WHERE LOCAL BUSINESS GROWS

Branding and Design Thinking

Branding your business is a science, the best brands in the world are the product of research, experimentation and they adapt over time.  The best brands also adapt to the medium used, from print to TV to the web and even your smartphone, brands evolve over time as the means of communication changes.

With the adoption of the digital world, your brand is now having to work harder than ever.  The online revolution has changed branding your business, from how we communicate, through to our business cultures.  Although the changes have been relatively gradual, one of the most visible is the way that ‘digital’ has changed how a company presents itself.

Every major business has evolved its branding to work better in the digital world.  Remember, online you don’t have a friendly salesperson and a swish showroom to create confidence in your business – there is just the consumer and your brand, that is it.  The trends are obvious:

Simplification –  On social media, a company’s logo has to be instantly recognisable at only a few hundred pixels wide – and yet the same logo has to work two metres wide above a store entrance.  Because of this, anything ‘busy’ on a logo has been quietly dropped or simplified, and the number of colours they use have been reduced.

Confidence – Partially as a result of simplification, and partially because of online attention spans (you only have a few seconds to secure someone’s trust when they come to your website), logos have become a lot more confident.  They don’t say a lot, but what they do say is instant and visual –  digital has brought the death of the strapline.

Emotion – Logos these days rarely say what the company actually does, instead they evoke a feeling.  For example, look how the Barclay’s eagle has become a shield to create a feeling of safety and protection.  The Argos underline has evolved into a friendly smile (an approach also adopted by Amazon and Thompson Holidays).

As a start-up business it’s unlikely you will have the benefit of high end Branding agencies, however, amateur attempts are often obvious and can kill an idea at birth.  A logo is not a Brand and a Brand is neither a pretty picture or name that the owner likes; a brand should reflect a way of doing business and it should reflect the needs of your customer.

Take professional help, don’t do it yourself to the detriment of your presentation – there are professional, low-cost solutions out there.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 


Do it yourself or employ a professional
 

Your branding should be based on the needs of your target clients and not your personal likes or preferences.

But are you good enough to design your own branding and marketing materials or should you employ a professional design agency.

Try not to over complicate or over think your brand.

One golden rule is never trying to replicate another brand.  Apart from the legal implications, it can confuse potential customers and give the perception that your business lacks its own identity or personality.  You need to create something which is unique and original and reflects a positive image.

Start up costs might be prohibitive but it is always a worthwhile investment to consider engaging a design agency to assist in the creation of your brand as they are able to maintain a professional separation from you.

The combination of your ideas and a professional eye can make the difference between something ordinary and mundane to something distinctive and impactful.  Ultimately this is what will drive those precious sales and the life blood of the business.

Here’s the pro’s and con’s about deciding whether to DIY your branding, try an ‘auction’ approach, or take on the costs of a design agency?

DIY:  If you are a creative person and can actually form a professional standard of logo then this will obviously keen the costs down.  However, the risk is that ‘you’ think it’s great when a client recognises it for what it is – DIY.  And the time you spend doing DIY marketing is pro-active time you could be spending on your business development and actual sales.  DIY clearly carries risk and even if you are creatively trained, you’ll still be designing for you which is wrong – consider an external service to take yourself out of the loop but if you really insist, seek the opinion of genuinely independent people to cast judgement (not family and friends – they’ll tell you what you want to hear!).

Online ‘auction’ sites:  There are sites such as fiverr, 99 designs and Freelancer.com (amongst others) where you can essentially provide a design brief to a global network of creative designers who can then provide creative support on a freelance basis.  Clearly this carries some risk as the end designer isn’t really designing for your end client and is, instead, appealing to your own views and opinions.  However, you can access some very creative people without it costing the earth and achieve professional results this way.

Professional design agency:
  Normally much more local (and in Yorkshire, generally much more affordable than London agencies!).  The main advantage here is that you would normally meet and get to know each other.  The design agency will learn about you and your goals and will probably be more responsive to your needs.  BUT … of course, this higher level of service is more expensive because of the time spent.  Typically, logo design will cost anywhere from £200 – £2000 (often based on your ability to pay!).

Please take our advice … don’t depend on friends or family for this!  We’ve witnessed lots of business where their launches are delayed (or even cancelled) because of the design and marketing side of things being given to friends and family doing a favour!  Create a professional relationship and then you’re the boss.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates and more 
 

Communicating your message
 

This first task is to define your core customer message.   This should resonate and ‘speak’ to your customers and should pull them to you.  As part of your core business planning, your message should be reflected within your ethos and your branding … it really is worth practising the pitch in every situation, refine, develop and refine again to ensure that when you are communicating your message, it is well received, believable and accurate.

The next stage in communicating your message is to know who you are communicating with, understand that customer.  By understandning your customer, you will know what communication channels THEY use and this is where you then need to make your message heard.  Research how the customer gets their information, where, when, in what format, etc.

The avenues for communicating your message are many and varied, from face to face networking to the phone, through print to the internet, never before have there been so many options … and consequently, never so much confusion!

It is vital to pick your method of communication on the basis of research and evidence, and then stick with it, refining to optimise the strength of your message.  Changing your message frequently to ‘chase the latest fad’ will lose the benefit of familiarity and repeatability in the mind of the customer – consistency of message forms a strong foundation for your business.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates and more 

Traditional marketing techniques
 

In the rush to ‘go digital’ in today’s world, some areas of traditional marketing have been left behind, but then so have some markets and customers.  Sometimes, the ‘old ways’ are still the best for communicating and gaining attention.
Younger consumers have been born into technology, receiving thousands of electronic inputs per day, many will have never seen a TV advert, read a newspaper or received a brochure in the post.

This provides opportunity for traditional media, the receipt of a letter through the post has suddenly become a unique event for the younger generation and therefore an effective communication medium.  But posting a brochure is rapidly becoming one of the most effective mechanisms you can employ to gain attention while your competitors rely on trying to post more messages on social media or blast their way through more emails.

Paradoxically, in turn the cost of traditional marketing has now reduced as the providers have been forced to compete with more modern methods.  Brochures can now be printed in short numbers (just 50-100!) allowing for cost effective solutions.

Within this section, we will provide information on a wide range of ‘old school’ marketing techniques – but remember that the most effective marketing strategies are those that combine traditional techniques with modern digital techniques and forge a ‘complete strategy’, targeting customers at ‘just the right time’.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 


 

 

 

Digital marketing techniques
 

The world of digital marketing is one of the fastest changing areas in the world of marketing today – often misunderstood and frequently misused … it offers exceptional speed, measurement and efficiency benefits when used well.

The main areas covered within digital marketing include:

Search Engine Traffic: Organic search engine optimisation, the process itself is free but shrouded in the black arts of SEO / black hat & white hat techniques … and full of areas to get it wrong and end up black listed by Google!

Search Engine Traffic:
 Pay per click advertising, extraordinarily fast in establishing reputation and building leads but costs money, shrouded in more black arts from the digital community but you can target competitors, brand names, trade names and you have complete control over your budget.

E Mail Marketing:
 Commonly also called email nurturing, this is supposed to be passive and gentle communication to build your brand and awareness and not spam (which is simply trying to sell things using un-targeted, mass emailing).

Social Marketing:
 Utilising the power and connectivity of the well known social sites including Facebook, Twitter, Instagram, LinkedIn, etc.  Social marketing is one of the core areas of marketing failure with businesses simply blasting sales messages rather than social messages.

Digital marketing is a science … experimentation is key but a controlled environment and discipline is essential.  Results should be measured and activity should be strategic to be truly effective!  Read more within this section to get a better understanding.

Content kindly provided by www.yorkshirepowerhouse.com visit them for free business templates & much more. 

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26 results found, page 1 of 3.  
Around Town In the Huddersfield Live Hygge Tipi

Wednesday 15 November 2017

What better time to get together than Christmas? Around Town believe that connecting the business community of Huddersfield in its iconic locations and organisations is a brilliant way to share ideas, hear inspirational stories and have some FUN. Organised by Oli Smith, Michelle Crowther and Chris Buckley Around Town create memorable events every 3 months. 2018 plans are already underway; “as well as meeting at some amazing businesses we are walking Around Town in Spring - a fantastic way to get to know each other whilst experiencing some award winning locations and scenery in Huddersfield “ says Michelle And with Huddersfield Live December promises to be a memorable Around Town event. Hosted in the Hygge Tipi in St Georges Square, hear Sam Watt and Poppy Stahelin tell of the fabulous work the team at Huddersfield Live are doing and some of the stunning events planned for next year. Laura Drury sets the backdrop of how she formed the The Hygge Tipi and how it creates a convivial atmosphere for Huddersfield folk to mingle, drink mulled wine, and keep the winter night out in front of the log fire. All In the heart of Huddersfield. Tickets are limited and can be reserved FREE here. Chamber members old and new are very welcome. Around Town Events for 2018 confirmed. March 1st - Valli Opticians May 17th - Owen Scott Tailors May 25th - (Walk) Around Town - 15miles (approx) Breakfast Sarnies, The Kirklees Way, Finish in a Brewery!
Posted by The Alternative Board
Applegate Properties achieves double award recognition

Monday 13 November 2017

Yorkshire-based residential estate and lettings agent Applegate Properties has won both gold and silver accolades, at a prestigious industry awards ceremony. The Negotiator Awards – the UK’s leading programme for estate and lettings specialists – were established in 2008, and since then have grown in stature to now be acknowledged as the most recognised awards scheme for the residential property industry. With 30 categories in total, 2017 proved to be the largest year yet for the presentation, as over 750 directors, senior managers and business owners attended the event. Applegate Properties was shortlisted in three categories – Yorkshire and the Humber Agency of the Year, Small Lettings Agency of the Year and Small Estate Agency of the Year – each of them celebrating businesses with 1-3 branches, that are prominent stand out within their town. Amy Wray, Applegate’s managing director attended the London ceremony alongside, sales advisor Chloe Byrne and lettings advisor Laura-Anne. Held at the Hilton Hotel on Park Lane, the event was hosted by Jimmy Carr who presented Applegate with a gold accolade for the Yorkshire and the Humber Agency of the Year, and silver for the Small Lettings Agency of the Year. Amy commented on their success and said: “With our three previous years of victory at the awards – winning bronze in 2014 and 2015 and then silver in 2016 for the Yorkshire and the Humber Agency of the Year – myself and the team were and still are absolutely elated to have been shortlisted again for such a prestigious award. “But the 2017 event was something else. The night itself was lots of fun and we were extremely shocked to receive both gold and silver, as we were up against such strong competition. We have worked hard to offer a completely different estate agency experience, so it was extremely humbling to have this acknowledged in such a prestigious arena!” Applegate Properties was founded in 2010 and has built an exceptional reputation for being the fastest growing property experts in the Huddersfield and Holmfirth area. Now a team of 10, this latest accomplishment has helped to recognise and solidify their continued success.
Posted by Scriba PR Limited
Huddersfield-based Leach appointed by international outdoor leisure brand Regatta

Friday 27 October 2017

International outdoor leisure brand Regatta has overhauled the visual merchandising strategy at its Manchester headquarters, with the help of Huddersfield-based display specialist Leach Impact. Regatta’s showroom is a regular destination for corporate customers, keen to be among the first to see what could soon adorn their retail shelves. But with footwear previously housed on a dark, permanent wooden wall, the 180sqft space struggled to do the hero products justice. The brand has therefore invested in a 6.8m x 2.5m state-of-the-art bespoke display from Leach’s Product Wall Lite range. At only 65mm thick, the streamlined wall-mounted system integrates eye-catching graphics with ultra-bright LED illumination and slick magnetic shelving, for maximum impact as soon as a customer arrives. “Following an initial design consultation, we knew the team was interested in the flexibility of this graphics display alternative,” elaborated Dale Broadhead, Leach’s project lead. “However, to meet the exact requirements of this brief, our in-house innovation team built a number of prototypes to evaluate how to best showcase Regatta’s footwear range.” The finished solution was then installed only one day, which included full magnetic assemble, graphic installation and 180 shelves added and aligned. Regatta’s marketing director Jo Hawkins expanded: “We were initially drawn to the system because of its brightness and large-format photographic quality. But the construction of Product Wall Lite now allows us to change the graphics and products as often as we like, without any external input or specialist shop-fitting expertise. “This means we can refresh our showroom campaigns in line with the changing seasons, which should deliver an ongoing wow factor and a lasting impression, much more in-keeping with what we’re trying to achieve as a brand.” On the back of positive feedback from visitors to the Manchester HQ, Regatta now plans to roll the Product Wall Lite system out into its store environments. Established in 1981 with a 12-strong team, Regatta now has 200 stores and concessions throughout the UK and operates in 55 countries worldwide.
Posted by Scriba PR Limited
Social Progress at 2017 Chamber Business Awards

Monday 23 October 2017

Social Progress, a Social Media & Digital Marketing Agency from Huddersfield, West Yorkshire, has been crowned one of the winners in the Yorkshire and Humber heats of the Chamber Business Awards 2017. Now in their 14th year, the Awards are a highlight of the business calendar, recognising the key role that local businesses play in driving the UK economy. The Best Use of Social Media award winner, Social Progress will now go forward to represent the Yorkshire and the Humber region in the national finals, which take place in London in November. Janet Bebb, Owner & DM of Social Progress said: “The announcement took us completely by surprise. We entered but never thought we’d be selected as Regional Winners. “The entry showcased the interactive social media software we’ve developed called Big Screen Social that can be used at events. It’s a highly visual Twitter & Instagram Wall which, because of the unique visual presentation, is designed to encourage delegates, sponsors and exhibitors to post throughout the day or evening using the event’s specific hashtag. This gives added media exposure to the event. “Big Screen Social is going down a storm at conferences, award evenings, etc. Mid Yorkshire Chamber have used the software at two of their events this year, the Kirklees Business Conference and the Wakefield Business Conference. Francis Martin, President of the British Chambers of Commerce (BCC) said: “Businesses are the backbone and driving force of the UK economy. Even in the face of uncertain times, they continue to show their resilience and strength – creating opportunities for employment, investment and growth. “Our judges are always impressed by the high standard of submissions, and the calibre of entries this year was no different. The finalists in the Chamber Business Awards represent the best of this country’s entrepreneurial spirit, creativity and hard-work. “The Chamber Business Awards are the perfect opportunity for us to celebrate our business communities’ achievements, to take stock of the outstanding performances of UK businesses over the past year, and to encourage and inspire others to follow in their footsteps.” Social Progress is a Yorkshire based Social Media Agency specialising in social media strategy, social media training and social media content management on behalf of clients. Our client base stretches from micro-businesses to large corporations and all training and services are tailored to suit their requirements. We ensure training is suitable for the individuals involved and tailor the teaching to suit their skill-level and learning pace to ensure they make the most of the training and feel confident enough to go away and have a go themselves. We offer Content Managed Packages for clients who wish to out-source their social media management ranging from low-level to detailed social media strategy and support. All packages can also have additional training bolted onto them to ensure the client is confident to manage their own social media after a time. Social Media Strategy Packages help to focus business owners and marketing department on the what, why, how and when of using social media for business. We help give them a purpose to using social media and help them to use if more efficiently and effectively. We also strive to encourage authenticity and to show their personality through their social media channels/activity. We’ve also developed a highly interactive and visual Twitter & Instagram Wall called Big Screen Social which is designed to enhance any event. Be that conferences, exhibition stands, award evening, charity functions, festivals, music concerts, weddings & parties. Big Screen Social can be purchased to use for a day or on an ongoing basis by event planners, social media agencies, PR agencies, advertising and marketing agencies and AV technicians. The display posts using a given hashtag. It can be moderated and customised to suit the branding of the event.
Posted by Social Progress
Roots and routes the key themes at Huddersfield’s inaugural Design Conference

Wednesday 11 October 2017

180 creative practitioners, students and enthusiasts gathered at Bates Mill in Huddersfield last week for the town’s first Design Conference. Organised by Wilson’s Republic, the inaugural event brought together a number of high profile speakers, many of whom grew up in the Huddersfield district. And those roots proved a popular theme throughout the packed day of seminars and workshops. Headline guest James Sommerville stole the show with an honest insight into his journey from an ambitious young punk from Paddock, to the founder of world-renowned design agency Attik and now Vice President of Global Design for the Coca Cola Company, based in Atlanta. Like the creator of Coca Cola John Pemberton, James shared how he found success almost by accident – in his case because he couldn’t get a job. This led him and a friend to set up by themselves in James’ grandmother’s loft. Like Coca Cola, Attik’s ambition was to do things that would capture attention and disrupt the market, and both are now iconic brands within their respective fields. Other highlights included a two-part presentation by John Lee, who told his story from a Colne Valley High schoolboy to model maker for the soon-to-be-released Star Wars: The Last Jedi film. He spoke openly about the lack of careers guidance available as a youngster wanting to get into the seemingly unattainable world of special effects, but with passion, self-motivated research and a vast amount of hard work with another local friend, they went on to realise their childhood ambitions. Huddersfield-based photographer Christopher Nunn shared a powerful account of his image-led documentation of the Donbass war in Ukraine – the country of his mother’s roots. Craig Oldham, from Barnsley, illustrated the often-overlooked use of creative expression from the opposite worlds of the professional football field and the front line of the miners’ strikes – again something close to Craig’s own roots. And Eve Warren from Robot Food stressed that a designer’s roots – and career progression – needn’t be London centric, especially given the movement going on in the North. Commenting on the very different presentations, the Design Conference’s co-founder Darren Evans said: “I think the audience were particularly inspired by the honesty within all of the talks, which is perhaps another Yorkshire trait. James Sommerville encouraged delegates to consider potential ‘failures’ as simply stepping stones, for example, and urged people not to always worry about completely reinventing designs in favour of making refinements to preserve legacy and evolve a concept. “There was also a great deal of talk about collaboration – commonplace in Huddersfield, as evidenced by the expansion of the Wilson’s Republic design network over the past two years,” continued fellow event co-founder Aidan Nolan. “The design community’s sharing of ideas and knowledge is ultimately what is driving the prolific reputation of the creative sector in this region. The talent hub here is rich and people are recognising it. And, the number of filled chairs in the room last week, and speakers’ eagerness to contribute, really evidences this.” Numerous other workshops were delivered on the day by The Engine Room, Crowther Chartered Accountants, the Intellectual Property Office and Foilco. The Design Conference looks set to return to Huddersfield in 2019.
Posted by Scriba PR Limited
James Sommerville set to headline Huddersfield’s first Design Conference

Friday 29 September 2017

He began his career as a street artist, before going on to co-found and sell what became the globally-recognised design studio ATTIK. And now James Sommerville – currently Vice President of Global Design for the Coca Cola Company – is returning to his Huddersfield roots to headline the first ever Design Conference to be held in the town. Set to deliver his keynote speech via live video link from his Atlanta base, James will talk to 200 delegates about his astonishing career both in the UK and overseas. He will speak openly about his journey from chalking pavements in Britain, to establishing ATTIK using Margaret Thatcher’s £40 weekly Enterprise Allowance. Event attendees will also hear about some of his acclaimed work for famous brands including Sony, Heineken and Schweppes, as well as the reasons why he still champions Yorkshire design, despite living on the other side of the Atlantic. James is the latest in a series of heavyweight names to be added to the line-up for this inaugural North of England event. Set to take place in Huddersfield on Thursday 5 October, The Design Conference will also welcome Huddersfield-born John Lee – a celebrated prop and model maker who has spent 34 years in the film industry. Having begun his professional design journey working on The Wind in the Willows, he has gone on to be involved in blockbusters including Aliens, Casino Royale and the soon-to-be-released Star Wars: The Last Jedi. He is also a frequent lecturer at The National Film and Television School. John will be joined by Tom Foley, Creative Director of international typography specialist Dalton Maag, who has recently hit the headlines for designing the new BBC Sport ‘Leith’ font. As well as taking to the stage to talk about the performance of typefaces across different print and digital environments, Tom will also be leading a 2-hour logo refinement workshop on the day. Eve Warren, an established designer from Robot Food who is known for her colourful and expressive creativity, is also on the programme. Eve has worked with pioneering brands including The Marshmallowist and Hanami, and was also involved in developing the identity for Europe’s first dedicated arts and wellbeing island Obonjan. The conference additionally features Craig Oldham. Founder of The Office of Craig Oldham, he runs a celebrated studio that creates brands, books, websites, films and exhibitions, as well as being passionate about teaching, writing, curating and consulting with industry. And delegates will hear from Chris Nunn – the most recent addition to the line-up. A Huddersfield-based photographer, Chris has worked a lot in Ukraine over the past for a couple of years documenting the war in Donbass. The event will take place at Bates Mill, a converted textiles mill and popular venue for the cultural sector. It is the conception of Wilson’s Republic, a not-for-profit design network in the town, founded by Huddersfield-based designers Darren Evans and Aidan Nolan. Aiming to bring creative practitioners, students and enthusiasts together to tell their stories, share experiences, collaborate, question, learn and create, the venture is becoming a noted name on the design events scene. Commenting on the Design Conference launch and the buzz that has emerged so far, co-founder Darren Evans said: “There is no shortage of both budding and established talent across the North, and Huddersfield’s location in the very centre – not to mention the town’s history of world class invention and creativity – makes it a befitting destination for this inaugural event. “Although it was logistically difficult to get James over to Huddersfield, the fact he wanted to speak is a great boost for us and just shows how much respect exists for design in this region.” “By bringing inspiring speakers together in a relaxed, collaborative environment, we’re hoping to help further stimulate the profile of design, in what is becoming a very prolific part of the UK, for the arts sector as a whole.” With such a packed line-up of presentations, the event has pulled registrations from throughout the region and beyond, with 70% of tickets already gone. Tickets can be pre-purchased at www.wrconf.com. There are no ticket sales on the day. Updates can be found on Twitter via @wilsonsrepublic and #WRConf.
Posted by Scriba PR Limited
Scriba PR scoops up national award

Thursday 28 September 2017

The Forward Ladies National Awards has announced its winners from the Yorkshire, North East and Scotland region, and Katie Mallinson – MD of Huddersfield B2B PR agency Scriba PR – is one of the twelve lucky recipients. Established eight years ago, the accolades aim to acknowledge the work of enterprising female talent within the workplace and celebrate respected businesswomen across a wide variety of industries. The regional awards ceremony took place on Friday 22nd September at the Crowne Plaza Hotel in Newcastle, where the category winners were announced. Despite tough competition, Katie succeeded in scooping up the bespoke glass trophy for Start Up of the Year, which champions distinctive women in business whose companies are within their first five years of trading. The three-course gala lunch presentation included talks from inspirational women, including keynote speaker Pamela Petty, who is a board member at the Entrepreneurs’ Forum. Formerly the managing director of Ebac – the UK’s only washing machine manufacturer – Pamela is passionate about British manufacturing and spoke emphatically about her personal and professional struggles of succeeding in a male-dominated environment. Following the event, Forward Ladies’ managing director Griselda Togobo expressed her pride in the winners and said: “This has been a fantastic year for women, and through our National Awards we are once again delighted to be working in partnership with HSBC to showcase the very best women in business in the UK. “The calibre of entries has been increasing year on year, but this year we had a number of outstanding entries and it was a wonderful afternoon of celebration and sharing their remarkable success. The standard of all our shortlisted entries was truly exceptional.” Katie founded Scriba PR in 2013, and provides comms support to technical B2B companies. Commenting on her achievement she said: “It was a great day celebrating women in business, and I am delighted to have won the Start Up ‘gong’. It came as a huge shock as I was shortlisted alongside some hugely successful women in a very crowded category, so I feel privileged and honoured to have been chosen.” Following the final regional ceremony next month, November will see all of the winners take part in a judging day in Manchester, before a distinguished panel of business leaders. The finalists from all regions will then be invited to the grand final ceremony on 1st December in Leeds, where the overall national winners will be announced.
Posted by Scriba PR Limited
KC Communications Announces Launch of Training Academy

Wednesday 27 September 2017

Huddersfield based marketing agency, KC Communications have announced the launch of their training academy following the relocation to larger premises earlier this year. KC Communications, who primarily work with SME’s and educational organisations to support them with marketing, PR and social media requirements, have launched the academy following the demand for training services that match the standards of professional training institutions but are delivered by individuals who undertake the activity on a daily basis. Identifying a gap in the market for professional training services, the planned workshops delivered will be accessible to SME’s and sole traders to help them on the path to marketing and ultimately, business success. Commenting on the launch of the academy, founder and Managing Director Katrina Cliffe commented: “CPD is one of our core values and from the top down all staff regularly undertake a variety of training activities to ensure we deliver both the highest level of service and results for our clients. Over the years we have received many requests to deliver training but haven’t had the facilities to be able to do so. However, our relocation to Independence House in Lindley has been instrumental in allowing us to build on the opportunity to deliver workshops due to improved facilities and ample free parking. Now our refurbishment is complete; I am delighted to be progressing with the academy”. The agency will deliver workshops on a monthly basis with the first workshops in the pipeline focused on “How to write a marketing plan” and “How GDPR will affect the marketing function”.
Posted by KC Communications
Huddersfield digital agency completes biggest project yet for multinational brand

Tuesday 19 September 2017

Huddersfield-based digital marketing agency Splitpixel has completed a mammoth six-month website redevelopment project for multinational brand Sodexo, marking the team’s largest assignment to date. Sodexo Group is the 19th largest employer in the world, operating in 80 countries with annual revenues of more than €20 billion. The UK division known as Sodexo Employee and Consumer Engagement has been a Splitpixel client since 2009, but as the organisation has grown so too has the complexity of its online footprint. At the start of 2017, the decision was made to consolidate 15 individual sites – attracting over 600,000 visits per year for 11 different brands – into one. Now – more than 1,500 man hours later – the 330-page, fully-responsive and truly insight-driven website has been successfully crafted and launched. Commenting on the project delivery, Splitpixel’s co-founder Charlie Herke said: “Sodexo wanted to provide a seamless, engaging and information-rich hub, something that better represented the whole of their product and service portfolio. The site had to communicate with a range of target personas to improve the user experience and, above all, generate leads. “A project of this scale was – perhaps unsurprisingly – far from straightforward, and not least because of the tight timescales. But we drew upon the expertise of everyone within our 11-strong multi-disciplined team to nail this challenging brief.” The new site design was carried out in parallel to a two-month digital audit of the 15 disparate domains, which then saw the team move on to user journey mapping and strategic content development. 200 blogs were hand-selected, reworked and optimised for relaunch on the new site, 130 new pages were written as a result of collaborative workshops with Sodexo’s brand champions, and a number of engaging visual elements were incorporated to bring the creative to life. The WordPress build was complemented with the integration of HubSpot to host the blog and all gated content, making the two platforms work together in ways that the technical community for both tried to tell the team were impossible. Finally, 8,500 pages were manually redirected and a month of testing completed prior to the launch. On the completion of the project, Ms Herke said: “Despite the site housing a very complex navigation and content architecture, the result is an easy-to-use, results-driven and agency-style website, totally unlike anything they had before. It’s extremely bold, but we're happy to say the client loves it.” Splitpixel will now continue to support Sodexo with ongoing ecommerce, SEO, PPC and lead generation projects moving forward. Jamie Mackenzie, Sodexo’s director of marketing concluded: “Splitpixel has captured the essence of our new branding and delivered it, not just to a market-leading standard, but also on time – and with minimal hiccups along the way. I wouldn’t underestimate the complexity of simplifying our business into one site.”
Posted by Scriba PR Limited
KC Communications scores hat-trick of new clients

Wednesday 06 September 2017

Huddersfield-based marketing communications agency, KC Communications, has announced that they have added three new accounts to their growing roster of clients. The accounts include North Yorkshire based electrical wholesaler, Oldfield Group, insolvency specialist, Poppleton & Appleby and Huddersfield based tailors, Owen Scott Bespoke. These latest contract wins continue the momentum of business growth for KC Communications who are set to increase turnover by 50% by the end of this financial year. In addition, they have recently recruited two new members of staff; an Account Manager and an Operations Manager have joined the team. Charles Brook, Partner of Poppleton & Appleby commented: “We are delighted to be working with KC Communications. After my firm Brooke Business Recovery merged with Manchester based Poppleton & Appleby, we are looking to broaden our customer base across the Pennines and expand our service offering. We feel that with the help of the team at KC Communications we will see some great results in raising our profile for our newly expanded practice over the coming months.” Katrina Cliffe, Managing Director at KC Communications added: “We’re extremely proud of our recent client wins and are hoping to continue our growth into the next financial year. We’re very excited to be working with such a broad range of businesses, from an electrical wholesaler to a bespoke tailor, and we’re looking forward to delivering some fantastic results for all three businesses.”
Posted by KC Communications
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