WHERE LOCAL BUSINESS GROWS

Developing New Opportunities

Growing a business is difficult and challenging.  Much more challenging than managing a stable business … actually cutting costs and contracting work out is easier than growing a business organically, but the growth journey is so much more fun and rewarding.

Growing gracefully though is a specific skill set.  It stems from great business planning, superb branding and design and rigorous management of processes to keep costs from spiralling with sales.

The methodology for growth should be planned in at the beginning of any business and not left to consider once the business is up and going and building sales.  At this point the ability to scale gracefully has been pre-determined so can be followed rather than ‘bolted on’ as an afterthought.

One of the main implications of growing a business is the requirement to take on new premises, recruiting more staff and to reconsider your sales and marketing strategy – perhaps even looking at export markets as a route to growth. Remember to seek advice from experts who have proven backgrounds in business growth as they should be able to help accelerate your progress and help you avoid the pitfalls.

In this section we will mainly cover the implications of growing a business – from taking on employees to importing and exporting.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more.



Developing new markets
 

It is common to see business leaders fighting hard in their own traditional market look longingly at the attractive markets in different sectors, different countries or with different products.  They note how large those markets are and therefore how easy to take a share to add to their existing revenue streams.

There is one simple reason those new markets look attractive and easy, ‘you don’t know them very well’.

A consultant who deals with many different industries and marketplaces will tell you, “everything looks easy when you first start looking.”  The challenge is to ask all the questions that will help you understand why it is not easy and then the key to success is finding the solutions.

Google is a great tool, but you can’t adequately research a market using it alone:

Go speak to real people, real customers and people who have spent their life in the market place.  If you’re looking at export markets then seek the help of the Department of International Trade who often have advisers who can help.

  • Take advice both informal and formal from someone who has been there and done it.  This might be business coaches or experts, but it equally might be agents or distributors you already work with?
  • Think long and hard about why people will want to buy your product over and above their existing habitual buy.  When you’re looking at developing new markets, you need to find ‘chinks’ in the existing market to exploit.
  • Consider timescales, this new project may be top of your agenda but where will it fit in the priorities of the people you are looking to influence.
  • Look for equivalent situations, have others tried to penetrate the same or similar markets before, did they succeed or fail, why you will do better.

When you are thinking about developing new markets you should approach this as if it’s a new new business.  You should write a business plan, complete a SWOT & PEST analysis, consider your marketing strategy, invest in the approach and measure the results.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Importing
 

Well simply put, it is not like buying goods from the next village!  Certain things will always apply whether you are attempting to get hold of a unique product or buy cheap from the Far East.

  • You will have to buy in greater quantity and hold more stock, best be sure you want them and can sell them in a reasonable time.
  • Lead time for replenishment will be longer, you will have to be better at forecasting demand or you will run out.
  • You have to quality check at the manufacturers, once the goods are with you it is very tricky to return them.
  • You’ll likely not get credit and have to pay in advance, important then to ensure the supplier is trustworthy and your cash flow plan reflects this negative flow of cash.
  • When attempting to compare prices, don’t forget the add on costs of transport and duty.
  • Currency will fluctuate, you can guard against this but it costs money and is complicated.
  • Using a middle-man or agent may seem expensive, but in the first instance their experience may be invaluable.
  • Paperwork is complicated, employ the services of an expert who knows the subject and can talk ‘Letter of Credit’ or ‘Bills of Lading’.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Exporting
 

The key to great exporting is to first ask yourself; why would someone far away with a different culture and language want to buy my product or service in preference to one from their near neighbour?

If you can’t think of a good reason then don’t bother, you’ll end up resorting to selling at a lower price and suffering a much higher cost to serve.

Once you understand the real potential, you will be able to narrow down the likely markets, and then the best route to market.

In considering exports there is always a tendency to look for local partners.  Because travelling is hard work and people don’t like wasted trips, they tend to fall for the first potential partner they meet.  The rule here is to research well before and after the trips to your potential market.

Again there are common hurdles to all exporting;

  • Payment is king, understand how, when and in what currency you require paying in.  Post transaction remedy for bad debts is incredibly difficult across borders and international jurisdictions.
  • Do the paperwork right, first time.  Goods stuck in a port with a customs query are not worth much to you or your customer.
  • Ensure your product complies with local standards and regulations.
  • Understand tax, VAT and reporting.  Exports brings a whole new dimension.

To ensure you get it right employ someone who knows how to export, or partner with someone or seek advice from an expert.

www.gov.uk/government-help-for-exporters

All Chambers of Commerce provide export documentation services and there are also specialist export consultants who have the knowledge to support you.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more

Investigating companies
 

So you are interested in selling your products or services to a specific company?  The facts are, the more you know them and understand them the better your chances of becoming their supplier.

Many businesses never find themselves in a position where they’re investigating a company … their marketing brings in new customers, who pay money and receive goods or services and everything ticks along.

However, if you find yourself targeting a specific company, perhaps their business could fundamentally help your own business, a ‘dream’ client, etc. the opportunities to find out information are endless.  The process itself is also surprisingly powerful in helping to create the right approach – as ever, the more you understand your client the more you can target them.

Just some of the initial places to begin when investigating a company include:

  • Google.  An obvious must when investigating a company, but look at all the back stories as well as the most recent – look at what’s been written about the company over the years.
  • The company’s own website.  Look in all the obscure places such as the terms and conditions as well as at the headline pages.  You can also, sometimes, look back at previous versions of their website using the useful website: http://web.archive.org/.
  • LinkedIn (both for the company and all the employees).  Check out what they have posted both in the context of the company and as individuals.
  • Companies house.  For free info on ownership and directors, you will often get an insight into the relationships behind the scenes.
  • Credit checking agencies such as Credit Safe and Experian will give an insight into past results, Director appointments or movements.  You’ll get their financial size and soundness from this type of review.
    Piece it all together and plan your approach.  If nothing else, your knowledge will equip you well in discussions and will demonstrate your understanding and passion for their business.

 Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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News

39 results found, page 1 of 4.  
Record growth for Yorkshire digital agency

Wednesday 11 April 2018

Creative digital marketing agency The Bigger Boat has achieved a record 43% increase in turnover for the period 2017-18. This substantial uplift in revenue follows significant change for the Mirfield-based company – founded in 2010 by directors Doug Main, Lee Boothroyd and Andy McCaul – whose services include branding, digital and search marketing. Creative director Doug recently completed the Goldman Sachs 10,000 Small Businesses UK programme, after a successful application to this national – and well-recognised – scheme. Launched in 2010 – and designed to provide high-quality and practical support to leaders of small businesses in the UK – the opportunity was established to unlock the growth potential for more compact companies. Commenting on the course, Doug said: “It was fantastic to be chosen to participate and learn new skills. But the chance to liaise with – and bounce ideas off – fellow business owners has been invaluable, and left me with a real hunger to inject some fresh and forward-thinking ideas into how we run The Bigger Boat moving forwards.” The agency’s biggest growth to date also comes hot on the heels of a duo of key appointments, paving the way for an increase in their 60-strong customer base. Ruby Ribbons joins the team as a junior account manager, following a degree in communications at Northumbria University. She will be working on a number of client accounts – including UNTHA UK and SNF – and providing social media support as part of her role. Another notable staff member to join the creative crew is senior account manager Emma Heslop. With a wealth of experience in marketing – including 20 years in the design and print industry – Emma is already heavily involved in numerous client projects, and is currently handling the design and digital marketing for the agency’s biggest client, Little Tikes. Managing Director Andy McCaul said: “Both Ruby and Emma have the digital skills that we look for in all our staff – and have slotted into the team perfectly. With Emma’s vast experience, I am confident that she will bring a wealth of creative knowledge to the table.” Andy continued: “And Ruby has already embraced her role with an impressive level of commitment. We are looking forward to watching her grow and evolve in this environment.” The 11-strong agency is now on the lookout for a further account manager to increase its number, as their expansion continues into 2018.
Posted by Scriba PR Limited
Global Branding Agency Announces Launch of Accelerator Hub to Support Yorkshire Creative & Tech Start-Ups

Tuesday 03 April 2018

Elmwood, the world’s most effective brand design consultancy, is set to launch its first accelerator programme in June 2018. Elmwood LaunchPod is a unique project bringing creative and technology start-ups together into a thriving creative community, collaborating with them over a 12-week programme designed to take their businesses to the next level. Initial details about Elmwood LaunchPod, which will be hosted at Elmwood’s studio in Leeds (United Kingdom), have been released today, with the official launch of the accelerator programme taking applications from Monday 16th April until Friday 8th May. The inaugural accelerator programme is aimed at promoting the development of innovative consumer health start-ups, with Elmwood inviting both technology and creative (STEAM: science, technology, engineering, arts and mathematics) businesses who are innovating how people manage their health to improve their quality of life. As a global brand design consultancy, Elmwood is uniquely placed to o?er start-ups the guidance and support they need to ensure sustainable business growth beyond the 12-week programme. By bringing emerging technology and creative businesses into their community, they hope to discover how technological innovation can enhance brand experiences for both clients and consumers. Elmwood anticipates working with 5 start-ups when the 12-week accelerator programme commences, helping to support the next generation of entrepreneurs who are already hard at work to bring emerging ideas to market that will shape the future of consumer health. Throughout the 12-week programme, successful applicants will receive specialist insight from a world-class community of marketers and creative designers and free workspace at Elmwood’s creative and dynamic studio. Participating start-ups will also have access to expertise across Elmwood’s industry-leading global clients as mentors, as well as access to investors. Sarah Dear, managing partner at Elmwood and managing director of Elmwood LaunchPod, commented: “This is a unique project bringing together businesses with breakthrough ideas propelled by the power of design. “The future inevitably starts with an idea and some of the most innovative ideas are found among start-up businesses. Elmwood prides itself on being at the intersection of creativity and innovation and we’re looking forward to supporting the aspirations of health-focused entrepreneurs who are eager to develop the next generation of consumer health experiences into successful businesses that help improve people’s lives.”
Posted by KC Communications
New Apple IT repair centre opens in Huddersfield

Wednesday 28 March 2018

Check out our new Huddersfield service centre. Castlegate Huddersfield. This is who we are and this is what we do. HAD-IT Limited & HAD-IT (Huddersfield) Ltd incorporating HAD-COPY and HAD-PRINT Specialise in the Service and Support of Apple Products including Macs, iPads and iPhones etc. Our Apple Certified Engineers offer repairs from a simple Screen Replacement to Hard Drive Issues, Upgrades, Tuition and Training at very competitive prices. We also Supply and Support a full range of State of the Art Technology Colour and Mono Copier/Printers from simple Desktop to Large Format and Feature Rich Multifunction Machines with Full System Document Production all with a variety of Service, Maintenance and Support Contracts. In addition, our Printing Division offers a complete Graphic Design and High-Quality Printing Service to AO Size.
Posted by HAD-IT (Huddersfield) Ltd
Check out our New! Print Centre in Huddersfield

Wednesday 28 March 2018

Our Experienced Print Bureau Staff have a wealth of knowledge to make your Print and Graphics Project stand-out from the crowd.
Posted by HAD-IT (Huddersfield) Ltd
Your Local Apple IT Repair Specialists

Wednesday 28 March 2018

Hello, I’m one of the team at Had-It Limited. Our IT Technicians have a background with Apple Products, and have Apple training in their careers. We specialise in the repair of iPhones, through to Macbook and Apple desktops. So if you’ve had a slip and smashed your screen, we’re here to help. Prices vary on device and problem.
Posted by HAD-IT (Huddersfield) Ltd
Holmfirth property specialist recognised as a leading business figure

Tuesday 20 March 2018

Amy Wray – managing director of Holmfirth-based estate and lettings agent Applegate Properties – has been announced as one of Yorkshire Business Insider’s ‘42 under 42’. Established three years ago, the accolade recognises outstanding entrepreneurs in the region and predicts who will be leading business figures in a decade’s time. Each year, 42 professionals – all under the age of 42 – are hand-picked by the Business Insider teams from the North West, South West and Yorkshire. These individuals are selected not only for standing out within their region and industry, but also for demonstrating the potential to grow their businesses on a larger scale. Having founded the company in 2010, Amy has steadily expanded it and built a reputation for Applegate as the fastest growing estate and lettings agent in the Huddersfield and Holmfirth area. Starting out as a team of one, she has significantly expanded the workforce and now employs ten members of staff. Alongside the other to be recognised by Yorkshire Business Insider, Amy will be invited to a celebratory dinner at the Royal Armouries in Leeds. With some of the region’s most promising entrepreneurs and business figures, the event is set to be one of Yorkshire’s top networking evening for rising starts in the business world. Commenting on her achievement, Amy said: “I feel honoured and privileged to have been picked out from many other amazing business owners in the region. This is a great reward not only myself, but for the Applegate team as well. The business simply wouldn’t be where it is today without them all and the effort they put in. “It is thanks to every single employee – and the exceptional service we deliver – that over 70% of our new custom comes from word-of-mouth recommendations, and 98.9% of our existing clients would recommend us to someone else. I can’t wait for the dinner and I’m thrilled to have been invited to attend alongside some of the best professionals from the region.” This most recent acknowledgement follows the firm scooping up gold and silver in the 2017 Negotiator Awards – the UK’s leading programme for estate and lettings specialists.
Posted by Scriba PR Limited
Scriba PR wins business of the month award

Monday 19 March 2018

Huddersfield-based technical B2B PR firm, Scriba PR, is the latest company to scoop up Eaton Smith’s Business of the Month Award. Established in 1995, the accolade has previously been awarded to a diverse range – and size – of firms, and aims to recognise achievements made and also celebrate hard work, brilliance and innovation in business. Scriba has been selected as February’s winner of the award, which is open to applicants from organisations in the Kirklees, Calderdale and Wakefield regions. Each successful company is then automatically entered into the Business of the Year Award, where the overall annual victor will be revealed at a breakfast ceremony on 6 July at Huddersfield’s Cedar Court Hotel. Phil Clarke, Partner and member of the judging panel said: “Scriba PR stood out as a company that has grown through an innovative offering in a crowded marketplace. It is clear that there is continual reinvestment in the business, both in terms of developing systems and technologies, as well as staff training and well-being”. Katie Mallinson, managing director of Scriba, also commented on the firm’s achievement: “For the progress and hard work of the business to be recognised is so rewarding – and a great start to 2018! “I am so proud of our team and the consistent client growth over the past couple of years and I can’t wait to see what is next for Scriba – it is an exciting road ahead.” This acknowledgment follows Katie being awarded the Forward Ladies Start Up of the Year Award on both a regional and national scale, towards the end of 2017. Scriba PR was founded in 2013, and has boosted staff numbers from three to eight – and doubled its client base – within the last year. The firm provides communications support to technical B2B companies – in sectors ranging from waste & recycling to cyber security – who find it difficult to tell their complex stories.
Posted by Scriba PR Limited
Harrogate to Host Digital Knowledge Conference

Tuesday 06 March 2018

Harrogate Convention Centre is set to host the “Go Digital – Live” conference on the 23rd March. The conference, which is organised by the Digital Knowledge Exchange, part of the Digital Enterprise programme in partnership with BQ Live and Stray FM, is open to all SME’s in the Leeds City Region who are looking to boost the digital knowledge enabling them to upskill and grow their businesses through advances in technology The one-day conference which opens with a keynote speech from Deputy Leader of Harrogate Borough Council, Cllr. Graham Swift will also provide delegates with access to a range of industry experts including Becky Boyd from the Google Digital Garage who will be giving insight on digital advertising, Leeds Beckett University will be discussing the rise of chatbots and how to implement them into your business successfully, while Pascal Fintoni of Arclight marketing and Media will be offering advice on how to launch your own live video show. In advance of the implementation of the General Data Protection Regulation, the Yorkshire & Humber Regional Cyber Crime Unit will also be advising on advances in cybercrime and how to mitigate the impact cybercrime has on companies and their customers. With up to 150 delegates anticipated to attend the conference, they will have the opportunity to register in advance to “Meet a Mentor” providing the ability to obtain on the day one to one support. To end the conference, there will be a Q & A Panel Session hosted by leading digital and tech specialists. A range of exhibitors will also make up the conference, providing delegates with the ability to discover some of the region’s most successful digital technology-related businesses.   To register for the event, visit https://www.godigitallive.co.uk/
Posted by KC Communications
Digital agency unveils new image following its biggest year to date

Tuesday 13 February 2018

Marketing agency Splitpixel Creative has unveiled a fresh brand identity and a new website following a record year. This change is the largest facelift to date for the West Yorkshire-based company, which was founded in 2008. Following growth of 30% in 2017, and sizeable investment in new staff and premises, the agency plans to focus on further development of skills and technical processes over the next 12 months, as it celebrates a decade in business. The new website is built in WordPress, with marketing automation platform HubSpot integrated for lead generation and management. Following the approach used by the agency for its own clients, the new site places a greater emphasis on advice-led thought leadership content and downloads, in addition to highlighting key projects Splitpixel has completed in recent years. To retain recognition, the new logo has been simplified with a very light touch, and the original brand colours have been repurposed in various ways. Splitpixel designer, Rob Marshall, said, "As well as the branding, the previous custom-coded website was no longer a true reflection of the company. We wanted the focus to be on the content rather than intricate design, so it's been completely stripped back. The overpowering block colours of the previous iteration have gone, leaving a more grown-up, bold use of white space." The team of 12 – whose clients include West Yorkshire Playhouse, Arville Textiles and local charity Unique Ways – was recently shortlisted in the ‘Best Website’ category at the Northern Digital Awards, recognising the work completed on their biggest project to date, for Sodexo. Splitpixel's director, Charlie Herke, said, "To remain current, you need to evolve, and we've had a fabulous year of change – we’re still the approachable team we've always been, but our professionalism and results focus are now being represented. We wanted a fresh new image to show that the company has matured – and that we're ready for the next ten years. “The new website will be pivotal in positioning us as a strong digital agency within West Yorkshire, and in enabling us to work with other businesses who wish to realise their online potential.” The new website can be viewed here: https://www.splitpixel.co.uk/
Posted by Scriba PR Limited
Kirklees’ Biggest Business Conference Returns

Tuesday 06 February 2018

Following on from the huge success of the 2017 Conference, the Mid Yorkshire Chamber is delighted to be hosting their 2018 Kirklees Business Conference (KBC) at John Smith’s Stadium, Huddersfield on Wednesday 21st March. The free, one-day conference has become an unmissable event in the local business calendar which is dedicated to helping businesses to connect, learn and grow. Attracting over 600 business people and 50 exhibitors, KBC includes a fantastic programme of engaging seminars, a discussion panel, surgery sessions and open networking throughout the day. This year the Mid Yorkshire Chamber is proud to announce an official partnership with Google bringing a Digital Garage to KBC as part of the seminar programme. Running alongside the four seminar sessions, more surgery sessions will also take place following their success last year. Held by local businesses located in the stadium boxes, the surgeries will provide the opportunity for companies to run their own seminars, workshops or one to ones. Rory Bourke, Events & Sponsorship Co-ordinator at the Chamber said: ”Kirklees Business Conference is definitely shaping up to be a day not to be missed. The conference is a fantastic opportunity to raise your profile, make new contacts and learn from other experienced professionals. There are many opportunities for local businesses to get involved through sponsorship, exhibiting or attending as a delegate.” Confirmed conference sponsors and partners include; AD:VENTURE, The John Smith’s Stadium, The Design Mechanics and Social Progress. Delegate tickets are free but registration is essential, significant interest is anticipated therefore early delegate booking via www.kirkleesbusinessconference.co.uk is advised to avoid disappointment. For further information about the conference follow @MYBizConfs and #KirkleesConf on twitter. To find out more about sponsoring or exhibiting at the event please email events@mycci.co.uk or call 01484 483679.
Posted by Mid Yorkshire Chamber of Commerce
39 results found, page 1 of 4.  

Events Posted

2 results found 
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How To Get More Clients Using LinkedIn
Wednesday 25 April 2018, 16:30 - 18:00
Firth Street, Huddersfield, West Yorkshire, HD1 3BD
Free Entry - 18 places
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How to Start a Business Blog - 7 Secrets You Need to Know
Monday 11 June 2018, 10:00 - 12:30
Brian Jackson House, 2, Yorkshire Childrens Centre, New North Parade, Huddersfield, HD1 5JP
£35 - 8 places
2 results found 
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