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Business Planning


It is essential to have a realistic, working business plan when you’re starting a new enterprise or developing an existing business. A business plan is a written document that describes your businesses objectives, its strategies, the market it is in and its financial forecasts. It has many functions, from securing external funding to measuring success within your business.

The audience for your business plan

There are many benefits to creating and managing a realistic business plan.

Even if you just use it in-house, it can:

• help you spot potential pitfalls before they happen
• structure the financial side of your business efficiently
• focus your efforts on developing your business
• work as a measure of your success

You should also bear in mind that a business plan is a living document that will help you monitor your performance and stay on track and will therefore need updating and changing as your business grows. Regardless of whether you intend to use your plan internally, or as a document for external people, it should still take an objective and honest look at your business. Failing to do this could mean that you and others have unrealistic expectations of what can be achieved and when.

What a business plan should include

• An executive summary - this is an overview of the business you want to start. It is vital.
• A short description of the business opportunity - who you are, what you plan to sell and to whom.
• Your marketing and sales strategy - why you think people will buy from you, what you want to sell and how you plan to sell to them.
• You and your team - your credentials and the people you plan to recruit to work with you.
• Your operations - your premises, production facilities, your management information systems and IT.
• Financial forecasts - this section translates everything you have said in the previous sections into numbers.

Presenting your business plan

To make sure your business plan has maximum impact, there are a number of points to observe.

Keep the plan short - it’s more likely to be read if it’s a manageable length. Think about the presentation and keep it professional.

Tips for presenting your plan

• Use plain language so anyone can understand it – avoid jargon!
• Edit the plan carefully - get at least two people to read it and check that it makes sense.
• Ensure you use email-friendly formatting – word or pdf
• Include a cover and a contents page

Business plan template

The time spent is an investment which will pay dividends in the long term. Use the template below to get started.

Business Plan Template

Did you know...
We create opportunities, we keep our members informed, connect businesses and we are the 'voice' of manufacturing representing Calderdale & Kirklees.


41 results found, page 1 of 5.  
Home Care Provider Announces Rebrand and New Services

Thursday 15 February 2018

A care firm which has recently moved to Batley has announced its new name with Managing Director, Paula Chamberlain, also setting out its vision for the future. The firm has been rebranded to The Crescent, a nod to the company’s recently acquired headquarters which Paula and her 35 strong team have relocated to. Upon taking over the lease of the building, Paula has invested £25k into the renovation and rebrand to transform the building into a modern but traditional venue, perfect for a whole host of activities. Alongside their core activity of looking after a complex range of care needs for children and adults across the Yorkshire region, The Crescent have announced further plans which will see the building become a key part of the community. Upon completion, the building will provide space for training and workshops, while it will also enable local groups to utilise the space for coffee mornings, wellbeing and yoga sessions. Adding further services to their offering, The Crescent has plans to increase its turnover to over £1 million in 2018, an increase of over 25%, which will also create a variety of job opportunities. Already making an impact within the community, Paula took on two unemployed tradesmen for the renovation work of The Crescent and further to them delivering the renovations to an excellent standard and within tight deadlines, their employment is to be made permanent. During these renovations, Paula saw the wider potential of the building which will see The Crescent’s cellar being converted into a workshop for young and old alike to learn a trade and new skills. Paula said ‘We are particularly focusing on ex-servicemen and ex-sports players to learn a new trade. I hope this will open up job opportunities for people often stuck at a crossroads.’
Posted by The Crescent
Kirklees’ Biggest Business Conference Returns

Tuesday 06 February 2018

Following on from the huge success of the 2017 Conference, the Mid Yorkshire Chamber is delighted to be hosting their 2018 Kirklees Business Conference (KBC) at John Smith’s Stadium, Huddersfield on Wednesday 21st March. The free, one-day conference has become an unmissable event in the local business calendar which is dedicated to helping businesses to connect, learn and grow. Attracting over 600 business people and 50 exhibitors, KBC includes a fantastic programme of engaging seminars, a discussion panel, surgery sessions and open networking throughout the day. This year the Mid Yorkshire Chamber is proud to announce an official partnership with Google bringing a Digital Garage to KBC as part of the seminar programme. Running alongside the four seminar sessions, more surgery sessions will also take place following their success last year. Held by local businesses located in the stadium boxes, the surgeries will provide the opportunity for companies to run their own seminars, workshops or one to ones. Rory Bourke, Events & Sponsorship Co-ordinator at the Chamber said: ”Kirklees Business Conference is definitely shaping up to be a day not to be missed. The conference is a fantastic opportunity to raise your profile, make new contacts and learn from other experienced professionals. There are many opportunities for local businesses to get involved through sponsorship, exhibiting or attending as a delegate.” Confirmed conference sponsors and partners include; AD:VENTURE, The John Smith’s Stadium, The Design Mechanics and Social Progress. Delegate tickets are free but registration is essential, significant interest is anticipated therefore early delegate booking via www.kirkleesbusinessconference.co.uk is advised to avoid disappointment. For further information about the conference follow @MYBizConfs and #KirkleesConf on twitter. To find out more about sponsoring or exhibiting at the event please email events@mycci.co.uk or call 01484 483679.
Posted by Mid Yorkshire Chamber of Commerce
Partnership deal to deliver funding for global business

Tuesday 23 January 2018

Yorkshire-based business consultancies ABL Business and Praesum Partners have agreed a partnership deal to provide a specialist commercial funding service to high worth entrepreneurs and their businesses across the globe. The new operation can fund business activities even where banks or traditional funding sources are reticent or too slow to react to a changing market and opportunities that such changes present for early adopters. The companies’ deep understanding of the commercial aspects of finance-raising, combined with a their knowledge of the issues facing family offices, trustees of family businesses, partnerships and investment companies, means they can get quick decisions for business projects. Since joining forces, the two companies have already collaborated to source commercial funding for major UK and international projects in Dublin, Monaco, Dubai and the Georgian capital, Tblisi. These range from property developments, such as hotels and luxury apartments to biotech businesses and technology innovations for export to developing countries. Andy Redman, joint Managing Director of ABL Business, said: “The proposition naturally includes funding packages for high-value assets for time-constrained entrepreneurs - items such as private jets and helicopters as well as luxury cars and yachts. Yet we are equally at home with asset financing, from car fleets to specialised plant, project finance, development finance, invoice finance, commercial property finance and straight-forward business finance. “One key distinction is that having over 120 lenders on our panel, including entrepreneurial groups of funders, means we are not reliant on one source to finance any particular transaction. Factoring lending requirements in this way means we can get to “yes” on very commercial terms in most cases presented to us”. ABL Business, based in Cleckheaton, West Yorkshire, provides asset and development finance to businesses and has been growing rapidly and expanding out across the UK since launching nearly five years ago. This new deal will take the company to the next level, enabling them to reach an affluent and influential international market. Praesum Partners, based in Wetherby, near Leeds, are advisors to HNWIs (High Net Worth Individuals) – people earning over £100,000 p/a, or having investable assets worth more than £250,000 - and Ultra HNWIs - those with assets of £20million or more. Neil Manaley, joint Managing Director of Praesum Partners, said: “Our clients and contacts have been asking us for some time to find a solution to the ever-widening “funding gap” - that is the gap between what commercial lenders will or will not do and what is then left for traditional equity providers. When it comes to raising finance, clients prefer to have all their transactions securely arranged through one dedicated advisor team who know them well and have worked closely with them to understand their specific needs”. “By joining forces with ABL we are able to bring our clients some certainty in an uncertain market, bringing direct access to commercial finance when they need it, thus providing a seamless end-to-end service”. Andy Redman added: “With access to 120 funding providers, we’ve been able to help thousands of businesses, mainly SMEs, to grow by finding them the funding they need. We’ve been extending that support across the UK through a growing network of appointed representatives who are in a position to liaise with their local business communities. “This relationship with Praesum Partners enables us to reach a completely new client group on a global level. We’re extremely excited to be sourcing funding for such major projects - some amounting to multi-million pound international developments - and helping them to come to fruition.” Photo Caption: Joint MDs Alex Beardsley, (ABL Business) Neil Manaley, (Praesum Partners) Tim Thornton (Praesum Partners) and Andy Redman (ABL Business).
Posted by ABL Business Ltd
High voltage specialist Smith Brothers appointed to energise eleven wind turbines

Monday 18 December 2017

Two wind farms in Perth and Kinross, Scotland are closer to completion following the appointment of Elland-based high voltage electrical engineering firm Smith Brothers. Spread across two adjacent sites, eleven wind turbines will provide a combined output of 23.55MW to the SSE network once energised. 14.35MW of this will be delivered by seven turbines at Tullymurdoch. A further 9.2MW will be supplied by four at Welton of Creuchies, which is a joint venture between the landowner, local community and Green Cat Renewable Developments. Having been appointed as the independent connections provider (ICP) for the scheme, Smith Brothers’ involvement will bring the project to a conclusion, with the completion expected in January 2018. Central to the electrical engineering contractor’s turnkey connections package is the installation of a 14.5km 33kV cable circuit and fibre optic link to connect the wind farms to the SSE primary substation at Coupar Angus. As a result of significant environmental obstacles – including two major rivers, a National Grid gas main and nine roads – the route has been carefully devised, with the complex cabling works involving both horizontal directional drilling and cable pulling. Smith Brothers’ responsibilities will also cover the installation, testing and commissioning of the contestable equipment – including the SSE switchboard, auxiliary transformer, battery chargers and associated gear. Located within the switch and metering rooms at the Welton of Creuchies substation, this will act as the grid connection point for both the Tullymurdoch and Welton of Creuchies wind farms. Additional private works will entail the installation of a 6.5km cable route and fibre link running between the two wind farms, along with the Tullymurdoch substation construction and installation, testing and commissioning of its switchboard, 110V battery charger and associated equipment. Commenting on the project, Smith Brothers’ newly-appointed managing director Nick Gudgeon said: “Despite the complexities of the assignment and significant cabling challenges, our team’s experience and expertise in delivering end-to-end connections has meant that the energisation is still on schedule. “Thanks to our strong track record of providing efficient connections like this one, we are really securing our reputation as a leading ICP in the UK renewables market. 2017 has been a promising year for the sector and it’s great to be involved with community schemes that demonstrate the industry’s commitment towards sustainability moving forward.” Based in Elland, West Yorkshire, Smith Brothers specialises in delivering turnkey services to high voltage electrical engineering projects up to 132kV.
Posted by Scriba PR Limited
Technical PR specialist awarded national accolade

Thursday 14 December 2017

Katie Mallinson – MD of B2B PR agency Scriba PR – was among one of the UK’s top business women to be recognised at the prestigious grand final of the Forward Ladies National Awards. Established eight years ago, the accolades aim to acknowledge the hard work of enterprising female talent within the workplace and celebrate respected businesswomen across a wide variety of industries. In September, Katie Mallinson was awarded the Start Up of the Year ‘gong’ for the Yorkshire, North East and Scotland region. This category champions distinctive women whose company is within their first five years of trading. Each finalist who triumphed in their regional heat was then put through their paces last month in Manchester at a live judging session, where experts including Apprentice favourite Linda Plant quizzed the women on their organisations. The overall winners from the 12 categories were then revealed on December 1st at a glittering event held at Royal Armouries in Leeds. Following the day, Forward Ladies’ manging director Griselda Togobo expressed her pride in the women who had been shortlisted for the national awards: “We were delighted to welcome applications from women from across the UK in this year’s national awards. We are also happy to have been able to reward and celebrate the achievements of women from diverse backgrounds and industries proving that success can be achieved by anyone through hard work and determination. “Women are setting up their own businesses in unprecedented numbers and the news that women are also making strides in the boardroom signals a welcomed shift. We look forward to supporting more women and working with progressive companies looking to unlock the potential of women in their businesses.” The three-course gala lunch presentation included talks from high profile speakers – chief executive of HSBC UK Ian Stuart CBE, the first female chairman of the Institute of Directors Lady Barbara Judge, and Business Woman of the Year Jan Flawn of PJ Care – who all spoke about their own inspirational journeys. Katie founded Huddersfield-based Scriba PR in 2013, and has doubled her client base this year alone, whilst boosting staff numbers from three to seven. The firm provides communications support to technical B2B companies, who find it difficult to tell their own story. Commenting on her achievement she said: “It was another great day celebrating women in business from a wide range of backgrounds. The competition was incredibly tough, as I was up against some hugely successful women, so when they called my name I was extremely shocked. “I feel privileged and honoured to have been chosen as the national Start Up business of the year.” To find out more information about the Forward Ladies National Awards, the judges or view the full list of winners, visit: http://forwardladies.com/
Posted by Scriba PR Limited
Electrical engineering experts boost tendering team with new hire

Monday 11 December 2017

Elland-based power engineering firm Smith Brothers has enlisted a new tendering engineer, as it prepares for further continued growth in 2018. Marc Hildreth joins the high voltage experts from Schneider Electric, bringing 12 years of electrical engineering experience to the 5-strong tendering team. As team leader of the 11kV project division in his previous role, his key responsibilities involved the overall management of his workforce, switchgear orders, assignment scheduling and budgets. In his new position as tendering engineer at Smith Brothers, Marc will be transferring his vast knowledge and experience to higher voltage assignments. His main duties will include reviewing and processing enquiries, generating quotations and negotiating new contracts with customers. Commenting on Marc’s appointment, tendering manager Clive Naylor said: “The wide array of sectors we operate in – not to mention the huge range services we provide, from small works to turnkey packages – makes this a particularly fast-paced role, and we needed someone with a strong track record and a lot of energy to fill it. “Having previously worked across a number of different departments – including customer services, contracts and projects – Marc’s wide-ranging expertise makes him a great fit for the position, and we’re confident he’ll play a big part in the team as we look to further our lead conversions into 2018.” Following the recent appointment of Nick Gudgeon as managing director, Marc’s hire is the latest announcement marking the high voltage specialist’s ongoing expansion and brings the total company headcount up to 70. Elaborating on his new role, Marc added: “A big part of what attracted me to this position was the opportunity it provides to expand my knowledge within the sector. The exposure to projects greater than 11/33kV was a massive draw for me and I’m also keen to further my experience within the civil engineering side of projects. “I’m always driven by learning new things and understanding how everything works, so my main objective will initially be to take as much information on board as possible. I’m additionally looking forward to building my relationships within the industry, as well as getting to know my colleagues – what better place to start than with the Christmas party!” With a strong forward order book and £40m turnover projected for the coming year, Smith Brothers’ recruitment drive is only set to continue. The firm is currently looking to enlist a design engineer with specific Independent Connection Provider (ICP) experience, alongside its ongoing recruitment for high voltage cable jointers, electrical fitters, project managers and commissioning engineers. Based in Elland, West Yorkshire, Smith Brothers specialises in delivering turnkey services to high voltage electrical engineering projects up to 132kV. Anyone interested in applying for a role can find out more on the company’s website.
Posted by Scriba PR Limited
Gelderd Lane purchase boosts Towngate’s Leeds presence

Friday 08 December 2017

Commercial property landlord Towngate PLC has secured the purchase of a 20,000 sqft warehouse unit on Gelderd Lane, Leeds. The acquisition of the strategically located site was completed earlier this month and adds to the firm’s already well-established portfolio of properties in the Gelderd Road area. Previously forming part of the larger Leeds West industrial complex, the newly acquired unit is adjacent to Towngate’s Olympia Trading Estate, and will be listed as Unit 4 on this site. Sitting on approximately 2.8 acres, the property is well-equipped to facilitate warehousing and distribution operations. The industrial property specialist has inherited the building with 10 years remaining on a lease to Farsley Transport, a distribution and courier service provider which has also recently commenced a three-year occupation of Unit 4C at the Olympia Trading Estate. Commenting on Towngate’s recent purchase of the site, property manager Tom Lamb said: “We are delighted to be able to add yet another warehouse unit to our growing portfolio of Leeds properties on Gelderd Lane. The prime position of the facility, as well as its highly functional space, means it is well-placed to fulfil a host of different business demands. “We are happy to be taking on our existing tenant Farsley Transport with the property and are looking forward to developing our relationship with them over the coming years.” Elsewhere at the Olympia Trading Estate, following an extensive refurbishment, Units 4A and B are now available to let individually or as a whole (10,814 sqft).
Posted by Scriba PR Limited
Ventas becomes a UK partner of Membrain

Saturday 02 December 2017

Ventas are pleased to announce that they have been appointed as a UK partner of Swedish company, Membrain. Membrain is the #1 sales effectiveness platform for teams working with complex sales. Trusted by clients in over 60 countries, a two-time Top Sales CRM winner, a Top Sales Tool for four years straight, consistently named a High Performer by G2 Crowd (including the highest NPS score of all vendors) as well as named the Top Sales Enablement Technology in 2016. Pete Evans, from Ventas said that adding Membrain to our offering will enable us to add even more value to our existing clients as they strive to increase sales in an ever more challenging economy.
Posted by Ventas Sales Ltd
Power engineering specialist announces festive fundraising venture

Thursday 30 November 2017

High voltage electrical engineering firm Smith Brothers has announced it will be hosting a week-long fundraising event, in an ambitious bid to raise more than £1000 for three different charities. Set to take place in December at the company’s Elland HQ, the main event of the charity week will be an indoor ‘bikeathon’. The cycling challenge will see two teams of eleven competing to be the first to ride the equivalent distance from the Lowfields Business Park boardroom to Big Ben – a total of 206 miles within five working days. Supporters will be invited to sponsor a team – one representing Diabetes UK and the other the British Heart Foundation – and in addition to the money raised via donations for the respective charities, the winning team will also be rewarded with Christmas vouchers. From Monday 11th to Friday 15th December, the power engineering experts will also be hosting a bake sale and running a sweepstakes competition to fundraise for international humanitarian organisation Save the Children. Friends of the business are welcome to drop in and show their support. Commenting on the venture, chairman John Smith said: “December is always a busy time of year for us, as we have to take care of our usual workload of HV assignments across the country, at the same time as getting ready for the Christmas break. “It is easy to forget about giving back when everyone has so much on their plate, but as 2017 has been such a great year for Smith Brothers, we wanted to do something commemorative and fun for charity. The bikeathon should be a good way for the team to blow off some end-of-year steam, at the same time as channelling their energy and festive spirit into supporting these worthwhile causes.” This isn’t the first charitable venture Smith Brothers has backed this year. In the summer, the firm lent its backing to a golf day in aid of the Quaggy Development Trust and also sponsored a benefit dinner hosted by Frank Bruno for the Nigel Harris Sports Foundation. As part of its community support, the company additionally sponsors an under 9s football team. Smith Brothers’ charity bikeathon will run between Monday 11th and Friday 15th December and donations to the venture can be made via the company’s Diabetes UK and British Heart Foundation JustGiving pages.
Posted by Scriba PR Limited
Inspiration for Greenhead College business class from ex student entrepreneur

Tuesday 28 November 2017

Business students at Greenhead College were handed some sound advice from two local entrepreneurs. Harley Cooper and Ellie Gilbert showed the A-level students what can be achieved with a bit of self-belief, resilience and risk taking. The duo set up Avalon Mae Social Media Marketing, which has found a gap in the market for providing social media marketing services to small firms and self employed individuals such as hairdressers who want to maximise their online presence. Ellie, an ex-Greenhead student who took part in the Real World Economics event and the annual New York trip, spoke to more than 80 students and explained that young people had a lot to offer in their line of marketing as they have grown up with social media. Mark Mitchell, head of business and economics at Greenhead College, said: “Having young entrepreneurs from our alumni visiting like this is highly inspirational and helps show students that there is an alternative to the traditional educational route after Greenhead. “If you have a great business idea – just go for it!”
Posted by Avalon Mae Social Media Marketing
41 results found, page 1 of 5.  

Events Posted

3 results found 
Image for
How will GDPR affect the marketing function?
Wednesday 28 February 2018, 09:30 - 12:30
Independence House, K C Communications Ltd, Holly Bank Road, Huddersfield, HD3 3LX
£120 - 6 places
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Kirklees Business Conference
Wednesday 21 March 2018 - Wednesday 21 February 2018, 09:00 - 16:00
John Smith's Stadium, Stadium Way, Huddersfield, HD1 6PG
Free Entry
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Business Diversification
Tuesday 17 April 2018, 17:30 - 20:00
3M Buckley Innovation Centre , Firth Street , Huddersfield , West Yorkshire , HD1 3BD
Free Entry - 70 places
3 results found 
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