WHERE LOCAL BUSINESS GROWS

Research Your Market, Develop and Plan

Test your business idea with potential customers to check if there’s real demand for what you’re planning to sell. This lets you find out about any problems and fix them before you’ve wasted too much time, effort and money.


Knowing your Market
 

    Test your business idea with potential customers to check if there’s real demand for what you’re planning to sell. This lets you find out about any problems and fix them before you’ve wasted too much time, effort and money.

    1. Identify potential customers. Talk to them and find out about their needs.

    2. If you can, make a basic version of your product or service (a ‘prototype’). Work out the cheapest and quickest way of making something that lets you find out if you’re meeting a real customer need.

    3. Test it with them and get feedback. Find out what they’d be willing to pay for it. Try out different prices with different customers in a consistent, realistic way to see what people will really pay. Can you make enough money for a return on your investment?

    4. If there are other businesses competing for your market, think about what will make you different. Can you provide something better than what’s already available?

Example
 

If you’re in retail you could try different opening hours or home delivery. You could aim for a specific group of customers who aren’t being targeted by other businesses (a ‘market niche’), make something that’s easier to use than competitors’ products, or meet a customer need by solving a problem that nobody’s ever solved before.

If you’re starting a retail business, think about testing your idea by taking a short-term lease on premises for a few weeks or months.

Develop and Plan
 

Develop and change your idea based on what you’ve found out about your customers’ needs before investing. Deal with any problems you’ve found with your product or service, including the way you’re planning to make and sell it.

Go back to your customers and test again. Keep doing this until you’re confident that they’ll be willing to pay what you’re asking, and that you’re meeting their needs.

If there’s no real demand for your idea, think about changing it completely. Is there another product, service or market that uses your skills and resources in a different way?

Write a business plan
 

A business plan is a good way to sum up:

  • the customer need you’re aiming to meet
  • how your business will meet that need while making a profit
It should clearly show the results of your customer research, and that you’re able to explain how you can turn your idea into a viable business before you invest lots of time and money.

Your plan can also be a very helpful tool to convince other people of the value of your business. This includes potential partners and sources of funding.

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2 results found 
Huddersfield Digital Marketing Trainer is only Facebook #SheMeansBusiness Accredited Trainer in the North of England

Wednesday 22 February 2017

Janet Bebb of Social Progress Ltd was recently invited to Facebook International, Ireland to be trained up on Facebook Fundamentals, Facebook Pages, Instagram and Advertising as part of the She Means Business initiative. Janet was flown out to Dublin, with seven other UK digital experts, to learn from the social media giant about their new initiative, She Means Business being delivered in partnership with Enterprise Nation. “Facebook offices were such an inspiring and fun place to be and we all learned a lot from both Facebook and each other” – Janet Bebb, Social Progress Ltd As well as being shown around the Dublin Facebook HQ, these digital experts were trained especially to deliver the She Means Business Programme across the UK, on behalf of Facebook and Enterprise Nation, at nationwide events throughout 2017. The programme is designed especially to encourage budding and existing businesswomen across the UK to develop their businesses and grow their digital skills in 2017. The aim is to provide digital skills training to more than 10,000 women. Not only does the programme involve various events to book onto, but they will also provide resources and support for the women who register onto the programme. “I wouldn’t have been able to set up Social Progress Ltd by myself without the support and advise I received from similar support programmes over 5 years ago. It’s awesome to be able to support more business women to achieve their business goals and realise their potential!” – Janet Bebb, Social Progress Ltd Janet was the only trainer selected from “up North” with the majority of the others being from the London area & Southern Counties. These eight individuals included social media consultants & digital marketers who will each deliver the She Means Business programme in their area, to cover the UK together. For more information and to book visit the Enterprise Nation website: www.enterprisenation.com/shemeansbusiness
Posted by Social Progress
Jumping For Business Imaging Joy!

Monday 06 February 2017

We all know that as a Business, you want to create the best impression you can - your business images are a proud statement about you and what your business offers. You need stock images for your Testimonials, 'Meet The Team' Portraits, Business Cards, Posters, Flyers, and other Website Content such as Logos and correctly sized images for your Social Media Pages, not to mention Google Maps and all of your other Business Listings too. Millions of people rely on Images like mine when they search for places, especially on Google - In the last week of January 2017 my image views were up by 4,836 on the previous week. My images have been viewed over 50,000 times in the past 6 months! As a local Photographer I support local enterprise and I consistently add new images to all of my social media pages as well as to my my web and blog and to businesses on Google Maps - all part of my Business Image Service for their Shops, Cafes etc. If local businesses choose to use my service they get an affordable package of great web and social media content, and at the same time, greater web exposure at no extra cost. If you want more information, and would like to see more examples of my work, please go to my Business Images page for more information. Harry Dwyer January 2017.
Posted by Harry Dwyer Photography
2 results found 

Events Posted

22 results found, page 1 of 3.  
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Pinterest & Instagram Mini Workshop
Wednesday 3 May 2017, 14:00 - 16:00
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£40 - 6 places
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Google Plus Mini Workshop
Friday 5 May 2017, 14:00 - 16:00
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£40 - 6 places
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Social Media Marketing and Branding
Wednesday 10 May 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Facebook for Business Workshop
Wednesday 10 May 2017, 13:30 - 16:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Facebook Advertising Workshop
Thursday 18 May 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Business Hub Live - Innovation and Research & Development
Wednesday 24 May 2017, 08:30 - 10:30
Firth Street, Huddersfield, HD1 3BD
Free Entry - 50 places
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Content Creation and Blogging for Business
Thursday 25 May 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Twitter for Business Workshop
Thursday 25 May 2017, 13:30 - 16:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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LinkedIn for Business Workshop
Thursday 8 June 2017, 09:30 - 13:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Facebook Advertising Workshop
Tuesday 20 June 2017, 13:30 - 16:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
22 results found, page 1 of 3.  
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