WHERE LOCAL BUSINESS GROWS

Writing a Marketing Plan

Let’s be clear, writing a marketing plan is not about fancy graphics and clever tag lines.

Decisions have to be made regarding the product or service being offered, the mix of good, better or best marketing practice with due consideration given to the competitors that you have to beat.

When you are writing a marketing plan, establishing your pricing position is vital.  More profit is made by great pricing plans than by cost cutting processes if you get this right.

Ensuring all aspects of the business match the marketing plan is a sure way to build success … high quality and high price positioning needs to be matched with excellent customer service, delivery and packaging standards to maintain consistency.

The marketing plan tends to be an internal plan, substance is more important than presentation.

Thinking of writing a marketing plan? Download the Yorkshire Powerhouse marketing plan template.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 


Strategic marketing
 

Strategic Marketing: the setting out of clearly defined business goals and how they will be implemented.

This is basically about what connects your business to the market and how you will maximise the commercial opportunity that exists.  Your strategic marketing needs to take several factors into account and thought needs to be given to all of them to develop a robust strategy that will help your business succeed:

  • Where is my business trying to get to in the short, medium and long term?  Short term tends to be the main area of focus with new businesses but putting some thought into the direction over the longer term is a useful exercise within the strategic planning.
  • Which markets will the business operate in and what other types of activity are involved in those markets?  This can open many areas for exploration such as potential collaborations with others who have complimentary products or services but overall it provides an understanding of the scope of the market.
  • How will I compete?  More importantly, how will I compete better than my rivals to gain a commercial advantage?  This could be quality, price, service level or any number of differentiators – it could even be ‘how’ you sell your products or service.
  • What do I need to compete successfully?  Resources – equipment, finance, people, skills etc.
  • What external factors will influence or affect my ability to compete?  This covers a broad range of subjects but good examples would be things like the exchange rate if you are an importer or exporter.  These are elements which are beyond your direct control but impact on your ability to operate in your market.
  • Who else influences the market?  The expectations and values of a number of stakeholders can have importance within your market space (trade associations or local government for example) and you need to understand how their influence works and how you can best utilise it.
  • The combination of the goals and strategy will then generate a vision of your strategic marketing and what your business will look like and an awareness of the environment you are looking to operate in.

Thinking of writing a marketing plan? Download the Yorkshire Powerhouse marketing plan template

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Customer profile
 

With the trend towards ‘digital business’, often your customer knows more about you than you do about them.  Consumers have become experts: at the touch of a smartphone or tablet they can educate themselves about any product or service, how much it should cost, the best way to get it and who to get it from.

No-one will ever part with money for your product or service unless you can convince them that it will solve a problem that they have.  Working out who you are selling to and what their problems are is the first task when writing your new marketing plan and establishing your customer profile.

If you are already in business you will probably already have a good feel for your customer profile – but take a look at your top / best-spending customers from the last 6 / 12 months and see how you can categorise the different types.

If you are just starting business then you need to make sure you have done your research.  If you are planning to launch into a market that you know nothing about then you need to make sure you partner up with someone who does!  That may be an external marketing advisor with experience of that sector or just someone who works in the industry that can answer your questions.

In reality, most companies only sell to one kind of customer – some sell to two or three.  If you sit down come up with lots of different types of people who you are trying to sell to, then you are trying to sell to too many.  Your resulting marketing will be too unfocused to be effective.  Or it may be that you are thinking about all the people you currently sell to, but don’t necessarily want to.  Focus just on the people you really want to target and who will likely earn you the most money from your efforts.

Once you have an idea of who you are selling to, it’s time to create a customer profile for each one. Regardless of whether you sell business-to-business (B2B) or business-to-consumer (B2C) you are still selling to people.  It will be a person who decides they need your product or service, a person who comes to your website, a person who places the order and a person who ultimately benefits from what you sell.  If you are B2B then a useful alternative would be to refer to them as H2H (human-to-human) or P2P (professional-to-professional)!

Have some fun with this.  Come up with names for each customer type – Tradesman Terry or Solicitor Sarah!  Find photos to put on their profile sheets, add in extra information like what websites they visit regularly or what motivates them.

Specifics within a customer profile
With your customer in mind, answer the following questions:

  • What is their gender?  Are the decision-makers mainly female, male or genuinely an equal mix of both?
  • How old are they as a rule of thumb?
  • What is their level of education?
  • What is their average income?
  • Do they need the product (either personally or in their business) or is it a luxury?
  • How do they use the product or service?
  • What do they value the most?  Not just about your product / service but in their job or day to day life.
  • Do they impulse buy the product or do they save for it?
  • Where do they go to get their decision making information? (Google / their contacts / seek professional advice?)
  • Where are they physically and geographically located?
  • What time of day would they look for your product or service?

If you can’t answer 8 out of the 10 ten questions about your customer then you are never going to be able to sell to them and you’ve failed to create a customer profile!  People will only pay you money if you can solve a problem for them – and you need to know what those problems are and how your product solves it.

Defining your customer profile dictates every marketing decision you make.  For example, if you are looking at using Google Pay Per Click advertising to capture people searching for what you sell, you need to know when they are online doing their buying.  Are they sat in an office 9-5 or are they a self-employed tradesperson who catches up on their admin in the evening?  What motivates them – is it simply enough to throw-in a surprise chocolate bar every now and again with orders to keep them coming back to you, or do they value the after-sales support more than the product itself?

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Your unique selling point
 

With the trend towards ‘digital business’, often your customer knows more about you than you do about them.  Consumers have become experts: at the touch of a smartphone or tablet they can educate themselves about any product or service, how much it should cost, the best way to get it and who to get it from.

No-one will ever part with money for your product or service unless you can convince them that it will solve a problem that they have.  Working out who you are selling to and what their problems are is the first task when writing your new marketing plan and establishing your customer profile.

If you are already in business you will probably already have a good feel for your customer profile – but take a look at your top / best-spending customers from the last 6 / 12 months and see how you can categorise the different types.

If you are just starting business then you need to make sure you have done your research.  If you are planning to launch into a market that you know nothing about then you need to make sure you partner up with someone who does!  That may be an external marketing advisor with experience of that sector or just someone who works in the industry that can answer your questions.

In reality, most companies only sell to one kind of customer – some sell to two or three.  If you sit down come up with lots of different types of people who you are trying to sell to, then you are trying to sell to too many.  Your resulting marketing will be too unfocused to be effective.  Or it may be that you are thinking about all the people you currently sell to, but don’t necessarily want to.  Focus just on the people you really want to target and who will likely earn you the most money from your efforts.

Once you have an idea of who you are selling to, it’s time to create a customer profile for each one. Regardless of whether you sell business-to-business (B2B) or business-to-consumer (B2C) you are still selling to people.  It will be a person who decides they need your product or service, a person who comes to your website, a person who places the order and a person who ultimately benefits from what you sell.  If you are B2B then a useful alternative would be to refer to them as H2H (human-to-human) or P2P (professional-to-professional)!

Have some fun with this.  Come up with names for each customer type – Tradesman Terry or Solicitor Sarah!  Find photos to put on their profile sheets, add in extra information like what websites they visit regularly or what motivates them.

Specifics within a customer profile
With your customer in mind, answer the following questions:

  • What is their gender?  Are the decision-makers mainly female, male or genuinely an equal mix of both?
  • How old are they as a rule of thumb?
  • What is their level of education?
  • What is their average income?
  • Do they need the product (either personally or in their business) or is it a luxury?
  • How do they use the product or service?
  • What do they value the most?  Not just about your product / service but in their job or day to day life.
  • Do they impulse buy the product or do they save for it?
  • Where do they go to get their decision making information? (Google / their contacts / seek professional advice?)
  • Where are they physically and geographically located?
  • What time of day would they look for your product or service?

If you can’t answer 8 out of the 10 ten questions about your customer then you are never going to be able to sell to them and you’ve failed to create a customer profile!  People will only pay you money if you can solve a problem for them – and you need to know what those problems are and how your product solves it.

Defining your customer profile dictates every marketing decision you make.  For example, if you are looking at using Google Pay Per Click advertising to capture people searching for what you sell, you need to know when they are online doing their buying.  Are they sat in an office 9-5 or are they a self-employed tradesperson who catches up on their admin in the evening?  What motivates them – is it simply enough to throw-in a surprise chocolate bar every now and again with orders to keep them coming back to you, or do they value the after-sales support more than the product itself?

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Communicating your USP
 

There’s a lot of noise out there at the moment, and you would be forgiven for thinking that the only way to market a business any more is online or through social media. Communicating your USP can be difficult but having a unique selling point certainly makes the task easier as your customer will be drawn to you.

In truth you need to use a mix of channels (both online and in the real world) to communicate your USP to your target audience – and which one you use should be based on the people you are trying to connect with, not your own favourites.  You should have strategically worked this out already by creating your customer profile.

Channels of communication
Let’s take a look at all the different ways that you can communicate your USP to your potential customers:

  • Direct mail (leaflets or postcards sent in the post)
  • Direct email (electronic versions sent to prospects by email) and email newsletters (regularly weekly / monthly / quarterly email to your customers)
  • Google search (Pay-Per-Click, local results and search engine optimisation)
  • Social media (Facebook, Twitter etc)
  • LinkedIn
  • Direct phone calls
  • Dropping-in to your potentials customer’s place of business
  • Networking events
  • Trade shows
  • News stories (Industry magazines, local magazines, newspapers and websites)
  • Local directory booklets
  • Your own website
  • Blog posts (Your own website and others).
  • Local radio adverts
  • Display advertising (posters, billboards, bus adverts, signs etc)

Go back to the profile you wrote for your target customer and rate out of ten how well each communication channel fits with what you know about them.  Will you be able to drop in on Terry the Tradesman or contact him on LinkedIn?  Unlikely.  Will he be listening to the local radio and seeing adverts on the back of a bus as he’s driving his van between jobs?  Most definitely.  Solicitor Sarah will be sat at her desk most of the day, but how many emails does she get?  Would something fun in the post work better?

Once you have rated the different communication channels above against your profiles, pick the top three and concentrate on these first.  OK – you may love Facebook and be keen to do social media, but if something else fits with your customer profile better, do that first.

Now that you have planned how you are going to talk to potential customers, the next step is to work out what you are going to say.  This is where, again, having invested time learning about your customers and coming up with a point of difference for your business really pays off.

When communicating your USP, you only have a very short time to get your message across, so if it takes you 60 seconds to explain to someone why they should buy from you then that is 57 seconds too long!  Instead, you need to base your company marketing around one, strong concept that can be gotten across in a single short sentence.

Start by asking yourself the following questions about your customer:

  • What is your customer’s biggest headache and how can your product or service solve it for them?
  • Where do they want to take their business (or themselves personally) in the next 12 months and how can your product or service get them there?
  • What is their biggest fear, and how will your product or service stop this fear becoming a reality?

For example, airlines selling business class travel used to try and outdo each other by listing a whole range of reasons why they were better – building advertising campaigns around saying they had more leg-room, more free-drinks, quicker check-ins, softer beds and better food than their competition.  But it was British Airways who came to dominate the business travel market because they looked at what the customer wanted from business travel and summed it up in one point – if you travelled with BA Business class you would ‘arrive ready to do business’.  This gave them a single, strong message to build all their marketing around and you need the same for your business.

Use the three questions above.  Come up with a single, strong reason for someone to use your product or service that you can get across in a sentence.  And don’t be afraid to ask for help – find someone in the target market that you are looking to sell to and ask them if you can talk to them for half an hour about what messages will resonate with them the best.  Or spend an hour with an expert advisor who knows the marketplace and what motivates people in it.

Communicating your USP is essential – having the right message can often be the challenge.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Advertisements
Did you know...
We create opportunities, we keep our members informed, connect businesses and we are the 'voice' of manufacturing representing Calderdale & Kirklees.

News

26 results found, page 1 of 3.  
Around Town In the Huddersfield Live Hygge Tipi

Wednesday 15 November 2017

What better time to get together than Christmas? Around Town believe that connecting the business community of Huddersfield in its iconic locations and organisations is a brilliant way to share ideas, hear inspirational stories and have some FUN. Organised by Oli Smith, Michelle Crowther and Chris Buckley Around Town create memorable events every 3 months. 2018 plans are already underway; “as well as meeting at some amazing businesses we are walking Around Town in Spring - a fantastic way to get to know each other whilst experiencing some award winning locations and scenery in Huddersfield “ says Michelle And with Huddersfield Live December promises to be a memorable Around Town event. Hosted in the Hygge Tipi in St Georges Square, hear Sam Watt and Poppy Stahelin tell of the fabulous work the team at Huddersfield Live are doing and some of the stunning events planned for next year. Laura Drury sets the backdrop of how she formed the The Hygge Tipi and how it creates a convivial atmosphere for Huddersfield folk to mingle, drink mulled wine, and keep the winter night out in front of the log fire. All In the heart of Huddersfield. Tickets are limited and can be reserved FREE here. Chamber members old and new are very welcome. Around Town Events for 2018 confirmed. March 1st - Valli Opticians May 17th - Owen Scott Tailors May 25th - (Walk) Around Town - 15miles (approx) Breakfast Sarnies, The Kirklees Way, Finish in a Brewery!
Posted by The Alternative Board
Applegate Properties achieves double award recognition

Monday 13 November 2017

Yorkshire-based residential estate and lettings agent Applegate Properties has won both gold and silver accolades, at a prestigious industry awards ceremony. The Negotiator Awards – the UK’s leading programme for estate and lettings specialists – were established in 2008, and since then have grown in stature to now be acknowledged as the most recognised awards scheme for the residential property industry. With 30 categories in total, 2017 proved to be the largest year yet for the presentation, as over 750 directors, senior managers and business owners attended the event. Applegate Properties was shortlisted in three categories – Yorkshire and the Humber Agency of the Year, Small Lettings Agency of the Year and Small Estate Agency of the Year – each of them celebrating businesses with 1-3 branches, that are prominent stand out within their town. Amy Wray, Applegate’s managing director attended the London ceremony alongside, sales advisor Chloe Byrne and lettings advisor Laura-Anne. Held at the Hilton Hotel on Park Lane, the event was hosted by Jimmy Carr who presented Applegate with a gold accolade for the Yorkshire and the Humber Agency of the Year, and silver for the Small Lettings Agency of the Year. Amy commented on their success and said: “With our three previous years of victory at the awards – winning bronze in 2014 and 2015 and then silver in 2016 for the Yorkshire and the Humber Agency of the Year – myself and the team were and still are absolutely elated to have been shortlisted again for such a prestigious award. “But the 2017 event was something else. The night itself was lots of fun and we were extremely shocked to receive both gold and silver, as we were up against such strong competition. We have worked hard to offer a completely different estate agency experience, so it was extremely humbling to have this acknowledged in such a prestigious arena!” Applegate Properties was founded in 2010 and has built an exceptional reputation for being the fastest growing property experts in the Huddersfield and Holmfirth area. Now a team of 10, this latest accomplishment has helped to recognise and solidify their continued success.
Posted by Scriba PR Limited
Huddersfield-based Leach appointed by international outdoor leisure brand Regatta

Friday 27 October 2017

International outdoor leisure brand Regatta has overhauled the visual merchandising strategy at its Manchester headquarters, with the help of Huddersfield-based display specialist Leach Impact. Regatta’s showroom is a regular destination for corporate customers, keen to be among the first to see what could soon adorn their retail shelves. But with footwear previously housed on a dark, permanent wooden wall, the 180sqft space struggled to do the hero products justice. The brand has therefore invested in a 6.8m x 2.5m state-of-the-art bespoke display from Leach’s Product Wall Lite range. At only 65mm thick, the streamlined wall-mounted system integrates eye-catching graphics with ultra-bright LED illumination and slick magnetic shelving, for maximum impact as soon as a customer arrives. “Following an initial design consultation, we knew the team was interested in the flexibility of this graphics display alternative,” elaborated Dale Broadhead, Leach’s project lead. “However, to meet the exact requirements of this brief, our in-house innovation team built a number of prototypes to evaluate how to best showcase Regatta’s footwear range.” The finished solution was then installed only one day, which included full magnetic assemble, graphic installation and 180 shelves added and aligned. Regatta’s marketing director Jo Hawkins expanded: “We were initially drawn to the system because of its brightness and large-format photographic quality. But the construction of Product Wall Lite now allows us to change the graphics and products as often as we like, without any external input or specialist shop-fitting expertise. “This means we can refresh our showroom campaigns in line with the changing seasons, which should deliver an ongoing wow factor and a lasting impression, much more in-keeping with what we’re trying to achieve as a brand.” On the back of positive feedback from visitors to the Manchester HQ, Regatta now plans to roll the Product Wall Lite system out into its store environments. Established in 1981 with a 12-strong team, Regatta now has 200 stores and concessions throughout the UK and operates in 55 countries worldwide.
Posted by Scriba PR Limited
Social Progress at 2017 Chamber Business Awards

Monday 23 October 2017

Social Progress, a Social Media & Digital Marketing Agency from Huddersfield, West Yorkshire, has been crowned one of the winners in the Yorkshire and Humber heats of the Chamber Business Awards 2017. Now in their 14th year, the Awards are a highlight of the business calendar, recognising the key role that local businesses play in driving the UK economy. The Best Use of Social Media award winner, Social Progress will now go forward to represent the Yorkshire and the Humber region in the national finals, which take place in London in November. Janet Bebb, Owner & DM of Social Progress said: “The announcement took us completely by surprise. We entered but never thought we’d be selected as Regional Winners. “The entry showcased the interactive social media software we’ve developed called Big Screen Social that can be used at events. It’s a highly visual Twitter & Instagram Wall which, because of the unique visual presentation, is designed to encourage delegates, sponsors and exhibitors to post throughout the day or evening using the event’s specific hashtag. This gives added media exposure to the event. “Big Screen Social is going down a storm at conferences, award evenings, etc. Mid Yorkshire Chamber have used the software at two of their events this year, the Kirklees Business Conference and the Wakefield Business Conference. Francis Martin, President of the British Chambers of Commerce (BCC) said: “Businesses are the backbone and driving force of the UK economy. Even in the face of uncertain times, they continue to show their resilience and strength – creating opportunities for employment, investment and growth. “Our judges are always impressed by the high standard of submissions, and the calibre of entries this year was no different. The finalists in the Chamber Business Awards represent the best of this country’s entrepreneurial spirit, creativity and hard-work. “The Chamber Business Awards are the perfect opportunity for us to celebrate our business communities’ achievements, to take stock of the outstanding performances of UK businesses over the past year, and to encourage and inspire others to follow in their footsteps.” Social Progress is a Yorkshire based Social Media Agency specialising in social media strategy, social media training and social media content management on behalf of clients. Our client base stretches from micro-businesses to large corporations and all training and services are tailored to suit their requirements. We ensure training is suitable for the individuals involved and tailor the teaching to suit their skill-level and learning pace to ensure they make the most of the training and feel confident enough to go away and have a go themselves. We offer Content Managed Packages for clients who wish to out-source their social media management ranging from low-level to detailed social media strategy and support. All packages can also have additional training bolted onto them to ensure the client is confident to manage their own social media after a time. Social Media Strategy Packages help to focus business owners and marketing department on the what, why, how and when of using social media for business. We help give them a purpose to using social media and help them to use if more efficiently and effectively. We also strive to encourage authenticity and to show their personality through their social media channels/activity. We’ve also developed a highly interactive and visual Twitter & Instagram Wall called Big Screen Social which is designed to enhance any event. Be that conferences, exhibition stands, award evening, charity functions, festivals, music concerts, weddings & parties. Big Screen Social can be purchased to use for a day or on an ongoing basis by event planners, social media agencies, PR agencies, advertising and marketing agencies and AV technicians. The display posts using a given hashtag. It can be moderated and customised to suit the branding of the event.
Posted by Social Progress
Roots and routes the key themes at Huddersfield’s inaugural Design Conference

Wednesday 11 October 2017

180 creative practitioners, students and enthusiasts gathered at Bates Mill in Huddersfield last week for the town’s first Design Conference. Organised by Wilson’s Republic, the inaugural event brought together a number of high profile speakers, many of whom grew up in the Huddersfield district. And those roots proved a popular theme throughout the packed day of seminars and workshops. Headline guest James Sommerville stole the show with an honest insight into his journey from an ambitious young punk from Paddock, to the founder of world-renowned design agency Attik and now Vice President of Global Design for the Coca Cola Company, based in Atlanta. Like the creator of Coca Cola John Pemberton, James shared how he found success almost by accident – in his case because he couldn’t get a job. This led him and a friend to set up by themselves in James’ grandmother’s loft. Like Coca Cola, Attik’s ambition was to do things that would capture attention and disrupt the market, and both are now iconic brands within their respective fields. Other highlights included a two-part presentation by John Lee, who told his story from a Colne Valley High schoolboy to model maker for the soon-to-be-released Star Wars: The Last Jedi film. He spoke openly about the lack of careers guidance available as a youngster wanting to get into the seemingly unattainable world of special effects, but with passion, self-motivated research and a vast amount of hard work with another local friend, they went on to realise their childhood ambitions. Huddersfield-based photographer Christopher Nunn shared a powerful account of his image-led documentation of the Donbass war in Ukraine – the country of his mother’s roots. Craig Oldham, from Barnsley, illustrated the often-overlooked use of creative expression from the opposite worlds of the professional football field and the front line of the miners’ strikes – again something close to Craig’s own roots. And Eve Warren from Robot Food stressed that a designer’s roots – and career progression – needn’t be London centric, especially given the movement going on in the North. Commenting on the very different presentations, the Design Conference’s co-founder Darren Evans said: “I think the audience were particularly inspired by the honesty within all of the talks, which is perhaps another Yorkshire trait. James Sommerville encouraged delegates to consider potential ‘failures’ as simply stepping stones, for example, and urged people not to always worry about completely reinventing designs in favour of making refinements to preserve legacy and evolve a concept. “There was also a great deal of talk about collaboration – commonplace in Huddersfield, as evidenced by the expansion of the Wilson’s Republic design network over the past two years,” continued fellow event co-founder Aidan Nolan. “The design community’s sharing of ideas and knowledge is ultimately what is driving the prolific reputation of the creative sector in this region. The talent hub here is rich and people are recognising it. And, the number of filled chairs in the room last week, and speakers’ eagerness to contribute, really evidences this.” Numerous other workshops were delivered on the day by The Engine Room, Crowther Chartered Accountants, the Intellectual Property Office and Foilco. The Design Conference looks set to return to Huddersfield in 2019.
Posted by Scriba PR Limited
James Sommerville set to headline Huddersfield’s first Design Conference

Friday 29 September 2017

He began his career as a street artist, before going on to co-found and sell what became the globally-recognised design studio ATTIK. And now James Sommerville – currently Vice President of Global Design for the Coca Cola Company – is returning to his Huddersfield roots to headline the first ever Design Conference to be held in the town. Set to deliver his keynote speech via live video link from his Atlanta base, James will talk to 200 delegates about his astonishing career both in the UK and overseas. He will speak openly about his journey from chalking pavements in Britain, to establishing ATTIK using Margaret Thatcher’s £40 weekly Enterprise Allowance. Event attendees will also hear about some of his acclaimed work for famous brands including Sony, Heineken and Schweppes, as well as the reasons why he still champions Yorkshire design, despite living on the other side of the Atlantic. James is the latest in a series of heavyweight names to be added to the line-up for this inaugural North of England event. Set to take place in Huddersfield on Thursday 5 October, The Design Conference will also welcome Huddersfield-born John Lee – a celebrated prop and model maker who has spent 34 years in the film industry. Having begun his professional design journey working on The Wind in the Willows, he has gone on to be involved in blockbusters including Aliens, Casino Royale and the soon-to-be-released Star Wars: The Last Jedi. He is also a frequent lecturer at The National Film and Television School. John will be joined by Tom Foley, Creative Director of international typography specialist Dalton Maag, who has recently hit the headlines for designing the new BBC Sport ‘Leith’ font. As well as taking to the stage to talk about the performance of typefaces across different print and digital environments, Tom will also be leading a 2-hour logo refinement workshop on the day. Eve Warren, an established designer from Robot Food who is known for her colourful and expressive creativity, is also on the programme. Eve has worked with pioneering brands including The Marshmallowist and Hanami, and was also involved in developing the identity for Europe’s first dedicated arts and wellbeing island Obonjan. The conference additionally features Craig Oldham. Founder of The Office of Craig Oldham, he runs a celebrated studio that creates brands, books, websites, films and exhibitions, as well as being passionate about teaching, writing, curating and consulting with industry. And delegates will hear from Chris Nunn – the most recent addition to the line-up. A Huddersfield-based photographer, Chris has worked a lot in Ukraine over the past for a couple of years documenting the war in Donbass. The event will take place at Bates Mill, a converted textiles mill and popular venue for the cultural sector. It is the conception of Wilson’s Republic, a not-for-profit design network in the town, founded by Huddersfield-based designers Darren Evans and Aidan Nolan. Aiming to bring creative practitioners, students and enthusiasts together to tell their stories, share experiences, collaborate, question, learn and create, the venture is becoming a noted name on the design events scene. Commenting on the Design Conference launch and the buzz that has emerged so far, co-founder Darren Evans said: “There is no shortage of both budding and established talent across the North, and Huddersfield’s location in the very centre – not to mention the town’s history of world class invention and creativity – makes it a befitting destination for this inaugural event. “Although it was logistically difficult to get James over to Huddersfield, the fact he wanted to speak is a great boost for us and just shows how much respect exists for design in this region.” “By bringing inspiring speakers together in a relaxed, collaborative environment, we’re hoping to help further stimulate the profile of design, in what is becoming a very prolific part of the UK, for the arts sector as a whole.” With such a packed line-up of presentations, the event has pulled registrations from throughout the region and beyond, with 70% of tickets already gone. Tickets can be pre-purchased at www.wrconf.com. There are no ticket sales on the day. Updates can be found on Twitter via @wilsonsrepublic and #WRConf.
Posted by Scriba PR Limited
Scriba PR scoops up national award

Thursday 28 September 2017

The Forward Ladies National Awards has announced its winners from the Yorkshire, North East and Scotland region, and Katie Mallinson – MD of Huddersfield B2B PR agency Scriba PR – is one of the twelve lucky recipients. Established eight years ago, the accolades aim to acknowledge the work of enterprising female talent within the workplace and celebrate respected businesswomen across a wide variety of industries. The regional awards ceremony took place on Friday 22nd September at the Crowne Plaza Hotel in Newcastle, where the category winners were announced. Despite tough competition, Katie succeeded in scooping up the bespoke glass trophy for Start Up of the Year, which champions distinctive women in business whose companies are within their first five years of trading. The three-course gala lunch presentation included talks from inspirational women, including keynote speaker Pamela Petty, who is a board member at the Entrepreneurs’ Forum. Formerly the managing director of Ebac – the UK’s only washing machine manufacturer – Pamela is passionate about British manufacturing and spoke emphatically about her personal and professional struggles of succeeding in a male-dominated environment. Following the event, Forward Ladies’ managing director Griselda Togobo expressed her pride in the winners and said: “This has been a fantastic year for women, and through our National Awards we are once again delighted to be working in partnership with HSBC to showcase the very best women in business in the UK. “The calibre of entries has been increasing year on year, but this year we had a number of outstanding entries and it was a wonderful afternoon of celebration and sharing their remarkable success. The standard of all our shortlisted entries was truly exceptional.” Katie founded Scriba PR in 2013, and provides comms support to technical B2B companies. Commenting on her achievement she said: “It was a great day celebrating women in business, and I am delighted to have won the Start Up ‘gong’. It came as a huge shock as I was shortlisted alongside some hugely successful women in a very crowded category, so I feel privileged and honoured to have been chosen.” Following the final regional ceremony next month, November will see all of the winners take part in a judging day in Manchester, before a distinguished panel of business leaders. The finalists from all regions will then be invited to the grand final ceremony on 1st December in Leeds, where the overall national winners will be announced.
Posted by Scriba PR Limited
KC Communications Announces Launch of Training Academy

Wednesday 27 September 2017

Huddersfield based marketing agency, KC Communications have announced the launch of their training academy following the relocation to larger premises earlier this year. KC Communications, who primarily work with SME’s and educational organisations to support them with marketing, PR and social media requirements, have launched the academy following the demand for training services that match the standards of professional training institutions but are delivered by individuals who undertake the activity on a daily basis. Identifying a gap in the market for professional training services, the planned workshops delivered will be accessible to SME’s and sole traders to help them on the path to marketing and ultimately, business success. Commenting on the launch of the academy, founder and Managing Director Katrina Cliffe commented: “CPD is one of our core values and from the top down all staff regularly undertake a variety of training activities to ensure we deliver both the highest level of service and results for our clients. Over the years we have received many requests to deliver training but haven’t had the facilities to be able to do so. However, our relocation to Independence House in Lindley has been instrumental in allowing us to build on the opportunity to deliver workshops due to improved facilities and ample free parking. Now our refurbishment is complete; I am delighted to be progressing with the academy”. The agency will deliver workshops on a monthly basis with the first workshops in the pipeline focused on “How to write a marketing plan” and “How GDPR will affect the marketing function”.
Posted by KC Communications
Huddersfield digital agency completes biggest project yet for multinational brand

Tuesday 19 September 2017

Huddersfield-based digital marketing agency Splitpixel has completed a mammoth six-month website redevelopment project for multinational brand Sodexo, marking the team’s largest assignment to date. Sodexo Group is the 19th largest employer in the world, operating in 80 countries with annual revenues of more than €20 billion. The UK division known as Sodexo Employee and Consumer Engagement has been a Splitpixel client since 2009, but as the organisation has grown so too has the complexity of its online footprint. At the start of 2017, the decision was made to consolidate 15 individual sites – attracting over 600,000 visits per year for 11 different brands – into one. Now – more than 1,500 man hours later – the 330-page, fully-responsive and truly insight-driven website has been successfully crafted and launched. Commenting on the project delivery, Splitpixel’s co-founder Charlie Herke said: “Sodexo wanted to provide a seamless, engaging and information-rich hub, something that better represented the whole of their product and service portfolio. The site had to communicate with a range of target personas to improve the user experience and, above all, generate leads. “A project of this scale was – perhaps unsurprisingly – far from straightforward, and not least because of the tight timescales. But we drew upon the expertise of everyone within our 11-strong multi-disciplined team to nail this challenging brief.” The new site design was carried out in parallel to a two-month digital audit of the 15 disparate domains, which then saw the team move on to user journey mapping and strategic content development. 200 blogs were hand-selected, reworked and optimised for relaunch on the new site, 130 new pages were written as a result of collaborative workshops with Sodexo’s brand champions, and a number of engaging visual elements were incorporated to bring the creative to life. The WordPress build was complemented with the integration of HubSpot to host the blog and all gated content, making the two platforms work together in ways that the technical community for both tried to tell the team were impossible. Finally, 8,500 pages were manually redirected and a month of testing completed prior to the launch. On the completion of the project, Ms Herke said: “Despite the site housing a very complex navigation and content architecture, the result is an easy-to-use, results-driven and agency-style website, totally unlike anything they had before. It’s extremely bold, but we're happy to say the client loves it.” Splitpixel will now continue to support Sodexo with ongoing ecommerce, SEO, PPC and lead generation projects moving forward. Jamie Mackenzie, Sodexo’s director of marketing concluded: “Splitpixel has captured the essence of our new branding and delivered it, not just to a market-leading standard, but also on time – and with minimal hiccups along the way. I wouldn’t underestimate the complexity of simplifying our business into one site.”
Posted by Scriba PR Limited
KC Communications scores hat-trick of new clients

Wednesday 06 September 2017

Huddersfield-based marketing communications agency, KC Communications, has announced that they have added three new accounts to their growing roster of clients. The accounts include North Yorkshire based electrical wholesaler, Oldfield Group, insolvency specialist, Poppleton & Appleby and Huddersfield based tailors, Owen Scott Bespoke. These latest contract wins continue the momentum of business growth for KC Communications who are set to increase turnover by 50% by the end of this financial year. In addition, they have recently recruited two new members of staff; an Account Manager and an Operations Manager have joined the team. Charles Brook, Partner of Poppleton & Appleby commented: “We are delighted to be working with KC Communications. After my firm Brooke Business Recovery merged with Manchester based Poppleton & Appleby, we are looking to broaden our customer base across the Pennines and expand our service offering. We feel that with the help of the team at KC Communications we will see some great results in raising our profile for our newly expanded practice over the coming months.” Katrina Cliffe, Managing Director at KC Communications added: “We’re extremely proud of our recent client wins and are hoping to continue our growth into the next financial year. We’re very excited to be working with such a broad range of businesses, from an electrical wholesaler to a bespoke tailor, and we’re looking forward to delivering some fantastic results for all three businesses.”
Posted by KC Communications
26 results found, page 1 of 3.  
Designed by Kirklees Council
Built and powered by Alcium Software
Close cookie policy popup window
This site uses cookies for analysis purposes only. This helps us understand how you and other visitors use our site. To see a complete list of these cookies or to opt out please access our cookie policy page.

You will see this message only once, but you will be able to find more information about our use of cookies or opt out at any time.