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Business Planning


It is essential to have a realistic, working business plan when you’re starting a new enterprise or developing an existing business. A business plan is a written document that describes your businesses objectives, its strategies, the market it is in and its financial forecasts. It has many functions, from securing external funding to measuring success within your business.

The audience for your business plan

There are many benefits to creating and managing a realistic business plan.

Even if you just use it in-house, it can:

• help you spot potential pitfalls before they happen
• structure the financial side of your business efficiently
• focus your efforts on developing your business
• work as a measure of your success

You should also bear in mind that a business plan is a living document that will help you monitor your performance and stay on track and will therefore need updating and changing as your business grows. Regardless of whether you intend to use your plan internally, or as a document for external people, it should still take an objective and honest look at your business. Failing to do this could mean that you and others have unrealistic expectations of what can be achieved and when.

What a business plan should include

• An executive summary - this is an overview of the business you want to start. It is vital.
• A short description of the business opportunity - who you are, what you plan to sell and to whom.
• Your marketing and sales strategy - why you think people will buy from you, what you want to sell and how you plan to sell to them.
• You and your team - your credentials and the people you plan to recruit to work with you.
• Your operations - your premises, production facilities, your management information systems and IT.
• Financial forecasts - this section translates everything you have said in the previous sections into numbers.

Presenting your business plan

To make sure your business plan has maximum impact, there are a number of points to observe.

Keep the plan short - it’s more likely to be read if it’s a manageable length. Think about the presentation and keep it professional.

Tips for presenting your plan

• Use plain language so anyone can understand it – avoid jargon!
• Edit the plan carefully - get at least two people to read it and check that it makes sense.
• Ensure you use email-friendly formatting – word or pdf
• Include a cover and a contents page

Business plan template

The time spent is an investment which will pay dividends in the long term. Use the template below to get started.

Business Plan Template

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53 results found, page 1 of 6.  
Scriba PR adds to growing team

Friday 20 April 2018

Huddersfield-based technical public relations firm – Scriba PR – has announced a new appointment as the brand continues to grow. Amy Lloyd is the latest person to join the B2B communications team. She has come onboard as junior account manager to further drive the business forward and support the increasing number of clients. Having previously worked as a project officer at aspire-international and digital content team leader at Super Break, she has developed skills across the marketing and copywriting disciplines. Being TESOL qualified also highlights Amy’s grammatical awareness and in-depth understanding of the English language, which will aid her in her role at Scriba – a company renowned for its word passion. Commenting on the appointment, Scriba’s managing director Katie Mallinson said: “Amy has already made a positive start in her position by fully immersing herself within the team and the technical clients that we work with. She will be responsible for helping to take care of the newest waste and recycling firm we have welcomed to our client list, as well as some of our latest tech customers.” Amy will utilise her Languages degree and draw upon her previous writing experience to liaise with the media and draft blogs, features, awards entries, press releases, as well as managing social media accounts. As her knowledge develops she will also become responsible for increased campaign planning and strategy. “During my one and a half year role at Super Break I built content calendars for the team, and created engaging blog, website and social media content to build upon our brand awareness. This is definitely something I will bring with me into my new role at Scriba,” explains Amy. “I have already learnt so much, but I am most excited about increasing my knowledge in the niche PR sectors in which the firm works!” “This most recent appointment highlights how much we are expanding, and with greater capacity in the team, I hope it will further cement our position as a leading PR firm for the technical world,” continues Katie. “We are all delighted to welcome Amy into the team and I’m excited to see her further develop in her role.” The addition to the company comes ahead of the business’ fifth year of trading. Scriba currently has seven employees and 32 clients, including tech specialist Vapour Cloud, global waste shredding brand UNTHA and decommissioning consultancy RVA.
Posted by Scriba PR Limited
Interested in Finding Out What Business Banking Can Do To Help Grow & Develop Your Business

Thursday 12 April 2018

On the 25th April 2018 Matt Caie, who is Barclays Business Manager in Huddersfield, will be with us in the 3M Buckley Innovation Centre on Firth Street, Huddersfield. Matt specialises in Business Banking, seeking to help grow and develop businesses through regular contact and advice and assisting companies in overcoming the challenges faced in meeting goals. Why not pop along to our Business Engagement Centre between 1pm and 4pm to have a chat and get some no obligation, business banking advice for your company! Look out for future dates/times that Barclays and other Business Support Specialists are with us and remember, the Business Engagement Centre is open Monday to Friday 9am to 5pm to help address the bespoke needs of your business and to provide no obligation, impartial advice and solutions or just a general chat about your company and any challenges you face. We look forward to seeing you!
Posted by 3M Buckley Innovation Centre
Huddersfield Business Coach Launches Service for Community Benefit Organisations

Thursday 12 April 2018

Natasha McCreesh, the founder of coaching and mentoring business PIP to Grow Strong, has launched a monthly coaching and mentoring clinic for Kirklees based third sector organisations. The clinic, known as KOKO sessions (Keep On Keeping On), will provide organisations with the insight required to help them grow strong and sustainably enabling them to continue to deliver the work they undertake in the community. Natasha’s commercial industry background, which includes almost 10 years working for Jacuzzi Group in roles such as product development, marketing and purchasing, provides a unique opportunity for interested organisations to benefit from her vast experience and in particular her ability to positively challenge organisations and help them in finding their way forward. Natasha says: “Although I am a trustee for Hoot Creative Arts and a volunteer supporter of the Huddersfield Town Foundation, this alone just didn’t feel like enough! I want to offer a service which positively impacts upon my own community and the KOKO sessions are meant just for that.” Vicky Brennan, Business Development Director at Hoot Creative Arts said: “Natasha has been an incredible support to our organisation giving us so much more than we ever asked for or thought was possible. Natasha offers an untapped amount of energy and positivity and is so refreshing to engage with. She is always keen to learn and understand a whole picture that enables her to tailor her offer and support. We have never felt like one of many clients but really her only client, this approach is driven from a clear values base resulting in an authentic offer. Natasha sees the value in the work our sector does, she sees how it transforms lives and she is truly inspired by our sectors ability to give, therefore you quickly recognise a strong sense of giving within her approach that makes working with her a joy.” To discover more and sign up to the KOKO Sessions, visit http://piptogrowstrong.co.uk/koko-sessions/
Posted by PiP to Grow Strong
Leading glassmaker appoints Smith Brothers for grid connection

Wednesday 11 April 2018

Elland-based power engineering contractor Smith Brothers has been appointed by Europe’s leading flat glass manufacturer Saint-Gobain Glass, to connect its East Riding industrial site to the Northern Powergrid (NPg). Part of the Saint-Gobain Group – a global designer and producer of construction materials and solutions – Saint-Gobain Glass is the principal supplier of coated glass worldwide, with its UK base in Eggborough, Goole. With the manufacturing facility currently supplied via a private-wire network, high voltage specialist Smith Brothers has been enlisted to connect it to the local distribution network via a turnkey scheme of works. Acting as the Independent Connection Provider (ICP), Smith Brothers will be responsible for all required electrical and civils elements, from initial design through to final commissioning. Tasked with replacing the existing connection and carrying out necessary network reinforcements, a 10-strong Smith Brothers team will take care of the construction of two 66kV outdoor substations – one for NPg, the Distribution Network Operator (DNO), and another for Saint-Gobain. The engineers will additionally carry out the required cabling works to link the NPg compound into a nearby 66kV supply, and feed this into the private substation. Two parallel-fed 20MVA transformers will be installed along the route between the compounds, and Smith Brothers’ duties will also encompass the construction of a control room, 11kV substation and the fitting of all electrical equipment. Once these elements have been established, the engineers will then take care of commissioning the entire system and integrating it into both the Northern Powergrid and Saint-Gobain Glass networks. With work having commenced in November 2017, Smith Brothers is set to energise the site in June. Commenting on the connection, project manager Ryan Smith said: “For any manufacturing facility like this one, minimising operational disruption is a key priority for both the client and our team. There are always significant challenges involved, especially when there’s limited space for the construction of the compounds and buildings, as is the case with the Eggborough assignment. “But through condensing the site where possible, and tackling obstacles with our trademark efficiency and professionalism, we’re aiming to complete the Saint-Gobain connection with zero system interruptions.” This is not the first work Smith Brothers has carried out for Saint-Gobain – the electrical engineers additionally take care of high voltage upgrades and maintenance at the site. The team has also been contracted to carry out works for other household names including Land Rover, Kellogg’s and United Utilities. Elaborating on the firm’s growing list of blue-chip clients, managing director Nick Gudgeon said: “Our reputation as a leading Independent Connection Provider in the UK is steadily growing, and being enlisted by renowned companies like Saint-Gobain Glass is testament to this. “Our ongoing investment in people, training and equipment means that we’re able to provide a turnkey service that is trusted by leading names nationwide. And with plenty more complex projects on the horizon, we’re set to further cement our position in the market in 2018 and beyond.”
Posted by Scriba PR Limited
127-year old Huddersfield firm attracts French buyout

Friday 06 April 2018

Huddersfield-based Leach – the 127-year old family-run graphic display specialist – has today announced that the business has been acquired. French-owned Chargeurs, a global manufacturing and services group based in 34 countries on 5 continents and with leading positions in four segments – temporary surface protection, garment interlinings, technical substrates and combed wool – has bought the Leach Impact and Leach Inspire divisions of the company for an undisclosed sum. Leach Studio will continue to be privately owned by directors Richard Leach and Jim Parkin. Chargeurs is no stranger to the Leach brand. Having supplied the Pearl fabric – Leach’s best-selling print material used in its iconic lightboxes – for the past seven years, the Paris-based organisation has long watched the evolution of this innovative Yorkshire firm. But only now was the time right to sell, explains managing director Richard. “Having experienced ten years of consecutive growth, we have been planning how to pursue the next chapter of our journey for some time,” he said. “A key part of our long-term strategy has been to attract investment that will allow us to generate more international sales and to keep our growth record going. But finding the best-fit business to acquire us, was crucial. “Leach started out life in 1891, when my great-grandfather opened a one-man photographic studio, in Brighouse. This family legacy is something the family shareholders were incredibly keen to preserve and build upon, and is one of the main reasons why Chargeurs – with a 146-year-old story of its own – was such a great fit. “It is also the reason why we have decided to retain ownership and management of Leach Studio – our interpretive design brand for museum, gallery, heritage and visitor environments. This brand is perfectly suited to continue operating under a ‘family business’ model – it isn’t ready for internationalisation. “But the same cannot be said for our large format display production divisions, Leach Impact and Leach Inspire. We’re ready to access different overseas markets with the products and services that these brands have to offer, and Chargeurs’ financial backing – as well as a global presence, multi-lingual expertise and decades of knowledge – will help us do that.” Whilst nothing will change on a day-to-day basis at Leach’s 30,000sqft HQ, the acquisition gives the team better access to investment that will fuel even greater product innovation and customer satisfaction. “By creating more of a closed loop business model with the supplier of our best-selling print material, we can also offer even sharper response times, which should give us a more distinct competitive edge in the marketplace,” Richard continued. “Otherwise it’s business as usual – the same offices, the same team, and the same brand.” With clients including Gap, Regatta and Barburrito Leach employs 100 people and has a turnover of £11m. With a global customer portfolio spreading over 80 countries – including the world’s leading luxury fashion houses – Chargeurs is a €533m business of which more than 90% was generated outside France with plans to double its turnover to €1bn in the next five years.
Posted by Scriba PR Limited
Luxury manufacturer opens door to bespoke showroom

Thursday 05 April 2018

Premium bespoke doormaker Deuren has opened its brand new on-site showroom, in readiness for further growth and the unveiling of its latest product lines. Since bringing its manufacturing operations in-house in 2014, the company has crafted more than 7,000 doors, with the new showroom opening marking the latest significant phase in the company’s in-house expansion. Spanning 2,000 sq ft, the display space will showcase 26 products from Deuren’s luxury internal, external and garage door ranges – including new additions that are set to launch this month. As well as highlighting the material, configuration, hardware, finish and security options on offer, the showroom will enable customers to interact with the doors and test the different mechanisms available. Its adjacency to the fully operational on-site workshop also means that visitors will be able to witness Deuren’s craftsmanship in action. In addition to the display area, the new space also comprises a meeting room, toilets and a staff kitchen. Commenting on the new showroom, founder and managing director of Deuren, Ian Chubb, said: “With our customer base expanding both nationally and internationally – especially in the US and Channel Islands – the need for a dedicated display space for our doors couldn’t be ignored for much longer. “We wanted a showroom that would demonstrate the potential that exists when it comes to bespoke design and manufacturing. And this new space definitely achieves that. Before, it was only at exhibitions that customers could really test our doors, but now they can visit our site and truly get a feel for our products and the craftsmanship that goes into them.” Alongside the launch of its new showroom, Deuren has also enlisted the expertise of neighbouring digital marketing agency The Bigger Boat to overhaul its website. Through migrating the site to a new content management system, it now has an improved layout to enhance the user experience and simplify the enquiry process. Integrating the website into Deuren’s CRM system has additionally granted the company greater insight into the customer journey, to help drive campaign strategy. Elaborating on the website overhaul, The Bigger Boat’s creative director Doug Main commented: “The main objective was to put more focus on the design of the doors themselves, in order to increase visual impact online. Alongside the new showroom, the website is another key avenue for prospective customers to see the quality and luxury of Deuren’s products. “User experience is central to this, so we’ve simplified the layout and enquiry process. Plus, by plugging a new CRM – Zoho – into the site, we’ll be able to better understand which keywords and channels are attracting the most traffic, and it will be far more straightforward for the sales team to keep a record of customers and order status.” Deuren is a luxury door brand, specialising in the bespoke design and production of internal, external and garage doors – often to one-of-a-kind specifications.
Posted by Scriba PR Limited
Global Branding Agency Announces Launch of Accelerator Hub to Support Yorkshire Creative & Tech Start-Ups

Tuesday 03 April 2018

Elmwood, the world’s most effective brand design consultancy, is set to launch its first accelerator programme in June 2018. Elmwood LaunchPod is a unique project bringing creative and technology start-ups together into a thriving creative community, collaborating with them over a 12-week programme designed to take their businesses to the next level. Initial details about Elmwood LaunchPod, which will be hosted at Elmwood’s studio in Leeds (United Kingdom), have been released today, with the official launch of the accelerator programme taking applications from Monday 16th April until Friday 8th May. The inaugural accelerator programme is aimed at promoting the development of innovative consumer health start-ups, with Elmwood inviting both technology and creative (STEAM: science, technology, engineering, arts and mathematics) businesses who are innovating how people manage their health to improve their quality of life. As a global brand design consultancy, Elmwood is uniquely placed to o?er start-ups the guidance and support they need to ensure sustainable business growth beyond the 12-week programme. By bringing emerging technology and creative businesses into their community, they hope to discover how technological innovation can enhance brand experiences for both clients and consumers. Elmwood anticipates working with 5 start-ups when the 12-week accelerator programme commences, helping to support the next generation of entrepreneurs who are already hard at work to bring emerging ideas to market that will shape the future of consumer health. Throughout the 12-week programme, successful applicants will receive specialist insight from a world-class community of marketers and creative designers and free workspace at Elmwood’s creative and dynamic studio. Participating start-ups will also have access to expertise across Elmwood’s industry-leading global clients as mentors, as well as access to investors. Sarah Dear, managing partner at Elmwood and managing director of Elmwood LaunchPod, commented: “This is a unique project bringing together businesses with breakthrough ideas propelled by the power of design. “The future inevitably starts with an idea and some of the most innovative ideas are found among start-up businesses. Elmwood prides itself on being at the intersection of creativity and innovation and we’re looking forward to supporting the aspirations of health-focused entrepreneurs who are eager to develop the next generation of consumer health experiences into successful businesses that help improve people’s lives.”
Posted by KC Communications
Huddersfield organisation launches sex trafficking awareness training

Wednesday 28 March 2018

Following an extensive rebrand, Huddersfield-based sexual exploitation awareness initiative Invisible Traffick GB (ITGB) has launched a “trauma training” programme for local statutory services. Established in 2014 by former nurse Alison Ellis – as an extension of the Northern Ireland charity Invisible Traffick – the organisation became a Community Interest Company (CIC) three years ago, working to highlight the scale of sex trafficking and provide support to its victims. Having formerly run a safehouse for women and girls who have endured sexual exploitation through human trafficking, ITGB identified a distinct lack of awareness surrounding the issue within government services. The company therefore altered its direction and has begun delivering training sessions to local groups. Aimed primarily at statutory agencies – including police divisions, health services, education specialists, safeguarding teams, local councils, prison staff and community outreach groups – the programme is designed to increase understanding of sex trafficking and how to support its victims. By educating individuals who are likely to come into contact with survivors, the company is seeking to improve the care available and reduce stigma surrounding those affected. Although often deemed a distant issue, domestic sex trafficking within the UK is prevalent. According to statistics from the National Referral Mechanism (NRM) for the last quarter of 2017, of the 400 cases reported in England of trafficking for the purpose of sexual exploitation, 106 of these related to individuals from the UK. ITGB is therefore aiming to improve widespread understanding and empathy surrounding the issue of internal trafficking, as well as across international borders. Commenting on the new training programme launch, Alison said: “Having first-hand experience of working with sex trafficking victims through the safehouse, we have more understanding than most of just how rife this problem is in our local area. But it’s precisely these misconceptions surrounding issues of prostitution and exploitation that we’re seeking to address with our advocacy and training. “It was a difficult decision to switch our attention solely to focus on the trauma programme, but we identified a huge gap within the referral process for victims that we simply had to address. When the very people on the front-line of support aren’t aware of what these survivors have been through – and therefore can’t empathise with how they need to be treated – something needs to be done.” As part of this awareness-raising objective, the organisation enlisted the support of Huddersfield strategic brand consultancy The Engine Room last year, to overhaul its identity and simplify its key messages. Intentionally conceptualised to attract attention and alter perceptions surrounding victims of sex trafficking, the new brand clearly distils ITGB’s core mission – to expose hidden truths. Alison continued: “Our fundamental aim is to ‘remove the invisible handcuffs’ from victims, which we needed our brand to capture. And The Engine Room has done a stellar job of creating a hard-hitting, confrontational image. Sex trafficking is undoubtedly an uncomfortable issue, which is easier to ignore than acknowledge – especially when it’s on our doorstep. But we’re hoping that through our new bold, interrogative branding, our audience will sit up and take notice.” With training sessions having already been held with the local police force and university students, the organisation is looking to strengthen relationships with safeguarding teams and healthcare providers in the area. Further information about ITGB and its trauma training package can be found at www.invisibletraffick-gb.org.
Posted by Scriba PR Limited
Huddersfield Business Coach Launches Monthly Breakfast Reflection Sessions

Monday 12 March 2018

Natasha McCreesh, founder of coaching and mentoring business PIP to Grow Strong has launched a monthly meet up for local professionals named “Breakfast with Added Joy”. With a firm belief in doing work which brings her joy, this has led to Natasha becoming clear on what she says yes to, and more importantly where she says no. With this in mind, Natasha aims to support others in living their best lives in a world where we put ourselves under ever-increasing demands. Natasha says: “One of the most powerful tools since launching my own business has been to ask myself, is this a 10 for me? Does this bring me joy? Anything less than a 10 I find myself asking why and taking action accordingly. These sessions will enable me to share with others how they can put this into practice in their own lives, allowing them to become fulfilled and feel happier, especially when we are torn between so many aspects of family, work and even focusing on ourselves.” Paula Atherill, Managing Director of Creative Analysis attended the first session and said: “It’s often said that breakfast is the most important meal of the day, and at the inaugural Breakfast with Added Joy session over a nutritious breakfast we shared experiences which enabled us to set intentions that will bring us joy for the month ahead. I highly recommend that if you are looking for a networking event that will leave you feeling inspired that you attend a session.” Following on from the success of the first Breakfast with Added Joy, Natasha has also expanded the format to deliver support in-house to businesses. To discover more about Breakfast with Added Joy, visit http://piptogrowstrong.co.uk/breakfast-added-joy/
Posted by PiP to Grow Strong
The Courtyard Dental Centre recognised for its national best practice in The Parliamentary Review

Thursday 08 March 2018

The Courtyard Dental Centre in Huddersfield has been showcased as an example of excellence in UK private healthcare in a key Government publication. The forward-thinking town centre practice has been featured in The Parliamentary Review – a series of documents, endorsed by Prime Minister Theresa May, with the aim of inspiring others, sharing knowledge and raising standards. Founder Marcos White and practice partner Anna Stokes attended a Parliamentary Review gala dinner at The Terrace Pavilion in the House of Commons alongside prominent MPs and leaders from a range of industries. Speakers at the event were the MP Jacob Rees Mogg, broadcaster Julia Hartley-Brewer and rugby star James Horwill. Located in a cobbled yard off King Street, The Courtyard is one of just nine outstanding organisations across the UK to be featured in the private healthcare edition of the Review, which looks back on the year in the private healthcare sector and Westminster. The practice has invested £1/4m in dentistry technology over the past two years and its interior is designed to look and feel like a boutique hotel. The team puts its focus firmly on customer experience and specialises in cosmetic procedures, which has seen patient numbers reaching almost 1,500. Intended as a learning tool to the public and private sector, the Review is sent to over half a million leading policy makers, stakeholders in industry and other relevant individuals. Theresa May commented that ‘this year’s Parliamentary Review follows a significant year in British politics’ and this is reflected in the articles from best practice representatives. Marcos said: “We are delighted to have been included in the Review. The articles act as both a blueprint for success and a template for reform so we are proud to think that we can help to shape development and improvement in the private healthcare sector.” The Review talks about The Courtyard’s ethos in supporting patients in their quest for a smile to be proud of as well as its innovative use of technology such as high-tech bone scanning, 3D printing and digitally-designed crowns and veneers. Sir Eric Pickles, Chairman of the Review, said: "It has never been more important for Government to hear the views of business and the public sector in a constructive forum. It is also a vital time to share best practice and progress." The Parliamentary Review’s executive director, Daniel Yossman, added: "The Courtyard and other hardworking organisations from across the country have come together to make the Review possible. It is my belief that innovation is contagious, if only it is given the platform to spread. It is the Review’s purpose to provide this platform and I am confident we are fulfilling it."
Posted by Scriba PR Limited
53 results found, page 1 of 6.  

Events Posted

2 results found 
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How To Get More Clients Using LinkedIn
Wednesday 25 April 2018, 16:30 - 18:00
Firth Street, Huddersfield, West Yorkshire, HD1 3BD
Free Entry - 18 places
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Breakfast With Added Joy
Tuesday 1 May 2018, 08:00 - 10:00
90, New North Road, Huddersfield, West Yorkshire, HD1 5NE
£15 - 10 places
2 results found 
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