WHERE LOCAL BUSINESS GROWS

Attracting New Customers

Hints on how to increase awareness of your products and services - locally, elsewhere in the UK and abroad.


Increasing awareness
 

One way of finding new customers for your products and services is by increasing awareness in your local area. You can do this by:

• asking your customers to recommend you to their friends and colleagues
• advertising in local media
• using other forms of marketing, including online

You could also talk to potential customers who don’t use your business at the moment and find out what it would take for them to switch from your competition.

Expanding outside your local area
 

If you want to sell your product or service through new sales channels or markets elsewhere in the UK, there are different organisations you’ll need to work with, including:

• wholesalers
• retailers, including online retailers
• distributors

You could also try using direct marketing to find new customers.

Expanding outside the UK
 

You might decide to find new customers outside the UK by exporting your products. UK Trade and Investment offers help and resources on successfully selling your products and services to customers in other countries.

Make sure that you’re aware of your legal responsibilities around the sale of goods and services, and data protection.

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We create opportunities, we keep our members informed, connect businesses and we are the 'voice' of manufacturing representing Calderdale & Kirklees.

News

12 results found, page 1 of 2.  
New creative signage puts Halifax on the cultural map

Thursday 13 April 2017

Yorkshire marketing agency The Bigger Boat has developed a new culture and heritage map for the centre of Halifax, West Yorkshire, to showcase the changing face of the town. Featuring a hand drawn plan, recreated digitally, the project is designed to help both locals and tourists navigate Halifax’s many cultural hotspots. With highlights including The Piece Hall, Square Chapel Centre for the Arts and the Victoria Theatre, the key destinations have been carefully selected to cover arts, crafts, leisure and history. With style inspiration taken from the maps of cosmopolitan cities including Madrid, Paris and London, the designers have put their own unique spin on things to reflect the most important elements of Halifax’s history. Grass takes on a woven texture, for example, harking back to the textile mills of days gone by, and vibrant illustrations provide interesting insights into what people can expect to find at each location. The project has been funded by Arts Council England through their Cultural Destinations programme. For Calderdale this is part of a partnership project that aims to develop a strong culture-based tourism offer, with a view to increasing the number and length of stay of visitors coming into the area. Attention to detail was therefore key from the outset, as The Bigger Boat’s creative director Doug Main explained. “I went ‘old school’ for this project, and visited each of Halifax’s prime cultural locations myself, to sketch the buildings by hand,” he explains. “These pencil drawings have then been digitally recreated which will allow the map to be altered as the town further develops, whilst maintaining an authentic, quirky and fun feel to the finished illustration.” The project began in July 2016, and 18 maps have been installed in prime locations throughout Halifax. Commenting on the result, Doug elaborated: “We’re Yorkshire through and through, so it’s great to have worked on a project where we can help Halifax showcase all it has to offer. From the textile mills and intricate architecture of the past, to things like the brand new Library and Square Chapel centre, it’s certainly an exciting time to be visiting this contemporary town.” Square Chapel director David McQuillan added: “It was important to us to work with a high quality local agency who could create something for the benefit of the project partners, the people who live in Halifax, and new visitors. It’s not easy to do the rich story of the town justice, but we’re thrilled with the finished maps.”
Posted by Scriba PR
Momentum Wins Objective Management Group Outstanding Achievement Award

Sunday 26 March 2017

Momentum has been a partner of Objective Management Group (OMG) for nearly 18 months and at the end of 2016, completed it;s first full year as a partner. OMG are the We are the pioneer and industry leader in sales force evaluations and sales candidate screening. Through being a partner of OMG, we are able to help businesses with accurate accurate insights for growing sales, profits and market share. We look at your people, strategies and systems and can tell you whether your people can actually execute the company’s strategies, meet your expectations and belong in the roles they are in. At the recent OMG international partners conference in Boston, Momentum received two awards, one as the best new partner or "rookie" of the year award and an outstanding performance award. We are delighted with these awards and look forward to working with businesses locally to help them increase sales. For further information about how we can help you, then click on the link below:- http://stats.objectivemanagement.com/397
Posted by Momentum Sales Solutions Limited
Vizulate becomes Approved Supplier on Digital Enterprise scheme

Friday 10 March 2017

Vizulate Digital is delighted to announce that we have been named as an approved supplier on the Leeds City Region Digital Enterprise scheme, which allows eligible small and medium sized businesses across Yorkshire to ‘Invest in Digital’. Running until March 2019, the Digital Enterprise scheme aims to support the growth and development of SMEs in the region through investment in digital skills and technology. Eligible businesses will be able to apply for 40% funding towards the cost of digital projects including digital marketing, social media, web design and development, e-commerce and more – up to a maximum of £5,000. The Digital Growth Vouchers could also fund part of the cost of technology upgrades such as IT and telecoms and, if approved, the business will then only have to cover the remaining 60% of the cost. The Digital Enterprise scheme is a partnership programme which is partly funded by the European Union (European Regional Development Fund), the West Yorkshire Combined Authority/Leeds city region Local Enterprise Partnership (LEP) and the 9 local authorities which form part of the Leeds city region – Leeds, Calderdale, Kirklees, Bradford, Selby, Craven, Harrogate, York and Wakefield. As approved suppliers on the Digital Enterprise scheme with over 10 years’ experience we are able to offer the full range of digital services including: Website Design & Development E-Commerce Digital Marketing Social Media Search Engine Optimisation (SEO) Online Advertising (Google AdWords, Facebook Ads etc.) Video & Animation Integrated Digital Solutions Web Hosting & Email Through our trusted partners we can also provide IT and telecoms solutions. We believe digital marketing represents the single biggest opportunity for businesses to achieve growth.
Posted by Vizulate Digital
Huddersfield Digital Marketing Trainer is only Facebook #SheMeansBusiness Accredited Trainer in the North of England

Wednesday 22 February 2017

Janet Bebb of Social Progress Ltd was recently invited to Facebook International, Ireland to be trained up on Facebook Fundamentals, Facebook Pages, Instagram and Advertising as part of the She Means Business initiative. Janet was flown out to Dublin, with seven other UK digital experts, to learn from the social media giant about their new initiative, She Means Business being delivered in partnership with Enterprise Nation. “Facebook offices were such an inspiring and fun place to be and we all learned a lot from both Facebook and each other” – Janet Bebb, Social Progress Ltd As well as being shown around the Dublin Facebook HQ, these digital experts were trained especially to deliver the She Means Business Programme across the UK, on behalf of Facebook and Enterprise Nation, at nationwide events throughout 2017. The programme is designed especially to encourage budding and existing businesswomen across the UK to develop their businesses and grow their digital skills in 2017. The aim is to provide digital skills training to more than 10,000 women. Not only does the programme involve various events to book onto, but they will also provide resources and support for the women who register onto the programme. “I wouldn’t have been able to set up Social Progress Ltd by myself without the support and advise I received from similar support programmes over 5 years ago. It’s awesome to be able to support more business women to achieve their business goals and realise their potential!” – Janet Bebb, Social Progress Ltd Janet was the only trainer selected from “up North” with the majority of the others being from the London area & Southern Counties. These eight individuals included social media consultants & digital marketers who will each deliver the She Means Business programme in their area, to cover the UK together. For more information and to book visit the Enterprise Nation website: www.enterprisenation.com/shemeansbusiness
Posted by Social Progress
Cold-Calling Is Dead. Long Live Digital.

Thursday 16 February 2017

5 Things to do instead of cold-calling The online Cambridge Dictionary defines cold-calling as: ‘the activity of calling or visiting a possible customer to try to sell them something without being asked by the customer to do so’ and there was a time when cold-calling got results; if you had enough telephone numbers, names, and time on your hands, that is. In the mid to late 80s, widely regarded as the dawn of cold-calling, email did not exist and home and office landlines were generally how most people communicated – and it was also an effective way for businesses to open doors. Then, through the late 90s to mid-noughties cold-calling saw somewhat of a renaissance with call centres and businesses gaining millions of new prospects as more and more of us adopted carphones, mobile phones, and then SmartPhones. For a while we enjoyed it. We felt slightly important when somebody called our mobile wanting to sell us something. It was a chance to hear our latest downloaded ringtone then sound incredibly important (particularly if you had an audience) as we listened to what the cold-caller had to offer only so we could dismiss them without a further thought (but did we actually buy anything? Has anybody ever bought anything from a cold-call?). Now, however, it seems most people don’t have the luxury that is time to listen to somebody they’ve never met try to sell them something they probably don’t want or need – without any visual aids to boot. That’s an extremely hard sell in today’s world of instant media and online shopping. If we do need something, anything, we can buy it online and expect it to be delivered to our door within five working days; less if we’re willing to pay for next-day delivery. And, if we need the particular professional services or skills of a builder, lawyer, financial advisor, plumber, or digital marketing agency, we turn to social media for recommendations and referrals. If that proves unsuccessful we turn to Google where we can find hundreds of suitable service providers. The simple fact is, as we mentioned in our previous blog, people’s time is becoming increasingly precious and their data and privacy is becoming increasingly protected, quite rightly, by legislation. Ask yourself, have you ever been pleased to receive a cold-call or were you just irritated by the minor inconvenience and loss of time? At Vizulate Digital we believe in the not too distant future it will be unlawful for a business to make a ‘sales call’ to another business or individual without their permission. Additionally, social media has changed the way we communicate with each other, with brands, and with businesses. A Forbes study showed that Generation Y and Millennials prefer using social media and instant messaging over talking with someone on the phone or in person. But if that wasn’t enough to convince you that cold calling is dead, or at least dying, take a look at these cold-calling statistics: In 2007 it took 3.68 cold call attempts to reach a prospect. In 2013 it was 8 attempts (Source: TeleNet and Ovation Sales Group). You can bet it requires even more attempts just to reach a prospect in 2017, never mind make a ‘sale’ or arrange an appointment. Only 1% of cold calls convert into appointments (Source: Keller Center Research Report) 90% of B2B decision makers never respond to any form of cold outreach but 75% of them use social media in their decision-making (Source: Freshbusinessthinking) Inbound leads cost 61% less than outbound leads or cold calls. (Source: HubSpot) And with that, here are… 5 Things to do instead of cold-calling: 1. Check who’s viewed your business’s social media pages and personal LinkedIn profile every day These are people who have sought you out based on who you are and what you or your business do. It would be a wasted opportunity not to get in touch with them. 2. Become an online expert in your field Use your website’s blog or news page to write informative and engaging articles about your industry’s important subject matters. But be sure not to oversell your services. First, gain their trust by illustrating your knowledge. You can establish yourself as a credible and trustworthy industry expert locally, nationally or worldwide. You can even submit your articles to popular third party content sites such as Medium, Reddit or industry body websites that are relevant to your business. 3. Update your business’s social media pages and profiles regularly Identify which social media platform your target customers use most and post regular updates. It doesn’t have to be ‘War and Peace’ and you could even share updates and content from other sources – that’s totally acceptable. Be sure to use images and videos wherever you can – content with video in particular has proven to be more engaging to nearly all demographics. 4. Ask for and showcase testimonials and case studies If you know a recent customer is pleased with your work, products or service (and why shouldn’t they, you’re damn good at what you do), then ask for a testimonial or online review. Point them to your Facebook Business Page or Google Business listing and ask for a 5-star review. Chances are they’ll do it right away and those 5 stars are such a powerful visual selling tool to win over prospective customers. 5. Ask for referrals Okay, this one isn’t digital, but it’s a no brainer as it’s a hugely successful way to gain leads. If it’s appropriate, don’t just get the contact details of the referral, ask the referrer to mention to the referral that you’ll be calling them. LinkedIn call this a ‘warm introduction’ and say they are 37% more likely to win the deal. Is it just me or is getting hot in here?
Posted by Vizulate Digital
Yorkshire marketing specialist launches £10k fundraising campaign

Tuesday 14 February 2017

A Yorkshire based marketing specialist is putting his communication talents to good use, by encouraging the region to get behind a new £10,000 fundraising initiative for Yorkshire Air Ambulance. By day Dave Learmont works as an account manager for Mirfield-based digital agency The Bigger Boat. But, by night, his attention turns to grassroots football. It is this love of the beautiful game, and his determination to give something back to an extremely worthwhile local cause, that has prompted the scheduling of a new fixture – ‘The Match 2017’. Dave has already gathered two squads of ordinary young men for the 20th May event, but this looks set to be a football match with a difference. That’s because the local lads won’t be alone when they take to the pitch. The line-up will also include a hat-trick of Huddersfield Town greats Junior Mendes, Andy Holdsworth and Tony Carss, each keen to do their bit for the cause. It costs £12,000 per day to keep the two renowned yellow helicopters in the air, and the organisation relies entirely on donations to keep saving lives. So, given the unswerving efforts the rapid response air emergency service has gone to, in order to help players and referees when they’ve been in times of need, the charity was an obvious beneficiary for this fundraising extravaganza. The game will take place at The MBI Shay Stadium in Halifax on Saturday 20th May. But now the players and Town legends are appealing for members of the public to show their support, and buy tickets. Available at £10 for adults and £5 for children, the aim is to provide a fun, low cost day out for all the family. Pre-match and half-time entertainment – as well as a couple of extra special guests – will be revealed over the coming weeks. Commenting on the launch of the event, Dave said: “Young football fans, and the game itself, can often get a bad rep, but The Match is a testament to the passion that exists in so many young people throughout the grassroots community. We’re training hard to put on a good show, and will be taking part in a number of challenges over the coming months to win the chance to ‘sign’ the professionals onto our teams. “I hope the local community will get behind us and show their support for a really worthwhile cause.” All event costs will be covered by Coaches Club – Dave’s grassroots football initiative – and the players themselves. 100% of the money raised on May 20th will therefore go into the charity coffers. All tickets must be purchased before the game, via justgiving.com/teams/coaches-club. Further information and updates about The Match can be found at The Coaches Club website, and on Twitter, @cccmatch.
Posted by Scriba PR
Hat-trick of appointments for The Bigger Boat

Wednesday 01 February 2017

Digital marketing agency The Bigger Boat has welcomed three new team members aboard its ship! Hot on the heels of the firm’s move to 2,000sqft open-plan offices at Wheatley Park, Mirfield, the hires signify the next stage of ongoing expansion for the crew. Lindsey Proctor is The Bigger Boat’s newest marketing account manager, having previously worked within the brand team at PPG Industries. With almost 6 years of marketing experience under her belt and knowledge spanning everything from strategy development to social media, she has already made a big impact on the communications activity of clients Re:Work, Towngate and Celloglas, to name just a few. Experienced designer and Masters graduate Kara Clifford joins the team following completion of her advanced studies at The University of Huddersfield. She was last at Huddersfield-based PWAR Creative, where she was design manager overseeing a number of B2B and B2C creative projects. Already she has made a big impact at The Bigger Boat, having begun print and digital design work for the Little Tikes, Celloglas and Vantage accounts. The third new face is Hannah Pearson, a marketing intern from Northumbria University. Supporting the team with some of their 60 clients, as well as The Bigger Boat’s own profile raising, she is particularly focusing on SEO and CRO (conversion rate optimisation) activity. Commenting on the new appointments, joint founding director Andy McCaul said: “Lindsey, Kara and Hannah join us with varying levels of skills and experience, which further strengthens the services we are able to deliver to clients, not to mention the capacity within our team. We’re big believers in developing talent, and our new creative space in a converted watermill proved very helpful in us attracting outstanding people for these competitive roles.” The Bigger Boat is a full-service agency providing design, digital and search marketing support for clients throughout the UK. The company has its eyes on £1m turnover within the next five years.
Posted by Scriba PR
New property manager joins commercial and industrial lettings specialist Towngate

Wednesday 01 February 2017

Tom Lamb has joined Brighouse-headquartered Towngate PLC, as the commercial and industrial lettings specialist prepares for its next phase of growth. With more than 15 years’ experience in the sector, Tom has been appointed as Towngate’s Property Manager. He comes on board following a decade at Knight Frank, where he was Partner in the Leeds-based industrial and logistics department. Before that he spent five years at banking and financial services giant BNP Paribas. Tom’s new role will see him overseeing Towngate’s growing portfolio of property lets in Yorkshire and the North West. Managing everything from 1000sqft space for start-ups through to vast 300,000sqft industrial sites, he will also be on the hunt for new acquisitions – including land and premises ripe for refurbishment and redevelopment. Commenting on Tom’s appointment, Towngate’s Managing Director, Robert Smith, stated: “The Northern property market is strong and demand for the right space is high. We’ve therefore got a real appetite to capitalise on the opportunities becoming available throughout the region, and hope to increase our total portfolio of assets by up to 20% by the end of 2017. “The key goal for Tom is to source, procure and manage a variety of different assets that offer clients a breadth of choice. We’re looking for everything from good quality secondary industrial properties that are ready to let, through to larger properties in need of refurbishment.” Now in its 55th year of business, Towngate is a 16-strong team, run by brothers and joint managing directors Alan and Robert Smith. Their father – Towngate’s founder David Smith – remains chairman of the company.
Posted by Scriba PR
Huddersfield Digital Agency Backs ‘Do It Digital’ Campaign

Monday 30 January 2017

Huddersfield-based digital agency Vizulate Digital is backing a campaign to help an additional one million UK small businesses become more digitally engaged in 2017. Do It Digital is an independent, not-for-profit campaign that looks to highlight resources around the UK, online and off, that can help small businesses take the next step in digital, whatever their current level of skill and engagement may be. Their #100DaysOfDigital social media campaign runs from 22nd December 2016 to March 31st 2017 and will champion a different digital opportunity every day, creating a UK-wide pool of resources for small business. The campaign coincides with new research published from Development Economics, and commissioned by eBay, that found small businesses in Britain without digital infrastructure including a website, social media channels or an online marketplace presence are missing out on £20.2bn in revenue each year. This equates to £20,000 in increased revenue or efficiency savings per business across all sectors. According to YouGov, a quarter (23%) of SMEs surveyed have no website, four in ten (40%) no social media channels and nearly three quarters (72%) lack a presence on an online marketplace. Shockingly, of those surveyed, over half (57%) without a website said they had no plans to change this in 2017, citing a lack of time and expertise as well as security concerns as barriers. Vizulate Director Scott Brant said: “We believe digital, in all its forms, represents the single biggest opportunity for businesses to target new customers, generate leads, and engage with their existing customers. “We’re proud to be taking part in Do it Digital’s #100DaysOfDigital Campaign as we continue to help small and medium sized businesses in Yorkshire and beyond take the digital plunge”. Minister of State for Digital and Culture Matt Hancock said: “Digital knowhow can help firms save money, increase profits and improve productivity, yet too many firms still do not use websites, trading platforms or social media channels. “It is essential we take every opportunity to create the world-leading businesses of tomorrow, so I welcome Do It Digital’s campaign and pledges from other organisations to increase digital skills in small businesses.” Michelle Ovens MBE, director at Do It Digital, said: “All evidence supports the belief that there are clear financial benefits for small businesses embracing digital. But we also know that many don’t have the time or access to the expertise to take advantage of what’s available to them. We want to help change that, one step at a time, by showing that digital needn’t mean a leap into the unknown by giving them access to support and guidance on how to engage in a way that is best for their particular business.” The Do It Digital campaign not only aims to help people take their first steps online but also encourages those already online to engage further and expand their digital horizons. This could include anything from a simple web presence and social media to being able to access a wider market for selling online. Vizulate Digital will be featured in Do It Digital’s 2017 #100DaysOfDigital social media campaign on Sunday 5th March. In the meantime, be sure to follow Do It Digital’s social media channels below for tips and advice each day throughout #100DaysOfDigital or visit https://doitdigital.co.uk/ Twitter: https://twitter.com/DoItDigitalUK Facebook: https://www.facebook.com/doitdigitaluk Instagram: https://www.instagram.com/doitdigitaluk/ About Vizulate Digital Vizulate Digital is a digital agency based in Brighouse near Huddersfield, West Yorkshire. It provides the full range of digital solutions including mobile-friendly and responsive website design, e-commerce development, digital marketing and video.
Posted by Vizulate Digital
NEW PREMISES

Thursday 05 January 2017

Following our recent move to new premises 404 Manchester Road , Crosland Moor, HD4 5BW. We have also added a work and promotional wear section allowing people to view garments for workwear as well as our sportswear and equipment section
Posted by sportstop Ltd T/A ONEILLS SPORTS
12 results found, page 1 of 2.  

Events Posted

24 results found, page 1 of 3.  
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Facebook Advertising Workshop
Thursday 27 April 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Design Network North: Rise & Design - Power of the Brand
Friday 28 April 2017, 08:30 - 11:30
162-163 Lower Briggate, LS1 6LY
Free Entry - 30 places
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Pinterest & Instagram Mini Workshop
Wednesday 3 May 2017, 14:00 - 16:00
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£40 - 6 places
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Google Plus Mini Workshop
Friday 5 May 2017, 14:00 - 16:00
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£40 - 6 places
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Social Media Marketing and Branding
Wednesday 10 May 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Facebook for Business Workshop
Wednesday 10 May 2017, 13:30 - 16:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Facebook Advertising Workshop
Thursday 18 May 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Business Hub Live - Innovation and Research & Development
Wednesday 24 May 2017, 08:30 - 10:30
Firth Street, Huddersfield, HD1 3BD
Free Entry - 50 places
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Content Creation and Blogging for Business
Thursday 25 May 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Twitter for Business Workshop
Thursday 25 May 2017, 13:30 - 16:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
24 results found, page 1 of 3.  
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