WHERE LOCAL BUSINESS GROWS

Branding and Design Thinking

Branding your business is a science, the best brands in the world are the product of research, experimentation and they adapt over time.  The best brands also adapt to the medium used, from print to TV to the web and even your smartphone, brands evolve over time as the means of communication changes.

With the adoption of the digital world, your brand is now having to work harder than ever.  The online revolution has changed branding your business, from how we communicate, through to our business cultures.  Although the changes have been relatively gradual, one of the most visible is the way that ‘digital’ has changed how a company presents itself.

Every major business has evolved its branding to work better in the digital world.  Remember, online you don’t have a friendly salesperson and a swish showroom to create confidence in your business – there is just the consumer and your brand, that is it.  The trends are obvious:

Simplification –  On social media, a company’s logo has to be instantly recognisable at only a few hundred pixels wide – and yet the same logo has to work two metres wide above a store entrance.  Because of this, anything ‘busy’ on a logo has been quietly dropped or simplified, and the number of colours they use have been reduced.

Confidence – Partially as a result of simplification, and partially because of online attention spans (you only have a few seconds to secure someone’s trust when they come to your website), logos have become a lot more confident.  They don’t say a lot, but what they do say is instant and visual –  digital has brought the death of the strapline.

Emotion – Logos these days rarely say what the company actually does, instead they evoke a feeling.  For example, look how the Barclay’s eagle has become a shield to create a feeling of safety and protection.  The Argos underline has evolved into a friendly smile (an approach also adopted by Amazon and Thompson Holidays).

As a start-up business it’s unlikely you will have the benefit of high end Branding agencies, however, amateur attempts are often obvious and can kill an idea at birth.  A logo is not a Brand and a Brand is neither a pretty picture or name that the owner likes; a brand should reflect a way of doing business and it should reflect the needs of your customer.

Take professional help, don’t do it yourself to the detriment of your presentation – there are professional, low-cost solutions out there.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 


Do it yourself or employ a professional
 

Your branding should be based on the needs of your target clients and not your personal likes or preferences.

But are you good enough to design your own branding and marketing materials or should you employ a professional design agency.

Try not to over complicate or over think your brand.

One golden rule is never trying to replicate another brand.  Apart from the legal implications, it can confuse potential customers and give the perception that your business lacks its own identity or personality.  You need to create something which is unique and original and reflects a positive image.

Start up costs might be prohibitive but it is always a worthwhile investment to consider engaging a design agency to assist in the creation of your brand as they are able to maintain a professional separation from you.

The combination of your ideas and a professional eye can make the difference between something ordinary and mundane to something distinctive and impactful.  Ultimately this is what will drive those precious sales and the life blood of the business.

Here’s the pro’s and con’s about deciding whether to DIY your branding, try an ‘auction’ approach, or take on the costs of a design agency?

DIY:  If you are a creative person and can actually form a professional standard of logo then this will obviously keen the costs down.  However, the risk is that ‘you’ think it’s great when a client recognises it for what it is – DIY.  And the time you spend doing DIY marketing is pro-active time you could be spending on your business development and actual sales.  DIY clearly carries risk and even if you are creatively trained, you’ll still be designing for you which is wrong – consider an external service to take yourself out of the loop but if you really insist, seek the opinion of genuinely independent people to cast judgement (not family and friends – they’ll tell you what you want to hear!).

Online ‘auction’ sites:  There are sites such as fiverr, 99 designs and Freelancer.com (amongst others) where you can essentially provide a design brief to a global network of creative designers who can then provide creative support on a freelance basis.  Clearly this carries some risk as the end designer isn’t really designing for your end client and is, instead, appealing to your own views and opinions.  However, you can access some very creative people without it costing the earth and achieve professional results this way.

Professional design agency:
  Normally much more local (and in Yorkshire, generally much more affordable than London agencies!).  The main advantage here is that you would normally meet and get to know each other.  The design agency will learn about you and your goals and will probably be more responsive to your needs.  BUT … of course, this higher level of service is more expensive because of the time spent.  Typically, logo design will cost anywhere from £200 – £2000 (often based on your ability to pay!).

Please take our advice … don’t depend on friends or family for this!  We’ve witnessed lots of business where their launches are delayed (or even cancelled) because of the design and marketing side of things being given to friends and family doing a favour!  Create a professional relationship and then you’re the boss.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates and more 
 

Communicating your message
 

This first task is to define your core customer message.   This should resonate and ‘speak’ to your customers and should pull them to you.  As part of your core business planning, your message should be reflected within your ethos and your branding … it really is worth practising the pitch in every situation, refine, develop and refine again to ensure that when you are communicating your message, it is well received, believable and accurate.

The next stage in communicating your message is to know who you are communicating with, understand that customer.  By understandning your customer, you will know what communication channels THEY use and this is where you then need to make your message heard.  Research how the customer gets their information, where, when, in what format, etc.

The avenues for communicating your message are many and varied, from face to face networking to the phone, through print to the internet, never before have there been so many options … and consequently, never so much confusion!

It is vital to pick your method of communication on the basis of research and evidence, and then stick with it, refining to optimise the strength of your message.  Changing your message frequently to ‘chase the latest fad’ will lose the benefit of familiarity and repeatability in the mind of the customer – consistency of message forms a strong foundation for your business.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates and more 

Traditional marketing techniques
 

In the rush to ‘go digital’ in today’s world, some areas of traditional marketing have been left behind, but then so have some markets and customers.  Sometimes, the ‘old ways’ are still the best for communicating and gaining attention.
Younger consumers have been born into technology, receiving thousands of electronic inputs per day, many will have never seen a TV advert, read a newspaper or received a brochure in the post.

This provides opportunity for traditional media, the receipt of a letter through the post has suddenly become a unique event for the younger generation and therefore an effective communication medium.  But posting a brochure is rapidly becoming one of the most effective mechanisms you can employ to gain attention while your competitors rely on trying to post more messages on social media or blast their way through more emails.

Paradoxically, in turn the cost of traditional marketing has now reduced as the providers have been forced to compete with more modern methods.  Brochures can now be printed in short numbers (just 50-100!) allowing for cost effective solutions.

Within this section, we will provide information on a wide range of ‘old school’ marketing techniques – but remember that the most effective marketing strategies are those that combine traditional techniques with modern digital techniques and forge a ‘complete strategy’, targeting customers at ‘just the right time’.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 


 

 

 

Digital marketing techniques
 

The world of digital marketing is one of the fastest changing areas in the world of marketing today – often misunderstood and frequently misused … it offers exceptional speed, measurement and efficiency benefits when used well.

The main areas covered within digital marketing include:

Search Engine Traffic: Organic search engine optimisation, the process itself is free but shrouded in the black arts of SEO / black hat & white hat techniques … and full of areas to get it wrong and end up black listed by Google!

Search Engine Traffic:
 Pay per click advertising, extraordinarily fast in establishing reputation and building leads but costs money, shrouded in more black arts from the digital community but you can target competitors, brand names, trade names and you have complete control over your budget.

E Mail Marketing:
 Commonly also called email nurturing, this is supposed to be passive and gentle communication to build your brand and awareness and not spam (which is simply trying to sell things using un-targeted, mass emailing).

Social Marketing:
 Utilising the power and connectivity of the well known social sites including Facebook, Twitter, Instagram, LinkedIn, etc.  Social marketing is one of the core areas of marketing failure with businesses simply blasting sales messages rather than social messages.

Digital marketing is a science … experimentation is key but a controlled environment and discipline is essential.  Results should be measured and activity should be strategic to be truly effective!  Read more within this section to get a better understanding.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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News

44 results found, page 1 of 5.  
Kirklees TV Interview

Saturday 02 June 2018

We recently had the opportunity to be interviewed by Liz Hey from Kirklees TV as part of their series of business programmes. We were delighted to be able to discuss how important using the Objective Management Group sales evaluation and sales candidate assessment tools can help improve sales performance in companies with sales teams. We also had the opportunity to discuss how we use the tools of one of other partners Sales STAR to help develop sales managers into super coaches. Enjoy watching the interview. http://bit.ly/2JlyThB
Posted by Ventas Sales Ltd
Local Businesswoman To Take On Sporting Challenges for Babyloss Charity

Friday 11 May 2018

Huddersfield businesswoman, Katrina Cliffe, is set to take on a series of physical challenges over the next three months to raise money for Tommy’s the baby charity. Katrina, founder and MD of Lindley-based marketing agency KC Communications, will be challenging herself to the Manchester, Leeds and Lindley 10k’s along with a mini triathlon to raise money for Tommy’s. Tommy’s the baby charity raises money to undertake research into miscarriage, stillbirth and premature births helping to save babies lives along with providing support to families experiencing such a traumatic time. Tommy’s have supported a significant number of families and their research has reduced stillbirth by 22% in Greater Manchester. Katrina unknowingly had a condition which led to the loss of her first child, Casey, who was born too soon at 20 weeks in June 2004. With subsequent pregnancies, Katrina was under specialist care which resulted in operations, bedrest and 100s of injections. Research undertaken by Tommy’s identified new treatments which can help to prevent premature birth and due to this Katrina’s eldest daughter Stevie was born healthily at 33 weeks, whereas youngest daughter, Jaime went to full term following further successful research undertaken by the Tommy’s team. Katrina commented: “Losing my son was an absolute shock as there were no warning signs that I might not be able to carry to term. Although I have since gone on to have two healthy daughters, losing Casey had a significant impact on my life and while it has been a driver to success, it has also had affected my mental health. Over the years we have raised almost £10,000 for Tommy’s and I plan to continue this to ensure more babies are born safely and that their families are supported through such a traumatic time. I signed up for these challenges last year and have only recently started training as I did not think I wouldn’t be able to see these challenges through, but I’m back on track, motivated and feeling much better in myself for it. My daughters are proof that the research undertaken is absolutely vital and I’m proud to once again be supporting Tommy’s”. To sponsor Katrina visit https://uk.virginmoneygiving.com/KatrinaCliffe or text KCCC83 £AMOUNT to 70070.
Posted by KC Communications
New Apple IT repair centre opens in Huddersfield

Friday 11 May 2018

Check out our new Huddersfield service centre. Castlegate Huddersfield. This is who we are and this is what we do. HAD-IT Limited & HAD-IT (Huddersfield) Ltd incorporating HAD-COPY and HAD-PRINT Specialise in the Service and Support of Apple Products including Macs, iPads and iPhones etc. Our Apple Certified Engineers offer repairs from a simple Screen Replacement to Hard Drive Issues, Upgrades, Tuition and Training at very competitive prices. We also Supply and Support a full range of State of the Art Technology Colour and Mono Copier/Printers from simple Desktop to Large Format and Feature Rich Multifunction Machines with Full System Document Production all with a variety of Service, Maintenance and Support Contracts. In addition, our Printing Division offers a complete Graphic Design and High-Quality Printing Service to AO Size.
Posted by HAD-IT
Check out our New! Print Centre in Huddersfield

Friday 11 May 2018

Our Experienced Print Bureau Staff have a wealth of knowledge to make your Print and Graphics Project stand-out from the crowd.
Posted by HAD-IT
Your Local Apple IT Repair Specialists

Friday 11 May 2018

Hello, I’m one of the team at Had-It Limited. Our IT Technicians have a background with Apple Products, and have Apple training in their careers. We specialise in the repair of iPhones, through to Macbook and Apple desktops. So if you’ve had a slip and smashed your screen, we’re here to help. Prices vary on device and problem.
Posted by HAD-IT
Branding specialist launches customer experience workshop for local businesses

Tuesday 08 May 2018

Huddersfield branding consultancy The Engine Room is kickstarting a series of workshops for local businesses, focusing on how to enhance the customer experience. Aimed primarily at established companies looking to find a competitive advantage, the first event will explore how teams can better engage with existing and prospective clients by boosting brand performance. The 3-hour session – ‘Designing the customer experience’ – will be hosted on Thursday 24 May at Bates Mill, Colne Road in conjunction with Design Network North. Practical and activity-based, the workshop will immerse attendees into a ‘design thinking’ mindset – equipping them with the tools to better understand their customers, map out their consumer journey and balance brand promises with deliverables. With more than 17 years’ experience in strategic design consultancy, The Engine Room advocates the importance of conveying purpose and values within brand identity – as well as matching customer expectations with the experienced reality. Commenting on what attendees can expect from the workshop, founder and design director Darren Evans said: “The session is sure to be fast-paced, as we want people to leave with a real understanding of the importance of crafting a great customer experience – as well as the steps they can take to do this. “We’ll be talking and walking attendees through a series of practical tools, which they’ll be able to put to good use in their own businesses. It will benefit anyone who is serious about making their organisation stand out from the crowd and gain a competitive advantage – whether within the private or public sector.” Having previously delivered numerous workshops on strategic branding and design, the consultancy is planning to run further brand experience training sessions for start-ups in the coming months, as well as sector-specific workshops homing in on key industry issues and opportunities. Elaborating on the importance of brand experience, Darren continued: “Businesses that invest in understanding who they are and what value they deliver are the ones that survive. How you design your organisation around these purposes is key, and many of the clients we work with place a huge emphasis on this. “So many companies want to portray their passion for delivering an exceptional service. But we’ve found that it’s only when this care is incorporated throughout the entire brand experience, that the business is able to deliver on its promises.” Tickets for The Engine Room’s ‘Designing the customer experience’ workshop can be purchased now through Eventbrite, at £40 for Design Network North members or £80 for non-members.
Posted by Scriba PR Limited
Yorkshire Businesswoman Appointed to the Board of the Chartered Institute of Marketing

Wednesday 25 April 2018

The Chartered Institute of Marketing (CIM) is pleased to announce the appointment of Huddersfield-based businesswoman Katrina Cliffe, as their SME Ambassador on the Yorkshire Regional Board. Katrina has worked in the marketing industry for almost 20 years working for a variety of businesses across multiple industries before establishing her marketing agency, KC Communications in 2014. Katrina has been a member of the CIM for almost ten years and has completed two CIM Diplomas in marketing communications and digital marketing. Speaking of her appointment, Katrina commented, “I am delighted to have been accepted onto the Board in this new role. Supporting SMEs with the development and implementation of marketing strategies that positively impact on their business and regional growth is something I am truly passionate about. As an SME business owner myself, I understand the challenges faced by SMEs, and I hope to be able to use my range of contacts and the variety of professional activities I already undertake to promote the benefits of both the CIM and how marketing can play a key role in the success of a business”. Diane Earles, Network Manager for CIM, said: “We are very pleased to welcome Katrina to the board and I am sure she will be a real asset to the team.”
Posted by KC Communications
Marketing provider unveils updated web presence

Wednesday 25 April 2018

Leading print and marketing company Webmart has launched a brand new website to coincide with its expansion from print, into a more diverse marketing offering. Designed by The Bigger Boat – a digital marketing agency based in West Yorkshire – the new-look website reflects the firm’s unique approach to business. The Bigger Boat was tasked with communicating Webmart’s credentials as a marketing partner that has a focus on creating savings and generating results. The website also needed to reflect its vibrant, quirky and unique personality. Oxfordshire-headquartered Webmart – which also has offices in Yorkshire and Scotland – was founded in 1996, and over the past few decades has built a reputation as a solid print partner for major brands, although it has more recently become a leading expert on a wide breadth of topics, including data enhancement and media buying. Managing Director at The Bigger Boat, Andy McCaul explained: “The purpose of this new site was to raise Webmart’s online profile and communicate their marketing services, as well as highlighting the results that they generate. “Webmart was already a well-established brand, but the company had completely altered its tone of voice and direction in recent times – developing from a print partner into a real marketing collaborator. The team needed the input and expertise of a specialist digital agency like ours, to be able to achieve their objectives. The creative challenge was to design a website that could showcase Webmart’s well known bright colour pallet and quirky personality, whilst remaining serious about the results that they can provide.” The three-month project required Webmart’s internal .Net development team to work alongside the digital marketing agency to bring the assignment to life. The Bigger Boat created the design and front-end development, whilst Webmart handled the back-end Umbraco element of the project. Commenting on the job, Stuart Payne, Webmart’s chief growth officer, said: “Since the launch of the new site, we have already seen an improvement in performance, with traffic and engagement levels increasing, and – most importantly – the quality of enquiries being significantly enhanced. For example, we have recently secured a large contract with a high street brand, which started purely from a live chat conversation on our new website.” The Bigger Boat has worked with Webmart since 2017, and its wider clients include toy giant Little Tikes, door manufacturer Deuren and global chemical manufacturer SNF.
Posted by Scriba PR Limited
Record growth for Yorkshire digital agency

Wednesday 11 April 2018

Creative digital marketing agency The Bigger Boat has achieved a record 43% increase in turnover for the period 2017-18. This substantial uplift in revenue follows significant change for the Mirfield-based company – founded in 2010 by directors Doug Main, Lee Boothroyd and Andy McCaul – whose services include branding, digital and search marketing. Creative director Doug recently completed the Goldman Sachs 10,000 Small Businesses UK programme, after a successful application to this national – and well-recognised – scheme. Launched in 2010 – and designed to provide high-quality and practical support to leaders of small businesses in the UK – the opportunity was established to unlock the growth potential for more compact companies. Commenting on the course, Doug said: “It was fantastic to be chosen to participate and learn new skills. But the chance to liaise with – and bounce ideas off – fellow business owners has been invaluable, and left me with a real hunger to inject some fresh and forward-thinking ideas into how we run The Bigger Boat moving forwards.” The agency’s biggest growth to date also comes hot on the heels of a duo of key appointments, paving the way for an increase in their 60-strong customer base. Ruby Ribbons joins the team as a junior account manager, following a degree in communications at Northumbria University. She will be working on a number of client accounts – including UNTHA UK and SNF – and providing social media support as part of her role. Another notable staff member to join the creative crew is senior account manager Emma Heslop. With a wealth of experience in marketing – including 20 years in the design and print industry – Emma is already heavily involved in numerous client projects, and is currently handling the design and digital marketing for the agency’s biggest client, Little Tikes. Managing Director Andy McCaul said: “Both Ruby and Emma have the digital skills that we look for in all our staff – and have slotted into the team perfectly. With Emma’s vast experience, I am confident that she will bring a wealth of creative knowledge to the table.” Andy continued: “And Ruby has already embraced her role with an impressive level of commitment. We are looking forward to watching her grow and evolve in this environment.” The 11-strong agency is now on the lookout for a further account manager to increase its number, as their expansion continues into 2018.
Posted by Scriba PR Limited
Global Branding Agency Announces Launch of Accelerator Hub to Support Yorkshire Creative & Tech Start-Ups

Tuesday 03 April 2018

Elmwood, the world’s most effective brand design consultancy, is set to launch its first accelerator programme in June 2018. Elmwood LaunchPod is a unique project bringing creative and technology start-ups together into a thriving creative community, collaborating with them over a 12-week programme designed to take their businesses to the next level. Initial details about Elmwood LaunchPod, which will be hosted at Elmwood’s studio in Leeds (United Kingdom), have been released today, with the official launch of the accelerator programme taking applications from Monday 16th April until Friday 8th May. The inaugural accelerator programme is aimed at promoting the development of innovative consumer health start-ups, with Elmwood inviting both technology and creative (STEAM: science, technology, engineering, arts and mathematics) businesses who are innovating how people manage their health to improve their quality of life. As a global brand design consultancy, Elmwood is uniquely placed to o?er start-ups the guidance and support they need to ensure sustainable business growth beyond the 12-week programme. By bringing emerging technology and creative businesses into their community, they hope to discover how technological innovation can enhance brand experiences for both clients and consumers. Elmwood anticipates working with 5 start-ups when the 12-week accelerator programme commences, helping to support the next generation of entrepreneurs who are already hard at work to bring emerging ideas to market that will shape the future of consumer health. Throughout the 12-week programme, successful applicants will receive specialist insight from a world-class community of marketers and creative designers and free workspace at Elmwood’s creative and dynamic studio. Participating start-ups will also have access to expertise across Elmwood’s industry-leading global clients as mentors, as well as access to investors. Sarah Dear, managing partner at Elmwood and managing director of Elmwood LaunchPod, commented: “This is a unique project bringing together businesses with breakthrough ideas propelled by the power of design. “The future inevitably starts with an idea and some of the most innovative ideas are found among start-up businesses. Elmwood prides itself on being at the intersection of creativity and innovation and we’re looking forward to supporting the aspirations of health-focused entrepreneurs who are eager to develop the next generation of consumer health experiences into successful businesses that help improve people’s lives.”
Posted by KC Communications
44 results found, page 1 of 5.  

Events Posted

3 results found 
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UltraFast Internet Connectivity
Tuesday 26 June 2018, 08:30 - 10:30
John Smiths Stadium, Office Part Second Floor North Stand, Stadium Way, Huddersfield, HD1 6PG
Free Entry - 10 places
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Basics of Social Media
Thursday 26 July 2018, 09:30 - 12:30
Storthes Hall Park, Storthes Hall Lane, Huddersfield, HD8 0WA
Free Entry - 30 places
Image for
Basics of Social Media
Thursday 27 September 2018, 09:30 - 12:30
Storthes Hall Park, Storthes Hall Lane, Huddersfield, HD8 0WA
Free Entry - 30 places
3 results found 
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