WHERE LOCAL BUSINESS GROWS

Writing a Marketing Plan

Let’s be clear, writing a marketing plan is not about fancy graphics and clever tag lines.

Decisions have to be made regarding the product or service being offered, the mix of good, better or best marketing practice with due consideration given to the competitors that you have to beat.

When you are writing a marketing plan, establishing your pricing position is vital.  More profit is made by great pricing plans than by cost cutting processes if you get this right.

Ensuring all aspects of the business match the marketing plan is a sure way to build success … high quality and high price positioning needs to be matched with excellent customer service, delivery and packaging standards to maintain consistency.

The marketing plan tends to be an internal plan, substance is more important than presentation.

Thinking of writing a marketing plan? Download the Yorkshire Powerhouse marketing plan template.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 


Strategic marketing
 

Strategic Marketing: the setting out of clearly defined business goals and how they will be implemented.

This is basically about what connects your business to the market and how you will maximise the commercial opportunity that exists.  Your strategic marketing needs to take several factors into account and thought needs to be given to all of them to develop a robust strategy that will help your business succeed:

  • Where is my business trying to get to in the short, medium and long term?  Short term tends to be the main area of focus with new businesses but putting some thought into the direction over the longer term is a useful exercise within the strategic planning.
  • Which markets will the business operate in and what other types of activity are involved in those markets?  This can open many areas for exploration such as potential collaborations with others who have complimentary products or services but overall it provides an understanding of the scope of the market.
  • How will I compete?  More importantly, how will I compete better than my rivals to gain a commercial advantage?  This could be quality, price, service level or any number of differentiators – it could even be ‘how’ you sell your products or service.
  • What do I need to compete successfully?  Resources – equipment, finance, people, skills etc.
  • What external factors will influence or affect my ability to compete?  This covers a broad range of subjects but good examples would be things like the exchange rate if you are an importer or exporter.  These are elements which are beyond your direct control but impact on your ability to operate in your market.
  • Who else influences the market?  The expectations and values of a number of stakeholders can have importance within your market space (trade associations or local government for example) and you need to understand how their influence works and how you can best utilise it.
  • The combination of the goals and strategy will then generate a vision of your strategic marketing and what your business will look like and an awareness of the environment you are looking to operate in.

Thinking of writing a marketing plan? Download the Yorkshire Powerhouse marketing plan template

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Customer profile
 

With the trend towards ‘digital business’, often your customer knows more about you than you do about them.  Consumers have become experts: at the touch of a smartphone or tablet they can educate themselves about any product or service, how much it should cost, the best way to get it and who to get it from.

No-one will ever part with money for your product or service unless you can convince them that it will solve a problem that they have.  Working out who you are selling to and what their problems are is the first task when writing your new marketing plan and establishing your customer profile.

If you are already in business you will probably already have a good feel for your customer profile – but take a look at your top / best-spending customers from the last 6 / 12 months and see how you can categorise the different types.

If you are just starting business then you need to make sure you have done your research.  If you are planning to launch into a market that you know nothing about then you need to make sure you partner up with someone who does!  That may be an external marketing advisor with experience of that sector or just someone who works in the industry that can answer your questions.

In reality, most companies only sell to one kind of customer – some sell to two or three.  If you sit down come up with lots of different types of people who you are trying to sell to, then you are trying to sell to too many.  Your resulting marketing will be too unfocused to be effective.  Or it may be that you are thinking about all the people you currently sell to, but don’t necessarily want to.  Focus just on the people you really want to target and who will likely earn you the most money from your efforts.

Once you have an idea of who you are selling to, it’s time to create a customer profile for each one. Regardless of whether you sell business-to-business (B2B) or business-to-consumer (B2C) you are still selling to people.  It will be a person who decides they need your product or service, a person who comes to your website, a person who places the order and a person who ultimately benefits from what you sell.  If you are B2B then a useful alternative would be to refer to them as H2H (human-to-human) or P2P (professional-to-professional)!

Have some fun with this.  Come up with names for each customer type – Tradesman Terry or Solicitor Sarah!  Find photos to put on their profile sheets, add in extra information like what websites they visit regularly or what motivates them.

Specifics within a customer profile
With your customer in mind, answer the following questions:

  • What is their gender?  Are the decision-makers mainly female, male or genuinely an equal mix of both?
  • How old are they as a rule of thumb?
  • What is their level of education?
  • What is their average income?
  • Do they need the product (either personally or in their business) or is it a luxury?
  • How do they use the product or service?
  • What do they value the most?  Not just about your product / service but in their job or day to day life.
  • Do they impulse buy the product or do they save for it?
  • Where do they go to get their decision making information? (Google / their contacts / seek professional advice?)
  • Where are they physically and geographically located?
  • What time of day would they look for your product or service?

If you can’t answer 8 out of the 10 ten questions about your customer then you are never going to be able to sell to them and you’ve failed to create a customer profile!  People will only pay you money if you can solve a problem for them – and you need to know what those problems are and how your product solves it.

Defining your customer profile dictates every marketing decision you make.  For example, if you are looking at using Google Pay Per Click advertising to capture people searching for what you sell, you need to know when they are online doing their buying.  Are they sat in an office 9-5 or are they a self-employed tradesperson who catches up on their admin in the evening?  What motivates them – is it simply enough to throw-in a surprise chocolate bar every now and again with orders to keep them coming back to you, or do they value the after-sales support more than the product itself?

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Your unique selling point
 

With the trend towards ‘digital business’, often your customer knows more about you than you do about them.  Consumers have become experts: at the touch of a smartphone or tablet they can educate themselves about any product or service, how much it should cost, the best way to get it and who to get it from.

No-one will ever part with money for your product or service unless you can convince them that it will solve a problem that they have.  Working out who you are selling to and what their problems are is the first task when writing your new marketing plan and establishing your customer profile.

If you are already in business you will probably already have a good feel for your customer profile – but take a look at your top / best-spending customers from the last 6 / 12 months and see how you can categorise the different types.

If you are just starting business then you need to make sure you have done your research.  If you are planning to launch into a market that you know nothing about then you need to make sure you partner up with someone who does!  That may be an external marketing advisor with experience of that sector or just someone who works in the industry that can answer your questions.

In reality, most companies only sell to one kind of customer – some sell to two or three.  If you sit down come up with lots of different types of people who you are trying to sell to, then you are trying to sell to too many.  Your resulting marketing will be too unfocused to be effective.  Or it may be that you are thinking about all the people you currently sell to, but don’t necessarily want to.  Focus just on the people you really want to target and who will likely earn you the most money from your efforts.

Once you have an idea of who you are selling to, it’s time to create a customer profile for each one. Regardless of whether you sell business-to-business (B2B) or business-to-consumer (B2C) you are still selling to people.  It will be a person who decides they need your product or service, a person who comes to your website, a person who places the order and a person who ultimately benefits from what you sell.  If you are B2B then a useful alternative would be to refer to them as H2H (human-to-human) or P2P (professional-to-professional)!

Have some fun with this.  Come up with names for each customer type – Tradesman Terry or Solicitor Sarah!  Find photos to put on their profile sheets, add in extra information like what websites they visit regularly or what motivates them.

Specifics within a customer profile
With your customer in mind, answer the following questions:

  • What is their gender?  Are the decision-makers mainly female, male or genuinely an equal mix of both?
  • How old are they as a rule of thumb?
  • What is their level of education?
  • What is their average income?
  • Do they need the product (either personally or in their business) or is it a luxury?
  • How do they use the product or service?
  • What do they value the most?  Not just about your product / service but in their job or day to day life.
  • Do they impulse buy the product or do they save for it?
  • Where do they go to get their decision making information? (Google / their contacts / seek professional advice?)
  • Where are they physically and geographically located?
  • What time of day would they look for your product or service?

If you can’t answer 8 out of the 10 ten questions about your customer then you are never going to be able to sell to them and you’ve failed to create a customer profile!  People will only pay you money if you can solve a problem for them – and you need to know what those problems are and how your product solves it.

Defining your customer profile dictates every marketing decision you make.  For example, if you are looking at using Google Pay Per Click advertising to capture people searching for what you sell, you need to know when they are online doing their buying.  Are they sat in an office 9-5 or are they a self-employed tradesperson who catches up on their admin in the evening?  What motivates them – is it simply enough to throw-in a surprise chocolate bar every now and again with orders to keep them coming back to you, or do they value the after-sales support more than the product itself?

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Communicating your USP
 

There’s a lot of noise out there at the moment, and you would be forgiven for thinking that the only way to market a business any more is online or through social media. Communicating your USP can be difficult but having a unique selling point certainly makes the task easier as your customer will be drawn to you.

In truth you need to use a mix of channels (both online and in the real world) to communicate your USP to your target audience – and which one you use should be based on the people you are trying to connect with, not your own favourites.  You should have strategically worked this out already by creating your customer profile.

Channels of communication
Let’s take a look at all the different ways that you can communicate your USP to your potential customers:

  • Direct mail (leaflets or postcards sent in the post)
  • Direct email (electronic versions sent to prospects by email) and email newsletters (regularly weekly / monthly / quarterly email to your customers)
  • Google search (Pay-Per-Click, local results and search engine optimisation)
  • Social media (Facebook, Twitter etc)
  • LinkedIn
  • Direct phone calls
  • Dropping-in to your potentials customer’s place of business
  • Networking events
  • Trade shows
  • News stories (Industry magazines, local magazines, newspapers and websites)
  • Local directory booklets
  • Your own website
  • Blog posts (Your own website and others).
  • Local radio adverts
  • Display advertising (posters, billboards, bus adverts, signs etc)

Go back to the profile you wrote for your target customer and rate out of ten how well each communication channel fits with what you know about them.  Will you be able to drop in on Terry the Tradesman or contact him on LinkedIn?  Unlikely.  Will he be listening to the local radio and seeing adverts on the back of a bus as he’s driving his van between jobs?  Most definitely.  Solicitor Sarah will be sat at her desk most of the day, but how many emails does she get?  Would something fun in the post work better?

Once you have rated the different communication channels above against your profiles, pick the top three and concentrate on these first.  OK – you may love Facebook and be keen to do social media, but if something else fits with your customer profile better, do that first.

Now that you have planned how you are going to talk to potential customers, the next step is to work out what you are going to say.  This is where, again, having invested time learning about your customers and coming up with a point of difference for your business really pays off.

When communicating your USP, you only have a very short time to get your message across, so if it takes you 60 seconds to explain to someone why they should buy from you then that is 57 seconds too long!  Instead, you need to base your company marketing around one, strong concept that can be gotten across in a single short sentence.

Start by asking yourself the following questions about your customer:

  • What is your customer’s biggest headache and how can your product or service solve it for them?
  • Where do they want to take their business (or themselves personally) in the next 12 months and how can your product or service get them there?
  • What is their biggest fear, and how will your product or service stop this fear becoming a reality?

For example, airlines selling business class travel used to try and outdo each other by listing a whole range of reasons why they were better – building advertising campaigns around saying they had more leg-room, more free-drinks, quicker check-ins, softer beds and better food than their competition.  But it was British Airways who came to dominate the business travel market because they looked at what the customer wanted from business travel and summed it up in one point – if you travelled with BA Business class you would ‘arrive ready to do business’.  This gave them a single, strong message to build all their marketing around and you need the same for your business.

Use the three questions above.  Come up with a single, strong reason for someone to use your product or service that you can get across in a sentence.  And don’t be afraid to ask for help – find someone in the target market that you are looking to sell to and ask them if you can talk to them for half an hour about what messages will resonate with them the best.  Or spend an hour with an expert advisor who knows the marketplace and what motivates people in it.

Communicating your USP is essential – having the right message can often be the challenge.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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51 results found, page 1 of 6.  
High-voltage specialist Smith Brothers secures contract with CHP giant

Monday 30 July 2018

Elland-based high-voltage power contractor Smith Brothers has secured an Independent Connection Provider (ICP) contract with sustainable energy specialist P3P Partners, marking the electrical engineering firm’s first foray into the fast-growing combined heat and power (CHP) market. A leading provider of CHP services, P3P develops energy-efficient centres across the UK and has previously delivered state-of-the-art solutions to such household names as Jaguar Land Rover and Hilton Hotels. Having been appointed by P3P as the ICP for a new CHP facility in North Yorkshire, Smith Brothers will be responsible for delivering an 11kV connection to the local distribution network, handling all contestable elements on behalf of the Distribution Network Operator (DNO), Northern Powergrid (NPg). The scheme of works will comprise the design, installation and commissioning of a 300m 11kV cable route from the Point of Connection (POC) to Point of Supply (POS) and the establishment of a new NPg substation enclosure – including all earthing and civils aspects, plus the development of a Ring Main Unit (RMU) and Metering Unit (MU). Due to landscape constraints, the team will be required to conduct specialist Horizontal Directional Drilling (HDD) for a 120m section of the cable route. Commenting on the partnership, P3P’s project manager Evan Thomson said: “We were introduced to Smith Brothers by a third party and had heard good things about the team’s efficient project management and delivery on similar connection assignments. We’re looking forward to working with the team on this and subsequent schemes.” With construction work on the CHP site due to commence this summer and energisation set for October, plans for future project collaborations between P3P and Smith Brothers are already taking shape. Dave Ogden, commercial director at Smith Brothers, elaborated on the P3P contract: “We’re no strangers to complex renewables assignments, having completed over 50 large-scale connections in the past year alone. But this is our first venture into the CHP arena, so we’re thrilled to be welcoming P3P into our growing client portfolio and working alongside one of the sector’s biggest players.” Headquartered in Elland, West Yorkshire, Smith Brothers is a high-voltage power engineering contractor and accredited ICP, specialising in delivering turnkey network connection packages across an array of sectors – including renewable energy, utilities, industrial and commercial.
Posted by Scriba PR Limited
Historic public school revamps digital presence

Friday 27 July 2018

An independent educational establishment based in West Yorkshire has revamped its digital presence as it marks almost 200 years since its construction. Silcoates – situated in Wakefield – provides academic learning to pupils aged between 3 and 18 years of age. But the website required a complete redesign to adequately reflect the forward-thinking approach of the school. Mirfield-based creative agency The Bigger Boat was appointed to provide the digital revamp for the well-established brand. The three-month project involved the design and development of a mobile-optimised Wordpress website – containing stripped back content and eye-catching images of Silcoates’ facilities and pupils – to better appeal to both current and prospective parents of attendees. The structure and accessibility of the site was overhauled, with less hard to find second and third tier navigation removed. Any area of the platform is now visible within 1-2 clicks, further improving the user experience and engagement as a whole. Already, statistics have shown a marked improvement on the previous site’s performance, with engagement quality up by 25% and a significant increase in the number of enquiries. Commenting on the redevelopment, The Bigger Boat’s co-founder and director Andy McCaul said: “The purpose of the new look site was to showcase the amazing facilities at Silcoates, as well as reflect its friendly and inclusive approach. One of the primary objectives of the project was to increase the number of potential customers visiting the school. “To achieve this, we have given the website a clean and contemporary feel, and added clearer calls to action throughout. Silcoates now has a platform which is better positioned to market the school, and is a great basis for further growth and functionality. With complete reporting integration, it will also enable data-driven decision making moving forwards.” Philip Rowe, headmaster at the establishment, added: “We’re thrilled with the new website, which shows Silcoates for the place it is – academic, welcoming, and inclusive.” Founded in 1820, Silcoates is based in Wrenthorpe, Wakefield, and has a wide range of facilities – including an indoor pool and drama studio – to match the variety of the curriculum on offer. In 2017, it was awarded the Yorkshire Society Community Award for raising £58,000 for local charities.
Posted by Scriba PR Limited
Businesswoman Completes Trio of 10k Treks for Charity

Monday 23 July 2018

Katrina Cliffe, the Managing Director of Huddersfield-based PR, Marketing and Social Media agency, KC Communications, has successfully completed a trio of 10k runs, and a mini-triathlon to raise money for babyloss charity, Tommy’s. Over the last two months, Katrina has completed three 10k runs in Manchester, Lindley and Leeds, plus a mini triathlon, which has seen Katrina raise over £1,000 in sponsorship for the charity who support research into miscarriage, premature birth and stillbirth. Over the past 14 years, Katrina and her husband John Cliffe, have collectively raised over £10,000 for Tommy’s the baby charity. Katrina commented: "Babyloss is an issue which affects thousands of families every year but is still rarely talked about. Babyloss has a profound physical and mental impact both in the aftermath and many years later which is why I continue to support such a vital organisation. The runs themselves were a huge challenge as I only started training mid-April and the heat during all four events was horrible, but I am proud that with each one my time improved and I finished with a 10k PB”. Even though Katrina has already raised a significant amount for the charity, she has no plans to stop, stepping up her distances to take on the York 10 Mile run in October, and the Leeds half marathon next year. In the meantime, if you would like to add to Katrina’s fundraising efforts, you can do so by texting: KCCC83 AMOUNT to 70070 or visiting www.virginmoneygiving.com/katrinacliffe
Posted by KC Communications
Tech Scale-Up Appoints KC Communications to Support Growth

Monday 16 July 2018

yboo, the mobile app firm, has appointed Huddersfield based agency, KC Communications to handle their PR requirements following a successful pitch to support yboo’s ambitious growth plans. yboo, which stands for ‘you’re better off on’ is a mobile app available on iPhone and Android which monitors consumer mobile phone usage and recommends the best SIM only deals, based on price and signal strength. It also allows users to gain access to exclusive discounts, offers and codes. The app enables UK consumers to save, on average, £156 per year on their mobile phone bill. yboo also provide a second unique product which allows Mobile Operators to understand more about Consumer behaviour via Big Data profiling. KC Communications will be responsible for developing both yboo’s traditional and stunt-PR strategy and implementing it to raise the profile of the money-saving app in both the UK and overseas markets. Commenting on the appointment, KC Communications founder, Katrina Cliffe said, “We’re absolutely delighted to have been appointed by yboo and having the opportunity to demonstrate the extent of our capabilities. yboo is an exciting business and has the potential to be one of the world’s leading apps.’ Martyn Gould founder and CEO of yboo, added, “We’re really pleased to be working with KC Communications to deliver our Consumer and Big Data growth plans in the UK and Internationally. We chose KC due to their proven capability but also due to their positive attitude and values/ambition which align with our own”
Posted by KC Communications
Leach heads up interior rebrand project within Manchester Arena

Wednesday 11 July 2018

Graphic display specialist Leach Impact has just completed an interior rebrand project within the renowned Manchester Arena. Luxury watchmaker Raymond Weil was recently announced as the arena’s ‘official time partner’ and headline sponsor of the venue’s VIP Icons Bar. And the Swiss horologists approached Leach to maximise their exposure within this vibrant space. The result of this two-week project is a striking, media-rich display that pays homage to both brands. Leach’s in-house innovation team designed a bespoke lightbox and guitar case with acrylic face and RGB lights, in celebration of the legends who have played at the venue. Table-top vinyl graphics, cut-vinyl applied to mirrors, and 7 lightboxes with interchangeable fabric graphics, have also been supplied. But by far the stand-out visual is a large-format, seamless and durable 20sqm wallpaper solution – depicting Raymond Weil’s relationship with the Brit Awards – created using Leach’s market-leading Titan product. Commenting on the project, Leach’s Sales Account Manager Dan Deakin elaborated: “This is Raymond Weil’s first in-venue entertainment space, so the pressure to execute this brief perfectly, was high. The watchmaker uses music throughout its entire global marketing strategy and has celebrated collaborations with some of the world’s most notable artists and bands. We were very excited when this project came in. “As a world-renowned family-owned business whose name is synonymous with quality, this client prioritises brand over everything. Leach was therefore chosen as the graphics partner because they knew we could deliver on the standards sought.” The Icons Bar has now been transformed into a lively space on the arena concourse, for gig ticket holders to enjoy. Dan continued: “So many customers approach us interested in how we can create a ‘wow factor’ on their walls. But with Raymond Weil we’ve thought beyond the obvious, maximising use of previously underutilised spaces such as table tops, which are now decorated to look like LPs. “The flexible nature of the lightboxes’ fabric graphics also means that arena staff can change the displays within minutes – updating the look and feel of the area as often as they like.” This is not the first time Leach has collaborated with Raymond Weil – a number of brand graphics designed, printed and installed by the Huddersfield-headquartered visual impact specialists, currently adorn jewellers, concessions and shop-within-shop environments throughout the UK.
Posted by Scriba PR Limited
Huddersfield Charity Claims Dragon Boat Race Gold Victory

Monday 09 July 2018

Avalon Mae Social Media Marketing were personally invited by The Laura Crane Youth Cancer Trust to take part in their #RowingForResearch charity event at The Pugneys Dragon Boat Race on Saturday 7th July as part of the team ‘The Scientists’. The Laura Crane Youth Cancer Trust is the only UK charity funding medical research specifically into cancer affecting teenagers and young adults. The Trust also funds measures to improve the quality of life for young cancer patients, both during and in the aftermath of their illnesses. The Scientists team included members from other local businesses, students, friends and scientists from The Georgopoulos research group at Huddersfield University who are working on pioneering research which could lead to a new form of cancer treatment free from the harmful side-effects often experienced with treatments such as radiotherapy and Chemotherapy. Avalon Mae are members of The Laura Cranes ‘Fight Club’. A club where companies support the charity through sponsorship, donations, fundraising and more. The day went off to a flying start with The Scientists placing 1st in their first 2 heats. The 3rd heat was one not to be missed as team ‘Chappers Raiders’ capsized on the finished line next to The Scientists and still took 2nd place leaving The Scientists 3rd place in the 3rd heat. There was still a fighting chance for The Scientists as they qualified for the final of the women’s event. After all the heats were complete The Scientists were joint top for fastest women boat so the sweat was on for the final. 6 teams qualified for the final, however, only 2 teams stayed so it was The Scientists rowing for The LCYCT against the Mighty Mac’s rowing for Macmillan! Who would take the trophy and gold medals home? After a team talk and the motto ‘Failure isn’t an option’ The Scientists used their successful method of shouting ‘Lean! Back!’ and paddled like they had never paddled before! It was a very close race all the way through to the last stretch. The Scientists pulled out in front and, as the air horn sounded, a roar came from the boat and they were victorious. The Scientists took home the trophy for The Laura Crane Youth Cancer Trust and each member was awarded their gold medal by Gwen Lowe, Mayor of Kirklees. Well done to everyone who took part in The Dragon Boat Race at Pugneys Country Park for such amazing causes. Special thank you to Gable Events for hosting the event and to members of Chappers Legends, Chappers Raiders and RSPCA Halifax, Huddersfield and Bradford District for becoming members of our boat for the final rounds. We shall be there next year defending our title on Saturday 6th July. See you then! Facebook - @avalonmaesmm Instagram - @avalonmaesmm Twitter - @avalonmaesmm Website - www.avalonmaesmm.co.uk
Posted by Avalon Mae Social Media Marketing
Digital Knowledge Exchange offers free Digital Marketing Workshops for Businesses

Thursday 28 June 2018

Digital Knowledge Exchange, the innovative business support programme, is to host two free Digital Breakthrough events this summer to help businesses from across the Leeds city region enhance their digital skills so they can effectively market themselves online. The first one-day event will take place in Wakefield on Thursday 5 July and will help businesses get to grips with content marketing and provide a whole host of tips and tricks on how to use LinkedIn, email marketing and search engine optimisation (SEO) effectively. The second event in Huddersfield on Thursday 2 August will focus on video marketing and production and will cover everything from keywords, tools and techniques to confidence in front of the camera. Each day will include an informative workshop, enlightening digital debriefs on the issues that matter from the programme’s digital experts, feedback on potential business ideas, and the opportunity to network with other business professionals. Nick Cohen of Wakefield-based Time Communication Solutions Ltd has been enrolled on the Digital Knowledge Exchange programme for a few months. He said: “The programme has been really beneficial from a learning perspective, but it has also helped to create new co-working relationships. “I’ve attended several workshops in the last few months and as a result, I have been able to use what I have learnt to improve our website. I’ve created a great deal of new content and have learnt new tricks for creating video that has a real impact. I would recommend the one-day Digital Breakthrough events to anyone who wants to improve how they market their business in the digital age. Of course, the added benefit is that it’s fully funded so all of this specialist knowledge is of no cost to your business.” Beth Hewitt, Project Manager for the Digital Knowledge Exchange said: “Our one-day Digital Breakthrough events are a great way for businesses to take time out of the office to think about their plans for the rest of the year and to learn something new which could have a real impact on their future success. The collaborative approach to the events means attendees can share their ideas with their peers and create great strategies that will make a real difference.” The events form part of the Digital Enterprise business support programme, which helps eligible, growth-focused businesses, based in the Leeds city region, scale up and achieve digital transformation. The programme is partly funded by the European Union (European Regional Development Fund 2014-20), the Leeds City Region Local Enterprise Partnership (LEP) and by the nine local authorities that make up the Leeds City Region: Leeds, Bradford, York, Wakefield, Harrogate, Calderdale, Selby, Kirklees and Craven. Digital Enterprise programme manager, Muz Mumtaz, said: “Digital Enterprise has helped hundreds of SMEs access funding and training so that they can invest in digital technology and use it effectively. Our Digital Breakthrough events are a great way for businesses to get up to speed on the topics that matter – such as how they can embrace digital marketing and use it to drive their businesses towards even greater success.” The One Day Digital Breakthrough Events take place on: • Thursday 5 July from 9.00am until 4.30pm at The Hepworth, Wakefield, WF1 5AW • Thursday 2 August from 9.00am until 4.30pm, at the Briar Court Hotel, Huddersfield, HD3 3NT For more information on these events and to register with the Digital Knowledge Exchange visit https://www.digitalenterprise.co.uk/digital-knowledge/events/ or contact the team on 0113 426 0535 or email kanta@digitalenterprise.co.uk
Posted by KC Communications
Kirklees TV Interview

Saturday 02 June 2018

We recently had the opportunity to be interviewed by Liz Hey from Kirklees TV as part of their series of business programmes. We were delighted to be able to discuss how important using the Objective Management Group sales evaluation and sales candidate assessment tools can help improve sales performance in companies with sales teams. We also had the opportunity to discuss how we use the tools of one of other partners Sales STAR to help develop sales managers into super coaches. Enjoy watching the interview. http://bit.ly/2JlyThB
Posted by Ventas Sales Ltd
Local Businesswoman To Take On Sporting Challenges for Babyloss Charity

Friday 11 May 2018

Huddersfield businesswoman, Katrina Cliffe, is set to take on a series of physical challenges over the next three months to raise money for Tommy’s the baby charity. Katrina, founder and MD of Lindley-based marketing agency KC Communications, will be challenging herself to the Manchester, Leeds and Lindley 10k’s along with a mini triathlon to raise money for Tommy’s. Tommy’s the baby charity raises money to undertake research into miscarriage, stillbirth and premature births helping to save babies lives along with providing support to families experiencing such a traumatic time. Tommy’s have supported a significant number of families and their research has reduced stillbirth by 22% in Greater Manchester. Katrina unknowingly had a condition which led to the loss of her first child, Casey, who was born too soon at 20 weeks in June 2004. With subsequent pregnancies, Katrina was under specialist care which resulted in operations, bedrest and 100s of injections. Research undertaken by Tommy’s identified new treatments which can help to prevent premature birth and due to this Katrina’s eldest daughter Stevie was born healthily at 33 weeks, whereas youngest daughter, Jaime went to full term following further successful research undertaken by the Tommy’s team. Katrina commented: “Losing my son was an absolute shock as there were no warning signs that I might not be able to carry to term. Although I have since gone on to have two healthy daughters, losing Casey had a significant impact on my life and while it has been a driver to success, it has also had affected my mental health. Over the years we have raised almost £10,000 for Tommy’s and I plan to continue this to ensure more babies are born safely and that their families are supported through such a traumatic time. I signed up for these challenges last year and have only recently started training as I did not think I wouldn’t be able to see these challenges through, but I’m back on track, motivated and feeling much better in myself for it. My daughters are proof that the research undertaken is absolutely vital and I’m proud to once again be supporting Tommy’s”. To sponsor Katrina visit https://uk.virginmoneygiving.com/KatrinaCliffe or text KCCC83 £AMOUNT to 70070.
Posted by KC Communications
New Apple IT repair centre opens in Huddersfield

Friday 11 May 2018

Check out our new Huddersfield service centre. Castlegate Huddersfield. This is who we are and this is what we do. HAD-IT Limited & HAD-IT (Huddersfield) Ltd incorporating HAD-COPY and HAD-PRINT Specialise in the Service and Support of Apple Products including Macs, iPads and iPhones etc. Our Apple Certified Engineers offer repairs from a simple Screen Replacement to Hard Drive Issues, Upgrades, Tuition and Training at very competitive prices. We also Supply and Support a full range of State of the Art Technology Colour and Mono Copier/Printers from simple Desktop to Large Format and Feature Rich Multifunction Machines with Full System Document Production all with a variety of Service, Maintenance and Support Contracts. In addition, our Printing Division offers a complete Graphic Design and High-Quality Printing Service to AO Size.
Posted by HAD-IT
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Thursday 27 September 2018, 09:30 - 12:30
Storthes Hall Park, Storthes Hall Lane, Huddersfield, HD8 0WA
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