WHERE LOCAL BUSINESS GROWS

Website Thinking

No business can be taken seriously without a website and yet, so many fail to deliver what the customer needs – having a website strategy is essential!

It is not so many years ago that a consumer would seek substance behind a website before giving trust  In today’s digital world the consumer sees a website as a sign of credibility and expects / demands to find the content they seek.  They are not willing to spend time searching through a site any more – it is your responsibility to build the trust, deliver the information and make their life easy.  This is a winning website strategy.

It is obviously essential to consider the purpose of the website, is it to sell through an e-commerce portal, it is an information site building trust, is it a lead generation site seeking to claim those valuable consumer details.

The web has rules one needs to respect, a privacy policy, a legal entity detailed, and a returns policy if it’s an e commerce site.  You need to ensure you comply with these rules and benefit from having an effective website strategy working to your advantage.

In this section, we discuss the various areas to consider … from domain names to hosting accounts, from DIY template sites to professional design, and from marketing your site to writing the copy for it.

As ever, when thinking for your website strategy you should start by truly understanding your customer and their needs and requirements.  Your website has to appeal to them and pull them to you.  Your message and ‘pitch’ should cover your USP’s and capture their attention rapidly.  And your site should tell your customer what you want them to do (your ‘call to action’) and lead them to take action.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 


Selecting a domain name
 

Choosing a domain name can be an agonising task.  There are a myriad domain names to pick from ranging from extremely specific to more generic; that is if you can find one that is available still!

In the recent past it was important from a search engine optimisation (SEO) point of view to purchase a domain that contained an exact phrase for your primary product or service.  These are known as “exact match domains” (EMDs).

Google, and by proxy the other search engines, however, released an update to their search algorithm in 2010 that severely devalued the relevance of keywords in domains.  These trends are usually circular however so in a few years it may be relevant again but there’s no way of telling this right now.

This change was made to stop spammers bulk purchasing domains just to reap their SEO benefits.  As with most changes the major search engines make to their algorithms; despite the fact that many people make a living from SEO work, the search engines don’t actually want you to “game” their system.

The real use for EMDs today is centred around pay per click (PPC) advertising.  It’s been consistently shown that adverts containing domains with exact matches perform significantly better than generic or branded domain names.  If you are thinking of running a PPC campaign then this is perhaps something worth taking into consideration.

If the most important part of your business is your brand or brand name, then this is something that you should consider including in your domain name.

Recent changes to the kinds of top level domains (TLDs, the part at the end of your domain) that are available have also meant that more innovative names can be chosen as well.  For example the TLDs .expert, .boutique, .consulting, .rocks are all able to be used with other word combinations and as part of your branding.  Even with all these options, the .com TLD is usually still the king of TLDs and in Yorkshire, .co.uk is still a strong second place favourite.

Global thinking
It’s also necessary to think about the countries of the audience you’re targeting.  People react more positively sometimes to domains that are specific to their country,

“Oh, a dot co dot uk? They must be a British company.”

In fact, it’s usually considered best to pick a brand-able domain name over one that’s full of keywords for website’s primary/main domain.

There is also the option of buying multiple domains; this allows you to use specific domains for campaigns and other marketing or just to separate very specific parts of your website for any reason.  There are no limits to the number of domains you can use per website however it can be seen as spamming if too many are used incorrectly.

This does depend on how well known a brand you are presenting, bigger brands with more recognition or those brands that are international will struggle to convince anyone that they’re a “local” company!

A number of domain sellers make easy to buy a domain name and dealing directly with them is generally straight forward.  However, we would always recommend that you separate ‘managing your domain name’ from emails and website hosting.  You don’t need to buy everything from the same place.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Hosting your website and emails
 

For almost any business their emails and their website are the lifeblood of their organisation and the cornerstone of their marketing.  So it should be obvious that a lot of thought would go into choosing the right hosting provider for both of these aspects.

Just imagine how you’d deal with your email service going down for any length of time.  Customers/clients would be no longer able to get in contact as easily, communication with remote workers becomes much more difficult, sharing information grinds to a halt.

And then there’s your reputation.  If customers/clients start getting bounce back messages for the failed delivery of emails, or you’re unable to send anything out to them, this can become very frustrating.  How about if customers/clients are trying to order your products or find information about you and your website is down, this doesn’t project a lot of confidence at all.  No one wants to have to deal with these kinds of headaches.

Thinking about hosting
Choosing a host can become overwhelming with the number of choices out there.  Any number of companies offer hosting from the exceedingly cheap to the exceedingly expensive and there’s no guarantee that you’ll get what you need at either end of the scale.

In order to figure out what’s right for your needs you need to consider the following:

  • Purpose – What kind of website are you hosting?  What technology do you need for this website?  Different kinds of websites have different requirements; there’s a plethora of software out there and each has its own needs and platforms.  Even within these needs and platforms there can be specific version requirements.
  • Service – How reliable is the host you’re looking at?  Do they offer an uptime guarantee?  What’s their service level agreement (SLA)?  Can they handle the sort of traffic your website gets?
  • Growth – Is the platform scalable?  As your business grows your host will need to grow with it, if your website starts to get more traffic will your host be able to offer the resources the website needs?  Shared hosting is a good example of this, a lot of small businesses who organise their own hosting will go with a shared host but these hosts will not scale at all; after all, you are sharing your web space with a lot of their other customers.
  • Restrictions – Are there any usage restrictions?  Some hosts have fair usage policies, bandwidth restrictions, storage space restrictions, email account size restrictions etc.  These all need to be researched and evaluated to see if they will have an impact on your website/emails.
  • Location – Do you want a more personalised service?  Local hosting companies will be able to offer services that give you an extra layer of support, they often go above and beyond what you will get from a bigger host.  However, this sometimes comes at the expense of having to abide to restrictions that you wouldn’t have with a bigger host.  HOWEVER – do ensure that any hosting is UK based as a non-UK host for a UK business will look weird to Google.
  • Responsibility – Do you want to manage it yourself or do you want it to be managed?  Managing it yourself is obviously the most cost effective method but it also means that you are responsible for almost anything that goes wrong.  Your host will only fix things they deem to be their responsibility.  Should a specific part or “script” break on your website break and it isn’t related the hosting account this will become your problem to fix.
  • Cost – What kind of budget do you have?  This obviously plays a big part for small businesses, hosting for both emails and websites can be as cheap or as expensive as you choose it to be.  Larger companies will need separate dedicated services for their emails and websites whereas others can get by on a single shared platform.
  • Upgrade – What kind of upgrade/migration options do they offer?  If the answer is none and you’re planning on growing your business it would be a good idea to avoid these hosts in the long term.
  • Separation – Should you host your emails separately from your website?  A valid question these days even for small business especially since at least two of the tech giants (Google & Microsoft) offer dedicated email services in a way that a lot of people are used too.  You can have your emails on your own domain but hosted in the knowledge that you have all of the features that these companies offer as well as the reliability and safety of being able to use your emails even if your website host goes down.
  • Security – Will you need an SSL certificate?  Will you need to meet any levels of PCI compliance?  If your website is ecommerce you need to take into consideration both of these things and more.  This can be a lot of extra work and cost if you’re not careful.

All in all, there’s a lot of things to consider when picking a host and for those who aren’t technical experts, all of this can seem like too much.  It is a very important and regularly overlooked aspect that does need some consideration however based on its importance to your business.

It is best to speak to an expert about this topic if you have any further questions as it often an area that requires specific expertise.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Do it yourself website or professional build
 

With the abundance of “easy to use” software on the web (think WordPress, Drupal, Prestashop etc.) and the thousands of ‘template website solutions’ available, it seems like it should be easy to create a DIY website.  Each of these software programmes or websites promise that almost anyone can build a site in them.

Let’s use WordPress as an example, you don’t even need to sort out hosting, you can get a WordPress site on WordPress.com up and running in a matter of minutes.  You’ll soon find that if you want it to look nice, if you want it do anything not just “out of the box”, if you want to customise it in any way … it will start to cost you.

The same holds true for any of the other website software ‘solutions’ out there as well.  You can have a website very quickly but will it look like it represents your brand/business?  Will it be easy to use for your customers/clients?  Will it work how you want it to work?  Will Google index it and pay attention?

If you want anything that isn’t just the standard functionality of the software or template you’ve chosen, you can find it becomes an arduous task to surmount.  If you’ve gone the DIY route this will usually result in having to accept a solution that only does half of what you want, or accepting the costs associated with hiring professionals.

The usual reason for going down the DIY route is to save some initial capital.  Why pay to have something done when you can just do it yourself, right?

Do I need a professional website?
A website is a very important presence for any business no matter how big or small but it’s easy to get blinded to just the financial investment needed.  The question of whether you should create a DIY site or get a professionally made one comes down to a few things. Predominantly though it comes down to the following three points:

  • Are you capable of creating all of your own branding, graphics and visual styles?
  • Do you have the level of technical skill required to manage it yourself in order to keep it up to date, secure and as functional as you want it to be?
  • And the most important question: can you afford to pay a professional company to build it?
If you have the time, knowledge and motivation to do it yourself then perhaps a DIY is the option for you.  There are some very successful companies that exist these days by people who have self-built them … but these are nearly always technology based services/platforms (think Facebook or Twitter).

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Marketing your website
 

So you’ve had your new website built by a professional, it looks great and you’ve put useful content in there that is of value to your customers.

But, just because it’s built and it’s online doesn’t mean that people will find it.  ‘Build it and they will come’ is not something to believe in here, you need to let people know that you are online and marketing your website has never been more important.  That said we are not just looking for anyone to visit your site, you want high quality views on your site from people in the market for your product or service.

  • Search Engine Optimisation (SEO) – We have written about this in our article Search Engines (PPC/SEO) but it is important to point that this technique can be very useful to getting relevant traffic to your site.  In brief, SEO is about putting the right words in the right places to ensure search engines like Google know you exist.  You also need to build up ‘search authority’ for your site making it a relevant place of interest for people searching for specific terms that match what your website is about.  There will never be a complete guide to mastering SEO.  Even Google themselves tell you that if you are caught trying to cheat the system you will be ‘blacklisted’ and won’t be seen on their search engine … but genuinely putting good quality content on the site, keeping it up to date and getting other ‘authority sites’ to link to you covers the main points.
  • Pay Per Click (PPC) –Different from SEO, PPC means you can be at the top of Google or other search engines today.  SEO can take several months and even years.  PPC can be very effective if set up effectively, driving very highly targeted traffic to your website.  However, if done wrong it can be a very costly mistake, seek expert advice from digital marketing agencies or PPC experts.  Find out more in our other post Search Engines (PPC/SEO)
  • Social media – There is a lot of noise out there about social media and the power it can have at bringing in new leads to your business but tread carefully.  If you are selling to businesses, there is little point trying to promote your website through Facebook or Twitter because they are fundamentally based on social content.  LinkedIn might be a stronger platform to reach your target audience.  That being said, if you are selling to consumers Facebook, Twitter, Instagram and other social media might be a good way to market your website as long as it’s done properly because like PPC it can be a costly mistake if done wrong.  However, it’s important that when you’re thinking about marketing your website on social platforms, you do so in a creative, sociable and shareable way – not easy!
  • Quality & Unique content, regularly – Blogging is nothing to be fearful of, in fact it is a great way to drive traffic when you are marketing your website.  Blogging ‘forces you’ to create content that is relevant to your business and that your target customers will value.  If you are not sure what to write about, start by thinking what your ideal customer would want to know about your product and write educational articles on the benefits of your product/service.  If you are still struggling to write content or you don’t have time, you can hire individuals or businesses to create high quality content for you to use on your site.  Always ensure your content is unique and high quality.
  • Email marketing – Email is still the most used form of communication in the business world.  Using email to drive traffic to your site can be very effective.  If you are creating quality and unique content (i.e. blogging as above), you will want to share this with your audience and adding links in an email newsletter is a great way to stay in touch with your customers and reach new customers.  Done effectively this can drive some high quality traffic to your site.
Don’t forget old-school traditional marketing too.  If you meet someone at a networking event, often the first reaction when back at your office is to take a quick look at their website.  Make sure your website address is clearly displayed on all marketing materials, include it on adverts, vehicle livery, brochures and leaflets, business cards and letterheads.  You just don’t know when your next opportunity is going to crop up!

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

E-commerce implications
 

You’ve got a product you want to sell and everyone’s doing this online now so it must be easy, right?

In fact, most people who are in this position seem to think that in order to sell their product all they need is an e-commerce website to sell it on.  What they don’t realise is that there are a lot of considerations to take into account when setting up an e-commerce website.

This can range from something relatively simple such as what shipping services they will use, to whether or not they should be worried about PCI compliance.  It’s not uncommon for the amount of work involved and the implications of e-commerce to be greatly underestimated.

Let’s run through some of the things you need to consider:

  • Platform – There are lots of e-commerce technologies on which to build an online store – but do you even need a platform or should you consider Ebay and Amazon first?  Will you use an “out of the box” package or will you go for bespoke?  Will you buy a theme or have one made especially for you?  Of course no package works “out of the box” for all the reasons below and some platforms can become very expensive to get a custom look for.  There are a number of places offering cheap or even free themes but these can be difficult to install, painful to manage, or just be plain not suitable for your products.
  • Shipping – What shipping will you offer?  Will there be next day delivery?  Will you offer free delivery to customers who order over a certain amount?  Will you accept returns on any products?  Will you ship internationally or just to a single country?  Do you want to exclude certain countries?  Is your shipping and delivery policy clearly defined and transparent on your website for your customers to see?  For some services you will even need to generate documentation from the site in order to ship anything at all, for example FedEx.  And then if you want to offer onsite tracking for shipments this is something else to think about, not all services offer this.
  • Payment – How will you transact payment?  Will you offer PayPal or take credit cards (there are lots of credit card transaction service providers out there including Stripe, WorldPay, SagePay, etc)?  What about more traditional methods of payment such as cheque or purchase order?  Does the customer enter their credit/debit card information on the website itself or somewhere else?  These questions come with a whole load of other issues surrounding PCI compliance and data protection issues.  If you’ve never heard of this then you’ll need to brush up on what you know fast!
  • Products – What type of product are you selling?  How should they be presented?  How do competing sites present their products?  Obviously certain kinds of products should be presented in different ways, a store selling confectionery wants to present differently from a store selling boutique clothing … in turn they want to look different from a company selling the latest high tech gadgets.
  • Selling – How will you reach your customers and how will you market your e-commerce website?  If you’re a new store you need to find your point of difference.  Why should potential customers buy from your store over any other online store selling the same or similar products?  How will they find you?  Will you advertise on pay per click (PPC) mediums or through social media?  What about on other e-commerce sales channels such as Amazon or eBay?  Will you run any concurrent marketing such as newsletters or offers?
  • Legal – Be aware that there are legal issues here too.  It is a legal requirement to provide a full company name declaration and to provide clear terms & conditions, returns policies, etc.  Ignorance of the law is no excuse and you should seek legal advice here.  There are 4 main laws you should observe compliance to: The Electronic Commerce (EC Directive) Regulations 2002, The Data Protection Act 1998, The Distance Selling Act 2000 and the ICO Cookie Law.

This list is by no means exhaustive and if this seems like a lot of questions already then good, selling online successfully isn’t easy; it takes time, careful thought and plenty of planning.

If you are thinking about starting an e-commerce business, then you should make sure you’ve thought about all of the above questions and you have a considered answer for each of them.  You should also have answers to questions that aren’t even on this list as there are, in actual fact, many more things to take into account – largely focussed on ‘customer experience’ and trust.

If, for any reason, you feel you need to brush up or learn more about any of these issues then there are experts on hand to help you with this.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Writing content for your website
 

Your website is the cornerstone of you marketing efforts.  How you present yourself online is effectively your shop front and so the importance of writing content in an engaging way becomes more and more important.  As you are not there to do the talking when someone visits your website the quality of the content is crucial to how effectively it engages the reader.

If you are going to have a go at writing content for your website, here are the main things to bear in mind:

  • Make it obvious – You will not hold your reader’s interest for long.  They will exit your website very quickly if they land on your site and can’t fathom what you do.  When writing content, use an introductory headline to pinpoint what you do which will encourage them to read on.
  • Write for your reader – The temptation is to try and prove your worth and expertise with long-winded, technical explanations full to busting with industry speak and acronyms.  This is often a mistake which turns the reader off.  When you are writing content think about your ideal customer and write for them.
  • Benefits – when writing for the reader, consider how the customer is advantaged by what you sell.  Explain all the features and how these form benefits to them.  When you are writing content you should explain what you do differently that give you the edge over your competitors.
  • Brevity is key – lengthy, nuance-stuffed pages are not necessary on a website.  Leave this for your blog pages and further reading articles and put links to them for people who do want to drill down into more information.  Use catchy, explanatory headlines and fairly short paragraphs.  The headlines will draw the reader in and they will stay engaged longer with shorter paragraphs.
  • Calls to action – Don’t forget your website is there to engage and to capture information as well as give it out.  Don’t forget to include calls to action on all pages such as an enquiry form or a free download in exchange for an email address.
  • Keep in clean – Don’t use multiple font styles, font sizes or a mix of colours in your content, it makes it very hard to read. 1 font, 3 sizes (2 headings and one body content) and 2 colours is a good benchmark to use.
  • Check your work – Have someone you trust proof read and sense check your content.  Don’t do it yourself as your brain will always translate what it expects to see instead of what is actually there.  Writing content with grammar and spelling mistakes will dent your credibility.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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39 results found, page 1 of 4.  
Record growth for Yorkshire digital agency

Wednesday 11 April 2018

Creative digital marketing agency The Bigger Boat has achieved a record 43% increase in turnover for the period 2017-18. This substantial uplift in revenue follows significant change for the Mirfield-based company – founded in 2010 by directors Doug Main, Lee Boothroyd and Andy McCaul – whose services include branding, digital and search marketing. Creative director Doug recently completed the Goldman Sachs 10,000 Small Businesses UK programme, after a successful application to this national – and well-recognised – scheme. Launched in 2010 – and designed to provide high-quality and practical support to leaders of small businesses in the UK – the opportunity was established to unlock the growth potential for more compact companies. Commenting on the course, Doug said: “It was fantastic to be chosen to participate and learn new skills. But the chance to liaise with – and bounce ideas off – fellow business owners has been invaluable, and left me with a real hunger to inject some fresh and forward-thinking ideas into how we run The Bigger Boat moving forwards.” The agency’s biggest growth to date also comes hot on the heels of a duo of key appointments, paving the way for an increase in their 60-strong customer base. Ruby Ribbons joins the team as a junior account manager, following a degree in communications at Northumbria University. She will be working on a number of client accounts – including UNTHA UK and SNF – and providing social media support as part of her role. Another notable staff member to join the creative crew is senior account manager Emma Heslop. With a wealth of experience in marketing – including 20 years in the design and print industry – Emma is already heavily involved in numerous client projects, and is currently handling the design and digital marketing for the agency’s biggest client, Little Tikes. Managing Director Andy McCaul said: “Both Ruby and Emma have the digital skills that we look for in all our staff – and have slotted into the team perfectly. With Emma’s vast experience, I am confident that she will bring a wealth of creative knowledge to the table.” Andy continued: “And Ruby has already embraced her role with an impressive level of commitment. We are looking forward to watching her grow and evolve in this environment.” The 11-strong agency is now on the lookout for a further account manager to increase its number, as their expansion continues into 2018.
Posted by Scriba PR Limited
Global Branding Agency Announces Launch of Accelerator Hub to Support Yorkshire Creative & Tech Start-Ups

Tuesday 03 April 2018

Elmwood, the world’s most effective brand design consultancy, is set to launch its first accelerator programme in June 2018. Elmwood LaunchPod is a unique project bringing creative and technology start-ups together into a thriving creative community, collaborating with them over a 12-week programme designed to take their businesses to the next level. Initial details about Elmwood LaunchPod, which will be hosted at Elmwood’s studio in Leeds (United Kingdom), have been released today, with the official launch of the accelerator programme taking applications from Monday 16th April until Friday 8th May. The inaugural accelerator programme is aimed at promoting the development of innovative consumer health start-ups, with Elmwood inviting both technology and creative (STEAM: science, technology, engineering, arts and mathematics) businesses who are innovating how people manage their health to improve their quality of life. As a global brand design consultancy, Elmwood is uniquely placed to o?er start-ups the guidance and support they need to ensure sustainable business growth beyond the 12-week programme. By bringing emerging technology and creative businesses into their community, they hope to discover how technological innovation can enhance brand experiences for both clients and consumers. Elmwood anticipates working with 5 start-ups when the 12-week accelerator programme commences, helping to support the next generation of entrepreneurs who are already hard at work to bring emerging ideas to market that will shape the future of consumer health. Throughout the 12-week programme, successful applicants will receive specialist insight from a world-class community of marketers and creative designers and free workspace at Elmwood’s creative and dynamic studio. Participating start-ups will also have access to expertise across Elmwood’s industry-leading global clients as mentors, as well as access to investors. Sarah Dear, managing partner at Elmwood and managing director of Elmwood LaunchPod, commented: “This is a unique project bringing together businesses with breakthrough ideas propelled by the power of design. “The future inevitably starts with an idea and some of the most innovative ideas are found among start-up businesses. Elmwood prides itself on being at the intersection of creativity and innovation and we’re looking forward to supporting the aspirations of health-focused entrepreneurs who are eager to develop the next generation of consumer health experiences into successful businesses that help improve people’s lives.”
Posted by KC Communications
New Apple IT repair centre opens in Huddersfield

Wednesday 28 March 2018

Check out our new Huddersfield service centre. Castlegate Huddersfield. This is who we are and this is what we do. HAD-IT Limited & HAD-IT (Huddersfield) Ltd incorporating HAD-COPY and HAD-PRINT Specialise in the Service and Support of Apple Products including Macs, iPads and iPhones etc. Our Apple Certified Engineers offer repairs from a simple Screen Replacement to Hard Drive Issues, Upgrades, Tuition and Training at very competitive prices. We also Supply and Support a full range of State of the Art Technology Colour and Mono Copier/Printers from simple Desktop to Large Format and Feature Rich Multifunction Machines with Full System Document Production all with a variety of Service, Maintenance and Support Contracts. In addition, our Printing Division offers a complete Graphic Design and High-Quality Printing Service to AO Size.
Posted by HAD-IT (Huddersfield) Ltd
Check out our New! Print Centre in Huddersfield

Wednesday 28 March 2018

Our Experienced Print Bureau Staff have a wealth of knowledge to make your Print and Graphics Project stand-out from the crowd.
Posted by HAD-IT (Huddersfield) Ltd
Your Local Apple IT Repair Specialists

Wednesday 28 March 2018

Hello, I’m one of the team at Had-It Limited. Our IT Technicians have a background with Apple Products, and have Apple training in their careers. We specialise in the repair of iPhones, through to Macbook and Apple desktops. So if you’ve had a slip and smashed your screen, we’re here to help. Prices vary on device and problem.
Posted by HAD-IT (Huddersfield) Ltd
Holmfirth property specialist recognised as a leading business figure

Tuesday 20 March 2018

Amy Wray – managing director of Holmfirth-based estate and lettings agent Applegate Properties – has been announced as one of Yorkshire Business Insider’s ‘42 under 42’. Established three years ago, the accolade recognises outstanding entrepreneurs in the region and predicts who will be leading business figures in a decade’s time. Each year, 42 professionals – all under the age of 42 – are hand-picked by the Business Insider teams from the North West, South West and Yorkshire. These individuals are selected not only for standing out within their region and industry, but also for demonstrating the potential to grow their businesses on a larger scale. Having founded the company in 2010, Amy has steadily expanded it and built a reputation for Applegate as the fastest growing estate and lettings agent in the Huddersfield and Holmfirth area. Starting out as a team of one, she has significantly expanded the workforce and now employs ten members of staff. Alongside the other to be recognised by Yorkshire Business Insider, Amy will be invited to a celebratory dinner at the Royal Armouries in Leeds. With some of the region’s most promising entrepreneurs and business figures, the event is set to be one of Yorkshire’s top networking evening for rising starts in the business world. Commenting on her achievement, Amy said: “I feel honoured and privileged to have been picked out from many other amazing business owners in the region. This is a great reward not only myself, but for the Applegate team as well. The business simply wouldn’t be where it is today without them all and the effort they put in. “It is thanks to every single employee – and the exceptional service we deliver – that over 70% of our new custom comes from word-of-mouth recommendations, and 98.9% of our existing clients would recommend us to someone else. I can’t wait for the dinner and I’m thrilled to have been invited to attend alongside some of the best professionals from the region.” This most recent acknowledgement follows the firm scooping up gold and silver in the 2017 Negotiator Awards – the UK’s leading programme for estate and lettings specialists.
Posted by Scriba PR Limited
Scriba PR wins business of the month award

Monday 19 March 2018

Huddersfield-based technical B2B PR firm, Scriba PR, is the latest company to scoop up Eaton Smith’s Business of the Month Award. Established in 1995, the accolade has previously been awarded to a diverse range – and size – of firms, and aims to recognise achievements made and also celebrate hard work, brilliance and innovation in business. Scriba has been selected as February’s winner of the award, which is open to applicants from organisations in the Kirklees, Calderdale and Wakefield regions. Each successful company is then automatically entered into the Business of the Year Award, where the overall annual victor will be revealed at a breakfast ceremony on 6 July at Huddersfield’s Cedar Court Hotel. Phil Clarke, Partner and member of the judging panel said: “Scriba PR stood out as a company that has grown through an innovative offering in a crowded marketplace. It is clear that there is continual reinvestment in the business, both in terms of developing systems and technologies, as well as staff training and well-being”. Katie Mallinson, managing director of Scriba, also commented on the firm’s achievement: “For the progress and hard work of the business to be recognised is so rewarding – and a great start to 2018! “I am so proud of our team and the consistent client growth over the past couple of years and I can’t wait to see what is next for Scriba – it is an exciting road ahead.” This acknowledgment follows Katie being awarded the Forward Ladies Start Up of the Year Award on both a regional and national scale, towards the end of 2017. Scriba PR was founded in 2013, and has boosted staff numbers from three to eight – and doubled its client base – within the last year. The firm provides communications support to technical B2B companies – in sectors ranging from waste & recycling to cyber security – who find it difficult to tell their complex stories.
Posted by Scriba PR Limited
Harrogate to Host Digital Knowledge Conference

Tuesday 06 March 2018

Harrogate Convention Centre is set to host the “Go Digital – Live” conference on the 23rd March. The conference, which is organised by the Digital Knowledge Exchange, part of the Digital Enterprise programme in partnership with BQ Live and Stray FM, is open to all SME’s in the Leeds City Region who are looking to boost the digital knowledge enabling them to upskill and grow their businesses through advances in technology The one-day conference which opens with a keynote speech from Deputy Leader of Harrogate Borough Council, Cllr. Graham Swift will also provide delegates with access to a range of industry experts including Becky Boyd from the Google Digital Garage who will be giving insight on digital advertising, Leeds Beckett University will be discussing the rise of chatbots and how to implement them into your business successfully, while Pascal Fintoni of Arclight marketing and Media will be offering advice on how to launch your own live video show. In advance of the implementation of the General Data Protection Regulation, the Yorkshire & Humber Regional Cyber Crime Unit will also be advising on advances in cybercrime and how to mitigate the impact cybercrime has on companies and their customers. With up to 150 delegates anticipated to attend the conference, they will have the opportunity to register in advance to “Meet a Mentor” providing the ability to obtain on the day one to one support. To end the conference, there will be a Q & A Panel Session hosted by leading digital and tech specialists. A range of exhibitors will also make up the conference, providing delegates with the ability to discover some of the region’s most successful digital technology-related businesses.   To register for the event, visit https://www.godigitallive.co.uk/
Posted by KC Communications
Digital agency unveils new image following its biggest year to date

Tuesday 13 February 2018

Marketing agency Splitpixel Creative has unveiled a fresh brand identity and a new website following a record year. This change is the largest facelift to date for the West Yorkshire-based company, which was founded in 2008. Following growth of 30% in 2017, and sizeable investment in new staff and premises, the agency plans to focus on further development of skills and technical processes over the next 12 months, as it celebrates a decade in business. The new website is built in WordPress, with marketing automation platform HubSpot integrated for lead generation and management. Following the approach used by the agency for its own clients, the new site places a greater emphasis on advice-led thought leadership content and downloads, in addition to highlighting key projects Splitpixel has completed in recent years. To retain recognition, the new logo has been simplified with a very light touch, and the original brand colours have been repurposed in various ways. Splitpixel designer, Rob Marshall, said, "As well as the branding, the previous custom-coded website was no longer a true reflection of the company. We wanted the focus to be on the content rather than intricate design, so it's been completely stripped back. The overpowering block colours of the previous iteration have gone, leaving a more grown-up, bold use of white space." The team of 12 – whose clients include West Yorkshire Playhouse, Arville Textiles and local charity Unique Ways – was recently shortlisted in the ‘Best Website’ category at the Northern Digital Awards, recognising the work completed on their biggest project to date, for Sodexo. Splitpixel's director, Charlie Herke, said, "To remain current, you need to evolve, and we've had a fabulous year of change – we’re still the approachable team we've always been, but our professionalism and results focus are now being represented. We wanted a fresh new image to show that the company has matured – and that we're ready for the next ten years. “The new website will be pivotal in positioning us as a strong digital agency within West Yorkshire, and in enabling us to work with other businesses who wish to realise their online potential.” The new website can be viewed here: https://www.splitpixel.co.uk/
Posted by Scriba PR Limited
Kirklees’ Biggest Business Conference Returns

Tuesday 06 February 2018

Following on from the huge success of the 2017 Conference, the Mid Yorkshire Chamber is delighted to be hosting their 2018 Kirklees Business Conference (KBC) at John Smith’s Stadium, Huddersfield on Wednesday 21st March. The free, one-day conference has become an unmissable event in the local business calendar which is dedicated to helping businesses to connect, learn and grow. Attracting over 600 business people and 50 exhibitors, KBC includes a fantastic programme of engaging seminars, a discussion panel, surgery sessions and open networking throughout the day. This year the Mid Yorkshire Chamber is proud to announce an official partnership with Google bringing a Digital Garage to KBC as part of the seminar programme. Running alongside the four seminar sessions, more surgery sessions will also take place following their success last year. Held by local businesses located in the stadium boxes, the surgeries will provide the opportunity for companies to run their own seminars, workshops or one to ones. Rory Bourke, Events & Sponsorship Co-ordinator at the Chamber said: ”Kirklees Business Conference is definitely shaping up to be a day not to be missed. The conference is a fantastic opportunity to raise your profile, make new contacts and learn from other experienced professionals. There are many opportunities for local businesses to get involved through sponsorship, exhibiting or attending as a delegate.” Confirmed conference sponsors and partners include; AD:VENTURE, The John Smith’s Stadium, The Design Mechanics and Social Progress. Delegate tickets are free but registration is essential, significant interest is anticipated therefore early delegate booking via www.kirkleesbusinessconference.co.uk is advised to avoid disappointment. For further information about the conference follow @MYBizConfs and #KirkleesConf on twitter. To find out more about sponsoring or exhibiting at the event please email events@mycci.co.uk or call 01484 483679.
Posted by Mid Yorkshire Chamber of Commerce
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Events Posted

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How To Get More Clients Using LinkedIn
Wednesday 25 April 2018, 16:30 - 18:00
Firth Street, Huddersfield, West Yorkshire, HD1 3BD
Free Entry - 18 places
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How to Start a Business Blog - 7 Secrets You Need to Know
Monday 11 June 2018, 10:00 - 12:30
Brian Jackson House, 2, Yorkshire Childrens Centre, New North Parade, Huddersfield, HD1 5JP
£35 - 8 places
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