WHERE LOCAL BUSINESS GROWS

Cloud Computing

If your business has to store large amounts of data, it may be worth looking into cloud computing. Find out about renting virtual storage space as an alternative to upgrading your software.


Cloud computing – overview
 

Cloud computing involves accessing IT resources (such as applications and storage) over the internet rather than having them on your own PC or network. Instead of buying a new, bigger disk drive, you simply rent a bit more disk space; instead of having to struggle with installing and upgrading software, you let a cloud computing provider take the pain. All you have to do is log-on to use it.

Cloud computing promises flexibility, efficiency and cost savings. For smaller businesses who have trouble justifying a fully-fledged in-house IT department, it gives you access to the best and latest technology and support with minimal management overhead. And, of course, this access is enhanced through the communications speeds offered by Superfast Broadband.

What does the technology do?
 

Cloud computing provides on-demand IT resources. Just as you know that unlimited amounts of water will flow out of the tap when you turn it on, without having to worry about the infrastructure of reservoirs and pumps and pipes, when you use the cloud you don’t need to care which particular server in a remote data centre holds your data.

All you need are PCs and the type of fast internet connection provided by Superfast Broadband. You connect to your cloud service provider, and use applications and files in the normal way – the only difference, more or less invisible, is that they are not actually on your hardware or your network, but on the service provider’s.

The cloud can replace part of your in-house IT resource, or nearly all of it. Some users prefer to employ the cloud only for a few functions, often for data back-up and disaster recovery, while keeping applications and live data on their own network.

Others go much further and access their day-to-day business applications such as spreadsheets and databases from a cloud provider. This is often called ‘Software as a Service’ or SaaS.

It’s also possible to develop your own applications on the cloud, using ‘platform as a service’ or PaaS providers such as Amazon’s Elastic Compute Cloud (EC2). They provide the underlying technology, and your IT staff build applications on that. Some large organisations even operate their own ‘private clouds’, although in this guide we’ll be concentrating on the ‘public cloud’ that’s available for any business to hire.

At a simpler level, many of us have used the cloud without knowing it. For instance, the applications offered by Google Apps or Zoho are examples of cloud computing, as are the various email providers accessed through the web, or the Spotify music service. Meanwhile, at the other end of the scale are specialised business applications in SaaS form such as Desk.com for customer support or Salesforce.com for customer relationship management.

Business benefits of cloud computing
 

Some benefits of the cloud are very concrete and immediate, while others are more strategic.

Cost benefits

Cost savings are a major attraction for many: using IT resources in the cloud can quite simply be much cheaper than owning them. When making this calculation, however, it is important to consider not just the direct costs of acquiring technology versus hiring it as a service, but also factors such as maintenance and staffing costs, expenditures made in the past on in-house systems that are still functional, and so on.

You will also still need some kind of in-house IT function even if your business moves entirely to the cloud, to manage the relationship with the cloud vendor and the basic technology that must remain on your premises such as PCs and a local area network.

However, operations and support expenses can be expected to drop dramatically. With the move from a purchasing to a hiring model, the majority of IT costs will also cease to be capital expenditure and will instead become operating costs in the form of regular fees to the service provider. This means, too, that costs are more closely aligned with usage; you are not continually subsidising kit that lies idle most of the time, or spending large amounts on software applications that will only get fired up once a year. You pay for what you use.

Improved agility

However, the cloud’s impact on the bottom line is not limited to IT budgets. Over the long run it may improve agility, flexibility and efficiency, by allowing you to have precisely as much IT resource available as you need at any given time – and by letting you concentrate on your core business and your customers rather than on the minutiae of IT.

After all, the resources available to you in the cloud are effectively unlimited. To meet the needs of all its clients the cloud provider will have far more computing power than any individual customer will use. So if your requirements increase – even temporarily, perhaps if you need to run much bigger spreadsheets than usual at annual accounting time, or to get a new project off the ground quickly – you simply request extra. Typically this is provided automatically and instantly, so it really is as straightforward as opening the tap further to draw more water.

Easier maintenance and upgrades

Another benefit which many small enterprises welcome is that the cloud provider has full responsibility for purchasing, installing, upgrading and maintaining equipment and software. No longer do you need to deal with ailing hardware, or spend time installing updates. When you turn that tap, you can be sure of getting the latest IT tools, fully functional.

Remote working

Other benefits include easier remote working – if an application is in the cloud, accessing it from home or via a mobile device is just as straightforward as from the office – and, potentially, more environmentally friendly computing, as resources in the cloud service provider’s data centre are efficiently shared among multiple customers.

Getting the most out of cloud computing
 

Remember – it’s about IT resources - The cloud is a way of providing IT resources, not a technology in itself.

Don’t forget working in the cloud still needs managing - The cloud reduces day-to-day fiddling with IT, but it still needs overall management.

Consider new opportunities, not just a replacement of existing services - Don’t see the cloud as only a replacement for existing IT. Does it make new tools and technologies available to you, too?

Monitor your on-premise and in-the-cloud activities - Keep clear records of which IT functions are happening in the cloud and which are in-house – and where data is stored.

Check thoroughly before going live - Thoroughly test how your in-house IT will interface with cloud services, and how data will be migrated, before going live.

It’s not just about your IT department - Remember that moving to the cloud will affect – and empower – many parts of the business, not just the IT department.

Go for a phased migration and keep moving forward - Start small, but think big.

Getting started
 

In practice, gaining the benefits of cloud computing will probably not involve handing your entire IT operation to a cloud provider overnight. So it’s necessary to formulate a clear plan setting out what’s required from a provider, and how its services will relate to those aspects of IT remaining in-house.

What to put in the cloud?

The most basic issue to consider is: what should go to the cloud? You can buy anything from pure hardware functionality such as disk storage, to a PaaS development platform allowing you to build your own applications in the cloud, to fully operational software on the SaaS model. The patterns and costs of your business’s IT usage will help determine what can usefully be farmed out.

Customisation

Particularly if opting for a SaaS solution, you’ll need to check how far it can be customised to your needs. Consider, also, how those systems that remain in-house will interact with those in the cloud. For example, if HR is on a SaaS application but payroll is staying on your own computers, the two will have to talk somehow.

Migration issues

Migration of data from your systems to the cloud – especially if it is held in antiquated or bespoke formats – and out again, in case you one day decide to change service provider or leave the cloud altogether, needs to be looked at too.

Evaluating your options

You can then start evaluating cloud providers, bearing in mind that you are not restricted to choosing only one: if you have several different uses for the cloud, it may be that different providers can serve them best. Most often, you will deal with the providers directly, though some cloud services are available through IT reseller channels.

There are some well-known firms in the field – but because it’s relatively new, many equally competent providers are not so familiar, so buying on brand name alone is unwise. Consider costs, of course, but also performance guarantees in the form of a service level agreement (SLA) which specifies the time that the cloud service is online and fully functional: typically an SLA will be for 99.9% or above.

Security concerns

Security is another key consideration. The cloud provider’s data centre, like any other, is vulnerable to cyber-attacks – although its security measures will probably be better than most small businesses’. But there may also be privacy and regulatory compliance issues, especially if you are storing customer data on a cloud provider’s server or if the provider is located overseas. Back-up and disaster recovery plans should be discussed.

New opportunities for your IT staff?


The role of your own IT department may also need to be redefined. The more you employ the cloud, the more your IT specialists will shift their attention toward developing policies on cloud usage, planning for efficient exploitation of the cloud, and monitoring both the cloud’s performance and its interface with in-house systems. New skills and training may be required to meet these challenges; but as we mentioned, you may also find that IT personnel are freed up to work on new projects. Staff resistance to the cloud is sometimes encountered, especially when a loss of control over IT is feared, but can be overcome by explaining the benefits of the move.

Keep up-to-date

Finally, plan to review your cloud computing strategy and providers on a regular basis. This is one of the fastest-developing areas of IT, and new solutions are appearing regularly to make the cloud more productive, efficient and cost-effective for your business.

Cloud-Based Software Solutions
 

Starting a business on a shoe-string may seem like a daunting prospect, but the revolution in cloud-based software means businesses no longer have to spend a fortune on software systems. Low-cost (and often free) online applications offer businesses the opportunity to become more productive, and remain agile as they grow without investing heavily in software licenses or bespoke solutions.

It’s not the right route for all companies, but if all you need is to perform the key tasks any business needs (such as communicating, storing and managing information, and managing people and teams), there are a vast array of options out there. We’ve listed just a few of the most popular below, but it’s worth exploring the full range of possibilities to find the right tools for your business.

1. Google Apps

The suite of products under the banner ‘Google Apps’ offers many of the basic functions your business might need – company email, calendars, file storage, contact management, and the ability to create and collaborate on documents, spread sheets and presentations using ‘Google Docs’. Integrating with Google+ means you can also host online meetings in ‘hangouts’. All of this is offered at a low monthly subscription rate. Great if you already use Google products, as it offers excellent integration. www.google.com/apps

2. Evernote

Ever note is the 21st Century take on the notebook. You can make notes in text, audio or visual formats, file them in notebooks, tag them for easy searching and share them with collaborators. Free for basic users or with an annual subscription for pro features. www.evernote.com

3. Asana

If you like ticking off items on your to-do list, Asana may be perfect for you. It allows you to create everything from a simple task list to a complex project involving multiple deadlines and team members. It’s a great way of managing your own workload – and the work of others in your team. www.asana.com

4. Dropbox

The classic option for cloud storage and sharing, Dropbox still offers some of the best features, and you can gain an enormous amount of space for free. Use it as a back-up, or to keep all your documents, images, video and other files in order…and if you set it up to auto-sync, the images you take on your smartphone or tablet camera will automatically upload to the web and be waiting for you when you get back to your computer. www.dropbox.com

5. Mailchimp

If you send email newsletters, offers or other bulk communications to customers, Mailchimp is a really simple, easy to use way to get professional email marketing results. Its drag and drop interface lets you create great looking, fully featured emails that work on all screen sizes quickly and easily, and its management infrastructure will help you manage your data and make sure you stay legal and ethical in your communications. www.mailchimp.com

6. Eventbrite

If you organise events for your business, an event management application like Eventbrite could save you a huge amount of time and effort. Just set up your event online, then link to it or embed their booking widget in your web site. Eventbrite allows you to gather key data (and payments) from attendees, contact them, produce badges, registration lists and more, all from a single online interface. www.eventbrite.com

7. Hootsuite

Managing multiple social media profiles across different platforms can suck away your time in a small business – that’s where a social media management tool comes in. A good choice is ‘Hootsuite’ which allows you to set up, monitor and manage your profiles on Facebook, Twitter, Linkedin all from the same window both on your mobile or in the office. There are other similar options in this space, however, and it’s also worth checking out ‘Bufferapp’ which allows you to store up social media content for later, drip feeding it out at the times you specify. www.hootsuite.com

8. Expensify

If keeping track of your expenses is the bane of your life, you might want to try an expense tracking app like Expensify. With mobile apps for all platforms it enables you to scan in, email in, import in, or record your own expenses, linking with accounting software and other apps like Evernote. www.expensify.com

9. Wordpress

If you’re setting up a web site for your business, it’s worth looking at open source systems like Wordpress, which are free to use and constantly updated. Although Wordpress started as a blogging platform, it is used by many major companies as the platform for their main web site. You can choose a ready-made template, or work with a developer to create a bespoke template for your business.
www.wordpress.org

10. Accounting Packages

Doing your bookkeeping online can really help you stay on top of your finances, with the added benefit that you can allow your accountant to access the information remotely. However, there are so many options when it comes to your accounts that it’s really worth talking to your accountant before you make a choice. Many accountants will like to work with a specific package, but some to check out are: Kashflow, Xero, QuickBooks, Freeagent, Quickfile, and Freshbooks. Some are free, some will charge, but finding a system that works for both you and your accountant is crucial. For some useful reviews and comparisons see www.accountingweb.co.uk

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5 results found 
New technology investment for heritage display specialists Leach

Thursday 22 June 2017

Creative display specialist Leach Inspire has procured new print technology to further improve the longevity of its signage products. The investment will support ongoing innovations within the heritage side of the business. Set to be used primarily on Leach’s external signage system – Vault – the new print system produces an even stronger bond between the ink and substrate. The result is greater print adhesion to the base layer and heightened performance of the overall sign. The technology has already been put to good use, having helped to produce 40 interpretative Vault systems for Culzean Castle in Scotland. Commenting on the developments, Director Jim Parkin said: “Vault is a well-established signage product renowned for its durability and stunning photographic quality which has helped to transform the external tourism and heritage landscape. But we’re not a company that rests on our laurels. We believe in pushing new boundaries for clients so have invested in the print technology that will result in even more vandal-proof systems that can last 10 years with ease.” Moving forward the printer will be used on other elements of Leach Inspire projects, such as fabrics for internal museum displays. The technological investment comes hot on the heels of wider R&D announcements throughout the business. Mike Wilshaw has joined the Leach team as head of innovation for example, and elsewhere, in Leach Impact, there have been a series of new product launches including the Vision Product Wall. But with an annual R&D budget of £250,000, there could be lots more in store for 2017. “Clients are constantly demanding more for their investments, especially in the heritage sector,” adds Mike. “But rightly so. Technology is getting ever-smarter, which means we can engineer creative solutions that weren’t previously possible. It’s this innovative mindset which keeps Leach one step ahead of competitors and the public engaged with our clients’ spaces.” Leach Inspire is one of three brands within the Leach group of companies. Leach Inspire and Leach Studio serve the museum, heritage and visitor attraction sectors, whilst Leach Impact has become renowned for its retail, brand and exhibition display solutions.
Posted by Scriba PR Limited
Million pound investment for Yorkshire cloud tech specialist

Tuesday 20 June 2017

Yorkshire-based Vapour Cloud has received a £1m injection, to support its national expansion. The investment from Seneca Partners will see the tech firm plough further capital into the continued innovation of its bespoke cloud solutions. The money will also help boost the team’s headcount by 20%, with new roles across the sales, marketing, implementation and support functions. The news comes as Vapour celebrates its fourth year in business. Established in 2013 by CEO Tim Mercer, Financial Director Jason Sharp and Cloud Director Steve Dempsey, the company has now attracted £4m investment in total, including a £750,000 sum from Seneca back in 2016. The 31-strong team now has its sights set on £6m turnover by the end of 2018, with the goal being to double that revenue by 2020. Having already relocated to its new 4,500sqft headquarters in Elland, bringing together its Leeds and Manchester teams, Vapour has established a secure integrated network operation to support its base of channel partners and end customers. But Tim now has his eyes set firmly on the future. “The past four years have seen us cement our presence as a true cloud technology specialist,” he said. “Rather than diversifying like many tech companies do, and risk fragmenting our offering, we’ve remained focused on three things – secure network connectivity, voice communications and storage. “Thanks to our own secure platform and evolving solutions which bring voice and data together, we’re now the trusted cloud tech partner for organisations ranging from local SMEs through to the UK’s leading resellers and their blue-chip brands. Our projects are becoming increasingly bespoke, but it’s because people are realising the sky’s the limits when it comes to advanced cloud solutions.” Commenting on the decision to invest, Richard Manley, Managing Partner at Seneca said: “We’ve seen Vapour’s transition from a budding start-up venture to a key player in the attractive cloud space. The capabilities of their platform are superb, which enables them to deliver future-proofed and secure solutions to businesses throughout the UK. “Their true specialism in this field sees them achieve enviable results for clients. This is therefore a very exciting time for them, in which we hope the investment will fuel the next chapter of their nationwide expansion.” Vapour Cloud is based at Lowfields Business Park, minutes from the M62. The tech firm provides an array of secure cloud-based services including network connectivity, hosted servers, varied voice and data communications solutions, as well as storage, back up and replication services.
Posted by Scriba PR Limited
Social Progress MD selected for Digital Women Debate Panel

Saturday 03 June 2017

During the Digital Marketing Roadshow - Wigan on Wednesday 7th June at DW Stadium five leading industry experts will be coming together to discuss diversity in Digital and how gender balance is being addressed. The day has a very exciting list of digital related seminars throughout the day including a Google Digital Garage session on 'Reach New Customers Online & Know your Business with Google Analytics.' The Digital Women Debate is being hosted by Naomi Timperley who runs Coo Digital & is a Tech North Advocate. Social Progress, owner and MD Janet Bebb is one of the five panelists discussing gender balance in the digital along with Debbie Edwards, F Disrupters, Wendy Bowers at Role, Melissa Conlon, Commercial Director at Magma and Aaron Crewe from novi.digital. Big Screen Social our highly visual Twitter Wall will also be featuring at the event displaying the photos, branding and messages of delegates, exhibitors and speakers via hashtag #DMRoadshow helping to spread the word about the full day event and reach an online audience. This free to attend event is part of a series of Digital Marketing Roadshows taking place across the North West of England organised by Launch Events. https://www.socialprogress.co.uk/social-progress-selected-for-digital-women-debate-panel/
Posted by Social Progress
Vizulate becomes Approved Supplier on Digital Enterprise scheme

Friday 10 March 2017

Vizulate Digital is delighted to announce that we have been named as an approved supplier on the Leeds City Region Digital Enterprise scheme, which allows eligible small and medium sized businesses across Yorkshire to ‘Invest in Digital’. Running until March 2019, the Digital Enterprise scheme aims to support the growth and development of SMEs in the region through investment in digital skills and technology. Eligible businesses will be able to apply for 40% funding towards the cost of digital projects including digital marketing, social media, web design and development, e-commerce and more – up to a maximum of £5,000. The Digital Growth Vouchers could also fund part of the cost of technology upgrades such as IT and telecoms and, if approved, the business will then only have to cover the remaining 60% of the cost. The Digital Enterprise scheme is a partnership programme which is partly funded by the European Union (European Regional Development Fund), the West Yorkshire Combined Authority/Leeds city region Local Enterprise Partnership (LEP) and the 9 local authorities which form part of the Leeds city region – Leeds, Calderdale, Kirklees, Bradford, Selby, Craven, Harrogate, York and Wakefield. As approved suppliers on the Digital Enterprise scheme with over 10 years’ experience we are able to offer the full range of digital services including: Website Design & Development E-Commerce Digital Marketing Social Media Search Engine Optimisation (SEO) Online Advertising (Google AdWords, Facebook Ads etc.) Video & Animation Integrated Digital Solutions Web Hosting & Email Through our trusted partners we can also provide IT and telecoms solutions. We believe digital marketing represents the single biggest opportunity for businesses to achieve growth.
Posted by Vizulate Digital
Huddersfield Digital Marketing Trainer is only Facebook #SheMeansBusiness Accredited Trainer in the North of England

Wednesday 22 February 2017

Janet Bebb of Social Progress Ltd was recently invited to Facebook International, Ireland to be trained up on Facebook Fundamentals, Facebook Pages, Instagram and Advertising as part of the She Means Business initiative. Janet was flown out to Dublin, with seven other UK digital experts, to learn from the social media giant about their new initiative, She Means Business being delivered in partnership with Enterprise Nation. “Facebook offices were such an inspiring and fun place to be and we all learned a lot from both Facebook and each other” – Janet Bebb, Social Progress Ltd As well as being shown around the Dublin Facebook HQ, these digital experts were trained especially to deliver the She Means Business Programme across the UK, on behalf of Facebook and Enterprise Nation, at nationwide events throughout 2017. The programme is designed especially to encourage budding and existing businesswomen across the UK to develop their businesses and grow their digital skills in 2017. The aim is to provide digital skills training to more than 10,000 women. Not only does the programme involve various events to book onto, but they will also provide resources and support for the women who register onto the programme. “I wouldn’t have been able to set up Social Progress Ltd by myself without the support and advise I received from similar support programmes over 5 years ago. It’s awesome to be able to support more business women to achieve their business goals and realise their potential!” – Janet Bebb, Social Progress Ltd Janet was the only trainer selected from “up North” with the majority of the others being from the London area & Southern Counties. These eight individuals included social media consultants & digital marketers who will each deliver the She Means Business programme in their area, to cover the UK together. For more information and to book visit the Enterprise Nation website: www.enterprisenation.com/shemeansbusiness
Posted by Social Progress
5 results found 

Events Posted

12 results found, page 1 of 2.  
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Cyber Security Seminar
Friday 30 June 2017, 09:00 - 13:00
Rider Street, Rider Street, Leeds, West Yorkshire, LS9 7BQ
20 Credits
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Google Plus Mini Workshop
Tuesday 4 July 2017, 14:00 - 16:00
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£40 - 6 places
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Pinterest & Instagram Mini Workshop
Wednesday 5 July 2017, 10:00 - 12:00
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£40 - 6 places
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Content Creation and Blogging for Business
Wednesday 12 July 2017, 13:30 - 16:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Twitter for Business Workshop
Wednesday 12 July 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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LinkedIn for Business Workshop
Thursday 20 July 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Facebook Advertising Workshop
Thursday 3 August 2017, 13:30 - 16:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Facebook for Business Workshop
Thursday 3 August 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Social Media Marketing and Branding
Wednesday 16 August 2017, 13:30 - 16:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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LinkedIn for Business Workshop
Wednesday 30 August 2017, 13:30 - 16:30
Bridge House, Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
12 results found, page 1 of 2.  
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