WHERE LOCAL BUSINESS GROWS

Developing New Opportunities

Growing a business is difficult and challenging.  Much more challenging than managing a stable business … actually cutting costs and contracting work out is easier than growing a business organically, but the growth journey is so much more fun and rewarding.

Growing gracefully though is a specific skill set.  It stems from great business planning, superb branding and design and rigorous management of processes to keep costs from spiralling with sales.

The methodology for growth should be planned in at the beginning of any business and not left to consider once the business is up and going and building sales.  At this point the ability to scale gracefully has been pre-determined so can be followed rather than ‘bolted on’ as an afterthought.

One of the main implications of growing a business is the requirement to take on new premises, recruiting more staff and to reconsider your sales and marketing strategy – perhaps even looking at export markets as a route to growth. Remember to seek advice from experts who have proven backgrounds in business growth as they should be able to help accelerate your progress and help you avoid the pitfalls.

In this section we will mainly cover the implications of growing a business – from taking on employees to importing and exporting.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more.



Developing new markets
 

It is common to see business leaders fighting hard in their own traditional market look longingly at the attractive markets in different sectors, different countries or with different products.  They note how large those markets are and therefore how easy to take a share to add to their existing revenue streams.

There is one simple reason those new markets look attractive and easy, ‘you don’t know them very well’.

A consultant who deals with many different industries and marketplaces will tell you, “everything looks easy when you first start looking.”  The challenge is to ask all the questions that will help you understand why it is not easy and then the key to success is finding the solutions.

Google is a great tool, but you can’t adequately research a market using it alone:

Go speak to real people, real customers and people who have spent their life in the market place.  If you’re looking at export markets then seek the help of the Department of International Trade who often have advisers who can help.

  • Take advice both informal and formal from someone who has been there and done it.  This might be business coaches or experts, but it equally might be agents or distributors you already work with?
  • Think long and hard about why people will want to buy your product over and above their existing habitual buy.  When you’re looking at developing new markets, you need to find ‘chinks’ in the existing market to exploit.
  • Consider timescales, this new project may be top of your agenda but where will it fit in the priorities of the people you are looking to influence.
  • Look for equivalent situations, have others tried to penetrate the same or similar markets before, did they succeed or fail, why you will do better.

When you are thinking about developing new markets you should approach this as if it’s a new new business.  You should write a business plan, complete a SWOT & PEST analysis, consider your marketing strategy, invest in the approach and measure the results.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Importing
 

Well simply put, it is not like buying goods from the next village!  Certain things will always apply whether you are attempting to get hold of a unique product or buy cheap from the Far East.

  • You will have to buy in greater quantity and hold more stock, best be sure you want them and can sell them in a reasonable time.
  • Lead time for replenishment will be longer, you will have to be better at forecasting demand or you will run out.
  • You have to quality check at the manufacturers, once the goods are with you it is very tricky to return them.
  • You’ll likely not get credit and have to pay in advance, important then to ensure the supplier is trustworthy and your cash flow plan reflects this negative flow of cash.
  • When attempting to compare prices, don’t forget the add on costs of transport and duty.
  • Currency will fluctuate, you can guard against this but it costs money and is complicated.
  • Using a middle-man or agent may seem expensive, but in the first instance their experience may be invaluable.
  • Paperwork is complicated, employ the services of an expert who knows the subject and can talk ‘Letter of Credit’ or ‘Bills of Lading’.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Exporting
 

The key to great exporting is to first ask yourself; why would someone far away with a different culture and language want to buy my product or service in preference to one from their near neighbour?

If you can’t think of a good reason then don’t bother, you’ll end up resorting to selling at a lower price and suffering a much higher cost to serve.

Once you understand the real potential, you will be able to narrow down the likely markets, and then the best route to market.

In considering exports there is always a tendency to look for local partners.  Because travelling is hard work and people don’t like wasted trips, they tend to fall for the first potential partner they meet.  The rule here is to research well before and after the trips to your potential market.

Again there are common hurdles to all exporting;

  • Payment is king, understand how, when and in what currency you require paying in.  Post transaction remedy for bad debts is incredibly difficult across borders and international jurisdictions.
  • Do the paperwork right, first time.  Goods stuck in a port with a customs query are not worth much to you or your customer.
  • Ensure your product complies with local standards and regulations.
  • Understand tax, VAT and reporting.  Exports brings a whole new dimension.

To ensure you get it right employ someone who knows how to export, or partner with someone or seek advice from an expert.

www.gov.uk/government-help-for-exporters

All Chambers of Commerce provide export documentation services and there are also specialist export consultants who have the knowledge to support you.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more

Investigating companies
 

So you are interested in selling your products or services to a specific company?  The facts are, the more you know them and understand them the better your chances of becoming their supplier.

Many businesses never find themselves in a position where they’re investigating a company … their marketing brings in new customers, who pay money and receive goods or services and everything ticks along.

However, if you find yourself targeting a specific company, perhaps their business could fundamentally help your own business, a ‘dream’ client, etc. the opportunities to find out information are endless.  The process itself is also surprisingly powerful in helping to create the right approach – as ever, the more you understand your client the more you can target them.

Just some of the initial places to begin when investigating a company include:

  • Google.  An obvious must when investigating a company, but look at all the back stories as well as the most recent – look at what’s been written about the company over the years.
  • The company’s own website.  Look in all the obscure places such as the terms and conditions as well as at the headline pages.  You can also, sometimes, look back at previous versions of their website using the useful website: http://web.archive.org/.
  • LinkedIn (both for the company and all the employees).  Check out what they have posted both in the context of the company and as individuals.
  • Companies house.  For free info on ownership and directors, you will often get an insight into the relationships behind the scenes.
  • Credit checking agencies such as Credit Safe and Experian will give an insight into past results, Director appointments or movements.  You’ll get their financial size and soundness from this type of review.
    Piece it all together and plan your approach.  If nothing else, your knowledge will equip you well in discussions and will demonstrate your understanding and passion for their business.

 Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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51 results found, page 1 of 6.  
High-voltage specialist Smith Brothers secures contract with CHP giant

Monday 30 July 2018

Elland-based high-voltage power contractor Smith Brothers has secured an Independent Connection Provider (ICP) contract with sustainable energy specialist P3P Partners, marking the electrical engineering firm’s first foray into the fast-growing combined heat and power (CHP) market. A leading provider of CHP services, P3P develops energy-efficient centres across the UK and has previously delivered state-of-the-art solutions to such household names as Jaguar Land Rover and Hilton Hotels. Having been appointed by P3P as the ICP for a new CHP facility in North Yorkshire, Smith Brothers will be responsible for delivering an 11kV connection to the local distribution network, handling all contestable elements on behalf of the Distribution Network Operator (DNO), Northern Powergrid (NPg). The scheme of works will comprise the design, installation and commissioning of a 300m 11kV cable route from the Point of Connection (POC) to Point of Supply (POS) and the establishment of a new NPg substation enclosure – including all earthing and civils aspects, plus the development of a Ring Main Unit (RMU) and Metering Unit (MU). Due to landscape constraints, the team will be required to conduct specialist Horizontal Directional Drilling (HDD) for a 120m section of the cable route. Commenting on the partnership, P3P’s project manager Evan Thomson said: “We were introduced to Smith Brothers by a third party and had heard good things about the team’s efficient project management and delivery on similar connection assignments. We’re looking forward to working with the team on this and subsequent schemes.” With construction work on the CHP site due to commence this summer and energisation set for October, plans for future project collaborations between P3P and Smith Brothers are already taking shape. Dave Ogden, commercial director at Smith Brothers, elaborated on the P3P contract: “We’re no strangers to complex renewables assignments, having completed over 50 large-scale connections in the past year alone. But this is our first venture into the CHP arena, so we’re thrilled to be welcoming P3P into our growing client portfolio and working alongside one of the sector’s biggest players.” Headquartered in Elland, West Yorkshire, Smith Brothers is a high-voltage power engineering contractor and accredited ICP, specialising in delivering turnkey network connection packages across an array of sectors – including renewable energy, utilities, industrial and commercial.
Posted by Scriba PR Limited
Historic public school revamps digital presence

Friday 27 July 2018

An independent educational establishment based in West Yorkshire has revamped its digital presence as it marks almost 200 years since its construction. Silcoates – situated in Wakefield – provides academic learning to pupils aged between 3 and 18 years of age. But the website required a complete redesign to adequately reflect the forward-thinking approach of the school. Mirfield-based creative agency The Bigger Boat was appointed to provide the digital revamp for the well-established brand. The three-month project involved the design and development of a mobile-optimised Wordpress website – containing stripped back content and eye-catching images of Silcoates’ facilities and pupils – to better appeal to both current and prospective parents of attendees. The structure and accessibility of the site was overhauled, with less hard to find second and third tier navigation removed. Any area of the platform is now visible within 1-2 clicks, further improving the user experience and engagement as a whole. Already, statistics have shown a marked improvement on the previous site’s performance, with engagement quality up by 25% and a significant increase in the number of enquiries. Commenting on the redevelopment, The Bigger Boat’s co-founder and director Andy McCaul said: “The purpose of the new look site was to showcase the amazing facilities at Silcoates, as well as reflect its friendly and inclusive approach. One of the primary objectives of the project was to increase the number of potential customers visiting the school. “To achieve this, we have given the website a clean and contemporary feel, and added clearer calls to action throughout. Silcoates now has a platform which is better positioned to market the school, and is a great basis for further growth and functionality. With complete reporting integration, it will also enable data-driven decision making moving forwards.” Philip Rowe, headmaster at the establishment, added: “We’re thrilled with the new website, which shows Silcoates for the place it is – academic, welcoming, and inclusive.” Founded in 1820, Silcoates is based in Wrenthorpe, Wakefield, and has a wide range of facilities – including an indoor pool and drama studio – to match the variety of the curriculum on offer. In 2017, it was awarded the Yorkshire Society Community Award for raising £58,000 for local charities.
Posted by Scriba PR Limited
Businesswoman Completes Trio of 10k Treks for Charity

Monday 23 July 2018

Katrina Cliffe, the Managing Director of Huddersfield-based PR, Marketing and Social Media agency, KC Communications, has successfully completed a trio of 10k runs, and a mini-triathlon to raise money for babyloss charity, Tommy’s. Over the last two months, Katrina has completed three 10k runs in Manchester, Lindley and Leeds, plus a mini triathlon, which has seen Katrina raise over £1,000 in sponsorship for the charity who support research into miscarriage, premature birth and stillbirth. Over the past 14 years, Katrina and her husband John Cliffe, have collectively raised over £10,000 for Tommy’s the baby charity. Katrina commented: "Babyloss is an issue which affects thousands of families every year but is still rarely talked about. Babyloss has a profound physical and mental impact both in the aftermath and many years later which is why I continue to support such a vital organisation. The runs themselves were a huge challenge as I only started training mid-April and the heat during all four events was horrible, but I am proud that with each one my time improved and I finished with a 10k PB”. Even though Katrina has already raised a significant amount for the charity, she has no plans to stop, stepping up her distances to take on the York 10 Mile run in October, and the Leeds half marathon next year. In the meantime, if you would like to add to Katrina’s fundraising efforts, you can do so by texting: KCCC83 AMOUNT to 70070 or visiting www.virginmoneygiving.com/katrinacliffe
Posted by KC Communications
Tech Scale-Up Appoints KC Communications to Support Growth

Monday 16 July 2018

yboo, the mobile app firm, has appointed Huddersfield based agency, KC Communications to handle their PR requirements following a successful pitch to support yboo’s ambitious growth plans. yboo, which stands for ‘you’re better off on’ is a mobile app available on iPhone and Android which monitors consumer mobile phone usage and recommends the best SIM only deals, based on price and signal strength. It also allows users to gain access to exclusive discounts, offers and codes. The app enables UK consumers to save, on average, £156 per year on their mobile phone bill. yboo also provide a second unique product which allows Mobile Operators to understand more about Consumer behaviour via Big Data profiling. KC Communications will be responsible for developing both yboo’s traditional and stunt-PR strategy and implementing it to raise the profile of the money-saving app in both the UK and overseas markets. Commenting on the appointment, KC Communications founder, Katrina Cliffe said, “We’re absolutely delighted to have been appointed by yboo and having the opportunity to demonstrate the extent of our capabilities. yboo is an exciting business and has the potential to be one of the world’s leading apps.’ Martyn Gould founder and CEO of yboo, added, “We’re really pleased to be working with KC Communications to deliver our Consumer and Big Data growth plans in the UK and Internationally. We chose KC due to their proven capability but also due to their positive attitude and values/ambition which align with our own”
Posted by KC Communications
Leach heads up interior rebrand project within Manchester Arena

Wednesday 11 July 2018

Graphic display specialist Leach Impact has just completed an interior rebrand project within the renowned Manchester Arena. Luxury watchmaker Raymond Weil was recently announced as the arena’s ‘official time partner’ and headline sponsor of the venue’s VIP Icons Bar. And the Swiss horologists approached Leach to maximise their exposure within this vibrant space. The result of this two-week project is a striking, media-rich display that pays homage to both brands. Leach’s in-house innovation team designed a bespoke lightbox and guitar case with acrylic face and RGB lights, in celebration of the legends who have played at the venue. Table-top vinyl graphics, cut-vinyl applied to mirrors, and 7 lightboxes with interchangeable fabric graphics, have also been supplied. But by far the stand-out visual is a large-format, seamless and durable 20sqm wallpaper solution – depicting Raymond Weil’s relationship with the Brit Awards – created using Leach’s market-leading Titan product. Commenting on the project, Leach’s Sales Account Manager Dan Deakin elaborated: “This is Raymond Weil’s first in-venue entertainment space, so the pressure to execute this brief perfectly, was high. The watchmaker uses music throughout its entire global marketing strategy and has celebrated collaborations with some of the world’s most notable artists and bands. We were very excited when this project came in. “As a world-renowned family-owned business whose name is synonymous with quality, this client prioritises brand over everything. Leach was therefore chosen as the graphics partner because they knew we could deliver on the standards sought.” The Icons Bar has now been transformed into a lively space on the arena concourse, for gig ticket holders to enjoy. Dan continued: “So many customers approach us interested in how we can create a ‘wow factor’ on their walls. But with Raymond Weil we’ve thought beyond the obvious, maximising use of previously underutilised spaces such as table tops, which are now decorated to look like LPs. “The flexible nature of the lightboxes’ fabric graphics also means that arena staff can change the displays within minutes – updating the look and feel of the area as often as they like.” This is not the first time Leach has collaborated with Raymond Weil – a number of brand graphics designed, printed and installed by the Huddersfield-headquartered visual impact specialists, currently adorn jewellers, concessions and shop-within-shop environments throughout the UK.
Posted by Scriba PR Limited
Huddersfield Charity Claims Dragon Boat Race Gold Victory

Monday 09 July 2018

Avalon Mae Social Media Marketing were personally invited by The Laura Crane Youth Cancer Trust to take part in their #RowingForResearch charity event at The Pugneys Dragon Boat Race on Saturday 7th July as part of the team ‘The Scientists’. The Laura Crane Youth Cancer Trust is the only UK charity funding medical research specifically into cancer affecting teenagers and young adults. The Trust also funds measures to improve the quality of life for young cancer patients, both during and in the aftermath of their illnesses. The Scientists team included members from other local businesses, students, friends and scientists from The Georgopoulos research group at Huddersfield University who are working on pioneering research which could lead to a new form of cancer treatment free from the harmful side-effects often experienced with treatments such as radiotherapy and Chemotherapy. Avalon Mae are members of The Laura Cranes ‘Fight Club’. A club where companies support the charity through sponsorship, donations, fundraising and more. The day went off to a flying start with The Scientists placing 1st in their first 2 heats. The 3rd heat was one not to be missed as team ‘Chappers Raiders’ capsized on the finished line next to The Scientists and still took 2nd place leaving The Scientists 3rd place in the 3rd heat. There was still a fighting chance for The Scientists as they qualified for the final of the women’s event. After all the heats were complete The Scientists were joint top for fastest women boat so the sweat was on for the final. 6 teams qualified for the final, however, only 2 teams stayed so it was The Scientists rowing for The LCYCT against the Mighty Mac’s rowing for Macmillan! Who would take the trophy and gold medals home? After a team talk and the motto ‘Failure isn’t an option’ The Scientists used their successful method of shouting ‘Lean! Back!’ and paddled like they had never paddled before! It was a very close race all the way through to the last stretch. The Scientists pulled out in front and, as the air horn sounded, a roar came from the boat and they were victorious. The Scientists took home the trophy for The Laura Crane Youth Cancer Trust and each member was awarded their gold medal by Gwen Lowe, Mayor of Kirklees. Well done to everyone who took part in The Dragon Boat Race at Pugneys Country Park for such amazing causes. Special thank you to Gable Events for hosting the event and to members of Chappers Legends, Chappers Raiders and RSPCA Halifax, Huddersfield and Bradford District for becoming members of our boat for the final rounds. We shall be there next year defending our title on Saturday 6th July. See you then! Facebook - @avalonmaesmm Instagram - @avalonmaesmm Twitter - @avalonmaesmm Website - www.avalonmaesmm.co.uk
Posted by Avalon Mae Social Media Marketing
Digital Knowledge Exchange offers free Digital Marketing Workshops for Businesses

Thursday 28 June 2018

Digital Knowledge Exchange, the innovative business support programme, is to host two free Digital Breakthrough events this summer to help businesses from across the Leeds city region enhance their digital skills so they can effectively market themselves online. The first one-day event will take place in Wakefield on Thursday 5 July and will help businesses get to grips with content marketing and provide a whole host of tips and tricks on how to use LinkedIn, email marketing and search engine optimisation (SEO) effectively. The second event in Huddersfield on Thursday 2 August will focus on video marketing and production and will cover everything from keywords, tools and techniques to confidence in front of the camera. Each day will include an informative workshop, enlightening digital debriefs on the issues that matter from the programme’s digital experts, feedback on potential business ideas, and the opportunity to network with other business professionals. Nick Cohen of Wakefield-based Time Communication Solutions Ltd has been enrolled on the Digital Knowledge Exchange programme for a few months. He said: “The programme has been really beneficial from a learning perspective, but it has also helped to create new co-working relationships. “I’ve attended several workshops in the last few months and as a result, I have been able to use what I have learnt to improve our website. I’ve created a great deal of new content and have learnt new tricks for creating video that has a real impact. I would recommend the one-day Digital Breakthrough events to anyone who wants to improve how they market their business in the digital age. Of course, the added benefit is that it’s fully funded so all of this specialist knowledge is of no cost to your business.” Beth Hewitt, Project Manager for the Digital Knowledge Exchange said: “Our one-day Digital Breakthrough events are a great way for businesses to take time out of the office to think about their plans for the rest of the year and to learn something new which could have a real impact on their future success. The collaborative approach to the events means attendees can share their ideas with their peers and create great strategies that will make a real difference.” The events form part of the Digital Enterprise business support programme, which helps eligible, growth-focused businesses, based in the Leeds city region, scale up and achieve digital transformation. The programme is partly funded by the European Union (European Regional Development Fund 2014-20), the Leeds City Region Local Enterprise Partnership (LEP) and by the nine local authorities that make up the Leeds City Region: Leeds, Bradford, York, Wakefield, Harrogate, Calderdale, Selby, Kirklees and Craven. Digital Enterprise programme manager, Muz Mumtaz, said: “Digital Enterprise has helped hundreds of SMEs access funding and training so that they can invest in digital technology and use it effectively. Our Digital Breakthrough events are a great way for businesses to get up to speed on the topics that matter – such as how they can embrace digital marketing and use it to drive their businesses towards even greater success.” The One Day Digital Breakthrough Events take place on: • Thursday 5 July from 9.00am until 4.30pm at The Hepworth, Wakefield, WF1 5AW • Thursday 2 August from 9.00am until 4.30pm, at the Briar Court Hotel, Huddersfield, HD3 3NT For more information on these events and to register with the Digital Knowledge Exchange visit https://www.digitalenterprise.co.uk/digital-knowledge/events/ or contact the team on 0113 426 0535 or email kanta@digitalenterprise.co.uk
Posted by KC Communications
Kirklees TV Interview

Saturday 02 June 2018

We recently had the opportunity to be interviewed by Liz Hey from Kirklees TV as part of their series of business programmes. We were delighted to be able to discuss how important using the Objective Management Group sales evaluation and sales candidate assessment tools can help improve sales performance in companies with sales teams. We also had the opportunity to discuss how we use the tools of one of other partners Sales STAR to help develop sales managers into super coaches. Enjoy watching the interview. http://bit.ly/2JlyThB
Posted by Ventas Sales Ltd
Local Businesswoman To Take On Sporting Challenges for Babyloss Charity

Friday 11 May 2018

Huddersfield businesswoman, Katrina Cliffe, is set to take on a series of physical challenges over the next three months to raise money for Tommy’s the baby charity. Katrina, founder and MD of Lindley-based marketing agency KC Communications, will be challenging herself to the Manchester, Leeds and Lindley 10k’s along with a mini triathlon to raise money for Tommy’s. Tommy’s the baby charity raises money to undertake research into miscarriage, stillbirth and premature births helping to save babies lives along with providing support to families experiencing such a traumatic time. Tommy’s have supported a significant number of families and their research has reduced stillbirth by 22% in Greater Manchester. Katrina unknowingly had a condition which led to the loss of her first child, Casey, who was born too soon at 20 weeks in June 2004. With subsequent pregnancies, Katrina was under specialist care which resulted in operations, bedrest and 100s of injections. Research undertaken by Tommy’s identified new treatments which can help to prevent premature birth and due to this Katrina’s eldest daughter Stevie was born healthily at 33 weeks, whereas youngest daughter, Jaime went to full term following further successful research undertaken by the Tommy’s team. Katrina commented: “Losing my son was an absolute shock as there were no warning signs that I might not be able to carry to term. Although I have since gone on to have two healthy daughters, losing Casey had a significant impact on my life and while it has been a driver to success, it has also had affected my mental health. Over the years we have raised almost £10,000 for Tommy’s and I plan to continue this to ensure more babies are born safely and that their families are supported through such a traumatic time. I signed up for these challenges last year and have only recently started training as I did not think I wouldn’t be able to see these challenges through, but I’m back on track, motivated and feeling much better in myself for it. My daughters are proof that the research undertaken is absolutely vital and I’m proud to once again be supporting Tommy’s”. To sponsor Katrina visit https://uk.virginmoneygiving.com/KatrinaCliffe or text KCCC83 £AMOUNT to 70070.
Posted by KC Communications
New Apple IT repair centre opens in Huddersfield

Friday 11 May 2018

Check out our new Huddersfield service centre. Castlegate Huddersfield. This is who we are and this is what we do. HAD-IT Limited & HAD-IT (Huddersfield) Ltd incorporating HAD-COPY and HAD-PRINT Specialise in the Service and Support of Apple Products including Macs, iPads and iPhones etc. Our Apple Certified Engineers offer repairs from a simple Screen Replacement to Hard Drive Issues, Upgrades, Tuition and Training at very competitive prices. We also Supply and Support a full range of State of the Art Technology Colour and Mono Copier/Printers from simple Desktop to Large Format and Feature Rich Multifunction Machines with Full System Document Production all with a variety of Service, Maintenance and Support Contracts. In addition, our Printing Division offers a complete Graphic Design and High-Quality Printing Service to AO Size.
Posted by HAD-IT
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Thursday 27 September 2018, 09:30 - 12:30
Storthes Hall Park, Storthes Hall Lane, Huddersfield, HD8 0WA
Free Entry - 30 places
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