Pricing Header Image



Pricing your work can be a difficult thing to do, some rely on their instincts of what they believe is a fair price while others make assumptions based upon what others are charging, what the markets will stand or what they believe their customers can afford.

These are all valid points. However they are not accurate financial indicators to your individual business circumstances, meaning that we all have different costs, profit margins and overheads and therefore all will have different pricing policies. You need to know whether your business will be in profit when quoting a figure or if you are making a loss. More importantly you need to know what your “break-even” point is.

This pricing guideline will enable you to break down each element of your business expenditure, (material and overhead costs etc) including the biggest expense YOU. You must consider how you value yourself and your time not only as a creative person but as a consultant and business person and how much you have invested so far in reaching this professional level. The guideline will also help you to consider what may go wrong or to take account of unforeseen costs and make sure that your business has some money left in its account at the end of a project.

You might want to try out different variables when using this format, but remember, once you have decided the figures and percentages you are going to use, stick with them and don’t change them, otherwise this will cause confusion. You are better using one consistent format for every market place or customer.

A = Material Costs

What materials are you going to require to undertake a task, co mmission or project? These may include experimental, mock-up or proto-type costs as well as materials needed to fulfil your order.

B = Overheads

  • You need to include some overhead costs - you may be using a room in your house and this will use a percentage of the house outgoings, lets say one sixth of all costs.

    • Rent/mortgage
    • Electricity
    • Broadband
    • Water
    • Rates
    • Heating
    • Phone

    Calculate the total amount of costs based on last years statements, for example £5000 ÷ 6 = £833. Lets say that you work 40 weeks per year on the business: £833 ÷ 40 = £21 per week and you are working 15 hours per week: £21 ÷ 15 = £1.40 per hour, this might not seem a lot, but is still a legitimate cost for your accounts. The Inland Revenue would have no problem with you submitting this as an on-going expense.

    You can also do this if you have business premises - just divide your annual outgoings.

C = Labour @ £15 per hour (e.g.)

This is entirely up to you what you set your rate at but you must consider yourself as a professional, not an amateur. You must also bear in-mind that you won’t be working full time on the business all the time, you don’t get sick pay or holiday pay and most importantly it is you that takes the risks: the buck stops with you!

Look at what other creative people are charging.

Avoid charging yourself at the same rate as a low paid employee.

There are many different ways in which people cost their time, some by the hour, others by a half day or a full day rate, a lot of this is dependant on what you do, i.e. if you are a sculptor producing an artwork this would most likely be charged at an hourly rate, if you are delivering a 2 hour workshop session you would probably charge a half day rate (given travel and prep work).

D = Contingency 12% (e.g.)

You are most likely spending additional time on the business that you haven’t accounted for (bits of travel, sketching ideas, nipping out to the shops to buy materials etc) and also spending small amounts of money on the business that you aren’t considering (emails, internet, small items): you do need to account for these.

Also you need to add a percentage into your budgets for anything that could go wrong (installation problems, extra material costs, extra delivery/ transport costs, breakages etc).

This percentage is called contingency and it covers you for all of your unseen cost. What you set your contingency percentage is up to you, but you need to consider your risks, i.e. a painter may have a lower risk and therefore charge 7% and a public artist will have a higher risk and may have a contingency of 30%.

E = Profit @ 30% (e.g.)

At the end of the day you need to remember that you have a business and that business needs to have some money left at the end of a project or end of the year. If you can get into the mind-set it is useful to consider yourself as an employee of your business, i.e. the business is one entity and you work for it - separate it out. Profit can be used to buy new equipment, update your website, get new brochures, or give yourself a bonus …. The average national profit margin is 24% and again it is up to you to set your margin.

The main thing to remember in all of this is that when you set your formula stick to it and don't keep changing it to suit an audience or what you think your product/service that you have just created or delivered is worth.

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79 results found, page 1 of 8.  
Technical PR agency adds to growing client numbers with biggest month to date

Wednesday 05 December 2018

Huddersfield-based technical PR specialist Scriba PR has reported its biggest client win month to date in October, taking its total current number to 36. The firm welcomed six new client projects on board and has more recently secured a seventh, predicting 2019 to be the biggest year yet. Commercial cleaning innovator Regenex, motor finance and insurance platform DealTrak, occupational health expert Prohms, solicitors firm Invalesco Family Law and glazing specialist Dortech Maintenance, are amongst the new brands to have joined Scriba’s client roster. Smarter Business Processes – Smartsheet and AppSheet consultants – also joined the B2B PR agency last month, to promote the company’s New York expansion. And finally, existing client Cascade HR has invested in an additional retainer, in order to further boost the firm’s digital footprint. Managing director at Scriba PR, Katie Mallinson, commented on the growth: “Our newest clients are from the sectors we are passionate about, so we’re very excited to be working with these brands! They are all different, but are each looking for content-driven support to help develop their businesses in 2019 and beyond.” Scriba’s growth to date has been entirely organic, and it’s the continuity of word-of-mouth recommendations that has seen the firm successfully acquire the seven new clients. DealTrak and Regenex were subsequently won via competitive pitch. Simon Banoub, marketing director at DealTrak, explained why they chose Scriba: “All the companies that pitched were of a high standard, so the competition was tough. Scriba was the last to see us and their clear knowledge of the tech sector, and their passion to grow brands was exactly what we were looking for. We wanted a PR agency to share our values as well as be very hands-on with us, and Scriba ticked all our boxes. “With the help of Scriba, we hope to further evolve our business over the coming year, as well as be recognised as an authoritative figure in our sector.” Katie added: “We see it as our role to give organisations – who often feel they are their industry’s ‘best-kept secret’ – a voice, and that’s exactly what we intend to do for DealTrak, and the other businesses.” The news coincides with the appointment of account manager Ruth Harrison-Davies from Ginetta, as well as the promotion of two team members – Paige Catton to junior account manager and Luci Ownsworth as PR assistant.
Posted by Scriba PR Limited
A New Home for the Printasys team!

Friday 23 November 2018

Recently we made the decision to find somewhere to set up our base and create a space that allowed us to meet clients, connect with other local businesses and introduce them to CFH Docmail. It was important for us to have a base in the heart of our local town of Huddersfield so we could ensure we feed back into the local economy. We found a perfect solution that allows us the flexibility to meet clients and book out space when we need it. We are excited to announce that our new base is at the excellent 3M Buckley Innovation Centre and we couldn't be happier with our decision as we share the building with over 40 other businesses! We are also very pleased to be connected directly with the University of Huddersfield and we have had the chance to meet many of the academic team and students. We really look forward to working with them on projects in the future. Are you local or in the area? It would be great to see anyone who wants to learn more about what we do, or just to have a coffee and a chat. Let us know and we can book a time that works best for you! Get in touch: brian@printasys.co.uk or john@printasys.co.uk
Posted by Printasys Ltd
Garage repairs specialist TFSmiths signs Towngate tenancy lease

Wednesday 14 November 2018

Industrial property landlord Towngate PLC has expanded its client portfolio in Leeds, with mechanical expert TFSmiths signing a four-year lease at Unit 1 on New Princess Street. Founded over 35 years ago, TFSmiths is a garage repair centre which provides vehicle and fleet servicing as well as recovery. The family-run business now operates across three workshops throughout Yorkshire and completes over 350 accident repair jobs every month. At its new 11,340 sqft premises, the firm will benefit from a detached warehouse unit, which includes a two-storey integral office. The space also incorporates a large loading bay and secure yard, which will allow the team to continue providing an efficient service to its customers. Elaborating on the new occupancy, Towngate’s property manager Tom Lamb said: “It is a pleasure to welcome TFSmiths as a new tenant at our New Princess Street unit. The site is ideally located for the company’s services – being near the M621 and having easy access to Leeds City Centre. We’re looking forward to having them on board over the next four years.” Leeds-based property agent Gent Visick supported Towngate with the marketing and letting of the property. Surveyor at Gent Visick, Dan Walker, added: “We are delighted to complete on such a fantastic letting to TFSmiths. The property benefitted from a large yard area which resulted in significant interest and highlights the lack in supply of properties such as this in the Leeds market.” The announcement is one of a list of lettings in Leeds for Towngate in 2018, which has included the long-term lease of its newly revamped iconic Copperworks site to Allied Glass.
Posted by Scriba PR Limited
Smith Brothers powers to the rescue of new community hub

Monday 05 November 2018

Yorkshire power contractor Smith Brothers has salvaged a local not-for-profit project, after providing charitable domestic supply work for the new Bradley Park community centre. The Elland-based contractor was approached by Friends of Bradley Park to help with the activation of a brand-new community hub, after the relationship with the incumbent provider failed. Smith Brothers provided all labour, cable and equipment free of charge, whilst NPS Group also donated a meter housing. The new community centre will provide a much-needed home for local charities, sports teams and groups, including the Bradley Brownies and Guides. The building will also be used by various youth and after-school clubs and can be hired for events, meetings and private parties, as well as for use by local sports teams. Smith Brothers delivered technical assistance through cable calculations and cable route design as well as resources and expertise to assemble the power supply. This involved the building of a new plinth to site the metering kiosk, as well as excavation and preparation works to lay 100 metres of 3c95 copper cable. Other electrical works included jointing, installing a single-phase connection, removing the condemned supply and reconnecting a temporary supply to provide power and lighting whilst snagging works were being carried out. Emma Charlesworth, project manager at Smith Brothers explained; “It was a pleasure to be able to help Friends of Bradley Park with the new community centre. Smith Brothers is committed to supporting our local area, and when two of our employees mentioned the struggles Bradley Park had encountered, we were keen to offer our expertise. “The team did a fantastic job to turn the project around in two days – we even built a rockery out of the surplus spoil and landscaped the site prior to leaving, which is testament to the hard work of our dedicated colleagues. We also have to thank residents Betty and Dave for providing plenty of tea and biscuits along the way!” The four-strong team, led by senior design engineer Richard Furniss, completed the project in early September, with Northern Powergrid making the final connection live on October 3.
Posted by Scriba PR Limited
Towngate unveils new build on Leeds site

Tuesday 30 October 2018

Commercial and industrial lettings specialist Towngate PLC hosted a launch earlier this month, to showcase the soon to be complete Towngate Link site, located on Cross Green Way, Leeds, LS9 0SE. Phase one of the new build programme includes the construction of two brand new industrial warehouse units – TL1 and TL2. The 55,000 sqft and 62,500 sqft properties are set to be ready for occupation in February 2019. Situated on the well-established Cross Green Industrial Estate, the high specification buildings are strategically located for easy motorway access, and both comprise a two storey office space with the option to add an additional floor if required. In addition, the spaces benefit from a 12m eaves height, 45m deep service yards, and ground level loading. The site has the added advantage of CCTV systems to improve security. Towngate’s property manager Tom Lamb commented on the launch of the new units: “Our opening event in Leeds was really well attended by industrial agents from the region, so it was a great opportunity to provide an update on this fast-moving construction, along with showcasing CGI images of the completed Phase 1. “The redevelopment is really starting to take shape and we cannot wait for the completion early next year, so we can bring these exciting properties to the market.” Building surveyor David Stanway – of David Stanway & Associates Ltd – oversaw the site clearance and preparatory work, and commented on the project progress: “Caddick Construction is well underway with phase one. Momentum is building and it’s exciting to see the programme advancing. The architects have done a great job with the designs for the site, so we’re looking forward to seeing the development unfold.” Phase two of the construction will commence during 2019. Initial plans are to create a number of units ranging from 5,000-40,000 sqft – or a single space of up to 80,000 sqft – at this stage, potential occupiers can be given the opportunity to have these tailored to their specific requirements. Interested parties should enquire via Tom Lamb and Julia Ford at Towngate, or through agents Iain McPhail at Knight Frank and Paul Mack at Gent Visick in Leeds.
Posted by Scriba PR Limited
Yorkshire firm launches ground-breaking new healthcare tech

Monday 22 October 2018

Yorkshire-headquartered technology specialist Vapour Cloud has launched the first video tool of its kind for the UK healthcare sector, powered by a free, simple SMS. TeleDOC will enable GPs and other medical professionals to hold secure, encrypted, recordable, geo-tagged video calls with their patients, wherever they are located, on any device. With cutting-edge WebRTC* technology at the heart of the product, the result is the ability to efficiently discuss and diagnose health issues remotely, before storing the encrypted video file in a secure vault. And, because TeleDOC works by sending the patient a one-time-use SMS or email, with hyperlink, which automatically activates the video consultation, there is no cost to the user. With no username, password or app required – only two clicks to authorise the camera – the result is maximum ease of use, before the appointment is carried out in much the same way as a face-to-face scenario. The patient also has the appointment with their own GP, rather than a stranger. Vapour’s CEO Tim Mercer explains: “So many healthcare appointments involve a patient who is either in some form of discomfort or suffering from contagious symptoms. Because TeleDOC circumnavigates the need for them to physically travel to their appointment, the benefits are clear. “The video element means the doctor have visual cues that can help diagnose and advise, and the secure post-appointment storage of the file provides a valuable point of reference further down the line.” This is not the first time that video technologies have been utilised within the healthcare sector, elaborates Tim. But existing solutions are comparatively cost prohibitive. “TeleDOC has been purposefully-developed so that it is easy to use, regardless of the patient’s technical literacy,” he said. “There is also no need to download – and pay for – a costly app. This is an important SMS-powered service delivered by the surgery – there shouldn’t be a charge to the patient. “From a data security perspective, it is also fully compliant, which is of paramount importance in a world of mounting cybercrime risks and GDPR obligations. The secure vault means the data can be shared with other encrypted users to streamline a patient’s care from start to finish, but amidst security concerns surrounding existing apps, ours is extremely robust. In fact, TeleDOC has already attracted the attention of Government ministers keen to look closer at healthcare technology.” The launch of TeleDOC follows 12 months of development and an extensive three-month beta phase. It also comes hot on the heels of Vapour hitting the headlines in August for the revelation of its revolutionary GP appointment booking system. “We’ve seen telehealth begin to revolutionise the administration of healthcare advice in the US so, given the strain being placed on the UK’s medical infrastructure, it’s about time technology eased some of the pressures,” added Tim. “We’re increasingly using WebRTC in our personal lives, via What’sApp for instance. But the UK has been slow to adapt to the wider utilisation of this powerful application – until now. We’re unbelievably excited to see the impact that TeleDOC has. What’s more, we already have six other applications of the video consultation technology in beta testing in very different sectors. So, watch this space!” Established in 2013, Vapour specialises in secure network connectivity, voice communications and data storage. The fast-growing organisation has attracted £4m of investments since it was founded, and has its sights set on £12m turnover by 2020. *Web Real-Time Communication
Posted by Scriba PR Limited
Business Catalyst Club launches in Manchester to meet demand

Friday 19 October 2018

Following the success that the Business Catalyst Club has generated since launching in Leeds in January of this year, Founder and Director Graham Shiers has made the decision to launch the Manchester Business Catalyst Club to meet the demand of businesses and entrepreneurs in the North West region. The Business Catalyst Club promotes business growth by creating beneficial relationships, bringing together entrepreneurs, investors and decision-makers to share new and exciting opportunities. Launching on the 25th October in Manchester, the quarterly invitation-only lunch events, are designed to bring added value to an extensive network of business contacts by facilitating new commercial and professional introductions. At the same time, the Lunch provides an effective platform for a select number of companies seeking growth capital to showcase their proposals to members and guests – many of whom are business angels, private investors and institutional lenders. Proposals are considered from start-ups to more established trading businesses, with the focus on strong, scalable ideas and profitable ventures, rather than on any specific industry sector. Graham Shiers has built a solid reputation for encouraging entrepreneurial values, emergent talent and stimulating business development and growth alongside funding services with particular focus on the Northern business community, acting as a trusted source of introduction between new and existing business contacts. Commenting on the launch he said: “The demand from entrepreneurs and professionals from the Manchester region attending our Leeds event was just too great to ignore and the interest we have had for the inaugural Manchester Lunch has been incredible. The lunches are a great way to provide entrepreneurs and decision-makers with a dynamic, yet friendly environment where they can share ideas, information and new business opportunities with like-minded individuals at the right level and Manchester is the perfect location. We have made over 500 business introductions and connections so far this year, have over £12m of deals currently in negotiation and have raised over £1,500 for local charities. We can’t wait to do the same in Manchester.” The launch event is almost sold out and will take place on Thursday 25th October at an exclusive Manchester City Centre restaurant venue. Attendance is available to decision makers from all walks of business life including entrepreneurs, MDs, directors, business partners and owner managers. To find out more about The Business Catalyst Club, obtain an invite or find out more about membership please visit www.BusinessCatalystClub.co.uk
Posted by ABL Business Ltd
Towngate facilitates West Yorkshire’s biggest letting of 2018

Tuesday 16 October 2018

Towngate PLC has announced that premium glass bottle manufacturer Allied Glass will be relocating its main storage facility to the newly refurbished Copperworks site on Haigh Park Road in Leeds, after signing a 10-year lease contract with the industrial landlord. The move has been revealed as the biggest letting of an existing building in West Yorkshire so far in 2018, and the newly refurbished 300,000 sqft space will now support Allied Glass as it prepares for its next chapter of growth. Having previously occupied Scheme 3 at Haigh Park Road – along with Units 1 and 2 at Towngate Link on the Cross Green Industrial Estate, prior to a fire at the site in 2016 – the manufacturer has been on the lookout for new long-term premises. Whilst the first phase of construction of brand new industrial warehouse units is currently underway at Towngate Link, it has been agreed that rather than returning to its previous base, Allied Glass will relocate to the iconic Copperworks site. Commenting on the company’s new premises, Mike Falgate – commercial manager at Allied Glass – said: “Towngate has always offered us a tremendous amount of support and flexibility, especially during what has been an unsettled couple of years and we look forward to continuing our strong working relationship with them. “We are impressed with the size, layout and full circumference access of the Copperworks space and can’t wait to take full occupancy of the property in the New Year!” The firm will benefit from a revamped space, including a large loading bay with ground-level doors at the rear to aid circulation efficiency. There is also an open-plan working environment with a functional height of over nine metres, ancillary offices with ample parking and yard space. Towngate’s property director John Wignall elaborated on the significance of this let: “We are really pleased with the overhaul of this historic property – which was completed earlier this year – and we are delighted that our existing tenants, Allied Glass, will be occupying this unique industrial site.” Towngate has worked alongside agents Knight Frank and Gent Visick to market and lease the space. Iain McPhail, partner at Knight Frank commented on the recently signed lease contract: “We are delighted that Allied Glass has continued its commitment to Leeds as a city – as well as Towngate as a landlord. The building has been transformed by the lettings specialist since it became vacant, and has been further adapted to serve the needs of the new tenant for the foreseeable future.” Director of Gent Visick, Paul Mack added: “The Copperworks was one of the few large scale industrial warehouse premises available in the West Yorkshire region. Towngate was bold in its decision to invest significantly in a major refurbishment programme, and this has clearly paid dividends, with the firm having secured such a large tenant on a long-term lease.” This latest news comes hot on the heels of the property specialist obtaining planning permission on its first residential site in Pontefract, as well as the purchase of a further highly prominent warehouse unit on Gelderd Road in Leeds.
Posted by Scriba PR Limited
New data network partnership for Yorkshire’s Vapour Cloud

Monday 15 October 2018

Digital transformation specialist Vapour Cloud has formed a new collaboration with one of the UK’s most progressive network providers – Virtual1 – in a move that means Vapour is now a key data partner for the North of England. With a fully software defined (SD) network, Virtual1 operates the largest and most advanced business-only fibre infrastructure in the UK, connecting over 180 towns and cities across the country. Built using state-of-the-art technology, it will therefore enable Vapour to provide clients with high capacity, low-latency connectivity that delivers the ultimate in flexibility. “The selling points of this new network provision are multiple,” commented Vapour’s CEO Tim Mercer. “But it’s the extended reach, bandwidth speed and scalability that will really take our client offering to a whole new level. The portal – with 24/7 access – provides the opportunity to ramp things up or down in real-time, which will satisfy the ‘of the moment’ demand that so many organisations now come to us with. I’ve never been more excited about our connectivity portfolio.” Commenting on the new relationship with Vapour, Virtual1’s CEO Tom O’Hagan said: “Eighteen months ago we decided to expand our network throughout the UK, and as a wholesale-only business we relied on partner relationships, to capitalise upon our expanded nationwide presence. “We are clear on what we look for in partners though – like us, they need to have innovation, a commitment to the customer and a forward-thinking mindset at their core. Vapour fits the bill completely.” Tim expanded: “We’ve seen what poor service levels and pitifully slow connectivity can mean for UK organisations. It is holding them back. But the Virtual1 network has changed the playing field entirely. I have eagerly watched their story unfold as they have really shaken up what had the risk of becoming a stagnant and monopolised market. This new partnership has the potential to boost our revenues by 15% over the next 12 months I’d say.” This channel partnership is one of the latest to be announced by Elland-headquartered Vapour. At the start of October, the team revealed a new collaboration with Target Components’ enterprise division, to enable Servers Plus to deliver a wide suite of cloud and hybrid services alongside its extensive range of hardware.
Posted by Scriba PR Limited
Towngate reveals revamp plans for new Gelderd Road site

Monday 08 October 2018

Following the recent announcement that Towngate PLC has acquired an industrial warehouse on Gelderd Road in a £3m deal, the commercial lettings specialist and landlord has now unveiled its refurbishment plans for the 62,000 sqft space. Acquired by Carter Towler on behalf of Towngate Plc, the freehold property was previously occupied by wholesaler Palmer & Harvey. Located at 135 Gelderd Road – less than 1 mile from Leeds city centre and the Motorway Network – the site is excellently located within Leeds’s prime industrial/trade area, and complements Towngate’s existing portfolio of properties in the area. Now completion of the purchase has taken place, a total refurbishment of the site is due to commence imminently. This will entail, a new roof to the main section of the building, demolition of outbuildings to create a large service yard, and installation of additional loading doors which will increase loading capacity and boost circulation efficiency. Once complete the facility will offer an impressive looking building with a clear working height of 10 metres, plus extensive yard and parking areas. Josh Holmes, director at Carter Towler commented on the property’s potential: “Interest in the site is already encouraging, with occupiers expressing enthusiasm regarding the proposed works. With plans in place to conduct a full refurb, Towngate is on track to transform it into a highly sought-after warehouse space – perfect for companies operating in the urban logistics and trade leasing market. “We’re happy to see Towngate adding to its impressive portfolio of industrial properties, and looking forward to seeing the site’s full potential realised.” With its close proximity to the city centre and excellent transport links, the warehouse is ideally situated for occupants within the logistics and transportation sector and is expected to be in high demand. Elaborating on the refurbishment plans for the newly acquired site, property manager Tom Lamb said: “We are delighted to add yet another warehouse unit to our portfolio of Leeds properties on Gelderd Road. It’s in a prime location, whilst its highly functional space has tonnes of potential which we can’t wait to build on. “We’re excited to start the revamp and breathe new life into the site. Demand for such industrial units is healthy in the Leeds area, so we’re confident there’ll be no shortage of interest.” Renovation of the newly branded Gelderd Cross is expected to conclude later this year and the property will be marketed to let via Carter Towler and Eddisons. For further information please contact agent’s or Towngate’s Property Manager; Tom Lamb/ Marketing Manager Julia Ford viewing should contact Towngate’s marketing manager Julia Ford.
Posted by Scriba PR Limited
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