WHERE LOCAL BUSINESS GROWS

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Growing Your Business



Overview
 

Once your business is established and you’re making a profit on the products and services you sell to customers, you may want to start thinking about how to grow.

Many businesses think of growth in terms of increased sales, but it’s also important to focus on how to maintain or improve your profitability.

Things you can do to help grow your business include:

  • looking into ways of increasing your sales, both to existing customers and new customers
  • improving your products and services by researching and testing changes with your customers
  • developing new products and services, and selling them to new or existing markets
  • taking on staff or training your current staff, including working with apprentices and mentors
  • looking for additional sources of funding, such as bringing in new investors
  • thinking about selling your products or services online
  • work with a business mentor, who can help you think about how to do all of these things
As your business grows

You must register for VAT if your VAT taxable turnover reaches more than £85,000.

You may also find that a different legal structure is more suitable as your business grows.

Get Extra Funding
 

Growing your business, whether through increased sales or improved profitability, often means you need to invest more. You can do this by:

  • investing previous profits back into your business
  • taking out a loan
  • selling shares to outside investors
  • looking for other sources of finance, including government-backed schemes

Professional advisers such as accountants can help you to work out whether it makes financial sense to take on loans or investment. You should take legal advice before taking on new investment in your business.

Find a chartered accountant on the Institute of Chartered Accountants (ICAEW) website, or a solicitor on the Law Society website.

Taking out a loan

You should make sure that your business will be able to pay back the debt before you take out a loan. Repayments are often made in instalments over a number of years, and you’ll need to pay off any interest on outstanding debts.

If you’re a sole trader looking for a loan, a lender might ask you to provide a personal guarantee or promise to hand over assets like your house or car if you can’t repay the loan.

Selling shares

If you’re thinking of bringing in new investors, they’ll want to know how much your business could increase in value if they buy shares. To work this out, they’ll need to know how much their investment will increase your sales and profitability.

You’ll need to provide potential lenders and investors with a financial model showing:

  • how your business will spend the extra money to increase sales and profitability
  • how initial costs and increased ongoing costs will affect your cash flow
Increases in sales usually only happen after taking on additional costs like employing more staff, moving to larger premises or putting in bigger orders for raw materials. You’ll need to take all of these into account in your financial planning.

Increasing Sales to Existing Customers
 

How you go about increasing sales depends on your circumstances and how your business is performing. You might choose to focus on customers who’ve already bought from you, or you could try to win new customers in your local area, nationally or overseas.

Target your existing customers

The simplest way to increase your sales is to sell more of the products or services you’re selling at the moment to the customers who are already buying them. For most businesses this involves:

• persuading one-off customers to become repeat customers
• finding customers who’ve stopped buying from you and trying to win them back
• selling more of the same products or services to your regular customers

By keeping a record of who your customers are and what you sold to them, you can work out who’s stopped buying from you, and who might consider buying more. Targeting these customers is often a cheaper and more effective way to increase sales than trying to find new ones.

Review your prices


Regularly reviewing your prices and checking them against your competitors can be an effective way of increasing your sales, profits or both.

You should try to estimate the likely effect of different price changes on the sales, cash flow and profitability of your business before making any changes. To do this successfully, you need to understand:

• the ‘cost structure’ of your business (including regular ‘fixed’ costs, and ‘variable’ costs that change according to your business’ activity)
• the value your customers place on your products and services

It’s worth bearing in mind that offering a discount can sometimes reduce your overall profitability, even if your sales go up. Equally, you might be able to make more profit overall by increasing prices, even if you’re selling fewer items.

Small changes to pricing like providing loyalty schemes or bulk discounts can increase sales to both existing and former customers.

Example

A car wash offers free cleaning every tenth visit if customers opt for the deluxe service. Even though they’re giving something away for free, the value of repeat business from loyal customers means that profits go up.

It’s likely that it would’ve cost significantly more to generate the same amount of sales with new customers, resulting in less profit.

You should also regularly check the price you’re selling products and services at against competitors. This will help you find out if you’re:

• losing customers who get the same product or service elsewhere for less money
• sacrificing profitability, because customers are willing to pay more than you're charging them

Attracting New Customers
 

Increasing awareness

One way of finding new customers for your products and services is by increasing awareness in your local area. You can do this by:

• asking your customers to recommend you to their friends and colleagues
• advertising in local media
• using other forms of marketing, including online

You could also talk to potential customers who don’t use your business at the moment and find out what it would take for them to switch from your competition.

Expanding outside your local area

If you want to sell your product or service through new sales channels or markets elsewhere in the UK, there are different organisations you’ll need to work with, including:

• wholesalers
• retailers, including online retailers
• distributors

You could also try using direct marketing to find new customers.

Expanding outside the UK

You might decide to find new customers outside the UK by exporting your products. UK Trade and Investment offers help and resources on successfully selling your products and services to customers in other countries.

Make sure that you’re aware of your legal responsibilities around the sale of goods and services, and data protection.

Improving Your Products and Services
 

If you’re looking to grow your business, start by focusing on your existing customers and their needs. Talk to them and use their feedback to improve your products and services.

Talk to your Customers

Find out your customers’ views on:

• what they’re buying from you, and what they value most about it
• what you could do to make it more useful and valuable to them
• what would encourage them to buy more

Make changes based on feedback

Getting customer feedback should help you to identify ways to improve what you're offering to your current customers. It may also allow you to:

• increase the price you charge to your existing customers
• attract new customers whose needs you weren’t meeting before

Try to ensure that any changes you make will increase your sales and profitability enough to make the time and money you’ll need to invest worthwhile.

If possible, you should test out prototypes of improved products or services with a few existing customers. By doing this, you can get their feedback and avoid making unpopular changes that could harm your business.

Doing this is equally important for all businesses, whether you’re starting up or established, improving an existing product or service, or bringing something new to market.

Think about selling online

Selling your products or services on the internet can:

• help improve efficiency and productivity
• reduce costs
• help you communicate better with customers and suppliers

You can use analytics software to help you understand how customers use your site and show you ways to improve it.

You’ll need to make sure you understand all the costs involved (eg hardware, software, hosting, training, services, maintenance and support, upgrades etc). You must also provide your customers with certain information.

If you’re going to sell online, protect your customers and business with measures to keep systems and data safe from theft or hackers.

Developing New Products and Services
 

If you’re planning to develop new products and services, you should test them with your customers with just as much care and attention as a new business going to market for the first time. 

Is there a demand?

By making sure theres real demand for what you’re planning to sell, you can find out about any problems and fix them before you’ve wasted too much time, effort and money.

1. Talk to existing and potential customers and find out about their needs.
2. If you can, develop a prototype as quickly and cheaply as possible. Work out the minimum investment that lets you find out if you’re meeting a real need.
3. Test it with customers and get feedback. Find out what they’d be willing to pay for it. Try out different prices with different customers in a consistent, realistic way to see what people will really pay. Can you make enough money for a return on the investment you’d need to develop your new product or service?
4. If there are are other businesses competing for your market, think about what will make you different. Can you provide something better than what’s already available? And is it significantly different or better to what you’re already offering?

Benefits of development

By developing new products and services, you can:

• sell more to existing customers (making the most of existing relationships is cheaper than finding new customers)
• spread fixed costs like premises or machinery across a range of products
• diversify the products you offer so you’re less reliant on certain customers or markets

Another way of expanding your product range is by importing goods from overseas to sell in the UK. Make sure you know the rules on things like tax and commodity codes if you’re planning to import.

Business ideas and intellectual property

If you’ve invented something or come up with an original idea that you want to turn into a product or service, you should register it to make sure nobody copies it without your permission. Find out about trademarks, copyright and intellectual property.

You can find local support in England for coming up with business ideas and developing them on the National Enterprise Network website.

Other sources of advice and support include:

• the Design Council’s business resources
• the British Library business and intellectual property centre

You may be able to benefit from developing your idea in partnership with experts in academic institutions through Knowledge Transfer Partnerships.

Hiring and Training Staff
 

As your business expands, you’ll need more capacity to produce or provide your product or service, and a wider range of skills. The easiest ways of achieving this are usually by taking on new staff, or training your existing workforce.

Employing people

By taking on new people you can spread your workload, expand production and take advantage of new and different skills and expertise.

This applies whether you already have employees, or you started your business on your own as a sole trader and are thinking about taking on staff for the first time. Find out about your responsibilities when employing someone.

Apprenticeships


Taking on an apprentice allows you to grow your capacity by investing in people who want to learn. Your business benefits from the skills they develop as they train both on and off the job.

Training your staff

You can improve the range and level of skills in your business by training up existing staff. Giving staff training opportunities can increase their loyalty to your company and their productivity - as well as your profits.

Schemes and organisations that can help you to grow your business through training include:

  • finding training courses specific to your business area through the National Careers Service or Business Events Finder
  • using a business improvement framework, like Investors in People

See the Human Resources section of Business Hub Kirklees for further information on employing people and training staff http://www.kirkleesbusinesshub.com/BusinessSupport/HumanResource 

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News

66 results found, page 1 of 7.  
Duo of appointments for expanding creative agency

Thursday 16 August 2018

Yorkshire-based creative digital marketing agency The Bigger Boat has strengthened its growing team with the appointment of two new shipmates. Carrie Webb has joined the company as a senior content writer, having spent the last three years of her career based in Leeds at marketing agency Sticky Eyes. With an English with journalism degree from the University of Huddersfield – plus seven years’ writing experience at Press Association – under her belt, Carrie will be responsible for all in-house and key client copywriting, with toy giant Little Tikes one of her key accounts. Joe Vickers is also now on board as a junior account manager, following a previous sales-based role at cloud-tech firm Vapour Cloud. Joe – who has successfully completed the Google Search Advertising exam – will be assisting his colleagues on a range of tasks, including general maintenance of client sites, Google Ads, email marketing and SEO. The hires follow the recent news that the business had achieved a record 43% increase in turnover for the 2017-18 period, and was committed to plans for further expansion as a result. Commenting on the latest additions to the team, director Andy McCaul said: “These new appointments are crucial for us to further aid the growth of the agency at such a pivotal time. Carrie joins us with a wealth of writing experience, and her skills will certainly be put to good use. Joe has all the right client-facing qualities we look for in our junior staff members, has fully embraced his role, and is already showing tons of future potential. He continues: “We read so much about the battle for great people, but our vibrant culture and idyllic office location attracts some of the finest talent on offer in the North. This allows us to continue to provide high-quality design and digital services to our wide range of customers, and we’re always on the lookout for more!” Last month, The Bigger Boat was shortlisted in the Digital Impact Awards for its work on the digital rebrand of client Little Tikes, and is now on the hunt for a further designer as expansion continues.
Posted by Scriba PR Limited
Force24 appointed to supercharge growth of Vapour Cloud

Monday 13 August 2018

Elland-headquartered Vapour Cloud has enlisted the support of marketing automation platform Force24, as the tech firm ploughs on with its next chapter of growth. Vapour recently hit the headlines when the board announced a £10m pot to fund at least two acquisitions before the end of 2018. But with plans to expand to a £12m business by 2020, Vapour’s market activity does not look set to end there. The cloud specialist is also on the hunt for 10 new channel partners, to further cement the brand’s position as the leading provider of connectivity, voice and storage solutions for UK clients. Marketing automation technology from Leeds-based Force24 has therefore been implemented to supercharge Vapour’s multichannel communications strategy, during this pivotal expansion phase. Commenting on the investment, Vapour’s CEO Tim Mercer said: “The IT industry is unfortunately renowned for a ‘smoke and mirrors’ approach to working with clients. This has to stop. We believe in being extremely straight talking and specialising in only what we’re good at. That way, clients can truly experience the value of great tech, without being burned. “But we also recognise the benefits of collaboration – something many of our peers seem to shy away from. Force24 will therefore help us to actively target, communicate and nurture relationships with prospective partners – we’ll even support them with their comms activity too. We have proven that we can add upwards of £2m revenue to a partner’s bottom line, in a matter of months, so there are advantages all round, to this way of working.” Force24 has also been tasked with supporting on other marketing projects including Vapour’s upcoming Innovation and Disruption event. The cutting-edge tech expo first came to Leeds in October 2017, but Tim is now keen to build on its inaugural success. “This year, we want to go bigger and better. We’re aiming for more than 300 delegates, and already have some fantastic speakers lined up to talk all things AI, virtual reality and digital transformation,” he explained. “Yes, the tech is next-generation, so it will be exciting to see some ‘first reveals’ on October 18th. But we will focus on its application in businesses of any size, which is where things get really interesting. We want to rev everyone up to aim for higher performance by 2019, and Force24’s deployment of multi-channel communications, will help us get as many relevant bums on seats as possible. “The pace of our growth is undeniable, so it is the perfect time to take our automation efforts to the next level – especially in a company that revolves around using the very best tech.” Force24’s commercial director Nick Washbourne concluded: “Vapour is fast becoming a leading light in the tech sector – particularly in the North – so this represents a great client win for us. The brief is also right up our street because Tim is clear on the company’s objectives – we therefore have the perfect opportunity to demonstrate the bottom line impact that savvy use of marketing automation can have.”
Posted by Scriba PR Limited
Towngate widens property portfolio with first residential site

Friday 03 August 2018

With over 50 years of commercial property experience, Brighouse-based Towngate PLC has successfully secured its first residential purchase. Situated on Mill Dam Lane in central Pontefract, the 6.4 acre site is ideally positioned for local and national transport links and schools, presenting the opportunity for a well-connected new housing development. Demolition on the site is now complete, with a further phase of remediation under way in order to create the development platform. The land will be ready for purchase in November 2018. With the advice and expertise of the firm’s agent, Harvey Burns & Co, Towngate has managed to apply and be awarded vacant building credits. This has resulted in planning permission from Wakefield Council for up to 80 dwellings with no affordable housing on the former large industrial facility. Tom Lamb, Towngate’s property manager commented on the purchase: “Close to the M62 and rail network, the site is ideally located, which will be an attractive proposition for any future homeowners. We’re delighted to bring this development opportunity to the market – the versatile land has a lot of potential and will be a great project for one of the region’s house building experts. “Our strong commercial experience has certainly aided our involvement in this project and we’re pleased that we have been able to diversify in this way, thus adding to our talents and expertise in the Yorkshire region”. Lyndsay Burns of Harvey Burns & Co added: “It has been a pleasure to be involved in this project, especially as the space enjoys the benefit of such a lovely environment, taking in views of Pontefract Castle, and just a short walk from the town centre. There are excellent communications on the doorstep and Monk Hill Station has direct routes to Leeds and York. There is a brochure and data room which can be viewed for additional information. “We will shortly be seeking offers to purchase and expect a great deal of interest.” Property developers should contact Harvey Burns & Co selling agent Lyndsay Burns for further information on 0113 243 2400, or visit the Towngate PLC website. Headquartered in Brighouse, Towngate PLC is a lettings specialist with a substantial portfolio of industrial and commercial sites in the North of England. Established in 1962, the company has a strong history of refurbishing properties to accommodate tenants across an array of industrial and commercial sectors.
Posted by Scriba PR Limited
York businesses set to get to grips with Google

Tuesday 31 July 2018

Google is coming to York to help small businesses from across the region learn crucial skills for the digital age. The free ‘Getting to Grips with Google’ event will take place at the City of York Council West Offices on Thursday 23 August from 8.30am till 4.30pm. The event is being delivered by the Digital Knowledge Exchange, part of the government-backed Digital Enterprise business support programme, which helps eligible, growth-focused businesses, based in the Leeds city region to scale up and achieve digital transformation through access to funding and free learning opportunities such as workshops, masterclasses, digital conferences, digital audits and one to one mentoring support. At the ‘Getting to Grips with Google’ event, experts from Google’s Digital Garage will deliver a session on ‘Knowing your business data’ with attendees learning how to set up analytics, define business goals and discover insights through reporting. Anj Handa, founder of Inspiring Women Changemakers, a dynamic movement of women leading social change, will share her story of how she has been able to generate leads and forge new business relationships from all over the world by implementing the google and search engine optimisation techniques. Anj Handa said: “The knowledge I have received from being part of the Digital Enterprise programme has allowed my website to rank number one on Google for 'women changemakers'. It has also led to new speaking opportunities in Paris this September. “I’ve even had an invitation from last year's Mother Theresa International Award winner, and an Australia-based movement '1 Million Women' got in touch to ask about my young changemaker leadership programme, Inspiring Global Citizens. “This wouldn’t have been possible without the invaluable support from Digital Enterprise. Any small businesses that want to increase their profile and visibility should definitely attend this Google event.” Attendees will also hear about some announcements from Google’s recent conference and have the opportunity to learn some tips and tricks that will help their small businesses to succeed. The event will also look at how to maximise the Google toolkit, YouTube, Video Marketing, Google Adwords and Search Engine Optimisation (SEO). Beth Hewitt, Project Manager for the Digital Knowledge Exchange, said: “Our one day ‘Getting to Grips with Google’ event is a great way for businesses to take time out of the office to learn something new which could have a real impact on their future success. We have a number of experts on hand including those from Google’s Digital Garage, who will help attendees understand how Google can help their business. There is nothing like hearing from someone who has put these ideas into practice, and Anj Handa’s story will reveal just how successful they can be.” Ian Gillies, Leader of the City of York Council, responsible for Finance and Performance, said: “I would encourage small businesses across the region to take advantage of this opportunity to find out more about the great range of tools that Google offers and how using the full toolkit effectively can really boost a small business”. Chief Executive at the City of York Council, Mary Weastell, will be delivering an introduction to all of our SME attendees, sharing York’s digital strategy and the importance of SME’s within the city of York. For more information on these events and to register with the Digital Knowledge Exchange visit www.digitalenterprise.co.uk/digital-knowledge/events/ or contact the team on 0113 426 0535 or email kanta@digitalenterprise.co.uk Getting to Grips with Google takes place on: Thursday 23rd August, 8:30 am - 4:45 pm City of York Council, West Offices, Station Rise, York, YO1 6GA
Posted by KC Communications
Tech Scale-Up Appoints KC Communications to Support Growth

Monday 16 July 2018

yboo, the mobile app firm, has appointed Huddersfield based agency, KC Communications to handle their PR requirements following a successful pitch to support yboo’s ambitious growth plans. yboo, which stands for ‘you’re better off on’ is a mobile app available on iPhone and Android which monitors consumer mobile phone usage and recommends the best SIM only deals, based on price and signal strength. It also allows users to gain access to exclusive discounts, offers and codes. The app enables UK consumers to save, on average, £156 per year on their mobile phone bill. yboo also provide a second unique product which allows Mobile Operators to understand more about Consumer behaviour via Big Data profiling. KC Communications will be responsible for developing both yboo’s traditional and stunt-PR strategy and implementing it to raise the profile of the money-saving app in both the UK and overseas markets. Commenting on the appointment, KC Communications founder, Katrina Cliffe said, “We’re absolutely delighted to have been appointed by yboo and having the opportunity to demonstrate the extent of our capabilities. yboo is an exciting business and has the potential to be one of the world’s leading apps.’ Martyn Gould founder and CEO of yboo, added, “We’re really pleased to be working with KC Communications to deliver our Consumer and Big Data growth plans in the UK and Internationally. We chose KC due to their proven capability but also due to their positive attitude and values/ambition which align with our own”
Posted by KC Communications
Access North Structures relocates as turnover hits new heights

Monday 11 June 2018

Following a 35% uplift in turnover, rope access specialist Access North Structures has relocated to a new office in Armitage Bridge, Huddersfield as it prepares for further expansion. Newly released figures for 2017-18 demonstrate significant growth for the work at height experts, with client numbers reaching 54 – a 38% increase on the previous year. To facilitate a marked upturn in service demand over the last 12 months, the firm has also welcomed three new recruits on board, bringing the in-office headcount up to eight. With technical project manager Richard Knight having been appointed last spring, the latest additions to the growing team of specialists are Diane Basnett and Tara Calvin. Joining as a project manager, Diane will be a single point of contact for clients and work closely with Richard to plan and manage assignments. Meanwhile, office administrator Tara will be responsible for providing essential support to the whole team. Requiring additional space to accommodate its internal expansion, the firm has relocated to a larger unit at Brooke’s Mill in Armitage Bridge, where it has been based since 2013. The new office is twice the size of the previous base and will provide scope for further recruitment – a key focus for the company in the year ahead. Managing director Berenice Northcott commented on this continuing growth: “2017-18 was a brilliant year for us and with client numbers rising, we’re expecting our turnover to increase even more over the next 12 months. “Further recruitment is on the cards for 2018 – especially for our on-site team – so our relocation to a new, larger office will provide us with ample space to expand our core workforce. We’re also looking to increase the number of vehicles we have, in order to fulfil nationwide demand for our services.” Notable names to have joined the firm’s growing client roster in the past 12 months are the British Racing Drivers Club – which is headquartered at the world-renowned Silverstone Circuit – along with the University of Huddersfield, Denbighshire County Council and The Bulwell Academy, Nottingham. Berenice elaborated: “We’re already working and winning contracts with small, local companies and blue-chip clients throughout the UK – spanning an array of different sectors – and we have the expertise to provide fully tailored assignments to them all. “Having such a varied customer base requires us to be versatile, so we’re constantly balancing our professionalism with our trademark down-to-earth approach, in order to deliver our work at height services safely and efficiently.” Established in 2011, Access North Structures specialises in the installation, inspection and maintenance of complex structures, ETFE facilities and tensile fabric canopies via rope access techniques. The company additionally deploys fall protection solutions and is an approved partner of SFS intec – provider of the industry-renowned SOTER safety systems.
Posted by Scriba PR Limited
Market-leading customer engagement platform appoints Scriba PR

Friday 08 June 2018

Visitor behaviour tracking specialist Boostify has appointed technical public relations specialist Scriba PR to help boost brand exposure. Conversion rate optimisation expert – and managing director – Jonathan Thirkill first entered the sector in 2013 with a live chat service. The last five years has seen him invest considerably in the development of the platform, which has resulted in the tech start-up transforming into a fully-fledged conversion rate optimisation platform. Now providing a completely integrated service to customers, the next generation technology firm is looking to further raise its industry profile through a strategic communications collaboration with the B2B agency. Jonathan commented on the reasons for appointing Scriba: “I knew that the team specialised in technical PR, which is why I specifically approached them. Our product isn’t easy to explain, and after seeing the other clients Scriba work with, it was clear that they have extensive experience in complex fields. This gave me the confidence that they could convert my product into something everyone can understand. “I have some big goals and objectives for 2018, and I believe Scriba will play a key part in helping me to achieve them.” Boostify’s cutting-edge technological development is the only ‘all-in-one’ hub on the market, which empowers organisations to track, engage and convert website visitors into revenue. This is achieved through its powerful suite of customisable widgets, granular targeting and segmentation functionality. Elaborating on the new partnership, Scriba’s founder Katie Mallinson added: “There are tech companies of all sizes within our client base, so I'm pleased that Jonathan thought of us when it came to supporting the successful launch and onward growth of his exciting start-up firm. PR is a valuable tool, especially in the early stages of a company's communications journey, and we look forward to seeing how Boostify's story unfolds. “Boostify is a shining example of the level of tech innovation taking place in the North, and I'm sure the interest in his business is going to be huge.”
Posted by Scriba PR Limited
New look website for Little Tikes

Thursday 07 June 2018

One of the UK’s most renowned and trusted toy manufacturers – Little Tikes – has undergone a complete website overhaul, to propel the company forwards in line with the current digital climate and reflect its updated direction and brand values. Designed and developed by Yorkshire-based creative agency The Bigger Boat, the online platform reflects the best practices of design and digital, and amalgamates a range of existing information from various partner sites into one ‘brand hub’. This both supports retailers and enables visitors to easily access full, detailed product advice for the entire Little Tikes range of merchandise in one central location. To further revamp the site, a range of unique typography has been introduced throughout – alongside custom drawings – to give the platform a fresh and modern feel. The homepage has also seen the integration of user-generated content, with social media now feeding into it via Facebook and Instagram, to provide the target audience – millennial parents – with a more engaging experience. Reflecting on the design, creative director Doug Main said: “In addition to the new website we also helped to reposition the Little Tikes brand online. We updated the logo to make it simple and flat – as opposed to skeuomorphic – and refreshed the colour palette. The creation of bespoke hand-drawn doodles helped inject personality and fun to imagery throughout the site.” The six-month project – which involved over 500 hours of manpower from the multi-disciplined Bigger Boat crew and was strategically timed to launch at one of the quietest times of the year for the toy arena – was designed via a mobile-first approach. The call to action buttons on each page are even positioned in a more accessible place for a phone user’s thumb. Andy McCaul, managing director at the agency said: “The fact that 80% of people use mobile technology when visiting e-commerce websites meant that we had to cater for this audience first and foremost when planning the site – whilst still delivering a rich desktop experience. We tackled the brief from a data-driven perspective to ensure that we delivered the best possible UX.” He continues: “This was a huge project for our 12-strong team, and we are extremely proud of the finished article. The move away from stock shots and a custom style of text has made the site more eye-catching and vibrant, and given the Little Tikes team a solid platform for growth.” Developed using Wordpress and WooCommerce to better support future development and provide enhanced reporting functionality, early statistics are already showing an improvement on the previous offering, with the average order value up by 30%, the goal conversion rate up by 130% and a 35% increase in engagement. Michelle Lilley, head of marketing at Little Tikes said: “We’re really pleased with our new direction and website, which helps to bring our exciting range of toys to life online. Importantly, it delivers on our key objectives – to engage millennial parents, become a brand hub and support our retail partners. We’ve had some fabulous feedback globally and our new brand style is now being rolled out internationally.”
Posted by Scriba PR Limited
Kirklees TV Interview

Saturday 02 June 2018

We recently had the opportunity to be interviewed by Liz Hey from Kirklees TV as part of their series of business programmes. We were delighted to be able to discuss how important using the Objective Management Group sales evaluation and sales candidate assessment tools can help improve sales performance in companies with sales teams. We also had the opportunity to discuss how we use the tools of one of other partners Sales STAR to help develop sales managers into super coaches. Enjoy watching the interview. http://bit.ly/2JlyThB
Posted by Ventas Sales Ltd
Branding specialist launches customer experience workshop for local businesses

Tuesday 08 May 2018

Huddersfield branding consultancy The Engine Room is kickstarting a series of workshops for local businesses, focusing on how to enhance the customer experience. Aimed primarily at established companies looking to find a competitive advantage, the first event will explore how teams can better engage with existing and prospective clients by boosting brand performance. The 3-hour session – ‘Designing the customer experience’ – will be hosted on Thursday 24 May at Bates Mill, Colne Road in conjunction with Design Network North. Practical and activity-based, the workshop will immerse attendees into a ‘design thinking’ mindset – equipping them with the tools to better understand their customers, map out their consumer journey and balance brand promises with deliverables. With more than 17 years’ experience in strategic design consultancy, The Engine Room advocates the importance of conveying purpose and values within brand identity – as well as matching customer expectations with the experienced reality. Commenting on what attendees can expect from the workshop, founder and design director Darren Evans said: “The session is sure to be fast-paced, as we want people to leave with a real understanding of the importance of crafting a great customer experience – as well as the steps they can take to do this. “We’ll be talking and walking attendees through a series of practical tools, which they’ll be able to put to good use in their own businesses. It will benefit anyone who is serious about making their organisation stand out from the crowd and gain a competitive advantage – whether within the private or public sector.” Having previously delivered numerous workshops on strategic branding and design, the consultancy is planning to run further brand experience training sessions for start-ups in the coming months, as well as sector-specific workshops homing in on key industry issues and opportunities. Elaborating on the importance of brand experience, Darren continued: “Businesses that invest in understanding who they are and what value they deliver are the ones that survive. How you design your organisation around these purposes is key, and many of the clients we work with place a huge emphasis on this. “So many companies want to portray their passion for delivering an exceptional service. But we’ve found that it’s only when this care is incorporated throughout the entire brand experience, that the business is able to deliver on its promises.” Tickets for The Engine Room’s ‘Designing the customer experience’ workshop can be purchased now through Eventbrite, at £40 for Design Network North members or £80 for non-members.
Posted by Scriba PR Limited
66 results found, page 1 of 7.  

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Thursday 27 September 2018, 09:30 - 12:30
Storthes Hall Park, Storthes Hall Lane, Huddersfield, HD8 0WA
Free Entry - 30 places
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