WHERE LOCAL BUSINESS GROWS

Writing a Marketing Plan

Let’s be clear, writing a marketing plan is not about fancy graphics and clever tag lines.

Decisions have to be made regarding the product or service being offered, the mix of good, better or best marketing practice with due consideration given to the competitors that you have to beat.

When you are writing a marketing plan, establishing your pricing position is vital.  More profit is made by great pricing plans than by cost cutting processes if you get this right.

Ensuring all aspects of the business match the marketing plan is a sure way to build success … high quality and high price positioning needs to be matched with excellent customer service, delivery and packaging standards to maintain consistency.

The marketing plan tends to be an internal plan, substance is more important than presentation.

Thinking of writing a marketing plan? Download the Yorkshire Powerhouse marketing plan template.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 


Strategic marketing
 

Strategic Marketing: the setting out of clearly defined business goals and how they will be implemented.

This is basically about what connects your business to the market and how you will maximise the commercial opportunity that exists.  Your strategic marketing needs to take several factors into account and thought needs to be given to all of them to develop a robust strategy that will help your business succeed:

  • Where is my business trying to get to in the short, medium and long term?  Short term tends to be the main area of focus with new businesses but putting some thought into the direction over the longer term is a useful exercise within the strategic planning.
  • Which markets will the business operate in and what other types of activity are involved in those markets?  This can open many areas for exploration such as potential collaborations with others who have complimentary products or services but overall it provides an understanding of the scope of the market.
  • How will I compete?  More importantly, how will I compete better than my rivals to gain a commercial advantage?  This could be quality, price, service level or any number of differentiators – it could even be ‘how’ you sell your products or service.
  • What do I need to compete successfully?  Resources – equipment, finance, people, skills etc.
  • What external factors will influence or affect my ability to compete?  This covers a broad range of subjects but good examples would be things like the exchange rate if you are an importer or exporter.  These are elements which are beyond your direct control but impact on your ability to operate in your market.
  • Who else influences the market?  The expectations and values of a number of stakeholders can have importance within your market space (trade associations or local government for example) and you need to understand how their influence works and how you can best utilise it.
  • The combination of the goals and strategy will then generate a vision of your strategic marketing and what your business will look like and an awareness of the environment you are looking to operate in.

Thinking of writing a marketing plan? Download the Yorkshire Powerhouse marketing plan template

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Customer profile
 

With the trend towards ‘digital business’, often your customer knows more about you than you do about them.  Consumers have become experts: at the touch of a smartphone or tablet they can educate themselves about any product or service, how much it should cost, the best way to get it and who to get it from.

No-one will ever part with money for your product or service unless you can convince them that it will solve a problem that they have.  Working out who you are selling to and what their problems are is the first task when writing your new marketing plan and establishing your customer profile.

If you are already in business you will probably already have a good feel for your customer profile – but take a look at your top / best-spending customers from the last 6 / 12 months and see how you can categorise the different types.

If you are just starting business then you need to make sure you have done your research.  If you are planning to launch into a market that you know nothing about then you need to make sure you partner up with someone who does!  That may be an external marketing advisor with experience of that sector or just someone who works in the industry that can answer your questions.

In reality, most companies only sell to one kind of customer – some sell to two or three.  If you sit down come up with lots of different types of people who you are trying to sell to, then you are trying to sell to too many.  Your resulting marketing will be too unfocused to be effective.  Or it may be that you are thinking about all the people you currently sell to, but don’t necessarily want to.  Focus just on the people you really want to target and who will likely earn you the most money from your efforts.

Once you have an idea of who you are selling to, it’s time to create a customer profile for each one. Regardless of whether you sell business-to-business (B2B) or business-to-consumer (B2C) you are still selling to people.  It will be a person who decides they need your product or service, a person who comes to your website, a person who places the order and a person who ultimately benefits from what you sell.  If you are B2B then a useful alternative would be to refer to them as H2H (human-to-human) or P2P (professional-to-professional)!

Have some fun with this.  Come up with names for each customer type – Tradesman Terry or Solicitor Sarah!  Find photos to put on their profile sheets, add in extra information like what websites they visit regularly or what motivates them.

Specifics within a customer profile
With your customer in mind, answer the following questions:

  • What is their gender?  Are the decision-makers mainly female, male or genuinely an equal mix of both?
  • How old are they as a rule of thumb?
  • What is their level of education?
  • What is their average income?
  • Do they need the product (either personally or in their business) or is it a luxury?
  • How do they use the product or service?
  • What do they value the most?  Not just about your product / service but in their job or day to day life.
  • Do they impulse buy the product or do they save for it?
  • Where do they go to get their decision making information? (Google / their contacts / seek professional advice?)
  • Where are they physically and geographically located?
  • What time of day would they look for your product or service?

If you can’t answer 8 out of the 10 ten questions about your customer then you are never going to be able to sell to them and you’ve failed to create a customer profile!  People will only pay you money if you can solve a problem for them – and you need to know what those problems are and how your product solves it.

Defining your customer profile dictates every marketing decision you make.  For example, if you are looking at using Google Pay Per Click advertising to capture people searching for what you sell, you need to know when they are online doing their buying.  Are they sat in an office 9-5 or are they a self-employed tradesperson who catches up on their admin in the evening?  What motivates them – is it simply enough to throw-in a surprise chocolate bar every now and again with orders to keep them coming back to you, or do they value the after-sales support more than the product itself?

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Your unique selling point
 

With the trend towards ‘digital business’, often your customer knows more about you than you do about them.  Consumers have become experts: at the touch of a smartphone or tablet they can educate themselves about any product or service, how much it should cost, the best way to get it and who to get it from.

No-one will ever part with money for your product or service unless you can convince them that it will solve a problem that they have.  Working out who you are selling to and what their problems are is the first task when writing your new marketing plan and establishing your customer profile.

If you are already in business you will probably already have a good feel for your customer profile – but take a look at your top / best-spending customers from the last 6 / 12 months and see how you can categorise the different types.

If you are just starting business then you need to make sure you have done your research.  If you are planning to launch into a market that you know nothing about then you need to make sure you partner up with someone who does!  That may be an external marketing advisor with experience of that sector or just someone who works in the industry that can answer your questions.

In reality, most companies only sell to one kind of customer – some sell to two or three.  If you sit down come up with lots of different types of people who you are trying to sell to, then you are trying to sell to too many.  Your resulting marketing will be too unfocused to be effective.  Or it may be that you are thinking about all the people you currently sell to, but don’t necessarily want to.  Focus just on the people you really want to target and who will likely earn you the most money from your efforts.

Once you have an idea of who you are selling to, it’s time to create a customer profile for each one. Regardless of whether you sell business-to-business (B2B) or business-to-consumer (B2C) you are still selling to people.  It will be a person who decides they need your product or service, a person who comes to your website, a person who places the order and a person who ultimately benefits from what you sell.  If you are B2B then a useful alternative would be to refer to them as H2H (human-to-human) or P2P (professional-to-professional)!

Have some fun with this.  Come up with names for each customer type – Tradesman Terry or Solicitor Sarah!  Find photos to put on their profile sheets, add in extra information like what websites they visit regularly or what motivates them.

Specifics within a customer profile
With your customer in mind, answer the following questions:

  • What is their gender?  Are the decision-makers mainly female, male or genuinely an equal mix of both?
  • How old are they as a rule of thumb?
  • What is their level of education?
  • What is their average income?
  • Do they need the product (either personally or in their business) or is it a luxury?
  • How do they use the product or service?
  • What do they value the most?  Not just about your product / service but in their job or day to day life.
  • Do they impulse buy the product or do they save for it?
  • Where do they go to get their decision making information? (Google / their contacts / seek professional advice?)
  • Where are they physically and geographically located?
  • What time of day would they look for your product or service?

If you can’t answer 8 out of the 10 ten questions about your customer then you are never going to be able to sell to them and you’ve failed to create a customer profile!  People will only pay you money if you can solve a problem for them – and you need to know what those problems are and how your product solves it.

Defining your customer profile dictates every marketing decision you make.  For example, if you are looking at using Google Pay Per Click advertising to capture people searching for what you sell, you need to know when they are online doing their buying.  Are they sat in an office 9-5 or are they a self-employed tradesperson who catches up on their admin in the evening?  What motivates them – is it simply enough to throw-in a surprise chocolate bar every now and again with orders to keep them coming back to you, or do they value the after-sales support more than the product itself?

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Communicating your USP
 

There’s a lot of noise out there at the moment, and you would be forgiven for thinking that the only way to market a business any more is online or through social media. Communicating your USP can be difficult but having a unique selling point certainly makes the task easier as your customer will be drawn to you.

In truth you need to use a mix of channels (both online and in the real world) to communicate your USP to your target audience – and which one you use should be based on the people you are trying to connect with, not your own favourites.  You should have strategically worked this out already by creating your customer profile.

Channels of communication
Let’s take a look at all the different ways that you can communicate your USP to your potential customers:

  • Direct mail (leaflets or postcards sent in the post)
  • Direct email (electronic versions sent to prospects by email) and email newsletters (regularly weekly / monthly / quarterly email to your customers)
  • Google search (Pay-Per-Click, local results and search engine optimisation)
  • Social media (Facebook, Twitter etc)
  • LinkedIn
  • Direct phone calls
  • Dropping-in to your potentials customer’s place of business
  • Networking events
  • Trade shows
  • News stories (Industry magazines, local magazines, newspapers and websites)
  • Local directory booklets
  • Your own website
  • Blog posts (Your own website and others).
  • Local radio adverts
  • Display advertising (posters, billboards, bus adverts, signs etc)

Go back to the profile you wrote for your target customer and rate out of ten how well each communication channel fits with what you know about them.  Will you be able to drop in on Terry the Tradesman or contact him on LinkedIn?  Unlikely.  Will he be listening to the local radio and seeing adverts on the back of a bus as he’s driving his van between jobs?  Most definitely.  Solicitor Sarah will be sat at her desk most of the day, but how many emails does she get?  Would something fun in the post work better?

Once you have rated the different communication channels above against your profiles, pick the top three and concentrate on these first.  OK – you may love Facebook and be keen to do social media, but if something else fits with your customer profile better, do that first.

Now that you have planned how you are going to talk to potential customers, the next step is to work out what you are going to say.  This is where, again, having invested time learning about your customers and coming up with a point of difference for your business really pays off.

When communicating your USP, you only have a very short time to get your message across, so if it takes you 60 seconds to explain to someone why they should buy from you then that is 57 seconds too long!  Instead, you need to base your company marketing around one, strong concept that can be gotten across in a single short sentence.

Start by asking yourself the following questions about your customer:

  • What is your customer’s biggest headache and how can your product or service solve it for them?
  • Where do they want to take their business (or themselves personally) in the next 12 months and how can your product or service get them there?
  • What is their biggest fear, and how will your product or service stop this fear becoming a reality?

For example, airlines selling business class travel used to try and outdo each other by listing a whole range of reasons why they were better – building advertising campaigns around saying they had more leg-room, more free-drinks, quicker check-ins, softer beds and better food than their competition.  But it was British Airways who came to dominate the business travel market because they looked at what the customer wanted from business travel and summed it up in one point – if you travelled with BA Business class you would ‘arrive ready to do business’.  This gave them a single, strong message to build all their marketing around and you need the same for your business.

Use the three questions above.  Come up with a single, strong reason for someone to use your product or service that you can get across in a sentence.  And don’t be afraid to ask for help – find someone in the target market that you are looking to sell to and ask them if you can talk to them for half an hour about what messages will resonate with them the best.  Or spend an hour with an expert advisor who knows the marketplace and what motivates people in it.

Communicating your USP is essential – having the right message can often be the challenge.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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News

28 results found, page 1 of 3.  
The Bigger Boat welcomes new account manager on board

Monday 24 July 2017

A digital marketing agency has recruited Alison Lee as account manager, in the latest of a series of key appointments for the Yorkshire company. The hire will strengthen the support provided on existing client accounts at Mirfield-based The Bigger Boat, whilst paving the way for the firm’s ongoing expansion. Alison has played a major role in various projects already – including brochure production, supporting a client at the Retail Design Expo and managing various email marketing campaigns. With a strong public relations background, she has an impressive CV. A PR graduate from Leeds Metropolitan University, she has since held senior roles in both marketing and digital arenas, within a range of companies spanning from International Personal Finance to Best Western. Most recently she ran her own copywriting business for 18 months. Commenting on her return to the office environment Alison said: “Running your own company can be lonely. I wanted to get back into the heart of a thriving organisation, where I can work alongside others and experience a feeling of being ‘in it together’.” This latest appointment marks further growth for The Bigger Boat, who moved into their current vibrant office space – in a converted water mill – in late 2016. The business has seen year-on-year expansion, with a 25% increase in revenue in the last 12 months alone. Andy McCaul, joint founder, says: “We’ve always said the best talent needed for a successful business is not always found in the large cities of Leeds and Manchester. As a professional working mum, Alison has viewed our rural location and proximity to home and schools as a huge plus.” He continues: “Her appointment is a real win for the team – we’ve gained her wealth of significant experience, and our clients have already started to benefit from that.” Alison joins a team of 11, whose clients include HR software provider Cascade, print finishing specialists Celloglas and luxury door manufacturer Deuren. When asked what she is relishing in her new role, Alison said: “Getting involved with the variety of clients excites me, alongside the chance to use my skills on fresh projects. The diversity of the work involved and the fast-paced nature of the business will certainly play to my strengths and I’m looking forward to the future!” Following on from their office relocation, and their more recent Eaton Smith Business of the Month award success, things are certainly on the up for the agency, which has also taken on two web developers within the last month alone. Andy concludes: “The team here is going from strength to strength – the new recruits are bringing fresh ideas to projects, as well as learning from our very experienced crew.”
Posted by Scriba PR Limited
New Partnership for Momentum

Wednesday 05 July 2017

As a business we specialise in working with businesses to help them improve sales performance. We put the science behind selling by providing predictive tools which are based on extensive research. We have been a UK partner of Objective Management Group for nearly 2 years and during this time we have been able to bring their knowledge and expertise to a range of businesses in the UK that are looking to improve their sales performance. We are delighted to annouce a new partnership with a company called Sales Star, who are based in New Zealand. We will be using Sales Star's proven sales training and methodolgy to help businesses and sales teams to further improve their sales performance. For further information about Sales Star, then go to www.salesstar.com As a result of this partnership, we are delighted to offer a complimentary 2 hour sales audit to any business within Kirklees which has sales people. For further information please contact me at pete@momentumss.com
Posted by Momentum Sales Solutions Limited
Scriba PR to launch communications workshop for local businesses

Monday 26 June 2017

Huddersfield-based PR technical specialist Scriba PR has announced the launch of a press release workshop, in the hope of aiding Yorkshire companies with their communications activities. The two and a half hour sessions will be open to people from the wider business community, to give an overview of how PR can raise the profile of their work, and provide practical tips to help them better tell their story. Hosted at Scriba PR’s new headquarters in the loft of Heritage Exchange, Lindley, the first workshop will take place on Thursday 13 July, from 9-11.30am. Managing director Katie Mallinson will lead a small group of six will be led through the whole press release process – from taking an effective brief, through to drafting compelling content, pitching and issuing it to journalists. Commenting on the launch of the training session, Katie said: “Many technical businesses come to us with the key goal of raising their profile in the media. This often boils down to being able to prepare well-written, engaging and newsworthy press releases that will capture the attention of their target audiences – not to mention discerning journalists. “So, this is a service we happily provide, as we want to empower people to undertake more meaningful conversations with their public, however complex their subject matter.” Comprising of group tasks and discussions, the workshop will see Katie showing her ten years’ PR and copywriting experience, providing guidance and advice to business people, as she covers a range of topics surrounding the perfect press release. And it won’t be a one-off event – the PR specialist is hoping the first session will kick-start a series of wider workshops to come. Pre-registration for ‘How to write the perfect press release’ is essential, with places costing £99 + VAT per person. Anyone interested in attending the July workshop, or wanting further information about future sessions should contact louise@scribapr.com.
Posted by Scriba PR Limited
ABL Business expands into North Yorkshire

Wednesday 21 June 2017

Yorkshire-based business support consultancy ABL Business Ltd are expanding their operations into North Yorkshire. The company, which offers commercial finance and marketing support to SMEs, has engaged Fraser Irvine as an Appointed Representative to cover the county. Based in Harrogate, Fraser will be operating across the area, offering a full mix of commercial finance services. He will assist SMEs in raising the funds they need to trade, grow or stabilise their business, using all the funding lines and capabilities of ABL Business. It marks the third recent growth for the Cleckheaton-based company, who recently set up a new office in Scotland with two representatives just over a year ago and expanded into the North East region in March this year. Fraser Irvine is an experienced Independent Commercial Finance Broker and joins the company with an extensive career in financing businesses under his belt. He has spent almost 30 years working with asset and cash flow funders, which gives him a deep understanding of the financial needs of an SME business. Fraser has worked with new start businesses, as well as more established companies, arranging funding facilities to suit individual needs. His interest in business finance has also enabled him to gain extensive experience in the Management Buy-out, Management Buy-in and transactional market as a whole. He said: “I have known ABL Business and its owners, Andy Redman and Alex Beardsley for many years and really like the independent and client-focussed approach they adopt, so I’m very excited that I’m now joining the team. “ABL Business has access to a vast range of funders, which means I will benefit from being able to offer clients financial solutions that are tailored to bespoke needs. I am keen to help clients from new starts to multi-million turnover businesses to grow and achieve their full potential.” ABL Business Ltd and their appointed representatives have access to over 70 funders, enabling them to find an appropriate solution, no matter what a client’s financial requirements may be. ABL Business Director Andy Redman said: “We’re delighted to welcome Fraser to the team. He has a wealth of experience, which he brings with him from the financial sector, and in business too. Fraser, with his connections and knowledge, will be a real asset to ABL Business and to companies across North Yorkshire. His appointment has enabled us to expand our reach into yet another area and help even more businesses find funding packages that suit their specific needs”.
Posted by ABL Business Ltd
World-renowned decommissioning consultancy appoints Scriba PR

Thursday 15 June 2017

A specialist decommissioning consultancy has appointed technical public relations specialist Scriba PR. Having managed over 700 complex, high-hazard and large-scale decommissioning, dismantling and demolition projects over the past 25 years, RVA Group has an established global presence in the petrochemical, chemical, power generation, oil, gas and pharmaceutical sectors. But strategic communications activity will prove pivotal to the team’s next chapter of international expansion. Having previously worked with Scriba’s founder Katie Mallinson – a CIPR member with more than 10 years’ industry experience – RVA’s managing director therefore turned to Scriba to undertake this new PR assignment. Commenting on the firm’s appointment, Richard Vann said: “Ours in a highly niche field of engineering, EHS and project management, which requires an in-depth level of understanding and technical accuracy. Katie is well connected in the decommissioning and wider vertical media which, coupled with her knowledge of our operations, will prove crucial to us securing the quality of media coverage that we seek.” Providing an array of PR and copywriting services including media relations, web content development and social media support, Scriba will also investigate a programme of conference and webinar content for the experienced 15-strong team. Elaborating on the 12-month rolling contract, Katie explained: “RVA already has a truly global presence having recently completed projects in Canada, the US, France and the Netherlands, to name just a few. Over the last four years the company’s Singapore branch has also been fully engaged in the management of the three largest decommissioning and dismantling projects ever carried out on Jurong Island, the country’s vast industrial heartland. “This is an organisation that already has an enviable – yet justifiable – reputation. But as they prepare for their next 25 years in business, it is important that they maintain and develop their profile in the global decommissioning arena. “Due to the inherently hazardous nature of their work and the extensive expertise within the multi-disciplined team, our activity will undoubtedly be rich in authoritative, advice-led and value-adding content.” Scriba was established in 2013 and continues to be based in a converted textiles mill in Huddersfield, West Yorkshire.
Posted by Scriba PR Limited
Win Free Tickets to Bulldogs V Bulls with Comoodle!

Thursday 15 June 2017

Comoodle is offering 5 lucky winners the chance to watch Batley Bulldogs take on Bradford Bulls at the Fox's Biscuits Stadium, on Sunday 16th July. You'll enjoy free entry to the game and complimentary refreshments as you watch the match from the executive area. To enter the draw, simply register at www.comoodle.com and offer to share something, no matter how small, with your community. Once you've done that, Direct Message us on Twitter at @Comoodle Good Luck and happy comoodling!
Posted by Comoodle
KC Communications appointed by print management specialists, ABS UK Ltd

Tuesday 13 June 2017

Huddersfield-based marketing communications agency, KC Communications, has announced that they have been appointed by fellow Huddersfield Town Football Club partners, ABS UK Ltd, to increase their national profile through PR. ABS UK Ltd, based in Elland West Yorkshire, provide document production and print and document management services to a huge variety of businesses, charities and schools across the M62 corridor. The contract will see KC Communications assume responsibility for the company’s PR requirements which will include developing and delivering their national PR strategy. David Lees, Marketing & CSR Director of ABS UK Ltd commented: “It’s a pleasure to be working with KC Communications. After nearly 30 successful years in business, we are looking to broaden our customer base across the UK as well as expand our service offering. In addition, The ABS Foundation has some exciting projects coming up and with the help of the team at KC Communications, I’ve got no doubt that we will see some fantastic results in raising our profile over the coming months.” Sarah Benson, Account Manager at KC Communications added: “We are delighted to have been appointed by ABS UK Ltd to manage their PR strategy. The company have some really exciting things in the pipeline and we’re really looking forward to getting started and supporting them in achieving their growth plans.” This latest contract continues the momentum of business growth for KC Communications following a successful start to 2017; the business is on track to increase turnover this financial year by 75% following its recent relocation to Independence House and recruitment this year has included an Account Manager, a Marketing Executive and a Social Media Executive.
Posted by KC Communications
KC Communications appoints Account Manager

Monday 05 June 2017

Huddersfield-based marketing communications agency, KC Communications, have appointed Laura Batchelor as Account Manager. Laura’s appointment follows the recent recruitment of a Social Media Executive and a Marketing Executive and comes after an impressive period of growth with the business on track to increase turnover by 75% this financial year. Laura joins the team from CreativeRace, formerly known as Gratterpalm, having worked as Account Director for Asda Local. Prior to that Laura worked as a media planner/buyer for JDA in Leeds.  Laura commented: “I am delighted to have been offered this role and to join the team at a local and fast-growing agency. I feel that with my experience from larger agencies I can really make my mark here at KC Communications.” “I’m looking forward to working on new and exciting projects with all of the team. This is a busy and exciting time for KC, with a number of new clients coming on board and I’m looking forward to the challenges that lie ahead.”  Katrina Cliffe, Managing Director at KC Communications added: “Laura joins the team at a really exciting time for the business following our recent account wins and an office relocation. Laura brings a wealth of knowledge and experience to further develop our offering; she’ll play a key role in client services, while supporting business development and growth. It’s been a fantastic few months and we’re delighted to have Laura on board to help us continue our achievements.” In response to the continued growth of the business, KC Communications has recently relocated to larger premises at newly established business centre Independence House in Huddersfield, which has seen their office space increase by 900%.
Posted by KC Communications
Social Progress MD selected for Digital Women Debate Panel

Saturday 03 June 2017

During the Digital Marketing Roadshow - Wigan on Wednesday 7th June at DW Stadium five leading industry experts will be coming together to discuss diversity in Digital and how gender balance is being addressed. The day has a very exciting list of digital related seminars throughout the day including a Google Digital Garage session on 'Reach New Customers Online & Know your Business with Google Analytics.' The Digital Women Debate is being hosted by Naomi Timperley who runs Coo Digital & is a Tech North Advocate. Social Progress, owner and MD Janet Bebb is one of the five panelists discussing gender balance in the digital along with Debbie Edwards, F Disrupters, Wendy Bowers at Role, Melissa Conlon, Commercial Director at Magma and Aaron Crewe from novi.digital. Big Screen Social our highly visual Twitter Wall will also be featuring at the event displaying the photos, branding and messages of delegates, exhibitors and speakers via hashtag #DMRoadshow helping to spread the word about the full day event and reach an online audience. This free to attend event is part of a series of Digital Marketing Roadshows taking place across the North West of England organised by Launch Events. https://www.socialprogress.co.uk/social-progress-selected-for-digital-women-debate-panel/
Posted by Social Progress
Yorkshire Spring Manufacturer appoints Vizulate as digital marketing agency

Friday 02 June 2017

Yorkshire spring manufacturer JB Springs (John Binns & Son (Springs) Ltd) has appointed Brighouse-based Vizulate Digital as their web and digital marketing agency. Following a review of the JB Springs’ marketing strategy Vizulate will be working with the directors and internal sales and marketing team to implement a range of digital marketing activities, including the design and development of a new website aimed at increasing sales leads. Established in 1895, John Binns & Son (Springs) Ltd has witnessed many changes in the manufacturing landscape, whilst remaining a family-run company. John Binns now proudly operates from purpose-built premises equipped with the latest technologies in the production of springs and wire forms. Speaking about the appointment of Vizulate Digital, JB Springs Director Alex Driver said: “The increased investment in our production technology over recent years is testimony to the company’s commitment to stay at the forefront of spring manufacturing in the UK. “We wanted an agency that could not only help drive our future growth digitally, but also understand our heritage and pedigree, which has been built on delivering exceptional customer service. The appointment of Vizulate as our digital agency partner is a reflection of our commitment to investing for the future and our desire to utilise digital communications to enhance our customer engagement.”
Posted by Vizulate Digital
28 results found, page 1 of 3.  

Events Posted

8 results found 
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A Taster of Chinese Language
Tuesday 1 August 2017, 19:00 - 20:30
Med One, 10-12 Westgate, Huddersfield, HD1 1NN
Free Entry - 10 places
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Facebook Advertising Workshop
Thursday 3 August 2017, 13:30 - 16:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Facebook for Business Workshop
Thursday 3 August 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Social Media Marketing and Branding
Wednesday 16 August 2017, 13:30 - 16:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Content Creation and Blogging for Business
Wednesday 30 August 2017, 09:30 - 12:30
Creative Analysis Ltd And Social Progress Ltd, 2, Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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LinkedIn for Business Workshop
Wednesday 30 August 2017, 13:30 - 16:30
Bridge House, Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Twitter for Business Workshop
Thursday 14 September 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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MAKE YOUR WAY INTO THE CHINESE MARKET - Business visit to China
Tuesday 24 October 2017 - Tuesday 31 October 2017

Free Entry - 20 places
8 results found 
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