WHERE LOCAL BUSINESS GROWS

Website Thinking

No business can be taken seriously without a website and yet, so many fail to deliver what the customer needs – having a website strategy is essential!

It is not so many years ago that a consumer would seek substance behind a website before giving trust  In today’s digital world the consumer sees a website as a sign of credibility and expects / demands to find the content they seek.  They are not willing to spend time searching through a site any more – it is your responsibility to build the trust, deliver the information and make their life easy.  This is a winning website strategy.

It is obviously essential to consider the purpose of the website, is it to sell through an e-commerce portal, it is an information site building trust, is it a lead generation site seeking to claim those valuable consumer details.

The web has rules one needs to respect, a privacy policy, a legal entity detailed, and a returns policy if it’s an e commerce site.  You need to ensure you comply with these rules and benefit from having an effective website strategy working to your advantage.

In this section, we discuss the various areas to consider … from domain names to hosting accounts, from DIY template sites to professional design, and from marketing your site to writing the copy for it.

As ever, when thinking for your website strategy you should start by truly understanding your customer and their needs and requirements.  Your website has to appeal to them and pull them to you.  Your message and ‘pitch’ should cover your USP’s and capture their attention rapidly.  And your site should tell your customer what you want them to do (your ‘call to action’) and lead them to take action.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 


Selecting a domain name
 

Choosing a domain name can be an agonising task.  There are a myriad domain names to pick from ranging from extremely specific to more generic; that is if you can find one that is available still!

In the recent past it was important from a search engine optimisation (SEO) point of view to purchase a domain that contained an exact phrase for your primary product or service.  These are known as “exact match domains” (EMDs).

Google, and by proxy the other search engines, however, released an update to their search algorithm in 2010 that severely devalued the relevance of keywords in domains.  These trends are usually circular however so in a few years it may be relevant again but there’s no way of telling this right now.

This change was made to stop spammers bulk purchasing domains just to reap their SEO benefits.  As with most changes the major search engines make to their algorithms; despite the fact that many people make a living from SEO work, the search engines don’t actually want you to “game” their system.

The real use for EMDs today is centred around pay per click (PPC) advertising.  It’s been consistently shown that adverts containing domains with exact matches perform significantly better than generic or branded domain names.  If you are thinking of running a PPC campaign then this is perhaps something worth taking into consideration.

If the most important part of your business is your brand or brand name, then this is something that you should consider including in your domain name.

Recent changes to the kinds of top level domains (TLDs, the part at the end of your domain) that are available have also meant that more innovative names can be chosen as well.  For example the TLDs .expert, .boutique, .consulting, .rocks are all able to be used with other word combinations and as part of your branding.  Even with all these options, the .com TLD is usually still the king of TLDs and in Yorkshire, .co.uk is still a strong second place favourite.

Global thinking
It’s also necessary to think about the countries of the audience you’re targeting.  People react more positively sometimes to domains that are specific to their country,

“Oh, a dot co dot uk? They must be a British company.”

In fact, it’s usually considered best to pick a brand-able domain name over one that’s full of keywords for website’s primary/main domain.

There is also the option of buying multiple domains; this allows you to use specific domains for campaigns and other marketing or just to separate very specific parts of your website for any reason.  There are no limits to the number of domains you can use per website however it can be seen as spamming if too many are used incorrectly.

This does depend on how well known a brand you are presenting, bigger brands with more recognition or those brands that are international will struggle to convince anyone that they’re a “local” company!

A number of domain sellers make easy to buy a domain name and dealing directly with them is generally straight forward.  However, we would always recommend that you separate ‘managing your domain name’ from emails and website hosting.  You don’t need to buy everything from the same place.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Hosting your website and emails
 

For almost any business their emails and their website are the lifeblood of their organisation and the cornerstone of their marketing.  So it should be obvious that a lot of thought would go into choosing the right hosting provider for both of these aspects.

Just imagine how you’d deal with your email service going down for any length of time.  Customers/clients would be no longer able to get in contact as easily, communication with remote workers becomes much more difficult, sharing information grinds to a halt.

And then there’s your reputation.  If customers/clients start getting bounce back messages for the failed delivery of emails, or you’re unable to send anything out to them, this can become very frustrating.  How about if customers/clients are trying to order your products or find information about you and your website is down, this doesn’t project a lot of confidence at all.  No one wants to have to deal with these kinds of headaches.

Thinking about hosting
Choosing a host can become overwhelming with the number of choices out there.  Any number of companies offer hosting from the exceedingly cheap to the exceedingly expensive and there’s no guarantee that you’ll get what you need at either end of the scale.

In order to figure out what’s right for your needs you need to consider the following:

  • Purpose – What kind of website are you hosting?  What technology do you need for this website?  Different kinds of websites have different requirements; there’s a plethora of software out there and each has its own needs and platforms.  Even within these needs and platforms there can be specific version requirements.
  • Service – How reliable is the host you’re looking at?  Do they offer an uptime guarantee?  What’s their service level agreement (SLA)?  Can they handle the sort of traffic your website gets?
  • Growth – Is the platform scalable?  As your business grows your host will need to grow with it, if your website starts to get more traffic will your host be able to offer the resources the website needs?  Shared hosting is a good example of this, a lot of small businesses who organise their own hosting will go with a shared host but these hosts will not scale at all; after all, you are sharing your web space with a lot of their other customers.
  • Restrictions – Are there any usage restrictions?  Some hosts have fair usage policies, bandwidth restrictions, storage space restrictions, email account size restrictions etc.  These all need to be researched and evaluated to see if they will have an impact on your website/emails.
  • Location – Do you want a more personalised service?  Local hosting companies will be able to offer services that give you an extra layer of support, they often go above and beyond what you will get from a bigger host.  However, this sometimes comes at the expense of having to abide to restrictions that you wouldn’t have with a bigger host.  HOWEVER – do ensure that any hosting is UK based as a non-UK host for a UK business will look weird to Google.
  • Responsibility – Do you want to manage it yourself or do you want it to be managed?  Managing it yourself is obviously the most cost effective method but it also means that you are responsible for almost anything that goes wrong.  Your host will only fix things they deem to be their responsibility.  Should a specific part or “script” break on your website break and it isn’t related the hosting account this will become your problem to fix.
  • Cost – What kind of budget do you have?  This obviously plays a big part for small businesses, hosting for both emails and websites can be as cheap or as expensive as you choose it to be.  Larger companies will need separate dedicated services for their emails and websites whereas others can get by on a single shared platform.
  • Upgrade – What kind of upgrade/migration options do they offer?  If the answer is none and you’re planning on growing your business it would be a good idea to avoid these hosts in the long term.
  • Separation – Should you host your emails separately from your website?  A valid question these days even for small business especially since at least two of the tech giants (Google & Microsoft) offer dedicated email services in a way that a lot of people are used too.  You can have your emails on your own domain but hosted in the knowledge that you have all of the features that these companies offer as well as the reliability and safety of being able to use your emails even if your website host goes down.
  • Security – Will you need an SSL certificate?  Will you need to meet any levels of PCI compliance?  If your website is ecommerce you need to take into consideration both of these things and more.  This can be a lot of extra work and cost if you’re not careful.

All in all, there’s a lot of things to consider when picking a host and for those who aren’t technical experts, all of this can seem like too much.  It is a very important and regularly overlooked aspect that does need some consideration however based on its importance to your business.

It is best to speak to an expert about this topic if you have any further questions as it often an area that requires specific expertise.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Do it yourself website or professional build
 

With the abundance of “easy to use” software on the web (think WordPress, Drupal, Prestashop etc.) and the thousands of ‘template website solutions’ available, it seems like it should be easy to create a DIY website.  Each of these software programmes or websites promise that almost anyone can build a site in them.

Let’s use WordPress as an example, you don’t even need to sort out hosting, you can get a WordPress site on WordPress.com up and running in a matter of minutes.  You’ll soon find that if you want it to look nice, if you want it do anything not just “out of the box”, if you want to customise it in any way … it will start to cost you.

The same holds true for any of the other website software ‘solutions’ out there as well.  You can have a website very quickly but will it look like it represents your brand/business?  Will it be easy to use for your customers/clients?  Will it work how you want it to work?  Will Google index it and pay attention?

If you want anything that isn’t just the standard functionality of the software or template you’ve chosen, you can find it becomes an arduous task to surmount.  If you’ve gone the DIY route this will usually result in having to accept a solution that only does half of what you want, or accepting the costs associated with hiring professionals.

The usual reason for going down the DIY route is to save some initial capital.  Why pay to have something done when you can just do it yourself, right?

Do I need a professional website?
A website is a very important presence for any business no matter how big or small but it’s easy to get blinded to just the financial investment needed.  The question of whether you should create a DIY site or get a professionally made one comes down to a few things. Predominantly though it comes down to the following three points:

  • Are you capable of creating all of your own branding, graphics and visual styles?
  • Do you have the level of technical skill required to manage it yourself in order to keep it up to date, secure and as functional as you want it to be?
  • And the most important question: can you afford to pay a professional company to build it?
If you have the time, knowledge and motivation to do it yourself then perhaps a DIY is the option for you.  There are some very successful companies that exist these days by people who have self-built them … but these are nearly always technology based services/platforms (think Facebook or Twitter).

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Marketing your website
 

So you’ve had your new website built by a professional, it looks great and you’ve put useful content in there that is of value to your customers.

But, just because it’s built and it’s online doesn’t mean that people will find it.  ‘Build it and they will come’ is not something to believe in here, you need to let people know that you are online and marketing your website has never been more important.  That said we are not just looking for anyone to visit your site, you want high quality views on your site from people in the market for your product or service.

  • Search Engine Optimisation (SEO) – We have written about this in our article Search Engines (PPC/SEO) but it is important to point that this technique can be very useful to getting relevant traffic to your site.  In brief, SEO is about putting the right words in the right places to ensure search engines like Google know you exist.  You also need to build up ‘search authority’ for your site making it a relevant place of interest for people searching for specific terms that match what your website is about.  There will never be a complete guide to mastering SEO.  Even Google themselves tell you that if you are caught trying to cheat the system you will be ‘blacklisted’ and won’t be seen on their search engine … but genuinely putting good quality content on the site, keeping it up to date and getting other ‘authority sites’ to link to you covers the main points.
  • Pay Per Click (PPC) –Different from SEO, PPC means you can be at the top of Google or other search engines today.  SEO can take several months and even years.  PPC can be very effective if set up effectively, driving very highly targeted traffic to your website.  However, if done wrong it can be a very costly mistake, seek expert advice from digital marketing agencies or PPC experts.  Find out more in our other post Search Engines (PPC/SEO)
  • Social media – There is a lot of noise out there about social media and the power it can have at bringing in new leads to your business but tread carefully.  If you are selling to businesses, there is little point trying to promote your website through Facebook or Twitter because they are fundamentally based on social content.  LinkedIn might be a stronger platform to reach your target audience.  That being said, if you are selling to consumers Facebook, Twitter, Instagram and other social media might be a good way to market your website as long as it’s done properly because like PPC it can be a costly mistake if done wrong.  However, it’s important that when you’re thinking about marketing your website on social platforms, you do so in a creative, sociable and shareable way – not easy!
  • Quality & Unique content, regularly – Blogging is nothing to be fearful of, in fact it is a great way to drive traffic when you are marketing your website.  Blogging ‘forces you’ to create content that is relevant to your business and that your target customers will value.  If you are not sure what to write about, start by thinking what your ideal customer would want to know about your product and write educational articles on the benefits of your product/service.  If you are still struggling to write content or you don’t have time, you can hire individuals or businesses to create high quality content for you to use on your site.  Always ensure your content is unique and high quality.
  • Email marketing – Email is still the most used form of communication in the business world.  Using email to drive traffic to your site can be very effective.  If you are creating quality and unique content (i.e. blogging as above), you will want to share this with your audience and adding links in an email newsletter is a great way to stay in touch with your customers and reach new customers.  Done effectively this can drive some high quality traffic to your site.
Don’t forget old-school traditional marketing too.  If you meet someone at a networking event, often the first reaction when back at your office is to take a quick look at their website.  Make sure your website address is clearly displayed on all marketing materials, include it on adverts, vehicle livery, brochures and leaflets, business cards and letterheads.  You just don’t know when your next opportunity is going to crop up!

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

E-commerce implications
 

You’ve got a product you want to sell and everyone’s doing this online now so it must be easy, right?

In fact, most people who are in this position seem to think that in order to sell their product all they need is an e-commerce website to sell it on.  What they don’t realise is that there are a lot of considerations to take into account when setting up an e-commerce website.

This can range from something relatively simple such as what shipping services they will use, to whether or not they should be worried about PCI compliance.  It’s not uncommon for the amount of work involved and the implications of e-commerce to be greatly underestimated.

Let’s run through some of the things you need to consider:

  • Platform – There are lots of e-commerce technologies on which to build an online store – but do you even need a platform or should you consider Ebay and Amazon first?  Will you use an “out of the box” package or will you go for bespoke?  Will you buy a theme or have one made especially for you?  Of course no package works “out of the box” for all the reasons below and some platforms can become very expensive to get a custom look for.  There are a number of places offering cheap or even free themes but these can be difficult to install, painful to manage, or just be plain not suitable for your products.
  • Shipping – What shipping will you offer?  Will there be next day delivery?  Will you offer free delivery to customers who order over a certain amount?  Will you accept returns on any products?  Will you ship internationally or just to a single country?  Do you want to exclude certain countries?  Is your shipping and delivery policy clearly defined and transparent on your website for your customers to see?  For some services you will even need to generate documentation from the site in order to ship anything at all, for example FedEx.  And then if you want to offer onsite tracking for shipments this is something else to think about, not all services offer this.
  • Payment – How will you transact payment?  Will you offer PayPal or take credit cards (there are lots of credit card transaction service providers out there including Stripe, WorldPay, SagePay, etc)?  What about more traditional methods of payment such as cheque or purchase order?  Does the customer enter their credit/debit card information on the website itself or somewhere else?  These questions come with a whole load of other issues surrounding PCI compliance and data protection issues.  If you’ve never heard of this then you’ll need to brush up on what you know fast!
  • Products – What type of product are you selling?  How should they be presented?  How do competing sites present their products?  Obviously certain kinds of products should be presented in different ways, a store selling confectionery wants to present differently from a store selling boutique clothing … in turn they want to look different from a company selling the latest high tech gadgets.
  • Selling – How will you reach your customers and how will you market your e-commerce website?  If you’re a new store you need to find your point of difference.  Why should potential customers buy from your store over any other online store selling the same or similar products?  How will they find you?  Will you advertise on pay per click (PPC) mediums or through social media?  What about on other e-commerce sales channels such as Amazon or eBay?  Will you run any concurrent marketing such as newsletters or offers?
  • Legal – Be aware that there are legal issues here too.  It is a legal requirement to provide a full company name declaration and to provide clear terms & conditions, returns policies, etc.  Ignorance of the law is no excuse and you should seek legal advice here.  There are 4 main laws you should observe compliance to: The Electronic Commerce (EC Directive) Regulations 2002, The Data Protection Act 1998, The Distance Selling Act 2000 and the ICO Cookie Law.

This list is by no means exhaustive and if this seems like a lot of questions already then good, selling online successfully isn’t easy; it takes time, careful thought and plenty of planning.

If you are thinking about starting an e-commerce business, then you should make sure you’ve thought about all of the above questions and you have a considered answer for each of them.  You should also have answers to questions that aren’t even on this list as there are, in actual fact, many more things to take into account – largely focussed on ‘customer experience’ and trust.

If, for any reason, you feel you need to brush up or learn more about any of these issues then there are experts on hand to help you with this.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Writing content for your website
 

Your website is the cornerstone of you marketing efforts.  How you present yourself online is effectively your shop front and so the importance of writing content in an engaging way becomes more and more important.  As you are not there to do the talking when someone visits your website the quality of the content is crucial to how effectively it engages the reader.

If you are going to have a go at writing content for your website, here are the main things to bear in mind:

  • Make it obvious – You will not hold your reader’s interest for long.  They will exit your website very quickly if they land on your site and can’t fathom what you do.  When writing content, use an introductory headline to pinpoint what you do which will encourage them to read on.
  • Write for your reader – The temptation is to try and prove your worth and expertise with long-winded, technical explanations full to busting with industry speak and acronyms.  This is often a mistake which turns the reader off.  When you are writing content think about your ideal customer and write for them.
  • Benefits – when writing for the reader, consider how the customer is advantaged by what you sell.  Explain all the features and how these form benefits to them.  When you are writing content you should explain what you do differently that give you the edge over your competitors.
  • Brevity is key – lengthy, nuance-stuffed pages are not necessary on a website.  Leave this for your blog pages and further reading articles and put links to them for people who do want to drill down into more information.  Use catchy, explanatory headlines and fairly short paragraphs.  The headlines will draw the reader in and they will stay engaged longer with shorter paragraphs.
  • Calls to action – Don’t forget your website is there to engage and to capture information as well as give it out.  Don’t forget to include calls to action on all pages such as an enquiry form or a free download in exchange for an email address.
  • Keep in clean – Don’t use multiple font styles, font sizes or a mix of colours in your content, it makes it very hard to read. 1 font, 3 sizes (2 headings and one body content) and 2 colours is a good benchmark to use.
  • Check your work – Have someone you trust proof read and sense check your content.  Don’t do it yourself as your brain will always translate what it expects to see instead of what is actually there.  Writing content with grammar and spelling mistakes will dent your credibility.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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51 results found, page 1 of 6.  
High-voltage specialist Smith Brothers secures contract with CHP giant

Monday 30 July 2018

Elland-based high-voltage power contractor Smith Brothers has secured an Independent Connection Provider (ICP) contract with sustainable energy specialist P3P Partners, marking the electrical engineering firm’s first foray into the fast-growing combined heat and power (CHP) market. A leading provider of CHP services, P3P develops energy-efficient centres across the UK and has previously delivered state-of-the-art solutions to such household names as Jaguar Land Rover and Hilton Hotels. Having been appointed by P3P as the ICP for a new CHP facility in North Yorkshire, Smith Brothers will be responsible for delivering an 11kV connection to the local distribution network, handling all contestable elements on behalf of the Distribution Network Operator (DNO), Northern Powergrid (NPg). The scheme of works will comprise the design, installation and commissioning of a 300m 11kV cable route from the Point of Connection (POC) to Point of Supply (POS) and the establishment of a new NPg substation enclosure – including all earthing and civils aspects, plus the development of a Ring Main Unit (RMU) and Metering Unit (MU). Due to landscape constraints, the team will be required to conduct specialist Horizontal Directional Drilling (HDD) for a 120m section of the cable route. Commenting on the partnership, P3P’s project manager Evan Thomson said: “We were introduced to Smith Brothers by a third party and had heard good things about the team’s efficient project management and delivery on similar connection assignments. We’re looking forward to working with the team on this and subsequent schemes.” With construction work on the CHP site due to commence this summer and energisation set for October, plans for future project collaborations between P3P and Smith Brothers are already taking shape. Dave Ogden, commercial director at Smith Brothers, elaborated on the P3P contract: “We’re no strangers to complex renewables assignments, having completed over 50 large-scale connections in the past year alone. But this is our first venture into the CHP arena, so we’re thrilled to be welcoming P3P into our growing client portfolio and working alongside one of the sector’s biggest players.” Headquartered in Elland, West Yorkshire, Smith Brothers is a high-voltage power engineering contractor and accredited ICP, specialising in delivering turnkey network connection packages across an array of sectors – including renewable energy, utilities, industrial and commercial.
Posted by Scriba PR Limited
Historic public school revamps digital presence

Friday 27 July 2018

An independent educational establishment based in West Yorkshire has revamped its digital presence as it marks almost 200 years since its construction. Silcoates – situated in Wakefield – provides academic learning to pupils aged between 3 and 18 years of age. But the website required a complete redesign to adequately reflect the forward-thinking approach of the school. Mirfield-based creative agency The Bigger Boat was appointed to provide the digital revamp for the well-established brand. The three-month project involved the design and development of a mobile-optimised Wordpress website – containing stripped back content and eye-catching images of Silcoates’ facilities and pupils – to better appeal to both current and prospective parents of attendees. The structure and accessibility of the site was overhauled, with less hard to find second and third tier navigation removed. Any area of the platform is now visible within 1-2 clicks, further improving the user experience and engagement as a whole. Already, statistics have shown a marked improvement on the previous site’s performance, with engagement quality up by 25% and a significant increase in the number of enquiries. Commenting on the redevelopment, The Bigger Boat’s co-founder and director Andy McCaul said: “The purpose of the new look site was to showcase the amazing facilities at Silcoates, as well as reflect its friendly and inclusive approach. One of the primary objectives of the project was to increase the number of potential customers visiting the school. “To achieve this, we have given the website a clean and contemporary feel, and added clearer calls to action throughout. Silcoates now has a platform which is better positioned to market the school, and is a great basis for further growth and functionality. With complete reporting integration, it will also enable data-driven decision making moving forwards.” Philip Rowe, headmaster at the establishment, added: “We’re thrilled with the new website, which shows Silcoates for the place it is – academic, welcoming, and inclusive.” Founded in 1820, Silcoates is based in Wrenthorpe, Wakefield, and has a wide range of facilities – including an indoor pool and drama studio – to match the variety of the curriculum on offer. In 2017, it was awarded the Yorkshire Society Community Award for raising £58,000 for local charities.
Posted by Scriba PR Limited
Businesswoman Completes Trio of 10k Treks for Charity

Monday 23 July 2018

Katrina Cliffe, the Managing Director of Huddersfield-based PR, Marketing and Social Media agency, KC Communications, has successfully completed a trio of 10k runs, and a mini-triathlon to raise money for babyloss charity, Tommy’s. Over the last two months, Katrina has completed three 10k runs in Manchester, Lindley and Leeds, plus a mini triathlon, which has seen Katrina raise over £1,000 in sponsorship for the charity who support research into miscarriage, premature birth and stillbirth. Over the past 14 years, Katrina and her husband John Cliffe, have collectively raised over £10,000 for Tommy’s the baby charity. Katrina commented: "Babyloss is an issue which affects thousands of families every year but is still rarely talked about. Babyloss has a profound physical and mental impact both in the aftermath and many years later which is why I continue to support such a vital organisation. The runs themselves were a huge challenge as I only started training mid-April and the heat during all four events was horrible, but I am proud that with each one my time improved and I finished with a 10k PB”. Even though Katrina has already raised a significant amount for the charity, she has no plans to stop, stepping up her distances to take on the York 10 Mile run in October, and the Leeds half marathon next year. In the meantime, if you would like to add to Katrina’s fundraising efforts, you can do so by texting: KCCC83 AMOUNT to 70070 or visiting www.virginmoneygiving.com/katrinacliffe
Posted by KC Communications
Tech Scale-Up Appoints KC Communications to Support Growth

Monday 16 July 2018

yboo, the mobile app firm, has appointed Huddersfield based agency, KC Communications to handle their PR requirements following a successful pitch to support yboo’s ambitious growth plans. yboo, which stands for ‘you’re better off on’ is a mobile app available on iPhone and Android which monitors consumer mobile phone usage and recommends the best SIM only deals, based on price and signal strength. It also allows users to gain access to exclusive discounts, offers and codes. The app enables UK consumers to save, on average, £156 per year on their mobile phone bill. yboo also provide a second unique product which allows Mobile Operators to understand more about Consumer behaviour via Big Data profiling. KC Communications will be responsible for developing both yboo’s traditional and stunt-PR strategy and implementing it to raise the profile of the money-saving app in both the UK and overseas markets. Commenting on the appointment, KC Communications founder, Katrina Cliffe said, “We’re absolutely delighted to have been appointed by yboo and having the opportunity to demonstrate the extent of our capabilities. yboo is an exciting business and has the potential to be one of the world’s leading apps.’ Martyn Gould founder and CEO of yboo, added, “We’re really pleased to be working with KC Communications to deliver our Consumer and Big Data growth plans in the UK and Internationally. We chose KC due to their proven capability but also due to their positive attitude and values/ambition which align with our own”
Posted by KC Communications
Leach heads up interior rebrand project within Manchester Arena

Wednesday 11 July 2018

Graphic display specialist Leach Impact has just completed an interior rebrand project within the renowned Manchester Arena. Luxury watchmaker Raymond Weil was recently announced as the arena’s ‘official time partner’ and headline sponsor of the venue’s VIP Icons Bar. And the Swiss horologists approached Leach to maximise their exposure within this vibrant space. The result of this two-week project is a striking, media-rich display that pays homage to both brands. Leach’s in-house innovation team designed a bespoke lightbox and guitar case with acrylic face and RGB lights, in celebration of the legends who have played at the venue. Table-top vinyl graphics, cut-vinyl applied to mirrors, and 7 lightboxes with interchangeable fabric graphics, have also been supplied. But by far the stand-out visual is a large-format, seamless and durable 20sqm wallpaper solution – depicting Raymond Weil’s relationship with the Brit Awards – created using Leach’s market-leading Titan product. Commenting on the project, Leach’s Sales Account Manager Dan Deakin elaborated: “This is Raymond Weil’s first in-venue entertainment space, so the pressure to execute this brief perfectly, was high. The watchmaker uses music throughout its entire global marketing strategy and has celebrated collaborations with some of the world’s most notable artists and bands. We were very excited when this project came in. “As a world-renowned family-owned business whose name is synonymous with quality, this client prioritises brand over everything. Leach was therefore chosen as the graphics partner because they knew we could deliver on the standards sought.” The Icons Bar has now been transformed into a lively space on the arena concourse, for gig ticket holders to enjoy. Dan continued: “So many customers approach us interested in how we can create a ‘wow factor’ on their walls. But with Raymond Weil we’ve thought beyond the obvious, maximising use of previously underutilised spaces such as table tops, which are now decorated to look like LPs. “The flexible nature of the lightboxes’ fabric graphics also means that arena staff can change the displays within minutes – updating the look and feel of the area as often as they like.” This is not the first time Leach has collaborated with Raymond Weil – a number of brand graphics designed, printed and installed by the Huddersfield-headquartered visual impact specialists, currently adorn jewellers, concessions and shop-within-shop environments throughout the UK.
Posted by Scriba PR Limited
Huddersfield Charity Claims Dragon Boat Race Gold Victory

Monday 09 July 2018

Avalon Mae Social Media Marketing were personally invited by The Laura Crane Youth Cancer Trust to take part in their #RowingForResearch charity event at The Pugneys Dragon Boat Race on Saturday 7th July as part of the team ‘The Scientists’. The Laura Crane Youth Cancer Trust is the only UK charity funding medical research specifically into cancer affecting teenagers and young adults. The Trust also funds measures to improve the quality of life for young cancer patients, both during and in the aftermath of their illnesses. The Scientists team included members from other local businesses, students, friends and scientists from The Georgopoulos research group at Huddersfield University who are working on pioneering research which could lead to a new form of cancer treatment free from the harmful side-effects often experienced with treatments such as radiotherapy and Chemotherapy. Avalon Mae are members of The Laura Cranes ‘Fight Club’. A club where companies support the charity through sponsorship, donations, fundraising and more. The day went off to a flying start with The Scientists placing 1st in their first 2 heats. The 3rd heat was one not to be missed as team ‘Chappers Raiders’ capsized on the finished line next to The Scientists and still took 2nd place leaving The Scientists 3rd place in the 3rd heat. There was still a fighting chance for The Scientists as they qualified for the final of the women’s event. After all the heats were complete The Scientists were joint top for fastest women boat so the sweat was on for the final. 6 teams qualified for the final, however, only 2 teams stayed so it was The Scientists rowing for The LCYCT against the Mighty Mac’s rowing for Macmillan! Who would take the trophy and gold medals home? After a team talk and the motto ‘Failure isn’t an option’ The Scientists used their successful method of shouting ‘Lean! Back!’ and paddled like they had never paddled before! It was a very close race all the way through to the last stretch. The Scientists pulled out in front and, as the air horn sounded, a roar came from the boat and they were victorious. The Scientists took home the trophy for The Laura Crane Youth Cancer Trust and each member was awarded their gold medal by Gwen Lowe, Mayor of Kirklees. Well done to everyone who took part in The Dragon Boat Race at Pugneys Country Park for such amazing causes. Special thank you to Gable Events for hosting the event and to members of Chappers Legends, Chappers Raiders and RSPCA Halifax, Huddersfield and Bradford District for becoming members of our boat for the final rounds. We shall be there next year defending our title on Saturday 6th July. See you then! Facebook - @avalonmaesmm Instagram - @avalonmaesmm Twitter - @avalonmaesmm Website - www.avalonmaesmm.co.uk
Posted by Avalon Mae Social Media Marketing
Digital Knowledge Exchange offers free Digital Marketing Workshops for Businesses

Thursday 28 June 2018

Digital Knowledge Exchange, the innovative business support programme, is to host two free Digital Breakthrough events this summer to help businesses from across the Leeds city region enhance their digital skills so they can effectively market themselves online. The first one-day event will take place in Wakefield on Thursday 5 July and will help businesses get to grips with content marketing and provide a whole host of tips and tricks on how to use LinkedIn, email marketing and search engine optimisation (SEO) effectively. The second event in Huddersfield on Thursday 2 August will focus on video marketing and production and will cover everything from keywords, tools and techniques to confidence in front of the camera. Each day will include an informative workshop, enlightening digital debriefs on the issues that matter from the programme’s digital experts, feedback on potential business ideas, and the opportunity to network with other business professionals. Nick Cohen of Wakefield-based Time Communication Solutions Ltd has been enrolled on the Digital Knowledge Exchange programme for a few months. He said: “The programme has been really beneficial from a learning perspective, but it has also helped to create new co-working relationships. “I’ve attended several workshops in the last few months and as a result, I have been able to use what I have learnt to improve our website. I’ve created a great deal of new content and have learnt new tricks for creating video that has a real impact. I would recommend the one-day Digital Breakthrough events to anyone who wants to improve how they market their business in the digital age. Of course, the added benefit is that it’s fully funded so all of this specialist knowledge is of no cost to your business.” Beth Hewitt, Project Manager for the Digital Knowledge Exchange said: “Our one-day Digital Breakthrough events are a great way for businesses to take time out of the office to think about their plans for the rest of the year and to learn something new which could have a real impact on their future success. The collaborative approach to the events means attendees can share their ideas with their peers and create great strategies that will make a real difference.” The events form part of the Digital Enterprise business support programme, which helps eligible, growth-focused businesses, based in the Leeds city region, scale up and achieve digital transformation. The programme is partly funded by the European Union (European Regional Development Fund 2014-20), the Leeds City Region Local Enterprise Partnership (LEP) and by the nine local authorities that make up the Leeds City Region: Leeds, Bradford, York, Wakefield, Harrogate, Calderdale, Selby, Kirklees and Craven. Digital Enterprise programme manager, Muz Mumtaz, said: “Digital Enterprise has helped hundreds of SMEs access funding and training so that they can invest in digital technology and use it effectively. Our Digital Breakthrough events are a great way for businesses to get up to speed on the topics that matter – such as how they can embrace digital marketing and use it to drive their businesses towards even greater success.” The One Day Digital Breakthrough Events take place on: • Thursday 5 July from 9.00am until 4.30pm at The Hepworth, Wakefield, WF1 5AW • Thursday 2 August from 9.00am until 4.30pm, at the Briar Court Hotel, Huddersfield, HD3 3NT For more information on these events and to register with the Digital Knowledge Exchange visit https://www.digitalenterprise.co.uk/digital-knowledge/events/ or contact the team on 0113 426 0535 or email kanta@digitalenterprise.co.uk
Posted by KC Communications
Kirklees TV Interview

Saturday 02 June 2018

We recently had the opportunity to be interviewed by Liz Hey from Kirklees TV as part of their series of business programmes. We were delighted to be able to discuss how important using the Objective Management Group sales evaluation and sales candidate assessment tools can help improve sales performance in companies with sales teams. We also had the opportunity to discuss how we use the tools of one of other partners Sales STAR to help develop sales managers into super coaches. Enjoy watching the interview. http://bit.ly/2JlyThB
Posted by Ventas Sales Ltd
Local Businesswoman To Take On Sporting Challenges for Babyloss Charity

Friday 11 May 2018

Huddersfield businesswoman, Katrina Cliffe, is set to take on a series of physical challenges over the next three months to raise money for Tommy’s the baby charity. Katrina, founder and MD of Lindley-based marketing agency KC Communications, will be challenging herself to the Manchester, Leeds and Lindley 10k’s along with a mini triathlon to raise money for Tommy’s. Tommy’s the baby charity raises money to undertake research into miscarriage, stillbirth and premature births helping to save babies lives along with providing support to families experiencing such a traumatic time. Tommy’s have supported a significant number of families and their research has reduced stillbirth by 22% in Greater Manchester. Katrina unknowingly had a condition which led to the loss of her first child, Casey, who was born too soon at 20 weeks in June 2004. With subsequent pregnancies, Katrina was under specialist care which resulted in operations, bedrest and 100s of injections. Research undertaken by Tommy’s identified new treatments which can help to prevent premature birth and due to this Katrina’s eldest daughter Stevie was born healthily at 33 weeks, whereas youngest daughter, Jaime went to full term following further successful research undertaken by the Tommy’s team. Katrina commented: “Losing my son was an absolute shock as there were no warning signs that I might not be able to carry to term. Although I have since gone on to have two healthy daughters, losing Casey had a significant impact on my life and while it has been a driver to success, it has also had affected my mental health. Over the years we have raised almost £10,000 for Tommy’s and I plan to continue this to ensure more babies are born safely and that their families are supported through such a traumatic time. I signed up for these challenges last year and have only recently started training as I did not think I wouldn’t be able to see these challenges through, but I’m back on track, motivated and feeling much better in myself for it. My daughters are proof that the research undertaken is absolutely vital and I’m proud to once again be supporting Tommy’s”. To sponsor Katrina visit https://uk.virginmoneygiving.com/KatrinaCliffe or text KCCC83 £AMOUNT to 70070.
Posted by KC Communications
New Apple IT repair centre opens in Huddersfield

Friday 11 May 2018

Check out our new Huddersfield service centre. Castlegate Huddersfield. This is who we are and this is what we do. HAD-IT Limited & HAD-IT (Huddersfield) Ltd incorporating HAD-COPY and HAD-PRINT Specialise in the Service and Support of Apple Products including Macs, iPads and iPhones etc. Our Apple Certified Engineers offer repairs from a simple Screen Replacement to Hard Drive Issues, Upgrades, Tuition and Training at very competitive prices. We also Supply and Support a full range of State of the Art Technology Colour and Mono Copier/Printers from simple Desktop to Large Format and Feature Rich Multifunction Machines with Full System Document Production all with a variety of Service, Maintenance and Support Contracts. In addition, our Printing Division offers a complete Graphic Design and High-Quality Printing Service to AO Size.
Posted by HAD-IT
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Basics of Social Media
Thursday 27 September 2018, 09:30 - 12:30
Storthes Hall Park, Storthes Hall Lane, Huddersfield, HD8 0WA
Free Entry - 30 places
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