WHERE LOCAL BUSINESS GROWS

Developing New Opportunities

Growing a business is difficult and challenging.  Much more challenging than managing a stable business … actually cutting costs and contracting work out is easier than growing a business organically, but the growth journey is so much more fun and rewarding.

Growing gracefully though is a specific skill set.  It stems from great business planning, superb branding and design and rigorous management of processes to keep costs from spiralling with sales.

The methodology for growth should be planned in at the beginning of any business and not left to consider once the business is up and going and building sales.  At this point the ability to scale gracefully has been pre-determined so can be followed rather than ‘bolted on’ as an afterthought.

One of the main implications of growing a business is the requirement to take on new premises, recruiting more staff and to reconsider your sales and marketing strategy – perhaps even looking at export markets as a route to growth. Remember to seek advice from experts who have proven backgrounds in business growth as they should be able to help accelerate your progress and help you avoid the pitfalls.

In this section we will mainly cover the implications of growing a business – from taking on employees to importing and exporting.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more.



Developing new markets
 

It is common to see business leaders fighting hard in their own traditional market look longingly at the attractive markets in different sectors, different countries or with different products.  They note how large those markets are and therefore how easy to take a share to add to their existing revenue streams.

There is one simple reason those new markets look attractive and easy, ‘you don’t know them very well’.

A consultant who deals with many different industries and marketplaces will tell you, “everything looks easy when you first start looking.”  The challenge is to ask all the questions that will help you understand why it is not easy and then the key to success is finding the solutions.

Google is a great tool, but you can’t adequately research a market using it alone:

Go speak to real people, real customers and people who have spent their life in the market place.  If you’re looking at export markets then seek the help of the Department of International Trade who often have advisers who can help.

  • Take advice both informal and formal from someone who has been there and done it.  This might be business coaches or experts, but it equally might be agents or distributors you already work with?
  • Think long and hard about why people will want to buy your product over and above their existing habitual buy.  When you’re looking at developing new markets, you need to find ‘chinks’ in the existing market to exploit.
  • Consider timescales, this new project may be top of your agenda but where will it fit in the priorities of the people you are looking to influence.
  • Look for equivalent situations, have others tried to penetrate the same or similar markets before, did they succeed or fail, why you will do better.

When you are thinking about developing new markets you should approach this as if it’s a new new business.  You should write a business plan, complete a SWOT & PEST analysis, consider your marketing strategy, invest in the approach and measure the results.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Importing
 

Well simply put, it is not like buying goods from the next village!  Certain things will always apply whether you are attempting to get hold of a unique product or buy cheap from the Far East.

  • You will have to buy in greater quantity and hold more stock, best be sure you want them and can sell them in a reasonable time.
  • Lead time for replenishment will be longer, you will have to be better at forecasting demand or you will run out.
  • You have to quality check at the manufacturers, once the goods are with you it is very tricky to return them.
  • You’ll likely not get credit and have to pay in advance, important then to ensure the supplier is trustworthy and your cash flow plan reflects this negative flow of cash.
  • When attempting to compare prices, don’t forget the add on costs of transport and duty.
  • Currency will fluctuate, you can guard against this but it costs money and is complicated.
  • Using a middle-man or agent may seem expensive, but in the first instance their experience may be invaluable.
  • Paperwork is complicated, employ the services of an expert who knows the subject and can talk ‘Letter of Credit’ or ‘Bills of Lading’.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Exporting
 

The key to great exporting is to first ask yourself; why would someone far away with a different culture and language want to buy my product or service in preference to one from their near neighbour?

If you can’t think of a good reason then don’t bother, you’ll end up resorting to selling at a lower price and suffering a much higher cost to serve.

Once you understand the real potential, you will be able to narrow down the likely markets, and then the best route to market.

In considering exports there is always a tendency to look for local partners.  Because travelling is hard work and people don’t like wasted trips, they tend to fall for the first potential partner they meet.  The rule here is to research well before and after the trips to your potential market.

Again there are common hurdles to all exporting;

  • Payment is king, understand how, when and in what currency you require paying in.  Post transaction remedy for bad debts is incredibly difficult across borders and international jurisdictions.
  • Do the paperwork right, first time.  Goods stuck in a port with a customs query are not worth much to you or your customer.
  • Ensure your product complies with local standards and regulations.
  • Understand tax, VAT and reporting.  Exports brings a whole new dimension.

To ensure you get it right employ someone who knows how to export, or partner with someone or seek advice from an expert.

www.gov.uk/government-help-for-exporters

All Chambers of Commerce provide export documentation services and there are also specialist export consultants who have the knowledge to support you.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more

Investigating companies
 

So you are interested in selling your products or services to a specific company?  The facts are, the more you know them and understand them the better your chances of becoming their supplier.

Many businesses never find themselves in a position where they’re investigating a company … their marketing brings in new customers, who pay money and receive goods or services and everything ticks along.

However, if you find yourself targeting a specific company, perhaps their business could fundamentally help your own business, a ‘dream’ client, etc. the opportunities to find out information are endless.  The process itself is also surprisingly powerful in helping to create the right approach – as ever, the more you understand your client the more you can target them.

Just some of the initial places to begin when investigating a company include:

  • Google.  An obvious must when investigating a company, but look at all the back stories as well as the most recent – look at what’s been written about the company over the years.
  • The company’s own website.  Look in all the obscure places such as the terms and conditions as well as at the headline pages.  You can also, sometimes, look back at previous versions of their website using the useful website: http://web.archive.org/.
  • LinkedIn (both for the company and all the employees).  Check out what they have posted both in the context of the company and as individuals.
  • Companies house.  For free info on ownership and directors, you will often get an insight into the relationships behind the scenes.
  • Credit checking agencies such as Credit Safe and Experian will give an insight into past results, Director appointments or movements.  You’ll get their financial size and soundness from this type of review.
    Piece it all together and plan your approach.  If nothing else, your knowledge will equip you well in discussions and will demonstrate your understanding and passion for their business.

 Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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News

31 results found, page 1 of 4.  
Huddersfield digital agency completes biggest project yet for multinational brand

Tuesday 19 September 2017

Huddersfield-based digital marketing agency Splitpixel has completed a mammoth six-month website redevelopment project for multinational brand Sodexo, marking the team’s largest assignment to date. Sodexo Group is the 19th largest employer in the world, operating in 80 countries with annual revenues of more than €20 billion. The UK division known as Sodexo Employee and Consumer Engagement has been a Splitpixel client since 2009, but as the organisation has grown so too has the complexity of its online footprint. At the start of 2017, the decision was made to consolidate 15 individual sites – attracting over 600,000 visits per year for 11 different brands – into one. Now – more than 1,500 man hours later – the 330-page, fully-responsive and truly insight-driven website has been successfully crafted and launched. Commenting on the project delivery, Splitpixel’s co-founder Charlie Herke said: “Sodexo wanted to provide a seamless, engaging and information-rich hub, something that better represented the whole of their product and service portfolio. The site had to communicate with a range of target personas to improve the user experience and, above all, generate leads. “A project of this scale was – perhaps unsurprisingly – far from straightforward, and not least because of the tight timescales. But we drew upon the expertise of everyone within our 11-strong multi-disciplined team to nail this challenging brief.” The new site design was carried out in parallel to a two-month digital audit of the 15 disparate domains, which then saw the team move on to user journey mapping and strategic content development. 200 blogs were hand-selected, reworked and optimised for relaunch on the new site, 130 new pages were written as a result of collaborative workshops with Sodexo’s brand champions, and a number of engaging visual elements were incorporated to bring the creative to life. The WordPress build was complemented with the integration of HubSpot to host the blog and all gated content, making the two platforms work together in ways that the technical community for both tried to tell the team were impossible. Finally, 8,500 pages were manually redirected and a month of testing completed prior to the launch. On the completion of the project, Ms Herke said: “Despite the site housing a very complex navigation and content architecture, the result is an easy-to-use, results-driven and agency-style website, totally unlike anything they had before. It’s extremely bold, but we're happy to say the client loves it.” Splitpixel will now continue to support Sodexo with ongoing ecommerce, SEO, PPC and lead generation projects moving forward. Jamie Mackenzie, Sodexo’s director of marketing concluded: “Splitpixel has captured the essence of our new branding and delivered it, not just to a market-leading standard, but also on time – and with minimal hiccups along the way. I wouldn’t underestimate the complexity of simplifying our business into one site.”
Posted by Scriba PR Limited
KC Communications scores hat-trick of new clients

Wednesday 06 September 2017

Huddersfield-based marketing communications agency, KC Communications, has announced that they have added three new accounts to their growing roster of clients. The accounts include North Yorkshire based electrical wholesaler, Oldfield Group, insolvency specialist, Poppleton & Appleby and Huddersfield based tailors, Owen Scott Bespoke. These latest contract wins continue the momentum of business growth for KC Communications who are set to increase turnover by 50% by the end of this financial year. In addition, they have recently recruited two new members of staff; an Account Manager and an Operations Manager have joined the team. Charles Brook, Partner of Poppleton & Appleby commented: “We are delighted to be working with KC Communications. After my firm Brooke Business Recovery merged with Manchester based Poppleton & Appleby, we are looking to broaden our customer base across the Pennines and expand our service offering. We feel that with the help of the team at KC Communications we will see some great results in raising our profile for our newly expanded practice over the coming months.” Katrina Cliffe, Managing Director at KC Communications added: “We’re extremely proud of our recent client wins and are hoping to continue our growth into the next financial year. We’re very excited to be working with such a broad range of businesses, from an electrical wholesaler to a bespoke tailor, and we’re looking forward to delivering some fantastic results for all three businesses.”
Posted by KC Communications
Plans revealed for Huddersfield’s first design conference

Monday 04 September 2017

Details have today been announced for a brand new design conference, the first of its kind to be held in Huddersfield. The event – which will take place at Bates Mill on Thursday 5 October – is the conception of Wilson’s Republic, a well-known not-for-profit design network in the town set up by Huddersfield-based designers Darren Evans and Aidan Nolan. It aims to bring creative practitioners, students and enthusiasts together to tell their stories, share their experiences, collaborate, question, learn and create. Among the speakers to have already been announced, is Huddersfield-born John Lee, a celebrated prop and model maker who has spent 34 years in the film industry. Having begun his career working on The Wind in the Willows, he has gone on to be involved in blockbusters including Aliens, Casino Royale and the soon-to-be-released Star Wars: The Last Jedi. He is also a frequent lecturer at The National Film and Television School. He will be joined by Tom Foley, Creative Director of international typography specialist Dalton Maag, who has recently hit the headlines for designing the new BBC Sport ‘Leith’ font. As well as taking to the stage, Tom will also be leading two 2 hour logo refinement workshop throughout the day. There are in fact a number of different workshops on the conference programme, covering topics ranging from intellectual property, accounting for creatives, design career plotting, and the business of design, as well as a full-day portfolio review to offer professional guidance on live projects. The conference is not Wilson’s Republic’s first venture on to the events scene. Founded in 2015, the brand exists to provide a voice for Huddersfield’s design community. And, having run five sell-out social events to date the conference was the next logical step. “From textile design to precision engineering, Huddersfield has a rich history of world class invention and creativity running through it. The conference aims to celebrate these roots by looking to the future,” explains Wilson’s Republic co-founder Darren Evans. “By bringing iconic and inspiring speakers together in a relaxed, collaborative environment, we’re hoping to help further stimulate the profile of design across the town. There’s never been anything like it here.” With an undeniably high density of design talent in Huddersfield, across varied creative disciplines including product, graphic, digital, web, photography, illustration, art and architecture, this creative industry has been named the fastest growing in the Kirklees district. “We’re witnessing something of a movement in the town,” adds Aidan. “We’ve always had a prolific talent hub here, as our line-up of Huddersfield born and raised speakers shows. But Huddersfield’s creative heart is growing bigger and bigger every year, so it was time for our events to reflect this. “Wilson’s Republic has ‘gone large’ – I hope this conference will play a significant part in driving the town’s creative agenda forward!” Confirmed event partners include Kirklees Council, Bates Mill and stamping foil and decorative film specialist Foilco – who will be inviting delegates to create their own foil card throughout the day. The conference will also be preceded by the latest gathering of Design Network North – a membership organisation which aims to increase the contribution that design makes to the economy. But the hunt is still on for other sponsors to get involved, with interested parties encouraged to make contact via the website. The event costs £35 to attend, with discounted entry for students (£25) and groups of 5 or more (£30). Tickets can be purchased at www.wrconf.com and updates can be found on Twitter via @wilsonsrepublic and #WRConf.
Posted by Scriba PR Limited
KC Communications team up with Leeds Business Week

Thursday 31 August 2017

Huddersfield-based marketing communications agency, KC Communications, have announced they’ll be sponsoring two events to kick off Leeds Business Week. Managing Director, Katrina Cliffe, will be sharing her insight into why it’s important to build your personal or professional brand through social media at Social Media On Toast. The event will take place on Monday 9th October at Everyman Cinema in Leeds from 8am-10am and will give attendees an opportunity to network with other guests over breakfast. In addition, KC Communications will be sponsoring an all-women networking event that will take place that afternoon from 1pm-3pm at new restaurant, Tattu. Katrina Cliffe, Managing Director at KC Communications added: “We’re passionate about the local business economy and in particular the Leeds City Region. Leeds Business Week is a key event in every professional’s business calendar and we, therefore, wanted to throw our weight behind the event to make this year one of the best yet!” “Social Media on Toast felt like a natural fit for us but it was the launch of the women’s networking event which really stood out for us. The region has some outstanding female business women and we feel it is important to support and nurture that talent.” To book your tickets for Social Media on Toast, please visit: https://leedsbizweek.com/events-seminars/event-seminar/social-media-toast/ To book your tickets for Women’s Networking Afternoon, please visit: https://leedsbizweek.com/events-seminars/event-seminar/womens-networking-afternoon/
Posted by KC Communications
Technical PR specialist shortlisted for National Awards

Tuesday 15 August 2017

Managing director of Huddersfield-based Scriba PR, Katie Mallinson, has been shortlisted for a Forward Ladies National Award. Since 1999, the awards’ aim has been to bring together start-ups, multi-million pound businesses, academics and international business leaders, in order to showcase and empower women who have been successful within their organisations. A total of 67 entrepreneurial female business leaders, who have been shortlisted from the Yorkshire, North East and Scotland regions, will now compete across twelve unique categories. The categories include Corporation Leader, Inspiring Leader and Not For Profit – all of which focus on championing inspiring women. Katie, who founded the niche B2B communications agency Scriba PR in 2013, has been shortlisted for the Start Up category, which recognises distinctive women in business whose companies are within their first five years of trading. Commenting on her achievement, Katie says: “I feel extremely privileged to have been shortlisted for such a prestigious accolade. Scriba is going from strength to strength, and to be acknowledged alongside other hugely successful women is very humbling indeed.” The glittering evening, which will take place on Friday 22nd September at the Crowne Plaza, Newcastle, will bring together all of the shortlisted applicants for the regional final. The winners from other regions will then be invited to appear before a live panel of independent judges in November, followed by the national final in Leeds on 1st December. Managing director of the Yorkshire, North East and Scotland region, Griselda Togobo stated: “This has been a fantastic year for women, and now it’s time to change gear and focus on the support needed to nurture talent, regardless of gender, sector or region. The calibre of entries has been increasing year on year, but this year we have a number of outstanding entries and here at Forward Ladies we very much look forward to celebrating and sharing their success.” If you wish to attend the Forward Ladies National Awards, find out more information or view the full shortlist, visit: http://forwardladies.com/national-awards/ .
Posted by Scriba PR Limited
New look digital presence for 50-year-old Yorkshire brand

Thursday 10 August 2017

A Yorkshire heritage brand has launched a new-look digital presence as the company marks 50 years in business. Leeds-based Yarwood Leather supplies luxury upholstery leather to some of the world’s most prestigious brands, including Emirates, Morgan Motor Company and Restaurant Gordon Ramsay. But while the organisation’s printed literature has long been symbolic of the calibre of Yarwood’s craftsmanship and client-base, the website simply did not reflect the quality of the brand. The team therefore turned to Mirfield digital marketing agency The Bigger Boat, to undertake the online overhaul. The three month project has seen the site switch from a somewhat cumbersome Magento build to a fresh WordPress platform. Stand-out features of the new website include a bolder use of project imagery, integration of a craftsmanship video, greater use of case studies and an intuitive colour picker for interior designers and refit specifiers. Already, statistics show a marked improvement on the previous site’s performance, with sample orders up 50%, the conversion rate up by 60% and organic traffic up by 20%, when compared to equivalent 2016 point-in-time figures. Commenting on the project execution, The Bigger Boat’s co-founder and account director Andy McCaul said: “We actually became very familiar with the Yarwood business, as we were initially appointed to optimise the old site. But there were a number of flaws that had to be addressed. The aesthetics and navigation did not consider the user experience, seemingly simple updates were time-consuming to administer, and increasingly, the capabilities of the old version of Magento were becoming quite restrictive. “The decision was therefore made to move to a new site, more befitting of modern customer expectations, CMS requirements and the luxury feel of the brand itself.” The Bigger Boat’s services have now been retained to support Yarwood with paid search activity, conversion rate optimisation and fine-tuning as required. Elaborating on the finished product, Yarwood’s marketing manager, Laura Wood said: “We’re delighted with the more impactful front-end of our beautiful new website but, aesthetics aside, this project has been all about results. In the modern world of digital marketing, sites need to perform, and the heightened engagement and conversions, which we’ve seen almost instantly, are indicative of the true value of our new online presence.” Established in 1967, Yarwood Leathers is based in Morley, Leeds, and has an on-site laboratory, cutting room and sewing department, plus in-house embroidery and debossing team. The 50-year-old business provides an array of bespoke services to well-known brands within the hospitality, commercial furniture, aviation and transport sectors, to name just a few.
Posted by Scriba PR Limited
Momentum bring innovation to companies that are frustrated with the high cost of sales training.

Saturday 05 August 2017

As part of our partnership with global sales development Sales Star, based in New Zealand. we have developed an innovative and on-demand sales training product. This is ideal for businesses which are frustrated with the high cost of sales training which invaribly results in only short term increase in revenue and improvement in the skills of the people who have received training. The Sales Star on demand product delivered by Momentum to businesses throughtout the UK will help business owners and CEO's who are frustrated because they want to grow sales but.... Can't find a cost or time effective way of doing this. Cannot take the team off the road to get the growth required. Aren't sure what the right solution is or which provider to use. Find training fees prohibitive Are nervous about committing significant funds to training they cannot control. Sales Star on Demand provides business owners and sales managers the tools they need. Pete Evans, MD of Momentum comments " We are excited to be able to bring this product to businesses in the UK. It uses the latest technology and research so that we can support sales managers and business owners who have to manage and lead sales people. We are able to provide them with relevant tools which are fun and innovative. The other benefit is that businesses can grow their sales and revenues without the high cost which is typically associated with sales training" For further information please contact Pete Evans, pete@momentumss.com
Posted by Momentum Sales Solutions Limited
Digital agency welcomes University of Huddersfield student to the team

Wednesday 02 August 2017

Following a number of recent client wins, Cara Cardona has joined Brighouse-based Vizulate Digital in the role of Digital Marketing Business Administrator on a 12 month placement from the University of Huddersfield. It was her keen interest in digital marketing, e-commerce and creative projects that enticed Cara to the position, and she is now hoping to gain an in-depth understanding of digital marketing, as well as learning how a business-to-business service operates. Currently in the third year of a marketing degree at the university, Cara said: “I’m really excited to be joining a growing digital agency and looking forward to applying some of the academic practices I have learned in my first two years of study.” Speaking about the appointment, Vizulate Digital director Scott Brant said: “As a Digital Marketing Business Administrator Cara will be working closely with the rest of the team over the next 12 months, assisting in the delivery of a number of large scale digital projects for our diverse range of clients. “Cara’s appointment means we are now a five-strong team and have ambitious plans to grow the agency further over the next 12 to 18 months.”
Posted by Vizulate Digital
The Bigger Boat welcomes new account manager on board

Monday 24 July 2017

A digital marketing agency has recruited Alison Lee as account manager, in the latest of a series of key appointments for the Yorkshire company. The hire will strengthen the support provided on existing client accounts at Mirfield-based The Bigger Boat, whilst paving the way for the firm’s ongoing expansion. Alison has played a major role in various projects already – including brochure production, supporting a client at the Retail Design Expo and managing various email marketing campaigns. With a strong public relations background, she has an impressive CV. A PR graduate from Leeds Metropolitan University, she has since held senior roles in both marketing and digital arenas, within a range of companies spanning from International Personal Finance to Best Western. Most recently she ran her own copywriting business for 18 months. Commenting on her return to the office environment Alison said: “Running your own company can be lonely. I wanted to get back into the heart of a thriving organisation, where I can work alongside others and experience a feeling of being ‘in it together’.” This latest appointment marks further growth for The Bigger Boat, who moved into their current vibrant office space – in a converted water mill – in late 2016. The business has seen year-on-year expansion, with a 25% increase in revenue in the last 12 months alone. Andy McCaul, joint founder, says: “We’ve always said the best talent needed for a successful business is not always found in the large cities of Leeds and Manchester. As a professional working mum, Alison has viewed our rural location and proximity to home and schools as a huge plus.” He continues: “Her appointment is a real win for the team – we’ve gained her wealth of significant experience, and our clients have already started to benefit from that.” Alison joins a team of 11, whose clients include HR software provider Cascade, print finishing specialists Celloglas and luxury door manufacturer Deuren. When asked what she is relishing in her new role, Alison said: “Getting involved with the variety of clients excites me, alongside the chance to use my skills on fresh projects. The diversity of the work involved and the fast-paced nature of the business will certainly play to my strengths and I’m looking forward to the future!” Following on from their office relocation, and their more recent Eaton Smith Business of the Month award success, things are certainly on the up for the agency, which has also taken on two web developers within the last month alone. Andy concludes: “The team here is going from strength to strength – the new recruits are bringing fresh ideas to projects, as well as learning from our very experienced crew.”
Posted by Scriba PR Limited
New Partnership for Momentum

Wednesday 05 July 2017

As a business we specialise in working with businesses to help them improve sales performance. We put the science behind selling by providing predictive tools which are based on extensive research. We have been a UK partner of Objective Management Group for nearly 2 years and during this time we have been able to bring their knowledge and expertise to a range of businesses in the UK that are looking to improve their sales performance. We are delighted to annouce a new partnership with a company called Sales Star, who are based in New Zealand. We will be using Sales Star's proven sales training and methodolgy to help businesses and sales teams to further improve their sales performance. For further information about Sales Star, then go to www.salesstar.com As a result of this partnership, we are delighted to offer a complimentary 2 hour sales audit to any business within Kirklees which has sales people. For further information please contact me at pete@momentumss.com
Posted by Momentum Sales Solutions Limited
31 results found, page 1 of 4.  

Events Posted

2 results found 
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How to be a successful entrepreneur and lead your own business
Wednesday 4 October 2017, 09:00 - 12:30
Edgerton, Huddersfield, West Yorkshire, HD3
£30 - 22 places
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MAKE YOUR WAY INTO THE CHINESE MARKET - Business visit to China
Tuesday 24 October 2017 - Tuesday 31 October 2017

Free Entry - 20 places
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