WHERE LOCAL BUSINESS GROWS

Writing a Marketing Plan

Let’s be clear, writing a marketing plan is not about fancy graphics and clever tag lines.

Decisions have to be made regarding the product or service being offered, the mix of good, better or best marketing practice with due consideration given to the competitors that you have to beat.

When you are writing a marketing plan, establishing your pricing position is vital.  More profit is made by great pricing plans than by cost cutting processes if you get this right.

Ensuring all aspects of the business match the marketing plan is a sure way to build success … high quality and high price positioning needs to be matched with excellent customer service, delivery and packaging standards to maintain consistency.

The marketing plan tends to be an internal plan, substance is more important than presentation.

Thinking of writing a marketing plan? Download the Yorkshire Powerhouse marketing plan template.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 


Strategic marketing
 

Strategic Marketing: the setting out of clearly defined business goals and how they will be implemented.

This is basically about what connects your business to the market and how you will maximise the commercial opportunity that exists.  Your strategic marketing needs to take several factors into account and thought needs to be given to all of them to develop a robust strategy that will help your business succeed:

  • Where is my business trying to get to in the short, medium and long term?  Short term tends to be the main area of focus with new businesses but putting some thought into the direction over the longer term is a useful exercise within the strategic planning.
  • Which markets will the business operate in and what other types of activity are involved in those markets?  This can open many areas for exploration such as potential collaborations with others who have complimentary products or services but overall it provides an understanding of the scope of the market.
  • How will I compete?  More importantly, how will I compete better than my rivals to gain a commercial advantage?  This could be quality, price, service level or any number of differentiators – it could even be ‘how’ you sell your products or service.
  • What do I need to compete successfully?  Resources – equipment, finance, people, skills etc.
  • What external factors will influence or affect my ability to compete?  This covers a broad range of subjects but good examples would be things like the exchange rate if you are an importer or exporter.  These are elements which are beyond your direct control but impact on your ability to operate in your market.
  • Who else influences the market?  The expectations and values of a number of stakeholders can have importance within your market space (trade associations or local government for example) and you need to understand how their influence works and how you can best utilise it.
  • The combination of the goals and strategy will then generate a vision of your strategic marketing and what your business will look like and an awareness of the environment you are looking to operate in.

Thinking of writing a marketing plan? Download the Yorkshire Powerhouse marketing plan template

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Customer profile
 

With the trend towards ‘digital business’, often your customer knows more about you than you do about them.  Consumers have become experts: at the touch of a smartphone or tablet they can educate themselves about any product or service, how much it should cost, the best way to get it and who to get it from.

No-one will ever part with money for your product or service unless you can convince them that it will solve a problem that they have.  Working out who you are selling to and what their problems are is the first task when writing your new marketing plan and establishing your customer profile.

If you are already in business you will probably already have a good feel for your customer profile – but take a look at your top / best-spending customers from the last 6 / 12 months and see how you can categorise the different types.

If you are just starting business then you need to make sure you have done your research.  If you are planning to launch into a market that you know nothing about then you need to make sure you partner up with someone who does!  That may be an external marketing advisor with experience of that sector or just someone who works in the industry that can answer your questions.

In reality, most companies only sell to one kind of customer – some sell to two or three.  If you sit down come up with lots of different types of people who you are trying to sell to, then you are trying to sell to too many.  Your resulting marketing will be too unfocused to be effective.  Or it may be that you are thinking about all the people you currently sell to, but don’t necessarily want to.  Focus just on the people you really want to target and who will likely earn you the most money from your efforts.

Once you have an idea of who you are selling to, it’s time to create a customer profile for each one. Regardless of whether you sell business-to-business (B2B) or business-to-consumer (B2C) you are still selling to people.  It will be a person who decides they need your product or service, a person who comes to your website, a person who places the order and a person who ultimately benefits from what you sell.  If you are B2B then a useful alternative would be to refer to them as H2H (human-to-human) or P2P (professional-to-professional)!

Have some fun with this.  Come up with names for each customer type – Tradesman Terry or Solicitor Sarah!  Find photos to put on their profile sheets, add in extra information like what websites they visit regularly or what motivates them.

Specifics within a customer profile
With your customer in mind, answer the following questions:

  • What is their gender?  Are the decision-makers mainly female, male or genuinely an equal mix of both?
  • How old are they as a rule of thumb?
  • What is their level of education?
  • What is their average income?
  • Do they need the product (either personally or in their business) or is it a luxury?
  • How do they use the product or service?
  • What do they value the most?  Not just about your product / service but in their job or day to day life.
  • Do they impulse buy the product or do they save for it?
  • Where do they go to get their decision making information? (Google / their contacts / seek professional advice?)
  • Where are they physically and geographically located?
  • What time of day would they look for your product or service?

If you can’t answer 8 out of the 10 ten questions about your customer then you are never going to be able to sell to them and you’ve failed to create a customer profile!  People will only pay you money if you can solve a problem for them – and you need to know what those problems are and how your product solves it.

Defining your customer profile dictates every marketing decision you make.  For example, if you are looking at using Google Pay Per Click advertising to capture people searching for what you sell, you need to know when they are online doing their buying.  Are they sat in an office 9-5 or are they a self-employed tradesperson who catches up on their admin in the evening?  What motivates them – is it simply enough to throw-in a surprise chocolate bar every now and again with orders to keep them coming back to you, or do they value the after-sales support more than the product itself?

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Your unique selling point
 

With the trend towards ‘digital business’, often your customer knows more about you than you do about them.  Consumers have become experts: at the touch of a smartphone or tablet they can educate themselves about any product or service, how much it should cost, the best way to get it and who to get it from.

No-one will ever part with money for your product or service unless you can convince them that it will solve a problem that they have.  Working out who you are selling to and what their problems are is the first task when writing your new marketing plan and establishing your customer profile.

If you are already in business you will probably already have a good feel for your customer profile – but take a look at your top / best-spending customers from the last 6 / 12 months and see how you can categorise the different types.

If you are just starting business then you need to make sure you have done your research.  If you are planning to launch into a market that you know nothing about then you need to make sure you partner up with someone who does!  That may be an external marketing advisor with experience of that sector or just someone who works in the industry that can answer your questions.

In reality, most companies only sell to one kind of customer – some sell to two or three.  If you sit down come up with lots of different types of people who you are trying to sell to, then you are trying to sell to too many.  Your resulting marketing will be too unfocused to be effective.  Or it may be that you are thinking about all the people you currently sell to, but don’t necessarily want to.  Focus just on the people you really want to target and who will likely earn you the most money from your efforts.

Once you have an idea of who you are selling to, it’s time to create a customer profile for each one. Regardless of whether you sell business-to-business (B2B) or business-to-consumer (B2C) you are still selling to people.  It will be a person who decides they need your product or service, a person who comes to your website, a person who places the order and a person who ultimately benefits from what you sell.  If you are B2B then a useful alternative would be to refer to them as H2H (human-to-human) or P2P (professional-to-professional)!

Have some fun with this.  Come up with names for each customer type – Tradesman Terry or Solicitor Sarah!  Find photos to put on their profile sheets, add in extra information like what websites they visit regularly or what motivates them.

Specifics within a customer profile
With your customer in mind, answer the following questions:

  • What is their gender?  Are the decision-makers mainly female, male or genuinely an equal mix of both?
  • How old are they as a rule of thumb?
  • What is their level of education?
  • What is their average income?
  • Do they need the product (either personally or in their business) or is it a luxury?
  • How do they use the product or service?
  • What do they value the most?  Not just about your product / service but in their job or day to day life.
  • Do they impulse buy the product or do they save for it?
  • Where do they go to get their decision making information? (Google / their contacts / seek professional advice?)
  • Where are they physically and geographically located?
  • What time of day would they look for your product or service?

If you can’t answer 8 out of the 10 ten questions about your customer then you are never going to be able to sell to them and you’ve failed to create a customer profile!  People will only pay you money if you can solve a problem for them – and you need to know what those problems are and how your product solves it.

Defining your customer profile dictates every marketing decision you make.  For example, if you are looking at using Google Pay Per Click advertising to capture people searching for what you sell, you need to know when they are online doing their buying.  Are they sat in an office 9-5 or are they a self-employed tradesperson who catches up on their admin in the evening?  What motivates them – is it simply enough to throw-in a surprise chocolate bar every now and again with orders to keep them coming back to you, or do they value the after-sales support more than the product itself?

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Communicating your USP
 

There’s a lot of noise out there at the moment, and you would be forgiven for thinking that the only way to market a business any more is online or through social media. Communicating your USP can be difficult but having a unique selling point certainly makes the task easier as your customer will be drawn to you.

In truth you need to use a mix of channels (both online and in the real world) to communicate your USP to your target audience – and which one you use should be based on the people you are trying to connect with, not your own favourites.  You should have strategically worked this out already by creating your customer profile.

Channels of communication
Let’s take a look at all the different ways that you can communicate your USP to your potential customers:

  • Direct mail (leaflets or postcards sent in the post)
  • Direct email (electronic versions sent to prospects by email) and email newsletters (regularly weekly / monthly / quarterly email to your customers)
  • Google search (Pay-Per-Click, local results and search engine optimisation)
  • Social media (Facebook, Twitter etc)
  • LinkedIn
  • Direct phone calls
  • Dropping-in to your potentials customer’s place of business
  • Networking events
  • Trade shows
  • News stories (Industry magazines, local magazines, newspapers and websites)
  • Local directory booklets
  • Your own website
  • Blog posts (Your own website and others).
  • Local radio adverts
  • Display advertising (posters, billboards, bus adverts, signs etc)

Go back to the profile you wrote for your target customer and rate out of ten how well each communication channel fits with what you know about them.  Will you be able to drop in on Terry the Tradesman or contact him on LinkedIn?  Unlikely.  Will he be listening to the local radio and seeing adverts on the back of a bus as he’s driving his van between jobs?  Most definitely.  Solicitor Sarah will be sat at her desk most of the day, but how many emails does she get?  Would something fun in the post work better?

Once you have rated the different communication channels above against your profiles, pick the top three and concentrate on these first.  OK – you may love Facebook and be keen to do social media, but if something else fits with your customer profile better, do that first.

Now that you have planned how you are going to talk to potential customers, the next step is to work out what you are going to say.  This is where, again, having invested time learning about your customers and coming up with a point of difference for your business really pays off.

When communicating your USP, you only have a very short time to get your message across, so if it takes you 60 seconds to explain to someone why they should buy from you then that is 57 seconds too long!  Instead, you need to base your company marketing around one, strong concept that can be gotten across in a single short sentence.

Start by asking yourself the following questions about your customer:

  • What is your customer’s biggest headache and how can your product or service solve it for them?
  • Where do they want to take their business (or themselves personally) in the next 12 months and how can your product or service get them there?
  • What is their biggest fear, and how will your product or service stop this fear becoming a reality?

For example, airlines selling business class travel used to try and outdo each other by listing a whole range of reasons why they were better – building advertising campaigns around saying they had more leg-room, more free-drinks, quicker check-ins, softer beds and better food than their competition.  But it was British Airways who came to dominate the business travel market because they looked at what the customer wanted from business travel and summed it up in one point – if you travelled with BA Business class you would ‘arrive ready to do business’.  This gave them a single, strong message to build all their marketing around and you need the same for your business.

Use the three questions above.  Come up with a single, strong reason for someone to use your product or service that you can get across in a sentence.  And don’t be afraid to ask for help – find someone in the target market that you are looking to sell to and ask them if you can talk to them for half an hour about what messages will resonate with them the best.  Or spend an hour with an expert advisor who knows the marketplace and what motivates people in it.

Communicating your USP is essential – having the right message can often be the challenge.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Advertisements
Did you know...
Did you know you can advertise for free on the Hub by spending credits you've earned.

News

58 results found, page 1 of 6.  
Brand consultancy completes overhaul of 19th century mill

Thursday 29 November 2018

Following six months of hard graft, a six-figure financial investment and what feels like hundreds of hours of finishing touches, The Engine Room has moved into its new home in Mirfield – York Mills. The former 19th century piggery – once owned by the employer of Anne Brontë – was purchased by The Engine Room’s managing director Lesley Gulliver and founder Darren Evans, in January 2017. The £225,000 investment was bolstered with £150,000 of funds – including £20,000 of support from the Leeds City Region Enterprise Partnership – to completely transform the mill into the company’s new HQ. And what was once a dark, mouldy and disused property is now a vibrant 4,000 sqft space, with the ground floor a bright, open-plan workshop environment open to local businesses. Keen to salvage as many on-site materials as possible, scaffold boards have been re-used for the centrepiece staircase, for instance, and the old mill door is now the boardroom table. The original wooden flooring covers the entire expanse of The Engine Room’s first floor office, in which the mill’s original industrial hoist is also a key feature. Outbuildings have been cleared to pave the way for a 12-bay car park, sectioned off with metalwork from the roof. The former car port is now the main reception and an adjoining cottage has already been let. “It has been a real labour of love,” reflected Lesley. “We are lucky to have worked with some great partners on the conversion, but we’ve also spent many late nights deliberating over the details and managing the build, because we wanted to get it right. We’re definitely thinking of this as our ‘forever home’ – not to mention an extension of our brand – so we put just as much design, thought and effort into it, as we would one of our client projects.” Transformation of the cellar with brick-vaulted ceiling will continue in 2019. It is hoped that this space will be perfect for a number of small creative business lettings. Darren added: “It was a big move for us – not just financially, but because we’d been based in Huddersfield since The Engine Room’s journey began 17 years ago. But the timing is perfect. We’re maturing as a business, have shifted towards a pure brand focus, and have our eyes set on the next chapter of growth in 2019. There are two spaces for additional team members too, so York Mills is a very exciting place to be at the moment.”
Posted by Scriba PR Limited
A New Home for the Printasys team!

Friday 23 November 2018

Recently we made the decision to find somewhere to set up our base and create a space that allowed us to meet clients, connect with other local businesses and introduce them to CFH Docmail. It was important for us to have a base in the heart of our local town of Huddersfield so we could ensure we feed back into the local economy. We found a perfect solution that allows us the flexibility to meet clients and book out space when we need it. We are excited to announce that our new base is at the excellent 3M Buckley Innovation Centre and we couldn't be happier with our decision as we share the building with over 40 other businesses! We are also very pleased to be connected directly with the University of Huddersfield and we have had the chance to meet many of the academic team and students. We really look forward to working with them on projects in the future. Are you local or in the area? It would be great to see anyone who wants to learn more about what we do, or just to have a coffee and a chat. Let us know and we can book a time that works best for you! Get in touch: brian@printasys.co.uk or john@printasys.co.uk
Posted by Printasys Ltd
2018 Yorkshire and Humber Enterprise Awards

Friday 09 November 2018

We are delighted to announce that Equilibrium Risk have won the 2018 Yorkshire and Humber Enterprise Award in the Security and Risk Management category. The Yorkshire and the Humber Enterprise Awards returned to recognise the small to medium companies that have a positive impact on their customers in one of England’s most instrumental economic regions. The awards operate under a merit-based judging system which ensures all shortlisted organisations, regardless of their size and/or longevity, are assessed fairly and thoroughly. Katherine Benton, Award Coordinator discusses the success of this year’s programme: “Home to one of Britain’s most diverse economies, and containing cities established as leading centres of trade, Yorkshire and the Humber boasts a collection of traditional and modern businesses who are dedicated to promoting excellence within their industry. I am proud of all my winners and wish them the very best of luck for the future.” SME News, who host the awards, prides itself on the validity of its awards and winners. Equilibrium Risk’s Director, Luke Appleby, said, “I am delighted that Equilibrium Risk has won this award, especially as this award is given solely on merit. I would like to thank all the team for their hard work and commitment over this last year. Their hard work and ingenuity have really helped us distinguish ourselves from our competitors.” “I would also like to extend my thanks to our clients who have placed their trust in Equilibrium Risk to support them in developing and implementing their security strategies. It is thanks to them, that we are in this position. I am very much looking forward to the next 12 months as Equilibrium Risk continues to go from strength to strength."
Posted by Equilibrium Risk Ltd
3 day Christmas Camp at The Zone!

Monday 05 November 2018

Our holiday camps are back at The Zone for the Christmas holidays, and this time we are doing a jam-packed, activity crammed, 3-day holiday camp for children aged 5-12 years old with competitions and prizes to be won! We’ve got it covered with a range of activities including dodgeball, table tennis, football, rugby, dance, athletics, arts and crafts, invasion games, a mini Olympics and a Stadium Tour! Our holiday camps give your child a chance to improve their physical skills, have fun and make the best teammates, all whilst staying active! Our fantastic coaches will support your children and make sure they have a fun and enjoyable experience in the safest of environments. All camps provide the opportunity for your child to meet new friends, develop their skills and techniques within the activity they have chosen to take part in. The 3 day holiday camp is only £40 for all 3 days, so what are you waiting for? Book today! Find out more: https://goo.gl/VLqzdm Book now: https://goo.gl/pcJ6SB Any questions or queries, please contact: reception@the-zone.co / 01484 442277 Kindly supported by The Maintenance Group
Posted by Huddersfield Giants Community Trust
Successful PPMA Exhibition for YPS!

Wednesday 17 October 2018

Between 25th and 27th September, Yorkshire Packaging Systems attended the PPMA exhibition at the Birmingham NEC, the foremost event for those in the packaging and processing machinery industry. The show, now in its 30th year, did not disappoint. The company’s newly redesigned stand, now incorporating a shrink film station, attracted hundreds of visitors over the course of the exhibition. YPS welcomed both existing and new customers on to their stand and so report that the sales team have returned to the office with scores of promising enquiries for shrink wrapping projects to follow up, both in machinery and film. YPS’s stand this year displayed a full complement of shrink wrapping equipment from their range, from entry level to high-speed, high-end machinery, and for a variety of different applications. The new ‘Servo X’ high speed side sealer and tunnel amassed a lot of interest from visitors who stopped for a working demonstration. As well as a machinery offering, the newly-launched B-NAT bio-based shrink film was showcased and as a result, YPS say that many visitors have arranged trials, impressed by its eco-friendly credentials. A further success was the popular ‘Bright Ideas Ambassador’ programme launched by PPMA this year, for which YPS managing director Glyn Johnson was put forward as the shrink wrapping expert. Finally, this year’s PPMA award ceremony was held on the evening of Tuesday 25th September at the Hilton Hotel in Birmingham. More entries than ever before were submitted to the judges this year and so YPS are happy to announce that not only were they selected as a finalist for their B-NAT shrink film in the ‘Environmental Initiative’ category, but awarded with a ‘Highly Commended’ accolade in the ‘Outstanding Customer Service’ category.
Posted by Yorkshire Packaging Systems Ltd
Print marketing firm shortlisted for property awards

Friday 21 September 2018

A Huddersfield-based print marketing firm have been nominated for an award at the prestigious Negotiator Awards. Mr Flyer, who specialises in servicing the property industry is in the running for the “Supplier of the Year – Products and Services (Marketing)” category alongside 19 other nominees. It is the third year that Mr Flyer have been recognised at the awards, which are labelled to be “The Oscars” of the estate agency world, with the winners hand-picked from many hundreds of entries. The winners will be announced at a ‘grand gala dinner’ in London on November 30th. Mr Flyer’s director, Andrew Robinson commented, “I am extremely proud that my team has once more being recognised as one of the best suppliers to the property industry in the UK. We work tirelessly to offer the best service possible and are constantly looking for ways to improve our business offering.” He continued “I believe this year will be even harder than previous years, with more than 19 suppliers shortlisted for the Products and Services category.” Mr Flyer was established in 2011 with the aim of providing a reliable and quality leaflet distribution service. The company has experienced rapid growth over the last 6 years. As a result of their continuous growth, Mr Flyer now employs 23 staff and have now expanded their service offering to become a full print marketing company. To find out more about Mr Flyer, visit their website www.mrflyer.co.uk
Posted by Hellomint Ltd
Wordsmiths at Scriba PR set to donate 250 books to Yorkshire’s youngsters

Thursday 06 September 2018

Huddersfield-headquartered public relations firm Scriba PR is encouraging youngsters to delve back into books, with the launch of a new competition on National Read a Book Day (6 September). Recognising the cognitive and wellbeing benefits associated with reading at any age, Scriba has challenged under 11s from throughout the region to pen a short story of anything up to 250 words. Authors of the best five tales will then be hand-picked to each win a selection of 50 books for their school, nursery or community group. Open to anyone up to the age of 11 with a Yorkshire postcode, the competition marks Scriba’s latest drive to maintain or ignite youngsters’ passion for the English language. The business has long supported over 16s with lessons, workshops and internships, keen to promote the power of words. But this is the first time the PR team has turned its attentions to the region’s youngest readers and writers. Commenting on the launch of the challenge, managing director Katie Mallinson said: “We’re a PR company specialising in tech so I’m not about to dissuade children from embracing the importance of digital literacy. But we are wordsmiths too and don’t want youngsters’ eagerness to delve into books, to be lost. “Away from the academic benefits, reading is proven to help people relax, relieve stress, improve memory and boost concentration. Books can also provide entertainment, stimulation and education, not to mention the opportunity for pure escapism. Plus, worryingly, UK statistics state that 5.1 million adults don’t have the reading skills expected of the average 11 year old. “We therefore encourage anyone aged 11 or under to send us their best 250 words – fictional or not – for the chance to win some books to share with their friends.” Founded in 2013, Scriba began its fifth birthday celebrations this June. The competition – with five winners – is the team’s latest way to mark its half a decade in business. The closing date for the competition is 30 September. Winners will be announced and the 250 books delivered, by Wednesday 10 October. Any youngsters wishing to enter the competition, should send their name, address, age, nominated school/community group – and of course their story – to louise@scribapr.com or Scriba PR, Wellington Mills, 70 Plover Road, Huddersfield, HD3 3HR.
Posted by Scriba PR Limited
High-voltage specialist Smith Brothers secures contract with CHP giant

Monday 30 July 2018

Elland-based high-voltage power contractor Smith Brothers has secured an Independent Connection Provider (ICP) contract with sustainable energy specialist P3P Partners, marking the electrical engineering firm’s first foray into the fast-growing combined heat and power (CHP) market. A leading provider of CHP services, P3P develops energy-efficient centres across the UK and has previously delivered state-of-the-art solutions to such household names as Jaguar Land Rover and Hilton Hotels. Having been appointed by P3P as the ICP for a new CHP facility in North Yorkshire, Smith Brothers will be responsible for delivering an 11kV connection to the local distribution network, handling all contestable elements on behalf of the Distribution Network Operator (DNO), Northern Powergrid (NPg). The scheme of works will comprise the design, installation and commissioning of a 300m 11kV cable route from the Point of Connection (POC) to Point of Supply (POS) and the establishment of a new NPg substation enclosure – including all earthing and civils aspects, plus the development of a Ring Main Unit (RMU) and Metering Unit (MU). Due to landscape constraints, the team will be required to conduct specialist Horizontal Directional Drilling (HDD) for a 120m section of the cable route. Commenting on the partnership, P3P’s project manager Evan Thomson said: “We were introduced to Smith Brothers by a third party and had heard good things about the team’s efficient project management and delivery on similar connection assignments. We’re looking forward to working with the team on this and subsequent schemes.” With construction work on the CHP site due to commence this summer and energisation set for October, plans for future project collaborations between P3P and Smith Brothers are already taking shape. Dave Ogden, commercial director at Smith Brothers, elaborated on the P3P contract: “We’re no strangers to complex renewables assignments, having completed over 50 large-scale connections in the past year alone. But this is our first venture into the CHP arena, so we’re thrilled to be welcoming P3P into our growing client portfolio and working alongside one of the sector’s biggest players.” Headquartered in Elland, West Yorkshire, Smith Brothers is a high-voltage power engineering contractor and accredited ICP, specialising in delivering turnkey network connection packages across an array of sectors – including renewable energy, utilities, industrial and commercial.
Posted by Scriba PR Limited
Historic public school revamps digital presence

Friday 27 July 2018

An independent educational establishment based in West Yorkshire has revamped its digital presence as it marks almost 200 years since its construction. Silcoates – situated in Wakefield – provides academic learning to pupils aged between 3 and 18 years of age. But the website required a complete redesign to adequately reflect the forward-thinking approach of the school. Mirfield-based creative agency The Bigger Boat was appointed to provide the digital revamp for the well-established brand. The three-month project involved the design and development of a mobile-optimised Wordpress website – containing stripped back content and eye-catching images of Silcoates’ facilities and pupils – to better appeal to both current and prospective parents of attendees. The structure and accessibility of the site was overhauled, with less hard to find second and third tier navigation removed. Any area of the platform is now visible within 1-2 clicks, further improving the user experience and engagement as a whole. Already, statistics have shown a marked improvement on the previous site’s performance, with engagement quality up by 25% and a significant increase in the number of enquiries. Commenting on the redevelopment, The Bigger Boat’s co-founder and director Andy McCaul said: “The purpose of the new look site was to showcase the amazing facilities at Silcoates, as well as reflect its friendly and inclusive approach. One of the primary objectives of the project was to increase the number of potential customers visiting the school. “To achieve this, we have given the website a clean and contemporary feel, and added clearer calls to action throughout. Silcoates now has a platform which is better positioned to market the school, and is a great basis for further growth and functionality. With complete reporting integration, it will also enable data-driven decision making moving forwards.” Philip Rowe, headmaster at the establishment, added: “We’re thrilled with the new website, which shows Silcoates for the place it is – academic, welcoming, and inclusive.” Founded in 1820, Silcoates is based in Wrenthorpe, Wakefield, and has a wide range of facilities – including an indoor pool and drama studio – to match the variety of the curriculum on offer. In 2017, it was awarded the Yorkshire Society Community Award for raising £58,000 for local charities.
Posted by Scriba PR Limited
Businesswoman Completes Trio of 10k Treks for Charity

Monday 23 July 2018

Katrina Cliffe, the Managing Director of Huddersfield-based PR, Marketing and Social Media agency, KC Communications, has successfully completed a trio of 10k runs, and a mini-triathlon to raise money for babyloss charity, Tommy’s. Over the last two months, Katrina has completed three 10k runs in Manchester, Lindley and Leeds, plus a mini triathlon, which has seen Katrina raise over £1,000 in sponsorship for the charity who support research into miscarriage, premature birth and stillbirth. Over the past 14 years, Katrina and her husband John Cliffe, have collectively raised over £10,000 for Tommy’s the baby charity. Katrina commented: "Babyloss is an issue which affects thousands of families every year but is still rarely talked about. Babyloss has a profound physical and mental impact both in the aftermath and many years later which is why I continue to support such a vital organisation. The runs themselves were a huge challenge as I only started training mid-April and the heat during all four events was horrible, but I am proud that with each one my time improved and I finished with a 10k PB”. Even though Katrina has already raised a significant amount for the charity, she has no plans to stop, stepping up her distances to take on the York 10 Mile run in October, and the Leeds half marathon next year. In the meantime, if you would like to add to Katrina’s fundraising efforts, you can do so by texting: KCCC83 AMOUNT to 70070 or visiting www.virginmoneygiving.com/katrinacliffe
Posted by KC Communications
58 results found, page 1 of 6.  
Designed by Kirklees Council
Built and powered by Alcium Software
Close cookie policy popup window
This site uses cookies for analysis purposes only. This helps us understand how you and other visitors use our site. To see a complete list of these cookies or to opt out please access our cookie policy page.

You will see this message only once, but you will be able to find more information about our use of cookies or opt out at any time.