WHERE LOCAL BUSINESS GROWS

Writing a Marketing Plan

Let’s be clear, writing a marketing plan is not about fancy graphics and clever tag lines.

Decisions have to be made regarding the product or service being offered, the mix of good, better or best marketing practice with due consideration given to the competitors that you have to beat.

When you are writing a marketing plan, establishing your pricing position is vital.  More profit is made by great pricing plans than by cost cutting processes if you get this right.

Ensuring all aspects of the business match the marketing plan is a sure way to build success … high quality and high price positioning needs to be matched with excellent customer service, delivery and packaging standards to maintain consistency.

The marketing plan tends to be an internal plan, substance is more important than presentation.

Thinking of writing a marketing plan? Download the Yorkshire Powerhouse marketing plan template.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 


Strategic marketing
 

Strategic Marketing: the setting out of clearly defined business goals and how they will be implemented.

This is basically about what connects your business to the market and how you will maximise the commercial opportunity that exists.  Your strategic marketing needs to take several factors into account and thought needs to be given to all of them to develop a robust strategy that will help your business succeed:

  • Where is my business trying to get to in the short, medium and long term?  Short term tends to be the main area of focus with new businesses but putting some thought into the direction over the longer term is a useful exercise within the strategic planning.
  • Which markets will the business operate in and what other types of activity are involved in those markets?  This can open many areas for exploration such as potential collaborations with others who have complimentary products or services but overall it provides an understanding of the scope of the market.
  • How will I compete?  More importantly, how will I compete better than my rivals to gain a commercial advantage?  This could be quality, price, service level or any number of differentiators – it could even be ‘how’ you sell your products or service.
  • What do I need to compete successfully?  Resources – equipment, finance, people, skills etc.
  • What external factors will influence or affect my ability to compete?  This covers a broad range of subjects but good examples would be things like the exchange rate if you are an importer or exporter.  These are elements which are beyond your direct control but impact on your ability to operate in your market.
  • Who else influences the market?  The expectations and values of a number of stakeholders can have importance within your market space (trade associations or local government for example) and you need to understand how their influence works and how you can best utilise it.
  • The combination of the goals and strategy will then generate a vision of your strategic marketing and what your business will look like and an awareness of the environment you are looking to operate in.

Thinking of writing a marketing plan? Download the Yorkshire Powerhouse marketing plan template

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Customer profile
 

With the trend towards ‘digital business’, often your customer knows more about you than you do about them.  Consumers have become experts: at the touch of a smartphone or tablet they can educate themselves about any product or service, how much it should cost, the best way to get it and who to get it from.

No-one will ever part with money for your product or service unless you can convince them that it will solve a problem that they have.  Working out who you are selling to and what their problems are is the first task when writing your new marketing plan and establishing your customer profile.

If you are already in business you will probably already have a good feel for your customer profile – but take a look at your top / best-spending customers from the last 6 / 12 months and see how you can categorise the different types.

If you are just starting business then you need to make sure you have done your research.  If you are planning to launch into a market that you know nothing about then you need to make sure you partner up with someone who does!  That may be an external marketing advisor with experience of that sector or just someone who works in the industry that can answer your questions.

In reality, most companies only sell to one kind of customer – some sell to two or three.  If you sit down come up with lots of different types of people who you are trying to sell to, then you are trying to sell to too many.  Your resulting marketing will be too unfocused to be effective.  Or it may be that you are thinking about all the people you currently sell to, but don’t necessarily want to.  Focus just on the people you really want to target and who will likely earn you the most money from your efforts.

Once you have an idea of who you are selling to, it’s time to create a customer profile for each one. Regardless of whether you sell business-to-business (B2B) or business-to-consumer (B2C) you are still selling to people.  It will be a person who decides they need your product or service, a person who comes to your website, a person who places the order and a person who ultimately benefits from what you sell.  If you are B2B then a useful alternative would be to refer to them as H2H (human-to-human) or P2P (professional-to-professional)!

Have some fun with this.  Come up with names for each customer type – Tradesman Terry or Solicitor Sarah!  Find photos to put on their profile sheets, add in extra information like what websites they visit regularly or what motivates them.

Specifics within a customer profile
With your customer in mind, answer the following questions:

  • What is their gender?  Are the decision-makers mainly female, male or genuinely an equal mix of both?
  • How old are they as a rule of thumb?
  • What is their level of education?
  • What is their average income?
  • Do they need the product (either personally or in their business) or is it a luxury?
  • How do they use the product or service?
  • What do they value the most?  Not just about your product / service but in their job or day to day life.
  • Do they impulse buy the product or do they save for it?
  • Where do they go to get their decision making information? (Google / their contacts / seek professional advice?)
  • Where are they physically and geographically located?
  • What time of day would they look for your product or service?

If you can’t answer 8 out of the 10 ten questions about your customer then you are never going to be able to sell to them and you’ve failed to create a customer profile!  People will only pay you money if you can solve a problem for them – and you need to know what those problems are and how your product solves it.

Defining your customer profile dictates every marketing decision you make.  For example, if you are looking at using Google Pay Per Click advertising to capture people searching for what you sell, you need to know when they are online doing their buying.  Are they sat in an office 9-5 or are they a self-employed tradesperson who catches up on their admin in the evening?  What motivates them – is it simply enough to throw-in a surprise chocolate bar every now and again with orders to keep them coming back to you, or do they value the after-sales support more than the product itself?

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Your unique selling point
 

With the trend towards ‘digital business’, often your customer knows more about you than you do about them.  Consumers have become experts: at the touch of a smartphone or tablet they can educate themselves about any product or service, how much it should cost, the best way to get it and who to get it from.

No-one will ever part with money for your product or service unless you can convince them that it will solve a problem that they have.  Working out who you are selling to and what their problems are is the first task when writing your new marketing plan and establishing your customer profile.

If you are already in business you will probably already have a good feel for your customer profile – but take a look at your top / best-spending customers from the last 6 / 12 months and see how you can categorise the different types.

If you are just starting business then you need to make sure you have done your research.  If you are planning to launch into a market that you know nothing about then you need to make sure you partner up with someone who does!  That may be an external marketing advisor with experience of that sector or just someone who works in the industry that can answer your questions.

In reality, most companies only sell to one kind of customer – some sell to two or three.  If you sit down come up with lots of different types of people who you are trying to sell to, then you are trying to sell to too many.  Your resulting marketing will be too unfocused to be effective.  Or it may be that you are thinking about all the people you currently sell to, but don’t necessarily want to.  Focus just on the people you really want to target and who will likely earn you the most money from your efforts.

Once you have an idea of who you are selling to, it’s time to create a customer profile for each one. Regardless of whether you sell business-to-business (B2B) or business-to-consumer (B2C) you are still selling to people.  It will be a person who decides they need your product or service, a person who comes to your website, a person who places the order and a person who ultimately benefits from what you sell.  If you are B2B then a useful alternative would be to refer to them as H2H (human-to-human) or P2P (professional-to-professional)!

Have some fun with this.  Come up with names for each customer type – Tradesman Terry or Solicitor Sarah!  Find photos to put on their profile sheets, add in extra information like what websites they visit regularly or what motivates them.

Specifics within a customer profile
With your customer in mind, answer the following questions:

  • What is their gender?  Are the decision-makers mainly female, male or genuinely an equal mix of both?
  • How old are they as a rule of thumb?
  • What is their level of education?
  • What is their average income?
  • Do they need the product (either personally or in their business) or is it a luxury?
  • How do they use the product or service?
  • What do they value the most?  Not just about your product / service but in their job or day to day life.
  • Do they impulse buy the product or do they save for it?
  • Where do they go to get their decision making information? (Google / their contacts / seek professional advice?)
  • Where are they physically and geographically located?
  • What time of day would they look for your product or service?

If you can’t answer 8 out of the 10 ten questions about your customer then you are never going to be able to sell to them and you’ve failed to create a customer profile!  People will only pay you money if you can solve a problem for them – and you need to know what those problems are and how your product solves it.

Defining your customer profile dictates every marketing decision you make.  For example, if you are looking at using Google Pay Per Click advertising to capture people searching for what you sell, you need to know when they are online doing their buying.  Are they sat in an office 9-5 or are they a self-employed tradesperson who catches up on their admin in the evening?  What motivates them – is it simply enough to throw-in a surprise chocolate bar every now and again with orders to keep them coming back to you, or do they value the after-sales support more than the product itself?

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Communicating your USP
 

There’s a lot of noise out there at the moment, and you would be forgiven for thinking that the only way to market a business any more is online or through social media. Communicating your USP can be difficult but having a unique selling point certainly makes the task easier as your customer will be drawn to you.

In truth you need to use a mix of channels (both online and in the real world) to communicate your USP to your target audience – and which one you use should be based on the people you are trying to connect with, not your own favourites.  You should have strategically worked this out already by creating your customer profile.

Channels of communication
Let’s take a look at all the different ways that you can communicate your USP to your potential customers:

  • Direct mail (leaflets or postcards sent in the post)
  • Direct email (electronic versions sent to prospects by email) and email newsletters (regularly weekly / monthly / quarterly email to your customers)
  • Google search (Pay-Per-Click, local results and search engine optimisation)
  • Social media (Facebook, Twitter etc)
  • LinkedIn
  • Direct phone calls
  • Dropping-in to your potentials customer’s place of business
  • Networking events
  • Trade shows
  • News stories (Industry magazines, local magazines, newspapers and websites)
  • Local directory booklets
  • Your own website
  • Blog posts (Your own website and others).
  • Local radio adverts
  • Display advertising (posters, billboards, bus adverts, signs etc)

Go back to the profile you wrote for your target customer and rate out of ten how well each communication channel fits with what you know about them.  Will you be able to drop in on Terry the Tradesman or contact him on LinkedIn?  Unlikely.  Will he be listening to the local radio and seeing adverts on the back of a bus as he’s driving his van between jobs?  Most definitely.  Solicitor Sarah will be sat at her desk most of the day, but how many emails does she get?  Would something fun in the post work better?

Once you have rated the different communication channels above against your profiles, pick the top three and concentrate on these first.  OK – you may love Facebook and be keen to do social media, but if something else fits with your customer profile better, do that first.

Now that you have planned how you are going to talk to potential customers, the next step is to work out what you are going to say.  This is where, again, having invested time learning about your customers and coming up with a point of difference for your business really pays off.

When communicating your USP, you only have a very short time to get your message across, so if it takes you 60 seconds to explain to someone why they should buy from you then that is 57 seconds too long!  Instead, you need to base your company marketing around one, strong concept that can be gotten across in a single short sentence.

Start by asking yourself the following questions about your customer:

  • What is your customer’s biggest headache and how can your product or service solve it for them?
  • Where do they want to take their business (or themselves personally) in the next 12 months and how can your product or service get them there?
  • What is their biggest fear, and how will your product or service stop this fear becoming a reality?

For example, airlines selling business class travel used to try and outdo each other by listing a whole range of reasons why they were better – building advertising campaigns around saying they had more leg-room, more free-drinks, quicker check-ins, softer beds and better food than their competition.  But it was British Airways who came to dominate the business travel market because they looked at what the customer wanted from business travel and summed it up in one point – if you travelled with BA Business class you would ‘arrive ready to do business’.  This gave them a single, strong message to build all their marketing around and you need the same for your business.

Use the three questions above.  Come up with a single, strong reason for someone to use your product or service that you can get across in a sentence.  And don’t be afraid to ask for help – find someone in the target market that you are looking to sell to and ask them if you can talk to them for half an hour about what messages will resonate with them the best.  Or spend an hour with an expert advisor who knows the marketplace and what motivates people in it.

Communicating your USP is essential – having the right message can often be the challenge.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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News

31 results found, page 1 of 4.  
Huddersfield digital agency completes biggest project yet for multinational brand

Tuesday 19 September 2017

Huddersfield-based digital marketing agency Splitpixel has completed a mammoth six-month website redevelopment project for multinational brand Sodexo, marking the team’s largest assignment to date. Sodexo Group is the 19th largest employer in the world, operating in 80 countries with annual revenues of more than €20 billion. The UK division known as Sodexo Employee and Consumer Engagement has been a Splitpixel client since 2009, but as the organisation has grown so too has the complexity of its online footprint. At the start of 2017, the decision was made to consolidate 15 individual sites – attracting over 600,000 visits per year for 11 different brands – into one. Now – more than 1,500 man hours later – the 330-page, fully-responsive and truly insight-driven website has been successfully crafted and launched. Commenting on the project delivery, Splitpixel’s co-founder Charlie Herke said: “Sodexo wanted to provide a seamless, engaging and information-rich hub, something that better represented the whole of their product and service portfolio. The site had to communicate with a range of target personas to improve the user experience and, above all, generate leads. “A project of this scale was – perhaps unsurprisingly – far from straightforward, and not least because of the tight timescales. But we drew upon the expertise of everyone within our 11-strong multi-disciplined team to nail this challenging brief.” The new site design was carried out in parallel to a two-month digital audit of the 15 disparate domains, which then saw the team move on to user journey mapping and strategic content development. 200 blogs were hand-selected, reworked and optimised for relaunch on the new site, 130 new pages were written as a result of collaborative workshops with Sodexo’s brand champions, and a number of engaging visual elements were incorporated to bring the creative to life. The WordPress build was complemented with the integration of HubSpot to host the blog and all gated content, making the two platforms work together in ways that the technical community for both tried to tell the team were impossible. Finally, 8,500 pages were manually redirected and a month of testing completed prior to the launch. On the completion of the project, Ms Herke said: “Despite the site housing a very complex navigation and content architecture, the result is an easy-to-use, results-driven and agency-style website, totally unlike anything they had before. It’s extremely bold, but we're happy to say the client loves it.” Splitpixel will now continue to support Sodexo with ongoing ecommerce, SEO, PPC and lead generation projects moving forward. Jamie Mackenzie, Sodexo’s director of marketing concluded: “Splitpixel has captured the essence of our new branding and delivered it, not just to a market-leading standard, but also on time – and with minimal hiccups along the way. I wouldn’t underestimate the complexity of simplifying our business into one site.”
Posted by Scriba PR Limited
KC Communications scores hat-trick of new clients

Wednesday 06 September 2017

Huddersfield-based marketing communications agency, KC Communications, has announced that they have added three new accounts to their growing roster of clients. The accounts include North Yorkshire based electrical wholesaler, Oldfield Group, insolvency specialist, Poppleton & Appleby and Huddersfield based tailors, Owen Scott Bespoke. These latest contract wins continue the momentum of business growth for KC Communications who are set to increase turnover by 50% by the end of this financial year. In addition, they have recently recruited two new members of staff; an Account Manager and an Operations Manager have joined the team. Charles Brook, Partner of Poppleton & Appleby commented: “We are delighted to be working with KC Communications. After my firm Brooke Business Recovery merged with Manchester based Poppleton & Appleby, we are looking to broaden our customer base across the Pennines and expand our service offering. We feel that with the help of the team at KC Communications we will see some great results in raising our profile for our newly expanded practice over the coming months.” Katrina Cliffe, Managing Director at KC Communications added: “We’re extremely proud of our recent client wins and are hoping to continue our growth into the next financial year. We’re very excited to be working with such a broad range of businesses, from an electrical wholesaler to a bespoke tailor, and we’re looking forward to delivering some fantastic results for all three businesses.”
Posted by KC Communications
Plans revealed for Huddersfield’s first design conference

Monday 04 September 2017

Details have today been announced for a brand new design conference, the first of its kind to be held in Huddersfield. The event – which will take place at Bates Mill on Thursday 5 October – is the conception of Wilson’s Republic, a well-known not-for-profit design network in the town set up by Huddersfield-based designers Darren Evans and Aidan Nolan. It aims to bring creative practitioners, students and enthusiasts together to tell their stories, share their experiences, collaborate, question, learn and create. Among the speakers to have already been announced, is Huddersfield-born John Lee, a celebrated prop and model maker who has spent 34 years in the film industry. Having begun his career working on The Wind in the Willows, he has gone on to be involved in blockbusters including Aliens, Casino Royale and the soon-to-be-released Star Wars: The Last Jedi. He is also a frequent lecturer at The National Film and Television School. He will be joined by Tom Foley, Creative Director of international typography specialist Dalton Maag, who has recently hit the headlines for designing the new BBC Sport ‘Leith’ font. As well as taking to the stage, Tom will also be leading two 2 hour logo refinement workshop throughout the day. There are in fact a number of different workshops on the conference programme, covering topics ranging from intellectual property, accounting for creatives, design career plotting, and the business of design, as well as a full-day portfolio review to offer professional guidance on live projects. The conference is not Wilson’s Republic’s first venture on to the events scene. Founded in 2015, the brand exists to provide a voice for Huddersfield’s design community. And, having run five sell-out social events to date the conference was the next logical step. “From textile design to precision engineering, Huddersfield has a rich history of world class invention and creativity running through it. The conference aims to celebrate these roots by looking to the future,” explains Wilson’s Republic co-founder Darren Evans. “By bringing iconic and inspiring speakers together in a relaxed, collaborative environment, we’re hoping to help further stimulate the profile of design across the town. There’s never been anything like it here.” With an undeniably high density of design talent in Huddersfield, across varied creative disciplines including product, graphic, digital, web, photography, illustration, art and architecture, this creative industry has been named the fastest growing in the Kirklees district. “We’re witnessing something of a movement in the town,” adds Aidan. “We’ve always had a prolific talent hub here, as our line-up of Huddersfield born and raised speakers shows. But Huddersfield’s creative heart is growing bigger and bigger every year, so it was time for our events to reflect this. “Wilson’s Republic has ‘gone large’ – I hope this conference will play a significant part in driving the town’s creative agenda forward!” Confirmed event partners include Kirklees Council, Bates Mill and stamping foil and decorative film specialist Foilco – who will be inviting delegates to create their own foil card throughout the day. The conference will also be preceded by the latest gathering of Design Network North – a membership organisation which aims to increase the contribution that design makes to the economy. But the hunt is still on for other sponsors to get involved, with interested parties encouraged to make contact via the website. The event costs £35 to attend, with discounted entry for students (£25) and groups of 5 or more (£30). Tickets can be purchased at www.wrconf.com and updates can be found on Twitter via @wilsonsrepublic and #WRConf.
Posted by Scriba PR Limited
KC Communications team up with Leeds Business Week

Thursday 31 August 2017

Huddersfield-based marketing communications agency, KC Communications, have announced they’ll be sponsoring two events to kick off Leeds Business Week. Managing Director, Katrina Cliffe, will be sharing her insight into why it’s important to build your personal or professional brand through social media at Social Media On Toast. The event will take place on Monday 9th October at Everyman Cinema in Leeds from 8am-10am and will give attendees an opportunity to network with other guests over breakfast. In addition, KC Communications will be sponsoring an all-women networking event that will take place that afternoon from 1pm-3pm at new restaurant, Tattu. Katrina Cliffe, Managing Director at KC Communications added: “We’re passionate about the local business economy and in particular the Leeds City Region. Leeds Business Week is a key event in every professional’s business calendar and we, therefore, wanted to throw our weight behind the event to make this year one of the best yet!” “Social Media on Toast felt like a natural fit for us but it was the launch of the women’s networking event which really stood out for us. The region has some outstanding female business women and we feel it is important to support and nurture that talent.” To book your tickets for Social Media on Toast, please visit: https://leedsbizweek.com/events-seminars/event-seminar/social-media-toast/ To book your tickets for Women’s Networking Afternoon, please visit: https://leedsbizweek.com/events-seminars/event-seminar/womens-networking-afternoon/
Posted by KC Communications
Technical PR specialist shortlisted for National Awards

Tuesday 15 August 2017

Managing director of Huddersfield-based Scriba PR, Katie Mallinson, has been shortlisted for a Forward Ladies National Award. Since 1999, the awards’ aim has been to bring together start-ups, multi-million pound businesses, academics and international business leaders, in order to showcase and empower women who have been successful within their organisations. A total of 67 entrepreneurial female business leaders, who have been shortlisted from the Yorkshire, North East and Scotland regions, will now compete across twelve unique categories. The categories include Corporation Leader, Inspiring Leader and Not For Profit – all of which focus on championing inspiring women. Katie, who founded the niche B2B communications agency Scriba PR in 2013, has been shortlisted for the Start Up category, which recognises distinctive women in business whose companies are within their first five years of trading. Commenting on her achievement, Katie says: “I feel extremely privileged to have been shortlisted for such a prestigious accolade. Scriba is going from strength to strength, and to be acknowledged alongside other hugely successful women is very humbling indeed.” The glittering evening, which will take place on Friday 22nd September at the Crowne Plaza, Newcastle, will bring together all of the shortlisted applicants for the regional final. The winners from other regions will then be invited to appear before a live panel of independent judges in November, followed by the national final in Leeds on 1st December. Managing director of the Yorkshire, North East and Scotland region, Griselda Togobo stated: “This has been a fantastic year for women, and now it’s time to change gear and focus on the support needed to nurture talent, regardless of gender, sector or region. The calibre of entries has been increasing year on year, but this year we have a number of outstanding entries and here at Forward Ladies we very much look forward to celebrating and sharing their success.” If you wish to attend the Forward Ladies National Awards, find out more information or view the full shortlist, visit: http://forwardladies.com/national-awards/ .
Posted by Scriba PR Limited
New look digital presence for 50-year-old Yorkshire brand

Thursday 10 August 2017

A Yorkshire heritage brand has launched a new-look digital presence as the company marks 50 years in business. Leeds-based Yarwood Leather supplies luxury upholstery leather to some of the world’s most prestigious brands, including Emirates, Morgan Motor Company and Restaurant Gordon Ramsay. But while the organisation’s printed literature has long been symbolic of the calibre of Yarwood’s craftsmanship and client-base, the website simply did not reflect the quality of the brand. The team therefore turned to Mirfield digital marketing agency The Bigger Boat, to undertake the online overhaul. The three month project has seen the site switch from a somewhat cumbersome Magento build to a fresh WordPress platform. Stand-out features of the new website include a bolder use of project imagery, integration of a craftsmanship video, greater use of case studies and an intuitive colour picker for interior designers and refit specifiers. Already, statistics show a marked improvement on the previous site’s performance, with sample orders up 50%, the conversion rate up by 60% and organic traffic up by 20%, when compared to equivalent 2016 point-in-time figures. Commenting on the project execution, The Bigger Boat’s co-founder and account director Andy McCaul said: “We actually became very familiar with the Yarwood business, as we were initially appointed to optimise the old site. But there were a number of flaws that had to be addressed. The aesthetics and navigation did not consider the user experience, seemingly simple updates were time-consuming to administer, and increasingly, the capabilities of the old version of Magento were becoming quite restrictive. “The decision was therefore made to move to a new site, more befitting of modern customer expectations, CMS requirements and the luxury feel of the brand itself.” The Bigger Boat’s services have now been retained to support Yarwood with paid search activity, conversion rate optimisation and fine-tuning as required. Elaborating on the finished product, Yarwood’s marketing manager, Laura Wood said: “We’re delighted with the more impactful front-end of our beautiful new website but, aesthetics aside, this project has been all about results. In the modern world of digital marketing, sites need to perform, and the heightened engagement and conversions, which we’ve seen almost instantly, are indicative of the true value of our new online presence.” Established in 1967, Yarwood Leathers is based in Morley, Leeds, and has an on-site laboratory, cutting room and sewing department, plus in-house embroidery and debossing team. The 50-year-old business provides an array of bespoke services to well-known brands within the hospitality, commercial furniture, aviation and transport sectors, to name just a few.
Posted by Scriba PR Limited
Momentum bring innovation to companies that are frustrated with the high cost of sales training.

Saturday 05 August 2017

As part of our partnership with global sales development Sales Star, based in New Zealand. we have developed an innovative and on-demand sales training product. This is ideal for businesses which are frustrated with the high cost of sales training which invaribly results in only short term increase in revenue and improvement in the skills of the people who have received training. The Sales Star on demand product delivered by Momentum to businesses throughtout the UK will help business owners and CEO's who are frustrated because they want to grow sales but.... Can't find a cost or time effective way of doing this. Cannot take the team off the road to get the growth required. Aren't sure what the right solution is or which provider to use. Find training fees prohibitive Are nervous about committing significant funds to training they cannot control. Sales Star on Demand provides business owners and sales managers the tools they need. Pete Evans, MD of Momentum comments " We are excited to be able to bring this product to businesses in the UK. It uses the latest technology and research so that we can support sales managers and business owners who have to manage and lead sales people. We are able to provide them with relevant tools which are fun and innovative. The other benefit is that businesses can grow their sales and revenues without the high cost which is typically associated with sales training" For further information please contact Pete Evans, pete@momentumss.com
Posted by Momentum Sales Solutions Limited
Digital agency welcomes University of Huddersfield student to the team

Wednesday 02 August 2017

Following a number of recent client wins, Cara Cardona has joined Brighouse-based Vizulate Digital in the role of Digital Marketing Business Administrator on a 12 month placement from the University of Huddersfield. It was her keen interest in digital marketing, e-commerce and creative projects that enticed Cara to the position, and she is now hoping to gain an in-depth understanding of digital marketing, as well as learning how a business-to-business service operates. Currently in the third year of a marketing degree at the university, Cara said: “I’m really excited to be joining a growing digital agency and looking forward to applying some of the academic practices I have learned in my first two years of study.” Speaking about the appointment, Vizulate Digital director Scott Brant said: “As a Digital Marketing Business Administrator Cara will be working closely with the rest of the team over the next 12 months, assisting in the delivery of a number of large scale digital projects for our diverse range of clients. “Cara’s appointment means we are now a five-strong team and have ambitious plans to grow the agency further over the next 12 to 18 months.”
Posted by Vizulate Digital
The Bigger Boat welcomes new account manager on board

Monday 24 July 2017

A digital marketing agency has recruited Alison Lee as account manager, in the latest of a series of key appointments for the Yorkshire company. The hire will strengthen the support provided on existing client accounts at Mirfield-based The Bigger Boat, whilst paving the way for the firm’s ongoing expansion. Alison has played a major role in various projects already – including brochure production, supporting a client at the Retail Design Expo and managing various email marketing campaigns. With a strong public relations background, she has an impressive CV. A PR graduate from Leeds Metropolitan University, she has since held senior roles in both marketing and digital arenas, within a range of companies spanning from International Personal Finance to Best Western. Most recently she ran her own copywriting business for 18 months. Commenting on her return to the office environment Alison said: “Running your own company can be lonely. I wanted to get back into the heart of a thriving organisation, where I can work alongside others and experience a feeling of being ‘in it together’.” This latest appointment marks further growth for The Bigger Boat, who moved into their current vibrant office space – in a converted water mill – in late 2016. The business has seen year-on-year expansion, with a 25% increase in revenue in the last 12 months alone. Andy McCaul, joint founder, says: “We’ve always said the best talent needed for a successful business is not always found in the large cities of Leeds and Manchester. As a professional working mum, Alison has viewed our rural location and proximity to home and schools as a huge plus.” He continues: “Her appointment is a real win for the team – we’ve gained her wealth of significant experience, and our clients have already started to benefit from that.” Alison joins a team of 11, whose clients include HR software provider Cascade, print finishing specialists Celloglas and luxury door manufacturer Deuren. When asked what she is relishing in her new role, Alison said: “Getting involved with the variety of clients excites me, alongside the chance to use my skills on fresh projects. The diversity of the work involved and the fast-paced nature of the business will certainly play to my strengths and I’m looking forward to the future!” Following on from their office relocation, and their more recent Eaton Smith Business of the Month award success, things are certainly on the up for the agency, which has also taken on two web developers within the last month alone. Andy concludes: “The team here is going from strength to strength – the new recruits are bringing fresh ideas to projects, as well as learning from our very experienced crew.”
Posted by Scriba PR Limited
New Partnership for Momentum

Wednesday 05 July 2017

As a business we specialise in working with businesses to help them improve sales performance. We put the science behind selling by providing predictive tools which are based on extensive research. We have been a UK partner of Objective Management Group for nearly 2 years and during this time we have been able to bring their knowledge and expertise to a range of businesses in the UK that are looking to improve their sales performance. We are delighted to annouce a new partnership with a company called Sales Star, who are based in New Zealand. We will be using Sales Star's proven sales training and methodolgy to help businesses and sales teams to further improve their sales performance. For further information about Sales Star, then go to www.salesstar.com As a result of this partnership, we are delighted to offer a complimentary 2 hour sales audit to any business within Kirklees which has sales people. For further information please contact me at pete@momentumss.com
Posted by Momentum Sales Solutions Limited
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How to be a successful entrepreneur and lead your own business
Wednesday 4 October 2017, 09:00 - 12:30
Edgerton, Huddersfield, West Yorkshire, HD3
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MAKE YOUR WAY INTO THE CHINESE MARKET - Business visit to China
Tuesday 24 October 2017 - Tuesday 31 October 2017

Free Entry - 20 places
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