WHERE LOCAL BUSINESS GROWS

Developing New Opportunities

Growing a business is difficult and challenging.  Much more challenging than managing a stable business … actually cutting costs and contracting work out is easier than growing a business organically, but the growth journey is so much more fun and rewarding.

Growing gracefully though is a specific skill set.  It stems from great business planning, superb branding and design and rigorous management of processes to keep costs from spiralling with sales.

The methodology for growth should be planned in at the beginning of any business and not left to consider once the business is up and going and building sales.  At this point the ability to scale gracefully has been pre-determined so can be followed rather than ‘bolted on’ as an afterthought.

One of the main implications of growing a business is the requirement to take on new premises, recruiting more staff and to reconsider your sales and marketing strategy – perhaps even looking at export markets as a route to growth. Remember to seek advice from experts who have proven backgrounds in business growth as they should be able to help accelerate your progress and help you avoid the pitfalls.

In this section we will mainly cover the implications of growing a business – from taking on employees to importing and exporting.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more.



Developing new markets
 

It is common to see business leaders fighting hard in their own traditional market look longingly at the attractive markets in different sectors, different countries or with different products.  They note how large those markets are and therefore how easy to take a share to add to their existing revenue streams.

There is one simple reason those new markets look attractive and easy, ‘you don’t know them very well’.

A consultant who deals with many different industries and marketplaces will tell you, “everything looks easy when you first start looking.”  The challenge is to ask all the questions that will help you understand why it is not easy and then the key to success is finding the solutions.

Google is a great tool, but you can’t adequately research a market using it alone:

Go speak to real people, real customers and people who have spent their life in the market place.  If you’re looking at export markets then seek the help of the Department of International Trade who often have advisers who can help.

  • Take advice both informal and formal from someone who has been there and done it.  This might be business coaches or experts, but it equally might be agents or distributors you already work with?
  • Think long and hard about why people will want to buy your product over and above their existing habitual buy.  When you’re looking at developing new markets, you need to find ‘chinks’ in the existing market to exploit.
  • Consider timescales, this new project may be top of your agenda but where will it fit in the priorities of the people you are looking to influence.
  • Look for equivalent situations, have others tried to penetrate the same or similar markets before, did they succeed or fail, why you will do better.

When you are thinking about developing new markets you should approach this as if it’s a new new business.  You should write a business plan, complete a SWOT & PEST analysis, consider your marketing strategy, invest in the approach and measure the results.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Importing
 

Well simply put, it is not like buying goods from the next village!  Certain things will always apply whether you are attempting to get hold of a unique product or buy cheap from the Far East.

  • You will have to buy in greater quantity and hold more stock, best be sure you want them and can sell them in a reasonable time.
  • Lead time for replenishment will be longer, you will have to be better at forecasting demand or you will run out.
  • You have to quality check at the manufacturers, once the goods are with you it is very tricky to return them.
  • You’ll likely not get credit and have to pay in advance, important then to ensure the supplier is trustworthy and your cash flow plan reflects this negative flow of cash.
  • When attempting to compare prices, don’t forget the add on costs of transport and duty.
  • Currency will fluctuate, you can guard against this but it costs money and is complicated.
  • Using a middle-man or agent may seem expensive, but in the first instance their experience may be invaluable.
  • Paperwork is complicated, employ the services of an expert who knows the subject and can talk ‘Letter of Credit’ or ‘Bills of Lading’.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

Exporting
 

The key to great exporting is to first ask yourself; why would someone far away with a different culture and language want to buy my product or service in preference to one from their near neighbour?

If you can’t think of a good reason then don’t bother, you’ll end up resorting to selling at a lower price and suffering a much higher cost to serve.

Once you understand the real potential, you will be able to narrow down the likely markets, and then the best route to market.

In considering exports there is always a tendency to look for local partners.  Because travelling is hard work and people don’t like wasted trips, they tend to fall for the first potential partner they meet.  The rule here is to research well before and after the trips to your potential market.

Again there are common hurdles to all exporting;

  • Payment is king, understand how, when and in what currency you require paying in.  Post transaction remedy for bad debts is incredibly difficult across borders and international jurisdictions.
  • Do the paperwork right, first time.  Goods stuck in a port with a customs query are not worth much to you or your customer.
  • Ensure your product complies with local standards and regulations.
  • Understand tax, VAT and reporting.  Exports brings a whole new dimension.

To ensure you get it right employ someone who knows how to export, or partner with someone or seek advice from an expert.

www.gov.uk/government-help-for-exporters

All Chambers of Commerce provide export documentation services and there are also specialist export consultants who have the knowledge to support you.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more

Investigating companies
 

So you are interested in selling your products or services to a specific company?  The facts are, the more you know them and understand them the better your chances of becoming their supplier.

Many businesses never find themselves in a position where they’re investigating a company … their marketing brings in new customers, who pay money and receive goods or services and everything ticks along.

However, if you find yourself targeting a specific company, perhaps their business could fundamentally help your own business, a ‘dream’ client, etc. the opportunities to find out information are endless.  The process itself is also surprisingly powerful in helping to create the right approach – as ever, the more you understand your client the more you can target them.

Just some of the initial places to begin when investigating a company include:

  • Google.  An obvious must when investigating a company, but look at all the back stories as well as the most recent – look at what’s been written about the company over the years.
  • The company’s own website.  Look in all the obscure places such as the terms and conditions as well as at the headline pages.  You can also, sometimes, look back at previous versions of their website using the useful website: http://web.archive.org/.
  • LinkedIn (both for the company and all the employees).  Check out what they have posted both in the context of the company and as individuals.
  • Companies house.  For free info on ownership and directors, you will often get an insight into the relationships behind the scenes.
  • Credit checking agencies such as Credit Safe and Experian will give an insight into past results, Director appointments or movements.  You’ll get their financial size and soundness from this type of review.
    Piece it all together and plan your approach.  If nothing else, your knowledge will equip you well in discussions and will demonstrate your understanding and passion for their business.

 Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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News

44 results found, page 1 of 5.  
Kirklees TV Interview

Saturday 02 June 2018

We recently had the opportunity to be interviewed by Liz Hey from Kirklees TV as part of their series of business programmes. We were delighted to be able to discuss how important using the Objective Management Group sales evaluation and sales candidate assessment tools can help improve sales performance in companies with sales teams. We also had the opportunity to discuss how we use the tools of one of other partners Sales STAR to help develop sales managers into super coaches. Enjoy watching the interview. http://bit.ly/2JlyThB
Posted by Ventas Sales Ltd
Local Businesswoman To Take On Sporting Challenges for Babyloss Charity

Friday 11 May 2018

Huddersfield businesswoman, Katrina Cliffe, is set to take on a series of physical challenges over the next three months to raise money for Tommy’s the baby charity. Katrina, founder and MD of Lindley-based marketing agency KC Communications, will be challenging herself to the Manchester, Leeds and Lindley 10k’s along with a mini triathlon to raise money for Tommy’s. Tommy’s the baby charity raises money to undertake research into miscarriage, stillbirth and premature births helping to save babies lives along with providing support to families experiencing such a traumatic time. Tommy’s have supported a significant number of families and their research has reduced stillbirth by 22% in Greater Manchester. Katrina unknowingly had a condition which led to the loss of her first child, Casey, who was born too soon at 20 weeks in June 2004. With subsequent pregnancies, Katrina was under specialist care which resulted in operations, bedrest and 100s of injections. Research undertaken by Tommy’s identified new treatments which can help to prevent premature birth and due to this Katrina’s eldest daughter Stevie was born healthily at 33 weeks, whereas youngest daughter, Jaime went to full term following further successful research undertaken by the Tommy’s team. Katrina commented: “Losing my son was an absolute shock as there were no warning signs that I might not be able to carry to term. Although I have since gone on to have two healthy daughters, losing Casey had a significant impact on my life and while it has been a driver to success, it has also had affected my mental health. Over the years we have raised almost £10,000 for Tommy’s and I plan to continue this to ensure more babies are born safely and that their families are supported through such a traumatic time. I signed up for these challenges last year and have only recently started training as I did not think I wouldn’t be able to see these challenges through, but I’m back on track, motivated and feeling much better in myself for it. My daughters are proof that the research undertaken is absolutely vital and I’m proud to once again be supporting Tommy’s”. To sponsor Katrina visit https://uk.virginmoneygiving.com/KatrinaCliffe or text KCCC83 £AMOUNT to 70070.
Posted by KC Communications
New Apple IT repair centre opens in Huddersfield

Friday 11 May 2018

Check out our new Huddersfield service centre. Castlegate Huddersfield. This is who we are and this is what we do. HAD-IT Limited & HAD-IT (Huddersfield) Ltd incorporating HAD-COPY and HAD-PRINT Specialise in the Service and Support of Apple Products including Macs, iPads and iPhones etc. Our Apple Certified Engineers offer repairs from a simple Screen Replacement to Hard Drive Issues, Upgrades, Tuition and Training at very competitive prices. We also Supply and Support a full range of State of the Art Technology Colour and Mono Copier/Printers from simple Desktop to Large Format and Feature Rich Multifunction Machines with Full System Document Production all with a variety of Service, Maintenance and Support Contracts. In addition, our Printing Division offers a complete Graphic Design and High-Quality Printing Service to AO Size.
Posted by HAD-IT
Check out our New! Print Centre in Huddersfield

Friday 11 May 2018

Our Experienced Print Bureau Staff have a wealth of knowledge to make your Print and Graphics Project stand-out from the crowd.
Posted by HAD-IT
Your Local Apple IT Repair Specialists

Friday 11 May 2018

Hello, I’m one of the team at Had-It Limited. Our IT Technicians have a background with Apple Products, and have Apple training in their careers. We specialise in the repair of iPhones, through to Macbook and Apple desktops. So if you’ve had a slip and smashed your screen, we’re here to help. Prices vary on device and problem.
Posted by HAD-IT
Branding specialist launches customer experience workshop for local businesses

Tuesday 08 May 2018

Huddersfield branding consultancy The Engine Room is kickstarting a series of workshops for local businesses, focusing on how to enhance the customer experience. Aimed primarily at established companies looking to find a competitive advantage, the first event will explore how teams can better engage with existing and prospective clients by boosting brand performance. The 3-hour session – ‘Designing the customer experience’ – will be hosted on Thursday 24 May at Bates Mill, Colne Road in conjunction with Design Network North. Practical and activity-based, the workshop will immerse attendees into a ‘design thinking’ mindset – equipping them with the tools to better understand their customers, map out their consumer journey and balance brand promises with deliverables. With more than 17 years’ experience in strategic design consultancy, The Engine Room advocates the importance of conveying purpose and values within brand identity – as well as matching customer expectations with the experienced reality. Commenting on what attendees can expect from the workshop, founder and design director Darren Evans said: “The session is sure to be fast-paced, as we want people to leave with a real understanding of the importance of crafting a great customer experience – as well as the steps they can take to do this. “We’ll be talking and walking attendees through a series of practical tools, which they’ll be able to put to good use in their own businesses. It will benefit anyone who is serious about making their organisation stand out from the crowd and gain a competitive advantage – whether within the private or public sector.” Having previously delivered numerous workshops on strategic branding and design, the consultancy is planning to run further brand experience training sessions for start-ups in the coming months, as well as sector-specific workshops homing in on key industry issues and opportunities. Elaborating on the importance of brand experience, Darren continued: “Businesses that invest in understanding who they are and what value they deliver are the ones that survive. How you design your organisation around these purposes is key, and many of the clients we work with place a huge emphasis on this. “So many companies want to portray their passion for delivering an exceptional service. But we’ve found that it’s only when this care is incorporated throughout the entire brand experience, that the business is able to deliver on its promises.” Tickets for The Engine Room’s ‘Designing the customer experience’ workshop can be purchased now through Eventbrite, at £40 for Design Network North members or £80 for non-members.
Posted by Scriba PR Limited
Yorkshire Businesswoman Appointed to the Board of the Chartered Institute of Marketing

Wednesday 25 April 2018

The Chartered Institute of Marketing (CIM) is pleased to announce the appointment of Huddersfield-based businesswoman Katrina Cliffe, as their SME Ambassador on the Yorkshire Regional Board. Katrina has worked in the marketing industry for almost 20 years working for a variety of businesses across multiple industries before establishing her marketing agency, KC Communications in 2014. Katrina has been a member of the CIM for almost ten years and has completed two CIM Diplomas in marketing communications and digital marketing. Speaking of her appointment, Katrina commented, “I am delighted to have been accepted onto the Board in this new role. Supporting SMEs with the development and implementation of marketing strategies that positively impact on their business and regional growth is something I am truly passionate about. As an SME business owner myself, I understand the challenges faced by SMEs, and I hope to be able to use my range of contacts and the variety of professional activities I already undertake to promote the benefits of both the CIM and how marketing can play a key role in the success of a business”. Diane Earles, Network Manager for CIM, said: “We are very pleased to welcome Katrina to the board and I am sure she will be a real asset to the team.”
Posted by KC Communications
Marketing provider unveils updated web presence

Wednesday 25 April 2018

Leading print and marketing company Webmart has launched a brand new website to coincide with its expansion from print, into a more diverse marketing offering. Designed by The Bigger Boat – a digital marketing agency based in West Yorkshire – the new-look website reflects the firm’s unique approach to business. The Bigger Boat was tasked with communicating Webmart’s credentials as a marketing partner that has a focus on creating savings and generating results. The website also needed to reflect its vibrant, quirky and unique personality. Oxfordshire-headquartered Webmart – which also has offices in Yorkshire and Scotland – was founded in 1996, and over the past few decades has built a reputation as a solid print partner for major brands, although it has more recently become a leading expert on a wide breadth of topics, including data enhancement and media buying. Managing Director at The Bigger Boat, Andy McCaul explained: “The purpose of this new site was to raise Webmart’s online profile and communicate their marketing services, as well as highlighting the results that they generate. “Webmart was already a well-established brand, but the company had completely altered its tone of voice and direction in recent times – developing from a print partner into a real marketing collaborator. The team needed the input and expertise of a specialist digital agency like ours, to be able to achieve their objectives. The creative challenge was to design a website that could showcase Webmart’s well known bright colour pallet and quirky personality, whilst remaining serious about the results that they can provide.” The three-month project required Webmart’s internal .Net development team to work alongside the digital marketing agency to bring the assignment to life. The Bigger Boat created the design and front-end development, whilst Webmart handled the back-end Umbraco element of the project. Commenting on the job, Stuart Payne, Webmart’s chief growth officer, said: “Since the launch of the new site, we have already seen an improvement in performance, with traffic and engagement levels increasing, and – most importantly – the quality of enquiries being significantly enhanced. For example, we have recently secured a large contract with a high street brand, which started purely from a live chat conversation on our new website.” The Bigger Boat has worked with Webmart since 2017, and its wider clients include toy giant Little Tikes, door manufacturer Deuren and global chemical manufacturer SNF.
Posted by Scriba PR Limited
Record growth for Yorkshire digital agency

Wednesday 11 April 2018

Creative digital marketing agency The Bigger Boat has achieved a record 43% increase in turnover for the period 2017-18. This substantial uplift in revenue follows significant change for the Mirfield-based company – founded in 2010 by directors Doug Main, Lee Boothroyd and Andy McCaul – whose services include branding, digital and search marketing. Creative director Doug recently completed the Goldman Sachs 10,000 Small Businesses UK programme, after a successful application to this national – and well-recognised – scheme. Launched in 2010 – and designed to provide high-quality and practical support to leaders of small businesses in the UK – the opportunity was established to unlock the growth potential for more compact companies. Commenting on the course, Doug said: “It was fantastic to be chosen to participate and learn new skills. But the chance to liaise with – and bounce ideas off – fellow business owners has been invaluable, and left me with a real hunger to inject some fresh and forward-thinking ideas into how we run The Bigger Boat moving forwards.” The agency’s biggest growth to date also comes hot on the heels of a duo of key appointments, paving the way for an increase in their 60-strong customer base. Ruby Ribbons joins the team as a junior account manager, following a degree in communications at Northumbria University. She will be working on a number of client accounts – including UNTHA UK and SNF – and providing social media support as part of her role. Another notable staff member to join the creative crew is senior account manager Emma Heslop. With a wealth of experience in marketing – including 20 years in the design and print industry – Emma is already heavily involved in numerous client projects, and is currently handling the design and digital marketing for the agency’s biggest client, Little Tikes. Managing Director Andy McCaul said: “Both Ruby and Emma have the digital skills that we look for in all our staff – and have slotted into the team perfectly. With Emma’s vast experience, I am confident that she will bring a wealth of creative knowledge to the table.” Andy continued: “And Ruby has already embraced her role with an impressive level of commitment. We are looking forward to watching her grow and evolve in this environment.” The 11-strong agency is now on the lookout for a further account manager to increase its number, as their expansion continues into 2018.
Posted by Scriba PR Limited
Global Branding Agency Announces Launch of Accelerator Hub to Support Yorkshire Creative & Tech Start-Ups

Tuesday 03 April 2018

Elmwood, the world’s most effective brand design consultancy, is set to launch its first accelerator programme in June 2018. Elmwood LaunchPod is a unique project bringing creative and technology start-ups together into a thriving creative community, collaborating with them over a 12-week programme designed to take their businesses to the next level. Initial details about Elmwood LaunchPod, which will be hosted at Elmwood’s studio in Leeds (United Kingdom), have been released today, with the official launch of the accelerator programme taking applications from Monday 16th April until Friday 8th May. The inaugural accelerator programme is aimed at promoting the development of innovative consumer health start-ups, with Elmwood inviting both technology and creative (STEAM: science, technology, engineering, arts and mathematics) businesses who are innovating how people manage their health to improve their quality of life. As a global brand design consultancy, Elmwood is uniquely placed to o?er start-ups the guidance and support they need to ensure sustainable business growth beyond the 12-week programme. By bringing emerging technology and creative businesses into their community, they hope to discover how technological innovation can enhance brand experiences for both clients and consumers. Elmwood anticipates working with 5 start-ups when the 12-week accelerator programme commences, helping to support the next generation of entrepreneurs who are already hard at work to bring emerging ideas to market that will shape the future of consumer health. Throughout the 12-week programme, successful applicants will receive specialist insight from a world-class community of marketers and creative designers and free workspace at Elmwood’s creative and dynamic studio. Participating start-ups will also have access to expertise across Elmwood’s industry-leading global clients as mentors, as well as access to investors. Sarah Dear, managing partner at Elmwood and managing director of Elmwood LaunchPod, commented: “This is a unique project bringing together businesses with breakthrough ideas propelled by the power of design. “The future inevitably starts with an idea and some of the most innovative ideas are found among start-up businesses. Elmwood prides itself on being at the intersection of creativity and innovation and we’re looking forward to supporting the aspirations of health-focused entrepreneurs who are eager to develop the next generation of consumer health experiences into successful businesses that help improve people’s lives.”
Posted by KC Communications
44 results found, page 1 of 5.  

Events Posted

3 results found 
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UltraFast Internet Connectivity
Tuesday 26 June 2018, 08:30 - 10:30
John Smiths Stadium, Office Part Second Floor North Stand, Stadium Way, Huddersfield, HD1 6PG
Free Entry - 10 places
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Basics of Social Media
Thursday 26 July 2018, 09:30 - 12:30
Storthes Hall Park, Storthes Hall Lane, Huddersfield, HD8 0WA
Free Entry - 30 places
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Basics of Social Media
Thursday 27 September 2018, 09:30 - 12:30
Storthes Hall Park, Storthes Hall Lane, Huddersfield, HD8 0WA
Free Entry - 30 places
3 results found 
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