Sales & Marketing

Marketing is the process of promoting and selling your goods and services - every time you speak with someone about your business you are involved in marketing. This section shows how to maximise those opportunities whilst operating within the rules.

Attracting new customers

Increasing Sales to Existing Customers

Improving Your Products and Services

Developing New Products and Services

Marketing and Advertising: The Law

Did you know...
Fairtrade is about better prices, decent working conditions, local sustainability and fair terms of trade
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