WHERE LOCAL BUSINESS GROWS

Developing New Opportunities

Growing a business is difficult and challenging.  Much more challenging than managing a stable business … actually cutting costs and contracting work out is easier than growing a business organically, but the growth journey is so much more fun and rewarding.

Growing gracefully though is a specific skill set.  It stems from great business planning, superb branding and design and rigorous management of processes to keep costs from spiralling with sales.

The methodology for growth should be planned in at the beginning of any business and not left to consider once the business is up and going and building sales.  At this point the ability to scale gracefully has been pre-determined so can be followed rather than ‘bolted on’ as an afterthought.

One of the main implications of growing a business is the requirement to take on new premises, recruiting more staff and to reconsider your sales and marketing strategy – perhaps even looking at export markets as a route to growth. Remember to seek advice from experts who have proven backgrounds in business growth as they should be able to help accelerate your progress and help you avoid the pitfalls.

In this section we will mainly cover the implications of growing a business – from taking on employees to importing and exporting.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more.



Developing new markets
 

It is common to see business leaders fighting hard in their own traditional market look longingly at the attractive markets in different sectors, different countries or with different products.  They note how large those markets are and therefore how easy to take a share to add to their existing revenue streams.

There is one simple reason those new markets look attractive and easy, ‘you don’t know them very well’.

A consultant who deals with many different industries and marketplaces will tell you, “everything looks easy when you first start looking.”  The challenge is to ask all the questions that will help you understand why it is not easy and then the key to success is finding the solutions.

Google is a great tool, but you can’t adequately research a market using it alone:

Go speak to real people, real customers and people who have spent their life in the market place.  If you’re looking at export markets then seek the help of the Department of International Trade who often have advisers who can help.

  • Take advice both informal and formal from someone who has been there and done it.  This might be business coaches or experts, but it equally might be agents or distributors you already work with?
  • Think long and hard about why people will want to buy your product over and above their existing habitual buy.  When you’re looking at developing new markets, you need to find ‘chinks’ in the existing market to exploit.
  • Consider timescales, this new project may be top of your agenda but where will it fit in the priorities of the people you are looking to influence.
  • Look for equivalent situations, have others tried to penetrate the same or similar markets before, did they succeed or fail, why you will do better.

When you are thinking about developing new markets you should approach this as if it’s a new new business.  You should write a business plan, complete a SWOT & PEST analysis, consider your marketing strategy, invest in the approach and measure the results.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Importing
 

Well simply put, it is not like buying goods from the next village!  Certain things will always apply whether you are attempting to get hold of a unique product or buy cheap from the Far East.

  • You will have to buy in greater quantity and hold more stock, best be sure you want them and can sell them in a reasonable time.
  • Lead time for replenishment will be longer, you will have to be better at forecasting demand or you will run out.
  • You have to quality check at the manufacturers, once the goods are with you it is very tricky to return them.
  • You’ll likely not get credit and have to pay in advance, important then to ensure the supplier is trustworthy and your cash flow plan reflects this negative flow of cash.
  • When attempting to compare prices, don’t forget the add on costs of transport and duty.
  • Currency will fluctuate, you can guard against this but it costs money and is complicated.
  • Using a middle-man or agent may seem expensive, but in the first instance their experience may be invaluable.
  • Paperwork is complicated, employ the services of an expert who knows the subject and can talk ‘Letter of Credit’ or ‘Bills of Lading’.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Exporting
 

The key to great exporting is to first ask yourself; why would someone far away with a different culture and language want to buy my product or service in preference to one from their near neighbour?

If you can’t think of a good reason then don’t bother, you’ll end up resorting to selling at a lower price and suffering a much higher cost to serve.

Once you understand the real potential, you will be able to narrow down the likely markets, and then the best route to market.

In considering exports there is always a tendency to look for local partners.  Because travelling is hard work and people don’t like wasted trips, they tend to fall for the first potential partner they meet.  The rule here is to research well before and after the trips to your potential market.

Again there are common hurdles to all exporting;

  • Payment is king, understand how, when and in what currency you require paying in.  Post transaction remedy for bad debts is incredibly difficult across borders and international jurisdictions.
  • Do the paperwork right, first time.  Goods stuck in a port with a customs query are not worth much to you or your customer.
  • Ensure your product complies with local standards and regulations.
  • Understand tax, VAT and reporting.  Exports brings a whole new dimension.

To ensure you get it right employ someone who knows how to export, or partner with someone or seek advice from an expert.

www.gov.uk/government-help-for-exporters

All Chambers of Commerce provide export documentation services and there are also specialist export consultants who have the knowledge to support you.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more

Investigating companies
 

So you are interested in selling your products or services to a specific company?  The facts are, the more you know them and understand them the better your chances of becoming their supplier.

Many businesses never find themselves in a position where they’re investigating a company … their marketing brings in new customers, who pay money and receive goods or services and everything ticks along.

However, if you find yourself targeting a specific company, perhaps their business could fundamentally help your own business, a ‘dream’ client, etc. the opportunities to find out information are endless.  The process itself is also surprisingly powerful in helping to create the right approach – as ever, the more you understand your client the more you can target them.

Just some of the initial places to begin when investigating a company include:

  • Google.  An obvious must when investigating a company, but look at all the back stories as well as the most recent – look at what’s been written about the company over the years.
  • The company’s own website.  Look in all the obscure places such as the terms and conditions as well as at the headline pages.  You can also, sometimes, look back at previous versions of their website using the useful website: http://web.archive.org/.
  • LinkedIn (both for the company and all the employees).  Check out what they have posted both in the context of the company and as individuals.
  • Companies house.  For free info on ownership and directors, you will often get an insight into the relationships behind the scenes.
  • Credit checking agencies such as Credit Safe and Experian will give an insight into past results, Director appointments or movements.  You’ll get their financial size and soundness from this type of review.
    Piece it all together and plan your approach.  If nothing else, your knowledge will equip you well in discussions and will demonstrate your understanding and passion for their business.

 Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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News

33 results found, page 1 of 4.  
Digital agency unveils new image following its biggest year to date

Tuesday 13 February 2018

Marketing agency Splitpixel Creative has unveiled a fresh brand identity and a new website following a record year. This change is the largest facelift to date for the West Yorkshire-based company, which was founded in 2008. Following growth of 30% in 2017, and sizeable investment in new staff and premises, the agency plans to focus on further development of skills and technical processes over the next 12 months, as it celebrates a decade in business. The new website is built in WordPress, with marketing automation platform HubSpot integrated for lead generation and management. Following the approach used by the agency for its own clients, the new site places a greater emphasis on advice-led thought leadership content and downloads, in addition to highlighting key projects Splitpixel has completed in recent years. To retain recognition, the new logo has been simplified with a very light touch, and the original brand colours have been repurposed in various ways. Splitpixel designer, Rob Marshall, said, "As well as the branding, the previous custom-coded website was no longer a true reflection of the company. We wanted the focus to be on the content rather than intricate design, so it's been completely stripped back. The overpowering block colours of the previous iteration have gone, leaving a more grown-up, bold use of white space." The team of 12 – whose clients include West Yorkshire Playhouse, Arville Textiles and local charity Unique Ways – was recently shortlisted in the ‘Best Website’ category at the Northern Digital Awards, recognising the work completed on their biggest project to date, for Sodexo. Splitpixel's director, Charlie Herke, said, "To remain current, you need to evolve, and we've had a fabulous year of change – we’re still the approachable team we've always been, but our professionalism and results focus are now being represented. We wanted a fresh new image to show that the company has matured – and that we're ready for the next ten years. “The new website will be pivotal in positioning us as a strong digital agency within West Yorkshire, and in enabling us to work with other businesses who wish to realise their online potential.” The new website can be viewed here: https://www.splitpixel.co.uk/
Posted by Scriba PR Limited
Kirklees’ Biggest Business Conference Returns

Tuesday 06 February 2018

Following on from the huge success of the 2017 Conference, the Mid Yorkshire Chamber is delighted to be hosting their 2018 Kirklees Business Conference (KBC) at John Smith’s Stadium, Huddersfield on Wednesday 21st March. The free, one-day conference has become an unmissable event in the local business calendar which is dedicated to helping businesses to connect, learn and grow. Attracting over 600 business people and 50 exhibitors, KBC includes a fantastic programme of engaging seminars, a discussion panel, surgery sessions and open networking throughout the day. This year the Mid Yorkshire Chamber is proud to announce an official partnership with Google bringing a Digital Garage to KBC as part of the seminar programme. Running alongside the four seminar sessions, more surgery sessions will also take place following their success last year. Held by local businesses located in the stadium boxes, the surgeries will provide the opportunity for companies to run their own seminars, workshops or one to ones. Rory Bourke, Events & Sponsorship Co-ordinator at the Chamber said: ”Kirklees Business Conference is definitely shaping up to be a day not to be missed. The conference is a fantastic opportunity to raise your profile, make new contacts and learn from other experienced professionals. There are many opportunities for local businesses to get involved through sponsorship, exhibiting or attending as a delegate.” Confirmed conference sponsors and partners include; AD:VENTURE, The John Smith’s Stadium, The Design Mechanics and Social Progress. Delegate tickets are free but registration is essential, significant interest is anticipated therefore early delegate booking via www.kirkleesbusinessconference.co.uk is advised to avoid disappointment. For further information about the conference follow @MYBizConfs and #KirkleesConf on twitter. To find out more about sponsoring or exhibiting at the event please email events@mycci.co.uk or call 01484 483679.
Posted by Mid Yorkshire Chamber of Commerce
Check out our New! Print Centre in Huddersfield

Thursday 01 February 2018

Our Experienced Print Bureau Staff have a wealth of knowledge to make your Print and Graphics Project stand-out from the crowd.
Posted by HAD-IT (Huddersfield) Ltd
New Apple IT repair centre opens in Huddersfield

Friday 19 January 2018

Check out our new Huddersfield service centre. Castlegate Huddersfield. This is who we are and this is what we do. HAD-IT Limited & HAD-IT (Huddersfield) Ltd incorporating HAD-COPY and HAD-PRINT Specialise in the Service and Support of Apple Products including Macs, iPads and iPhones etc. Our Apple Certified Engineers offer repairs from a simple Screen Replacement to Hard Drive Issues, Upgrades, Tuition and Training at very competitive prices. We also Supply and Support a full range of State of the Art Technology Colour and Mono Copier/Printers from simple Desktop to Large Format and Feature Rich Multifunction Machines with Full System Document Production all with a variety of Service, Maintenance and Support Contracts. In addition, our Printing Division offers a complete Graphic Design and High-Quality Printing Service to AO Size.
Posted by HAD-IT (Huddersfield) Ltd
Ventas becomes a UK partner of Membrain

Saturday 02 December 2017

Ventas are pleased to announce that they have been appointed as a UK partner of Swedish company, Membrain. Membrain is the #1 sales effectiveness platform for teams working with complex sales. Trusted by clients in over 60 countries, a two-time Top Sales CRM winner, a Top Sales Tool for four years straight, consistently named a High Performer by G2 Crowd (including the highest NPS score of all vendors) as well as named the Top Sales Enablement Technology in 2016. Pete Evans, from Ventas said that adding Membrain to our offering will enable us to add even more value to our existing clients as they strive to increase sales in an ever more challenging economy.
Posted by Ventas Sales Ltd
Inspiration for Greenhead College business class from ex student entrepreneur

Tuesday 28 November 2017

Business students at Greenhead College were handed some sound advice from two local entrepreneurs. Harley Cooper and Ellie Gilbert showed the A-level students what can be achieved with a bit of self-belief, resilience and risk taking. The duo set up Avalon Mae Social Media Marketing, which has found a gap in the market for providing social media marketing services to small firms and self employed individuals such as hairdressers who want to maximise their online presence. Ellie, an ex-Greenhead student who took part in the Real World Economics event and the annual New York trip, spoke to more than 80 students and explained that young people had a lot to offer in their line of marketing as they have grown up with social media. Mark Mitchell, head of business and economics at Greenhead College, said: “Having young entrepreneurs from our alumni visiting like this is highly inspirational and helps show students that there is an alternative to the traditional educational route after Greenhead. “If you have a great business idea – just go for it!”
Posted by Avalon Mae Social Media Marketing
KC Communications Secures a Hat-trick of Contract Wins

Monday 27 November 2017

Huddersfield based marketing communications agency, KC Communications have secured contracts with three diverse Yorkshire based clients; Yorkshire Yogi, Microform Imaging LTD, and The Flood Company. The latest contract wins cement KC Communications growth targets, which have seen turnover grow 70% year-on-year since it’s foundation in 2014. Joining its growing client base is corporate and educational wellbeing specialist Yorkshire Yogi, which was founded by Kelly Thistlethwaite earlier this year has appointed KC Communications to undertake social media and PR support whilst also providing strategic guidance in other areas of marketing. Wakefield-based digitisation and document management company, Microform Imaging LTD, have secured the services of KC Communications to raise their profile and that of its subsidiary, British Online Archives which hosts over 3 million records covering 1000 years of world history. While newest client, Elland based The Flood Company, who design, manufacture and install a range of innovative flood mitigation products, has appointed KC Communications to raise the profile their business. James Ruddiman, Sales Director at The Flood Company commented “As The Flood Company embarks on ambitious growth plans, we are delighted to be working with KC Communications to increase our brand awareness. Their knowledge of our sector and insight provided at such an early stage of our partnership has been to an excellent standard, and we are confident they will support us in achieving our goals”. Commenting on the latest client wins, KC Communications Managing Director, Katrina Cliffe said: “I am delighted to welcome on board our latest clients and look forward to working closely with them to support their ambitious growth plans. The latest wins are a testament to the hard work put in by the team over the past 3 years to position ourselves as one of the most reputable agencies in the area”.
Posted by KC Communications
Around Town In the Huddersfield Live Hygge Tipi

Wednesday 15 November 2017

What better time to get together than Christmas? Around Town believe that connecting the business community of Huddersfield in its iconic locations and organisations is a brilliant way to share ideas, hear inspirational stories and have some FUN. Organised by Oli Smith, Michelle Crowther and Chris Buckley Around Town create memorable events every 3 months. 2018 plans are already underway; “as well as meeting at some amazing businesses we are walking Around Town in Spring - a fantastic way to get to know each other whilst experiencing some award winning locations and scenery in Huddersfield “ says Michelle And with Huddersfield Live December promises to be a memorable Around Town event. Hosted in the Hygge Tipi in St Georges Square, hear Sam Watt and Poppy Stahelin tell of the fabulous work the team at Huddersfield Live are doing and some of the stunning events planned for next year. Laura Drury sets the backdrop of how she formed the The Hygge Tipi and how it creates a convivial atmosphere for Huddersfield folk to mingle, drink mulled wine, and keep the winter night out in front of the log fire. All In the heart of Huddersfield. Tickets are limited and can be reserved FREE here. Chamber members old and new are very welcome. Around Town Events for 2018 confirmed. March 1st - Valli Opticians May 17th - Owen Scott Tailors May 25th - (Walk) Around Town - 15miles (approx) Breakfast Sarnies, The Kirklees Way, Finish in a Brewery!
Posted by The Alternative Board
Applegate Properties achieves double award recognition

Monday 13 November 2017

Yorkshire-based residential estate and lettings agent Applegate Properties has won both gold and silver accolades, at a prestigious industry awards ceremony. The Negotiator Awards – the UK’s leading programme for estate and lettings specialists – were established in 2008, and since then have grown in stature to now be acknowledged as the most recognised awards scheme for the residential property industry. With 30 categories in total, 2017 proved to be the largest year yet for the presentation, as over 750 directors, senior managers and business owners attended the event. Applegate Properties was shortlisted in three categories – Yorkshire and the Humber Agency of the Year, Small Lettings Agency of the Year and Small Estate Agency of the Year – each of them celebrating businesses with 1-3 branches, that are prominent stand out within their town. Amy Wray, Applegate’s managing director attended the London ceremony alongside, sales advisor Chloe Byrne and lettings advisor Laura-Anne. Held at the Hilton Hotel on Park Lane, the event was hosted by Jimmy Carr who presented Applegate with a gold accolade for the Yorkshire and the Humber Agency of the Year, and silver for the Small Lettings Agency of the Year. Amy commented on their success and said: “With our three previous years of victory at the awards – winning bronze in 2014 and 2015 and then silver in 2016 for the Yorkshire and the Humber Agency of the Year – myself and the team were and still are absolutely elated to have been shortlisted again for such a prestigious award. “But the 2017 event was something else. The night itself was lots of fun and we were extremely shocked to receive both gold and silver, as we were up against such strong competition. We have worked hard to offer a completely different estate agency experience, so it was extremely humbling to have this acknowledged in such a prestigious arena!” Applegate Properties was founded in 2010 and has built an exceptional reputation for being the fastest growing property experts in the Huddersfield and Holmfirth area. Now a team of 10, this latest accomplishment has helped to recognise and solidify their continued success.
Posted by Scriba PR Limited
Huddersfield-based Leach appointed by international outdoor leisure brand Regatta

Friday 27 October 2017

International outdoor leisure brand Regatta has overhauled the visual merchandising strategy at its Manchester headquarters, with the help of Huddersfield-based display specialist Leach Impact. Regatta’s showroom is a regular destination for corporate customers, keen to be among the first to see what could soon adorn their retail shelves. But with footwear previously housed on a dark, permanent wooden wall, the 180sqft space struggled to do the hero products justice. The brand has therefore invested in a 6.8m x 2.5m state-of-the-art bespoke display from Leach’s Product Wall Lite range. At only 65mm thick, the streamlined wall-mounted system integrates eye-catching graphics with ultra-bright LED illumination and slick magnetic shelving, for maximum impact as soon as a customer arrives. “Following an initial design consultation, we knew the team was interested in the flexibility of this graphics display alternative,” elaborated Dale Broadhead, Leach’s project lead. “However, to meet the exact requirements of this brief, our in-house innovation team built a number of prototypes to evaluate how to best showcase Regatta’s footwear range.” The finished solution was then installed only one day, which included full magnetic assemble, graphic installation and 180 shelves added and aligned. Regatta’s marketing director Jo Hawkins expanded: “We were initially drawn to the system because of its brightness and large-format photographic quality. But the construction of Product Wall Lite now allows us to change the graphics and products as often as we like, without any external input or specialist shop-fitting expertise. “This means we can refresh our showroom campaigns in line with the changing seasons, which should deliver an ongoing wow factor and a lasting impression, much more in-keeping with what we’re trying to achieve as a brand.” On the back of positive feedback from visitors to the Manchester HQ, Regatta now plans to roll the Product Wall Lite system out into its store environments. Established in 1981 with a 12-strong team, Regatta now has 200 stores and concessions throughout the UK and operates in 55 countries worldwide.
Posted by Scriba PR Limited
33 results found, page 1 of 4.  

Events Posted

3 results found 
Image for
How will GDPR affect the marketing function?
Wednesday 28 February 2018, 09:30 - 12:30
Independence House, K C Communications Ltd, Holly Bank Road, Huddersfield, HD3 3LX
£120 - 6 places
Image for
Digital Marketing forGrowth
Wednesday 28 February 2018, 16:30 - 18:30
Firth Street, Huddersfield, West Yorkshire, HD1 3BD
Free Entry - 50 places
Image for
Kirklees Business Conference
Wednesday 21 March 2018 - Wednesday 21 February 2018, 09:00 - 16:00
John Smith's Stadium, Stadium Way, Huddersfield, HD1 6PG
Free Entry
3 results found 
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