WHERE LOCAL BUSINESS GROWS

Website Thinking

No business can be taken seriously without a website and yet, so many fail to deliver what the customer needs – having a website strategy is essential!

It is not so many years ago that a consumer would seek substance behind a website before giving trust  In today’s digital world the consumer sees a website as a sign of credibility and expects / demands to find the content they seek.  They are not willing to spend time searching through a site any more – it is your responsibility to build the trust, deliver the information and make their life easy.  This is a winning website strategy.

It is obviously essential to consider the purpose of the website, is it to sell through an e-commerce portal, it is an information site building trust, is it a lead generation site seeking to claim those valuable consumer details.

The web has rules one needs to respect, a privacy policy, a legal entity detailed, and a returns policy if it’s an e commerce site.  You need to ensure you comply with these rules and benefit from having an effective website strategy working to your advantage.

In this section, we discuss the various areas to consider … from domain names to hosting accounts, from DIY template sites to professional design, and from marketing your site to writing the copy for it.

As ever, when thinking for your website strategy you should start by truly understanding your customer and their needs and requirements.  Your website has to appeal to them and pull them to you.  Your message and ‘pitch’ should cover your USP’s and capture their attention rapidly.  And your site should tell your customer what you want them to do (your ‘call to action’) and lead them to take action.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 


Selecting a domain name
 

Choosing a domain name can be an agonising task.  There are a myriad domain names to pick from ranging from extremely specific to more generic; that is if you can find one that is available still!

In the recent past it was important from a search engine optimisation (SEO) point of view to purchase a domain that contained an exact phrase for your primary product or service.  These are known as “exact match domains” (EMDs).

Google, and by proxy the other search engines, however, released an update to their search algorithm in 2010 that severely devalued the relevance of keywords in domains.  These trends are usually circular however so in a few years it may be relevant again but there’s no way of telling this right now.

This change was made to stop spammers bulk purchasing domains just to reap their SEO benefits.  As with most changes the major search engines make to their algorithms; despite the fact that many people make a living from SEO work, the search engines don’t actually want you to “game” their system.

The real use for EMDs today is centred around pay per click (PPC) advertising.  It’s been consistently shown that adverts containing domains with exact matches perform significantly better than generic or branded domain names.  If you are thinking of running a PPC campaign then this is perhaps something worth taking into consideration.

If the most important part of your business is your brand or brand name, then this is something that you should consider including in your domain name.

Recent changes to the kinds of top level domains (TLDs, the part at the end of your domain) that are available have also meant that more innovative names can be chosen as well.  For example the TLDs .expert, .boutique, .consulting, .rocks are all able to be used with other word combinations and as part of your branding.  Even with all these options, the .com TLD is usually still the king of TLDs and in Yorkshire, .co.uk is still a strong second place favourite.

Global thinking
It’s also necessary to think about the countries of the audience you’re targeting.  People react more positively sometimes to domains that are specific to their country,

“Oh, a dot co dot uk? They must be a British company.”

In fact, it’s usually considered best to pick a brand-able domain name over one that’s full of keywords for website’s primary/main domain.

There is also the option of buying multiple domains; this allows you to use specific domains for campaigns and other marketing or just to separate very specific parts of your website for any reason.  There are no limits to the number of domains you can use per website however it can be seen as spamming if too many are used incorrectly.

This does depend on how well known a brand you are presenting, bigger brands with more recognition or those brands that are international will struggle to convince anyone that they’re a “local” company!

A number of domain sellers make easy to buy a domain name and dealing directly with them is generally straight forward.  However, we would always recommend that you separate ‘managing your domain name’ from emails and website hosting.  You don’t need to buy everything from the same place.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Hosting your website and emails
 

For almost any business their emails and their website are the lifeblood of their organisation and the cornerstone of their marketing.  So it should be obvious that a lot of thought would go into choosing the right hosting provider for both of these aspects.

Just imagine how you’d deal with your email service going down for any length of time.  Customers/clients would be no longer able to get in contact as easily, communication with remote workers becomes much more difficult, sharing information grinds to a halt.

And then there’s your reputation.  If customers/clients start getting bounce back messages for the failed delivery of emails, or you’re unable to send anything out to them, this can become very frustrating.  How about if customers/clients are trying to order your products or find information about you and your website is down, this doesn’t project a lot of confidence at all.  No one wants to have to deal with these kinds of headaches.

Thinking about hosting
Choosing a host can become overwhelming with the number of choices out there.  Any number of companies offer hosting from the exceedingly cheap to the exceedingly expensive and there’s no guarantee that you’ll get what you need at either end of the scale.

In order to figure out what’s right for your needs you need to consider the following:

  • Purpose – What kind of website are you hosting?  What technology do you need for this website?  Different kinds of websites have different requirements; there’s a plethora of software out there and each has its own needs and platforms.  Even within these needs and platforms there can be specific version requirements.
  • Service – How reliable is the host you’re looking at?  Do they offer an uptime guarantee?  What’s their service level agreement (SLA)?  Can they handle the sort of traffic your website gets?
  • Growth – Is the platform scalable?  As your business grows your host will need to grow with it, if your website starts to get more traffic will your host be able to offer the resources the website needs?  Shared hosting is a good example of this, a lot of small businesses who organise their own hosting will go with a shared host but these hosts will not scale at all; after all, you are sharing your web space with a lot of their other customers.
  • Restrictions – Are there any usage restrictions?  Some hosts have fair usage policies, bandwidth restrictions, storage space restrictions, email account size restrictions etc.  These all need to be researched and evaluated to see if they will have an impact on your website/emails.
  • Location – Do you want a more personalised service?  Local hosting companies will be able to offer services that give you an extra layer of support, they often go above and beyond what you will get from a bigger host.  However, this sometimes comes at the expense of having to abide to restrictions that you wouldn’t have with a bigger host.  HOWEVER – do ensure that any hosting is UK based as a non-UK host for a UK business will look weird to Google.
  • Responsibility – Do you want to manage it yourself or do you want it to be managed?  Managing it yourself is obviously the most cost effective method but it also means that you are responsible for almost anything that goes wrong.  Your host will only fix things they deem to be their responsibility.  Should a specific part or “script” break on your website break and it isn’t related the hosting account this will become your problem to fix.
  • Cost – What kind of budget do you have?  This obviously plays a big part for small businesses, hosting for both emails and websites can be as cheap or as expensive as you choose it to be.  Larger companies will need separate dedicated services for their emails and websites whereas others can get by on a single shared platform.
  • Upgrade – What kind of upgrade/migration options do they offer?  If the answer is none and you’re planning on growing your business it would be a good idea to avoid these hosts in the long term.
  • Separation – Should you host your emails separately from your website?  A valid question these days even for small business especially since at least two of the tech giants (Google & Microsoft) offer dedicated email services in a way that a lot of people are used too.  You can have your emails on your own domain but hosted in the knowledge that you have all of the features that these companies offer as well as the reliability and safety of being able to use your emails even if your website host goes down.
  • Security – Will you need an SSL certificate?  Will you need to meet any levels of PCI compliance?  If your website is ecommerce you need to take into consideration both of these things and more.  This can be a lot of extra work and cost if you’re not careful.

All in all, there’s a lot of things to consider when picking a host and for those who aren’t technical experts, all of this can seem like too much.  It is a very important and regularly overlooked aspect that does need some consideration however based on its importance to your business.

It is best to speak to an expert about this topic if you have any further questions as it often an area that requires specific expertise.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Do it yourself website or professional build
 

With the abundance of “easy to use” software on the web (think WordPress, Drupal, Prestashop etc.) and the thousands of ‘template website solutions’ available, it seems like it should be easy to create a DIY website.  Each of these software programmes or websites promise that almost anyone can build a site in them.

Let’s use WordPress as an example, you don’t even need to sort out hosting, you can get a WordPress site on WordPress.com up and running in a matter of minutes.  You’ll soon find that if you want it to look nice, if you want it do anything not just “out of the box”, if you want to customise it in any way … it will start to cost you.

The same holds true for any of the other website software ‘solutions’ out there as well.  You can have a website very quickly but will it look like it represents your brand/business?  Will it be easy to use for your customers/clients?  Will it work how you want it to work?  Will Google index it and pay attention?

If you want anything that isn’t just the standard functionality of the software or template you’ve chosen, you can find it becomes an arduous task to surmount.  If you’ve gone the DIY route this will usually result in having to accept a solution that only does half of what you want, or accepting the costs associated with hiring professionals.

The usual reason for going down the DIY route is to save some initial capital.  Why pay to have something done when you can just do it yourself, right?

Do I need a professional website?
A website is a very important presence for any business no matter how big or small but it’s easy to get blinded to just the financial investment needed.  The question of whether you should create a DIY site or get a professionally made one comes down to a few things. Predominantly though it comes down to the following three points:

  • Are you capable of creating all of your own branding, graphics and visual styles?
  • Do you have the level of technical skill required to manage it yourself in order to keep it up to date, secure and as functional as you want it to be?
  • And the most important question: can you afford to pay a professional company to build it?
If you have the time, knowledge and motivation to do it yourself then perhaps a DIY is the option for you.  There are some very successful companies that exist these days by people who have self-built them … but these are nearly always technology based services/platforms (think Facebook or Twitter).

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Marketing your website
 

So you’ve had your new website built by a professional, it looks great and you’ve put useful content in there that is of value to your customers.

But, just because it’s built and it’s online doesn’t mean that people will find it.  ‘Build it and they will come’ is not something to believe in here, you need to let people know that you are online and marketing your website has never been more important.  That said we are not just looking for anyone to visit your site, you want high quality views on your site from people in the market for your product or service.

  • Search Engine Optimisation (SEO) – We have written about this in our article Search Engines (PPC/SEO) but it is important to point that this technique can be very useful to getting relevant traffic to your site.  In brief, SEO is about putting the right words in the right places to ensure search engines like Google know you exist.  You also need to build up ‘search authority’ for your site making it a relevant place of interest for people searching for specific terms that match what your website is about.  There will never be a complete guide to mastering SEO.  Even Google themselves tell you that if you are caught trying to cheat the system you will be ‘blacklisted’ and won’t be seen on their search engine … but genuinely putting good quality content on the site, keeping it up to date and getting other ‘authority sites’ to link to you covers the main points.
  • Pay Per Click (PPC) –Different from SEO, PPC means you can be at the top of Google or other search engines today.  SEO can take several months and even years.  PPC can be very effective if set up effectively, driving very highly targeted traffic to your website.  However, if done wrong it can be a very costly mistake, seek expert advice from digital marketing agencies or PPC experts.  Find out more in our other post Search Engines (PPC/SEO)
  • Social media – There is a lot of noise out there about social media and the power it can have at bringing in new leads to your business but tread carefully.  If you are selling to businesses, there is little point trying to promote your website through Facebook or Twitter because they are fundamentally based on social content.  LinkedIn might be a stronger platform to reach your target audience.  That being said, if you are selling to consumers Facebook, Twitter, Instagram and other social media might be a good way to market your website as long as it’s done properly because like PPC it can be a costly mistake if done wrong.  However, it’s important that when you’re thinking about marketing your website on social platforms, you do so in a creative, sociable and shareable way – not easy!
  • Quality & Unique content, regularly – Blogging is nothing to be fearful of, in fact it is a great way to drive traffic when you are marketing your website.  Blogging ‘forces you’ to create content that is relevant to your business and that your target customers will value.  If you are not sure what to write about, start by thinking what your ideal customer would want to know about your product and write educational articles on the benefits of your product/service.  If you are still struggling to write content or you don’t have time, you can hire individuals or businesses to create high quality content for you to use on your site.  Always ensure your content is unique and high quality.
  • Email marketing – Email is still the most used form of communication in the business world.  Using email to drive traffic to your site can be very effective.  If you are creating quality and unique content (i.e. blogging as above), you will want to share this with your audience and adding links in an email newsletter is a great way to stay in touch with your customers and reach new customers.  Done effectively this can drive some high quality traffic to your site.
Don’t forget old-school traditional marketing too.  If you meet someone at a networking event, often the first reaction when back at your office is to take a quick look at their website.  Make sure your website address is clearly displayed on all marketing materials, include it on adverts, vehicle livery, brochures and leaflets, business cards and letterheads.  You just don’t know when your next opportunity is going to crop up!

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

E-commerce implications
 

You’ve got a product you want to sell and everyone’s doing this online now so it must be easy, right?

In fact, most people who are in this position seem to think that in order to sell their product all they need is an e-commerce website to sell it on.  What they don’t realise is that there are a lot of considerations to take into account when setting up an e-commerce website.

This can range from something relatively simple such as what shipping services they will use, to whether or not they should be worried about PCI compliance.  It’s not uncommon for the amount of work involved and the implications of e-commerce to be greatly underestimated.

Let’s run through some of the things you need to consider:

  • Platform – There are lots of e-commerce technologies on which to build an online store – but do you even need a platform or should you consider Ebay and Amazon first?  Will you use an “out of the box” package or will you go for bespoke?  Will you buy a theme or have one made especially for you?  Of course no package works “out of the box” for all the reasons below and some platforms can become very expensive to get a custom look for.  There are a number of places offering cheap or even free themes but these can be difficult to install, painful to manage, or just be plain not suitable for your products.
  • Shipping – What shipping will you offer?  Will there be next day delivery?  Will you offer free delivery to customers who order over a certain amount?  Will you accept returns on any products?  Will you ship internationally or just to a single country?  Do you want to exclude certain countries?  Is your shipping and delivery policy clearly defined and transparent on your website for your customers to see?  For some services you will even need to generate documentation from the site in order to ship anything at all, for example FedEx.  And then if you want to offer onsite tracking for shipments this is something else to think about, not all services offer this.
  • Payment – How will you transact payment?  Will you offer PayPal or take credit cards (there are lots of credit card transaction service providers out there including Stripe, WorldPay, SagePay, etc)?  What about more traditional methods of payment such as cheque or purchase order?  Does the customer enter their credit/debit card information on the website itself or somewhere else?  These questions come with a whole load of other issues surrounding PCI compliance and data protection issues.  If you’ve never heard of this then you’ll need to brush up on what you know fast!
  • Products – What type of product are you selling?  How should they be presented?  How do competing sites present their products?  Obviously certain kinds of products should be presented in different ways, a store selling confectionery wants to present differently from a store selling boutique clothing … in turn they want to look different from a company selling the latest high tech gadgets.
  • Selling – How will you reach your customers and how will you market your e-commerce website?  If you’re a new store you need to find your point of difference.  Why should potential customers buy from your store over any other online store selling the same or similar products?  How will they find you?  Will you advertise on pay per click (PPC) mediums or through social media?  What about on other e-commerce sales channels such as Amazon or eBay?  Will you run any concurrent marketing such as newsletters or offers?
  • Legal – Be aware that there are legal issues here too.  It is a legal requirement to provide a full company name declaration and to provide clear terms & conditions, returns policies, etc.  Ignorance of the law is no excuse and you should seek legal advice here.  There are 4 main laws you should observe compliance to: The Electronic Commerce (EC Directive) Regulations 2002, The Data Protection Act 1998, The Distance Selling Act 2000 and the ICO Cookie Law.

This list is by no means exhaustive and if this seems like a lot of questions already then good, selling online successfully isn’t easy; it takes time, careful thought and plenty of planning.

If you are thinking about starting an e-commerce business, then you should make sure you’ve thought about all of the above questions and you have a considered answer for each of them.  You should also have answers to questions that aren’t even on this list as there are, in actual fact, many more things to take into account – largely focussed on ‘customer experience’ and trust.

If, for any reason, you feel you need to brush up or learn more about any of these issues then there are experts on hand to help you with this.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Writing content for your website
 

Your website is the cornerstone of you marketing efforts.  How you present yourself online is effectively your shop front and so the importance of writing content in an engaging way becomes more and more important.  As you are not there to do the talking when someone visits your website the quality of the content is crucial to how effectively it engages the reader.

If you are going to have a go at writing content for your website, here are the main things to bear in mind:

  • Make it obvious – You will not hold your reader’s interest for long.  They will exit your website very quickly if they land on your site and can’t fathom what you do.  When writing content, use an introductory headline to pinpoint what you do which will encourage them to read on.
  • Write for your reader – The temptation is to try and prove your worth and expertise with long-winded, technical explanations full to busting with industry speak and acronyms.  This is often a mistake which turns the reader off.  When you are writing content think about your ideal customer and write for them.
  • Benefits – when writing for the reader, consider how the customer is advantaged by what you sell.  Explain all the features and how these form benefits to them.  When you are writing content you should explain what you do differently that give you the edge over your competitors.
  • Brevity is key – lengthy, nuance-stuffed pages are not necessary on a website.  Leave this for your blog pages and further reading articles and put links to them for people who do want to drill down into more information.  Use catchy, explanatory headlines and fairly short paragraphs.  The headlines will draw the reader in and they will stay engaged longer with shorter paragraphs.
  • Calls to action – Don’t forget your website is there to engage and to capture information as well as give it out.  Don’t forget to include calls to action on all pages such as an enquiry form or a free download in exchange for an email address.
  • Keep in clean – Don’t use multiple font styles, font sizes or a mix of colours in your content, it makes it very hard to read. 1 font, 3 sizes (2 headings and one body content) and 2 colours is a good benchmark to use.
  • Check your work – Have someone you trust proof read and sense check your content.  Don’t do it yourself as your brain will always translate what it expects to see instead of what is actually there.  Writing content with grammar and spelling mistakes will dent your credibility.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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28 results found, page 1 of 3.  
The Bigger Boat welcomes new account manager on board

Monday 24 July 2017

A digital marketing agency has recruited Alison Lee as account manager, in the latest of a series of key appointments for the Yorkshire company. The hire will strengthen the support provided on existing client accounts at Mirfield-based The Bigger Boat, whilst paving the way for the firm’s ongoing expansion. Alison has played a major role in various projects already – including brochure production, supporting a client at the Retail Design Expo and managing various email marketing campaigns. With a strong public relations background, she has an impressive CV. A PR graduate from Leeds Metropolitan University, she has since held senior roles in both marketing and digital arenas, within a range of companies spanning from International Personal Finance to Best Western. Most recently she ran her own copywriting business for 18 months. Commenting on her return to the office environment Alison said: “Running your own company can be lonely. I wanted to get back into the heart of a thriving organisation, where I can work alongside others and experience a feeling of being ‘in it together’.” This latest appointment marks further growth for The Bigger Boat, who moved into their current vibrant office space – in a converted water mill – in late 2016. The business has seen year-on-year expansion, with a 25% increase in revenue in the last 12 months alone. Andy McCaul, joint founder, says: “We’ve always said the best talent needed for a successful business is not always found in the large cities of Leeds and Manchester. As a professional working mum, Alison has viewed our rural location and proximity to home and schools as a huge plus.” He continues: “Her appointment is a real win for the team – we’ve gained her wealth of significant experience, and our clients have already started to benefit from that.” Alison joins a team of 11, whose clients include HR software provider Cascade, print finishing specialists Celloglas and luxury door manufacturer Deuren. When asked what she is relishing in her new role, Alison said: “Getting involved with the variety of clients excites me, alongside the chance to use my skills on fresh projects. The diversity of the work involved and the fast-paced nature of the business will certainly play to my strengths and I’m looking forward to the future!” Following on from their office relocation, and their more recent Eaton Smith Business of the Month award success, things are certainly on the up for the agency, which has also taken on two web developers within the last month alone. Andy concludes: “The team here is going from strength to strength – the new recruits are bringing fresh ideas to projects, as well as learning from our very experienced crew.”
Posted by Scriba PR Limited
New Partnership for Momentum

Wednesday 05 July 2017

As a business we specialise in working with businesses to help them improve sales performance. We put the science behind selling by providing predictive tools which are based on extensive research. We have been a UK partner of Objective Management Group for nearly 2 years and during this time we have been able to bring their knowledge and expertise to a range of businesses in the UK that are looking to improve their sales performance. We are delighted to annouce a new partnership with a company called Sales Star, who are based in New Zealand. We will be using Sales Star's proven sales training and methodolgy to help businesses and sales teams to further improve their sales performance. For further information about Sales Star, then go to www.salesstar.com As a result of this partnership, we are delighted to offer a complimentary 2 hour sales audit to any business within Kirklees which has sales people. For further information please contact me at pete@momentumss.com
Posted by Momentum Sales Solutions Limited
Scriba PR to launch communications workshop for local businesses

Monday 26 June 2017

Huddersfield-based PR technical specialist Scriba PR has announced the launch of a press release workshop, in the hope of aiding Yorkshire companies with their communications activities. The two and a half hour sessions will be open to people from the wider business community, to give an overview of how PR can raise the profile of their work, and provide practical tips to help them better tell their story. Hosted at Scriba PR’s new headquarters in the loft of Heritage Exchange, Lindley, the first workshop will take place on Thursday 13 July, from 9-11.30am. Managing director Katie Mallinson will lead a small group of six will be led through the whole press release process – from taking an effective brief, through to drafting compelling content, pitching and issuing it to journalists. Commenting on the launch of the training session, Katie said: “Many technical businesses come to us with the key goal of raising their profile in the media. This often boils down to being able to prepare well-written, engaging and newsworthy press releases that will capture the attention of their target audiences – not to mention discerning journalists. “So, this is a service we happily provide, as we want to empower people to undertake more meaningful conversations with their public, however complex their subject matter.” Comprising of group tasks and discussions, the workshop will see Katie showing her ten years’ PR and copywriting experience, providing guidance and advice to business people, as she covers a range of topics surrounding the perfect press release. And it won’t be a one-off event – the PR specialist is hoping the first session will kick-start a series of wider workshops to come. Pre-registration for ‘How to write the perfect press release’ is essential, with places costing £99 + VAT per person. Anyone interested in attending the July workshop, or wanting further information about future sessions should contact louise@scribapr.com.
Posted by Scriba PR Limited
ABL Business expands into North Yorkshire

Wednesday 21 June 2017

Yorkshire-based business support consultancy ABL Business Ltd are expanding their operations into North Yorkshire. The company, which offers commercial finance and marketing support to SMEs, has engaged Fraser Irvine as an Appointed Representative to cover the county. Based in Harrogate, Fraser will be operating across the area, offering a full mix of commercial finance services. He will assist SMEs in raising the funds they need to trade, grow or stabilise their business, using all the funding lines and capabilities of ABL Business. It marks the third recent growth for the Cleckheaton-based company, who recently set up a new office in Scotland with two representatives just over a year ago and expanded into the North East region in March this year. Fraser Irvine is an experienced Independent Commercial Finance Broker and joins the company with an extensive career in financing businesses under his belt. He has spent almost 30 years working with asset and cash flow funders, which gives him a deep understanding of the financial needs of an SME business. Fraser has worked with new start businesses, as well as more established companies, arranging funding facilities to suit individual needs. His interest in business finance has also enabled him to gain extensive experience in the Management Buy-out, Management Buy-in and transactional market as a whole. He said: “I have known ABL Business and its owners, Andy Redman and Alex Beardsley for many years and really like the independent and client-focussed approach they adopt, so I’m very excited that I’m now joining the team. “ABL Business has access to a vast range of funders, which means I will benefit from being able to offer clients financial solutions that are tailored to bespoke needs. I am keen to help clients from new starts to multi-million turnover businesses to grow and achieve their full potential.” ABL Business Ltd and their appointed representatives have access to over 70 funders, enabling them to find an appropriate solution, no matter what a client’s financial requirements may be. ABL Business Director Andy Redman said: “We’re delighted to welcome Fraser to the team. He has a wealth of experience, which he brings with him from the financial sector, and in business too. Fraser, with his connections and knowledge, will be a real asset to ABL Business and to companies across North Yorkshire. His appointment has enabled us to expand our reach into yet another area and help even more businesses find funding packages that suit their specific needs”.
Posted by ABL Business Ltd
World-renowned decommissioning consultancy appoints Scriba PR

Thursday 15 June 2017

A specialist decommissioning consultancy has appointed technical public relations specialist Scriba PR. Having managed over 700 complex, high-hazard and large-scale decommissioning, dismantling and demolition projects over the past 25 years, RVA Group has an established global presence in the petrochemical, chemical, power generation, oil, gas and pharmaceutical sectors. But strategic communications activity will prove pivotal to the team’s next chapter of international expansion. Having previously worked with Scriba’s founder Katie Mallinson – a CIPR member with more than 10 years’ industry experience – RVA’s managing director therefore turned to Scriba to undertake this new PR assignment. Commenting on the firm’s appointment, Richard Vann said: “Ours in a highly niche field of engineering, EHS and project management, which requires an in-depth level of understanding and technical accuracy. Katie is well connected in the decommissioning and wider vertical media which, coupled with her knowledge of our operations, will prove crucial to us securing the quality of media coverage that we seek.” Providing an array of PR and copywriting services including media relations, web content development and social media support, Scriba will also investigate a programme of conference and webinar content for the experienced 15-strong team. Elaborating on the 12-month rolling contract, Katie explained: “RVA already has a truly global presence having recently completed projects in Canada, the US, France and the Netherlands, to name just a few. Over the last four years the company’s Singapore branch has also been fully engaged in the management of the three largest decommissioning and dismantling projects ever carried out on Jurong Island, the country’s vast industrial heartland. “This is an organisation that already has an enviable – yet justifiable – reputation. But as they prepare for their next 25 years in business, it is important that they maintain and develop their profile in the global decommissioning arena. “Due to the inherently hazardous nature of their work and the extensive expertise within the multi-disciplined team, our activity will undoubtedly be rich in authoritative, advice-led and value-adding content.” Scriba was established in 2013 and continues to be based in a converted textiles mill in Huddersfield, West Yorkshire.
Posted by Scriba PR Limited
Win Free Tickets to Bulldogs V Bulls with Comoodle!

Thursday 15 June 2017

Comoodle is offering 5 lucky winners the chance to watch Batley Bulldogs take on Bradford Bulls at the Fox's Biscuits Stadium, on Sunday 16th July. You'll enjoy free entry to the game and complimentary refreshments as you watch the match from the executive area. To enter the draw, simply register at www.comoodle.com and offer to share something, no matter how small, with your community. Once you've done that, Direct Message us on Twitter at @Comoodle Good Luck and happy comoodling!
Posted by Comoodle
KC Communications appointed by print management specialists, ABS UK Ltd

Tuesday 13 June 2017

Huddersfield-based marketing communications agency, KC Communications, has announced that they have been appointed by fellow Huddersfield Town Football Club partners, ABS UK Ltd, to increase their national profile through PR. ABS UK Ltd, based in Elland West Yorkshire, provide document production and print and document management services to a huge variety of businesses, charities and schools across the M62 corridor. The contract will see KC Communications assume responsibility for the company’s PR requirements which will include developing and delivering their national PR strategy. David Lees, Marketing & CSR Director of ABS UK Ltd commented: “It’s a pleasure to be working with KC Communications. After nearly 30 successful years in business, we are looking to broaden our customer base across the UK as well as expand our service offering. In addition, The ABS Foundation has some exciting projects coming up and with the help of the team at KC Communications, I’ve got no doubt that we will see some fantastic results in raising our profile over the coming months.” Sarah Benson, Account Manager at KC Communications added: “We are delighted to have been appointed by ABS UK Ltd to manage their PR strategy. The company have some really exciting things in the pipeline and we’re really looking forward to getting started and supporting them in achieving their growth plans.” This latest contract continues the momentum of business growth for KC Communications following a successful start to 2017; the business is on track to increase turnover this financial year by 75% following its recent relocation to Independence House and recruitment this year has included an Account Manager, a Marketing Executive and a Social Media Executive.
Posted by KC Communications
KC Communications appoints Account Manager

Monday 05 June 2017

Huddersfield-based marketing communications agency, KC Communications, have appointed Laura Batchelor as Account Manager. Laura’s appointment follows the recent recruitment of a Social Media Executive and a Marketing Executive and comes after an impressive period of growth with the business on track to increase turnover by 75% this financial year. Laura joins the team from CreativeRace, formerly known as Gratterpalm, having worked as Account Director for Asda Local. Prior to that Laura worked as a media planner/buyer for JDA in Leeds.  Laura commented: “I am delighted to have been offered this role and to join the team at a local and fast-growing agency. I feel that with my experience from larger agencies I can really make my mark here at KC Communications.” “I’m looking forward to working on new and exciting projects with all of the team. This is a busy and exciting time for KC, with a number of new clients coming on board and I’m looking forward to the challenges that lie ahead.”  Katrina Cliffe, Managing Director at KC Communications added: “Laura joins the team at a really exciting time for the business following our recent account wins and an office relocation. Laura brings a wealth of knowledge and experience to further develop our offering; she’ll play a key role in client services, while supporting business development and growth. It’s been a fantastic few months and we’re delighted to have Laura on board to help us continue our achievements.” In response to the continued growth of the business, KC Communications has recently relocated to larger premises at newly established business centre Independence House in Huddersfield, which has seen their office space increase by 900%.
Posted by KC Communications
Social Progress MD selected for Digital Women Debate Panel

Saturday 03 June 2017

During the Digital Marketing Roadshow - Wigan on Wednesday 7th June at DW Stadium five leading industry experts will be coming together to discuss diversity in Digital and how gender balance is being addressed. The day has a very exciting list of digital related seminars throughout the day including a Google Digital Garage session on 'Reach New Customers Online & Know your Business with Google Analytics.' The Digital Women Debate is being hosted by Naomi Timperley who runs Coo Digital & is a Tech North Advocate. Social Progress, owner and MD Janet Bebb is one of the five panelists discussing gender balance in the digital along with Debbie Edwards, F Disrupters, Wendy Bowers at Role, Melissa Conlon, Commercial Director at Magma and Aaron Crewe from novi.digital. Big Screen Social our highly visual Twitter Wall will also be featuring at the event displaying the photos, branding and messages of delegates, exhibitors and speakers via hashtag #DMRoadshow helping to spread the word about the full day event and reach an online audience. This free to attend event is part of a series of Digital Marketing Roadshows taking place across the North West of England organised by Launch Events. https://www.socialprogress.co.uk/social-progress-selected-for-digital-women-debate-panel/
Posted by Social Progress
Yorkshire Spring Manufacturer appoints Vizulate as digital marketing agency

Friday 02 June 2017

Yorkshire spring manufacturer JB Springs (John Binns & Son (Springs) Ltd) has appointed Brighouse-based Vizulate Digital as their web and digital marketing agency. Following a review of the JB Springs’ marketing strategy Vizulate will be working with the directors and internal sales and marketing team to implement a range of digital marketing activities, including the design and development of a new website aimed at increasing sales leads. Established in 1895, John Binns & Son (Springs) Ltd has witnessed many changes in the manufacturing landscape, whilst remaining a family-run company. John Binns now proudly operates from purpose-built premises equipped with the latest technologies in the production of springs and wire forms. Speaking about the appointment of Vizulate Digital, JB Springs Director Alex Driver said: “The increased investment in our production technology over recent years is testimony to the company’s commitment to stay at the forefront of spring manufacturing in the UK. “We wanted an agency that could not only help drive our future growth digitally, but also understand our heritage and pedigree, which has been built on delivering exceptional customer service. The appointment of Vizulate as our digital agency partner is a reflection of our commitment to investing for the future and our desire to utilise digital communications to enhance our customer engagement.”
Posted by Vizulate Digital
28 results found, page 1 of 3.  

Events Posted

8 results found 
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A Taster of Chinese Language
Tuesday 1 August 2017, 19:00 - 20:30
Med One, 10-12 Westgate, Huddersfield, HD1 1NN
Free Entry - 10 places
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Facebook Advertising Workshop
Thursday 3 August 2017, 13:30 - 16:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Facebook for Business Workshop
Thursday 3 August 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Social Media Marketing and Branding
Wednesday 16 August 2017, 13:30 - 16:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Content Creation and Blogging for Business
Wednesday 30 August 2017, 09:30 - 12:30
Creative Analysis Ltd And Social Progress Ltd, 2, Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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LinkedIn for Business Workshop
Wednesday 30 August 2017, 13:30 - 16:30
Bridge House, Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Twitter for Business Workshop
Thursday 14 September 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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MAKE YOUR WAY INTO THE CHINESE MARKET - Business visit to China
Tuesday 24 October 2017 - Tuesday 31 October 2017

Free Entry - 20 places
8 results found 
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