaesmm.co.uk
Posted by Avalon Mae Social Media Marketing
Kirklees TV Interview

Saturday 02 June 2018

We recently had the opportunity to be interviewed by Liz Hey from Kirklees TV as part of their series of business programmes. We were delighted to be able to discuss how important using the Objective Management Group sales evaluation and sales candidate assessment tools can help improve sales performance in companies with sales teams. We also had the opportunity to discuss how we use the tools of one of other partners Sales STAR to help develop sales managers into super coaches. Enjoy watching the interview. http://bit.ly/2JlyThB
Posted by Ventas Sales Ltd
Making your mobile technology work for you

Monday 14 May 2018

FREE learning opportunity! Why not book on to our FREE introductory event on connected mobile technology. Andy Patten will take you through the wonderful world of the connected life with iCloud, iPhone and your desktop. http://goo.gl/ztFp2n
Posted by HAD-IT
Batley based Care firm open own tea and coffee lounge

Monday 14 May 2018

Batley based care firm, The Crescent have recently opened their own tea and coffee lounge to serve the local community. The Crescent tea & coffee lounge has been set up as a social enterprise, it is doing its part to combat loneliness and isolation in the local area. They have signed up to a Pay Forward Scheme, whereby businesses or individuals can pay in advance for a cuppa and a slice of cake for people who may benefit from meeting up with other people and to enjoy having a chat. They are also providing a cake delivery service whereby people can ring up and order a piece a cake for someone special or to simply cheer them up and put a smile on someone’s face, they come beautifully gift wrapped and are hand-delivered by staff from The Crescent. Café Supervisor Jennifer Wilby says: “We want to encourage people of all ages to visit the Tea & Coffee Lounge and have even got a Chatty Café table set up. One of our aims as an overall business is to reduce loneliness and isolation and to bring people together talking, we believe our tea and coffee lounge is a perfect setting for this.” As well as catering to the public, they are dedicated to offering employment to the community. The Crescent is committed to employing young people to gain experience and learn new skills. Managing Director of The Crescent, Paula Chamberlain says: “We have proactively decided to employ young people who are just starting out in their careers, and this may be their first job. Our staff all get to spend time quality time learning with Jennifer, which is great for them. From a business point of view, it demonstrates that we are committed to the local community too.” The Tea and coffee lounge is open Monday – Friday 8.30am-4.30pm and Saturday 9am – 2pm they serve premium hot and cold drinks, cakes, and light snacks. It is located at 32 Station Road, Batley.
Posted by The Crescent
Care Company Invests in Transforming Venue to Create Social Enterprise

Friday 04 May 2018

A Grade II listed building in Batley, West Yorkshire which has stood vacant for 5 years has undergone a £25k investment by its tenant, The Crescent Care, to provide the community with an events and community hub. Since acquiring the lease of the Victorian property opposite Batley train station, known as The Crescent in December 2017, Paula Chamberlain, MD and founder of The Crescent Care has facilitated a radical transformation, restoring the building to its former glory to accommodate meetings, training sessions, conferences and social gatherings. Alongside their core activity of looking after a complex range of care needs for children and adults across the Yorkshire region, The Crescent were keen that the building becomes a key part of the community. Already they have hosted a number of events including charity fundraisers, business networking and are hoping to put on regular events which including yoga for the elderly. Paula Chamberlain, MD and Founder said: “It is a pleasure to open our doors to the local community. As well as enabling local groups to utilise the space for coffee mornings, workshops, wellbeing and community needs, we have also seen the wider potential for bigger events at the venue. “We are extremely proud of what has been created at The Crescent and with such a unique offering, we can offer second to none hospitality. By using The Crescent for meetings and events, you will be in turn helping our social enterprise to address isolation and loneliness.” Offering competitive daily delegate rates and room hire by the hour, half or full day, The Crescent can cover business requirements as well as social gatherings for up to 60 people. All three rooms, The Front Room, The Library and The Dining room are individually designed with a luxurious feel. The opening of The Crescent conference and events space sees 2 jobs being created with the potential for more to be created by the end of the year. To find out more about the venue visit https://the-crescent.co.uk/conference-events-space/
Posted by The Crescent
Yorkshire Businesswoman Appointed to the Board of the Chartered Institute of Marketing

Wednesday 25 April 2018

The Chartered Institute of Marketing (CIM) is pleased to announce the appointment of Huddersfield-based businesswoman Katrina Cliffe, as their SME Ambassador on the Yorkshire Regional Board. Katrina has worked in the marketing industry for almost 20 years working for a variety of businesses across multiple industries before establishing her marketing agency, KC Communications in 2014. Katrina has been a member of the CIM for almost ten years and has completed two CIM Diplomas in marketing communications and digital marketing. Speaking of her appointment, Katrina commented, “I am delighted to have been accepted onto the Board in this new role. Supporting SMEs with the development and implementation of marketing strategies that positively impact on their business and regional growth is something I am truly passionate about. As an SME business owner myself, I understand the challenges faced by SMEs, and I hope to be able to use my range of contacts and the variety of professional activities I already undertake to promote the benefits of both the CIM and how marketing can play a key role in the success of a business”. Diane Earles, Network Manager for CIM, said: “We are very pleased to welcome Katrina to the board and I am sure she will be a real asset to the team.”
Posted by KC Communications
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