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Business Planning


It is essential to have a realistic, working business plan when you’re starting a new enterprise or developing an existing business. A business plan is a written document that describes your businesses objectives, its strategies, the market it is in and its financial forecasts. It has many functions, from securing external funding to measuring success within your business.

The audience for your business plan

There are many benefits to creating and managing a realistic business plan.

Even if you just use it in-house, it can:

• help you spot potential pitfalls before they happen
• structure the financial side of your business efficiently
• focus your efforts on developing your business
• work as a measure of your success

You should also bear in mind that a business plan is a living document that will help you monitor your performance and stay on track and will therefore need updating and changing as your business grows. Regardless of whether you intend to use your plan internally, or as a document for external people, it should still take an objective and honest look at your business. Failing to do this could mean that you and others have unrealistic expectations of what can be achieved and when.

What a business plan should include

• An executive summary - this is an overview of the business you want to start. It is vital.
• A short description of the business opportunity - who you are, what you plan to sell and to whom.
• Your marketing and sales strategy - why you think people will buy from you, what you want to sell and how you plan to sell to them.
• You and your team - your credentials and the people you plan to recruit to work with you.
• Your operations - your premises, production facilities, your management information systems and IT.
• Financial forecasts - this section translates everything you have said in the previous sections into numbers.

Presenting your business plan

To make sure your business plan has maximum impact, there are a number of points to observe.

Keep the plan short - it’s more likely to be read if it’s a manageable length. Think about the presentation and keep it professional.

Tips for presenting your plan

• Use plain language so anyone can understand it – avoid jargon!
• Edit the plan carefully - get at least two people to read it and check that it makes sense.
• Ensure you use email-friendly formatting – word or pdf
• Include a cover and a contents page

Business plan template

The time spent is an investment which will pay dividends in the long term. Use the template below to get started.

Business Plan Template

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11 results found, page 1 of 2.  
Huddersfield brand agency set to highlight the power of design in the North

Tuesday 25 April 2017

Huddersfield-based brand agency, The Engine Room, is set to highlight the power of great design in the North, in a variety of upcoming seminars and workshops. Discussing the impact that design can have on a firm’s bottom line – as well as some of its wider benefits such as cultivating employee advocacy – the company is now encouraging local business leaders and design professionals to attend. The series of four sessions is being kick-started in Leeds on Friday 28th April. Focusing on the topic ‘The Power of the Brand’, The Engine Room’s managing director Lesley Gulliver will take to the floor of Design Network North’s monthly Rise and Design event. Joined by client Olando Salina of Polyseam, the duo will discuss how they collaboratively achieved an annual sales increase of 744% for the sealant manufacturer, and in turn, won the prestigious Grand Prix for the DBA’s Design Effectiveness Awards. Lesley will then head to The National Festival of Making for the Business Innovation for Growth (BIG) conference on Thursday 4th May. This seminar – taking place at Blackburn Museum and Art Gallery – will examine the role of design thinking in driving change and exploring new business opportunities. Design director, Darren Evans, will also share his design expertise at Manufactured Yorkshire on Wednesday 10th May. Discussing how internal branding can help to embed a positive culture, he will shine the attention on the work undertaken with world-renowned manufacturer Cummins. Commenting on why The Engine Room is championing the power of the brand at these events, Lesley said: “Branding is often interpreted as a ‘nice to have’, or even a side-line of marketing efforts. But, as these case studies will show, that’s simply not true! Branding is not an art, it is a strategic exercise that can act as an unrivalled catalyst for growth. “So, whether a business is looking to develop their own brand, or an individual working within the branding industry wants to improve their knowledge, these sessions will give people a real insight into what’s possible!” The fourth workshop is set to take place on Tuesday 16th May at the Museum of London, in conjunction with the DBA. Speaking to other design agencies and commissioners, Lesley will chat about how effectiveness and creativity worked hand-in-hand to deliver real results for Polyseam, which led to the Grand Prix award win. Founded in 2001, Huddersfield-headquartered The Engine Room is run by founding director Darren Evans and MD Lesley Gulliver, and has clients in varied business sectors ranging from manufacturing to health and the public sector.
Posted by Scriba PR
Smith Brothers appoints finance director as revenues soar

Thursday 20 April 2017

Following unprecedented success over the past twelve months, Elland-based high voltage electrical engineering firm Smith Brothers has appointed Richard King as their financial director. With over 30 years’ experience as a financial adviser, and previous directing roles within SMEs, Richard King brings a wealth of accounting and business expertise at an exciting time in the company’s growth. After a year of significant growth in which turnover increased to over £27m, the power contractor has secured a run of new projects. This will see revenue exceed £40m in the next financial year. Commenting on Richard King’s appointment, director John Smith said: “We’ve expanded our operations massively over the past 12 months, so taking on a financial director was the next logical thing to do. “His impressive track record made Richard an obvious choice for the role, and his effective decision-making and vast financial awareness will be pivotal to our continued growth over the coming year.’ With wide-ranging experience in property, manufacturing, the supply chain and public sector, Richard brings versatile financial management, budget strategy and fundraising skills to the position. He commented: “Joining a fast-growing, end-to-end business like Smith Brothers always brings excitement and challenges in equal measure, but I’m looking forward to both. “The company’s expansion over the past 12 months is certainly something to be proud of, and we’re focused on consolidating that growth this year, with our move to bigger premises and recruitment of additional skilled workers. This will set the groundwork for further expansion into 2018.” Taking charge of the firm’s finances, Richard King joins founders John and Richard Smith, as well as David Ogden and Craig Collinson, on the board of directors. Established in 1990, Smith Brothers works on high voltage power engineering projects up to 132kV, providing turnkey electrical and energy management solutions to a widening client base throughout the UK and overseas.
Posted by Scriba PR
Systems consultancy makes senior appointment to support trebled turnover

Tuesday 04 April 2017

A West Yorkshire business systems consultancy has made a senior appointment as the company prepares for three-fold growth. Huddersfield-based All My Systems has recruited experienced business analyst Rob Nightingale. Responsible for devising and configuring process-led technologies for the company’s expanding client base, he will increase capacity in the team as All My Systems prepares for a significant hike in turnover. The five-strong firm has recorded turnover of £145,000 for the current financial year. But early indications show that the company is on track to secure £444,000 of work for the 2017-18 period. The hunt is therefore on for a sixth team member – a second business analyst – to support this next chapter of development, as well as an apprentice. A second office at The Craggs Country Business Park in Calderdale has also been secured, meaning All My Systems now has a rural base to complement the town centre HQ at the 3M BIC in Huddersfield. The young micro-company has had an exciting three years since it was established in the spring of 2014. The brainchild of IT expert Mark Pullar, it has grown to become a respected information systems consultancy which offers the Microsoft technology and expertise to optimise data and processes that fuel business growth. One of the team’s most exciting 2016 projects was a 12-month assignment with KPMG which included the training of 13,000 CRM (Customer Relationship Management) users and the spearheading of a change management programme. But enquiries continue to flood in from both national blue-chip firms and local SMEs, with a CRM and data project for Craggs Energy among the most recent client wins. Commenting on the company’s growth, founder and managing director Mark said: “It’s been a whirlwind time for us, but it feels quite significant that, as we mark three years in business, we’re also projecting three times greater turnover for the next financial year. “I think the evolution of our company to date is also a result of three key factors. We’ve got a highly specialist team, recruited from the local area, with technical skills that you would normally only find in organisations at least five times our size. We’ve also purposefully designed the business, from the outset, to scale it. This means that as we grow, we become even more productive and efficient than before! “But, perhaps most importantly, I think there is an appetite among UK businesses, to turn to niche consultancies, such as ours, as they strive to work smarter. Gone are the days of hiring big, multi-disciplined suppliers, purely because of their size. There is a greater tendency to seek out experts – rather than generalists – with a depth of knowledge in their specific field. This has stood us in good stead to expand and is the real reason why our forward order book is strong.”
Posted by Scriba PR
Growth gives private Huddersfield dental practice reason to smile

Tuesday 28 March 2017

Huddersfield-based private dental practice The Courtyard has purchased its fourth premises in the centre of the town, to help pave the way for further growth. The acquisition of 1460sqft of additional space marks the latest phase of significant expansion for the award-winning cosmetic dentistry specialists. With 1,200 registered patients – and plans to enrol a further 300 during 2017 – The Courtyard has evolved to become a 15-strong team. And, with interest in proactive dental care, implants, veneers and Invisalign* continuing to rocket, founder Marcos White has his eyes on the recruitment of four more colleagues before the year end. This ongoing development of staff comes following a £¼ million investment in new dentistry technology over the past two years. As a result, The Courtyard is now the only practice in the North of England with a lab that houses this level of digital scanning, 3D printing and CAD CAM capabilities on-site. And this investment in property, people and processes is set to continue, says Marcos. “I joined this practice in 2003, bought it 18 months later aged 28 and, in 2009, I decided to go private. I wanted to do something different by creating a relaxing environment where people could genuinely feel comfortable, and the ethos of The Courtyard soon began to take shape. “We’ve worked with interior designers from the hospitality industry for example, to ensure luxurious, personalised surroundings that couldn’t be further from the stereotypical clinical setting you get with many practices. And this theme will continue into the fourth premises when work gets underway. We’ve become as renowned for the customer experience as we have for the services we provide. This commitment to quality must therefore be maintained however large we grow.” A four-month renovation project will now take place to turn a two-storey terrace building into the new implant suite. The existing 2900sqft space will then become The Courtyard’s flagship clinical academy. “Whether a patient has been coming to us for a decade, has just become a member, or has been newly-referred from another practice for a more complex treatment, we want to show them just how sophisticated modern dentistry can be,” concludes Marcus. “The expansion of our facilities, and the creation of customer-focused space, is as crucial to that as the skill-sets of our dental experts.” The Courtyard is so-called because the dentistry’s soon-to-be four converted premises surround a cobbled square, tucked away off King Street in Huddersfield town centre. The new building will open in June.
Posted by Scriba PR
Momentum Wins Objective Management Group Outstanding Achievement Award

Sunday 26 March 2017

Momentum has been a partner of Objective Management Group (OMG) for nearly 18 months and at the end of 2016, completed it;s first full year as a partner. OMG are the We are the pioneer and industry leader in sales force evaluations and sales candidate screening. Through being a partner of OMG, we are able to help businesses with accurate accurate insights for growing sales, profits and market share. We look at your people, strategies and systems and can tell you whether your people can actually execute the company’s strategies, meet your expectations and belong in the roles they are in. At the recent OMG international partners conference in Boston, Momentum received two awards, one as the best new partner or "rookie" of the year award and an outstanding performance award. We are delighted with these awards and look forward to working with businesses locally to help them increase sales. For further information about how we can help you, then click on the link below:- http://stats.objectivemanagement.com/397
Posted by Momentum Sales Solutions Limited
Trebled turnover prompts office move for high voltage power experts

Tuesday 21 March 2017

A high voltage electrical engineering specialist has relocated to new offices having almost trebled its turnover in the last 12 months. Smith Brothers saw revenue increase substantially to £27m last year, but as orders showed no signs of slowing, the expanding team soon outgrew its previous space on Red Doles Lane, Huddersfield. A 10,000 sqft property on Lowfields Business Park has therefore been bought outright for £700,000, to pave the way for the next chapter of business development. Having moved in to the two-storey premises, the 64-strong team is now concentrating on a busy project schedule. Meanwhile managing director John Smith has his eyes set on the next phase of recruitment. “When we signed for the new office, we invested a further £50,000 in décor and furniture which means we’re now kitted out for the next five years, easily,” he explains. “We’ve room for more people too, so I’m already on the lookout for project managers, skilled labourers, jointers and qualified high voltage electrical engineers, to join our multi-disciplined team. There’s no reason why we cannot double our workforce over the next 4 years.” With a nationwide client base in sectors ranging from commercial and industrial, to offshore and renewables, Smith Brothers specialises in high power projects up to 132,000 volts. In fact it is this ability to comprehensively handle particularly complex electrical engineering assignments, that has seen the team work throughout the UK and Ireland, as well as in overseas countries ranging from Barbados to Azerbaijan. “We’ve now connected close to one Gigawatt of power in the UK alone,” continues John. “I’m proud of the reputation we’ve built up for handling difficult high voltage projects – that’s why we’re securing repeat business with some of the country’s most renowned brands, at the same time as attracting a healthy flow of new enquiries. “Our focus now for 2017, is to consolidate our growth and recruit more talented experts within our niche field. That way we have the skill-sets and infrastructure in place to push for £60m turnover by 2022.” Established in 1990, Smith Brothers continues to be run by joint directors and brothers John and Richard Smith. As an accredited contractor on the Lloyds Register NERS (National Electricity Registration Scheme), the high voltage electrical engineers design, build, install, test and commission safe, energy-efficient and robust network systems up to 132kV.
Posted by Scriba PR
Vizulate becomes Approved Supplier on Digital Enterprise scheme

Friday 10 March 2017

Vizulate Digital is delighted to announce that we have been named as an approved supplier on the Leeds City Region Digital Enterprise scheme, which allows eligible small and medium sized businesses across Yorkshire to ‘Invest in Digital’. Running until March 2019, the Digital Enterprise scheme aims to support the growth and development of SMEs in the region through investment in digital skills and technology. Eligible businesses will be able to apply for 40% funding towards the cost of digital projects including digital marketing, social media, web design and development, e-commerce and more – up to a maximum of £5,000. The Digital Growth Vouchers could also fund part of the cost of technology upgrades such as IT and telecoms and, if approved, the business will then only have to cover the remaining 60% of the cost. The Digital Enterprise scheme is a partnership programme which is partly funded by the European Union (European Regional Development Fund), the West Yorkshire Combined Authority/Leeds city region Local Enterprise Partnership (LEP) and the 9 local authorities which form part of the Leeds city region – Leeds, Calderdale, Kirklees, Bradford, Selby, Craven, Harrogate, York and Wakefield. As approved suppliers on the Digital Enterprise scheme with over 10 years’ experience we are able to offer the full range of digital services including: Website Design & Development E-Commerce Digital Marketing Social Media Search Engine Optimisation (SEO) Online Advertising (Google AdWords, Facebook Ads etc.) Video & Animation Integrated Digital Solutions Web Hosting & Email Through our trusted partners we can also provide IT and telecoms solutions. We believe digital marketing represents the single biggest opportunity for businesses to achieve growth.
Posted by Vizulate Digital
Huddersfield Digital Marketing Trainer is only Facebook #SheMeansBusiness Accredited Trainer in the North of England

Wednesday 22 February 2017

Janet Bebb of Social Progress Ltd was recently invited to Facebook International, Ireland to be trained up on Facebook Fundamentals, Facebook Pages, Instagram and Advertising as part of the She Means Business initiative. Janet was flown out to Dublin, with seven other UK digital experts, to learn from the social media giant about their new initiative, She Means Business being delivered in partnership with Enterprise Nation. “Facebook offices were such an inspiring and fun place to be and we all learned a lot from both Facebook and each other” – Janet Bebb, Social Progress Ltd As well as being shown around the Dublin Facebook HQ, these digital experts were trained especially to deliver the She Means Business Programme across the UK, on behalf of Facebook and Enterprise Nation, at nationwide events throughout 2017. The programme is designed especially to encourage budding and existing businesswomen across the UK to develop their businesses and grow their digital skills in 2017. The aim is to provide digital skills training to more than 10,000 women. Not only does the programme involve various events to book onto, but they will also provide resources and support for the women who register onto the programme. “I wouldn’t have been able to set up Social Progress Ltd by myself without the support and advise I received from similar support programmes over 5 years ago. It’s awesome to be able to support more business women to achieve their business goals and realise their potential!” – Janet Bebb, Social Progress Ltd Janet was the only trainer selected from “up North” with the majority of the others being from the London area & Southern Counties. These eight individuals included social media consultants & digital marketers who will each deliver the She Means Business programme in their area, to cover the UK together. For more information and to book visit the Enterprise Nation website: www.enterprisenation.com/shemeansbusiness
Posted by Social Progress
Huddersfield Digital Agency Backs ‘Do It Digital’ Campaign

Monday 30 January 2017

Huddersfield-based digital agency Vizulate Digital is backing a campaign to help an additional one million UK small businesses become more digitally engaged in 2017. Do It Digital is an independent, not-for-profit campaign that looks to highlight resources around the UK, online and off, that can help small businesses take the next step in digital, whatever their current level of skill and engagement may be. Their #100DaysOfDigital social media campaign runs from 22nd December 2016 to March 31st 2017 and will champion a different digital opportunity every day, creating a UK-wide pool of resources for small business. The campaign coincides with new research published from Development Economics, and commissioned by eBay, that found small businesses in Britain without digital infrastructure including a website, social media channels or an online marketplace presence are missing out on £20.2bn in revenue each year. This equates to £20,000 in increased revenue or efficiency savings per business across all sectors. According to YouGov, a quarter (23%) of SMEs surveyed have no website, four in ten (40%) no social media channels and nearly three quarters (72%) lack a presence on an online marketplace. Shockingly, of those surveyed, over half (57%) without a website said they had no plans to change this in 2017, citing a lack of time and expertise as well as security concerns as barriers. Vizulate Director Scott Brant said: “We believe digital, in all its forms, represents the single biggest opportunity for businesses to target new customers, generate leads, and engage with their existing customers. “We’re proud to be taking part in Do it Digital’s #100DaysOfDigital Campaign as we continue to help small and medium sized businesses in Yorkshire and beyond take the digital plunge”. Minister of State for Digital and Culture Matt Hancock said: “Digital knowhow can help firms save money, increase profits and improve productivity, yet too many firms still do not use websites, trading platforms or social media channels. “It is essential we take every opportunity to create the world-leading businesses of tomorrow, so I welcome Do It Digital’s campaign and pledges from other organisations to increase digital skills in small businesses.” Michelle Ovens MBE, director at Do It Digital, said: “All evidence supports the belief that there are clear financial benefits for small businesses embracing digital. But we also know that many don’t have the time or access to the expertise to take advantage of what’s available to them. We want to help change that, one step at a time, by showing that digital needn’t mean a leap into the unknown by giving them access to support and guidance on how to engage in a way that is best for their particular business.” The Do It Digital campaign not only aims to help people take their first steps online but also encourages those already online to engage further and expand their digital horizons. This could include anything from a simple web presence and social media to being able to access a wider market for selling online. Vizulate Digital will be featured in Do It Digital’s 2017 #100DaysOfDigital social media campaign on Sunday 5th March. In the meantime, be sure to follow Do It Digital’s social media channels below for tips and advice each day throughout #100DaysOfDigital or visit https://doitdigital.co.uk/ Twitter: https://twitter.com/DoItDigitalUK Facebook: https://www.facebook.com/doitdigitaluk Instagram: https://www.instagram.com/doitdigitaluk/ About Vizulate Digital Vizulate Digital is a digital agency based in Brighouse near Huddersfield, West Yorkshire. It provides the full range of digital solutions including mobile-friendly and responsive website design, e-commerce development, digital marketing and video.
Posted by Vizulate Digital
US furniture company moves into Bradford

Thursday 26 January 2017

A leading US furniture company has now set up a UK operation, 'Ace Casual Limited', based in Bradford, from where business is already booming. This UK base signifies the latest chapter in the company's success story. Globally, their X-Rocker multimedia chairs revolutionised the gaming market. With built-in sound and sensory features, they are designed to provide more immersive experiences and added comfort for serious gamers and other multi-media users. In a deal with commercial property landlords Towngate PLC, a 10-year lease has been signed for the 15,900sq.ft. unit on the Euroway Trading Estate. With warehousing height in excess of 6m, loading bays, offices and parking, the recently refurbished hub on the M606 provides the perfect foundation for growth in Europe. “Judging by sales over the Christmas period, the UK has really embraced our innovative furniture concepts," explains Gary Shaw, head of UK operations. "Gaming is big business, with the UK market worth more than £4bn, so we're delighted with the success of our multimedia chairs and have high hopes for our wider product ranges.” At the moment, there is just a handful of staff based at the new premises. However, with the warehouse set to fill up in the coming months, Ace Casual Ltd expects to recruit a number of warehousing staff and additional administration people in the near future. Commenting on this exciting let, Towngate’s property marketing manager Julia Ford said: “We work with both new and established companies throughout Yorkshire and the North West to find properties that will help them to thrive. This unit on the Euroway Trading Estate has fantastic space, with potential for growth and great motorway connections. “Ace’s tenancy is brilliant news for the national gaming market and the regional business economy. I’m delighted they’ve chosen Bradford as their base and we wish the company every success as it pursues its expansion plans.” Hot on the heels of its UK success, Ace is set to expand its portfolio significantly in the European market during 2017 to include indoor & outdoor leisure chairs and tables, unique bean bags and lifestyle furniture for kids, tweens and teens.
Posted by Scriba PR
11 results found, page 1 of 2.  

Events Posted

28 results found, page 1 of 3.  
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Facebook Advertising Workshop
Thursday 27 April 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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#FSBConnect Networking West Yorkshire
Thursday 27 April 2017, 17:00 - 19:00
Discovery Bay, 12, Wood Street, Huddersfield, HD1 1DG
Free Entry - 40 places
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Design Network North: Rise & Design - Power of the Brand
Friday 28 April 2017, 08:30 - 11:30
162-163 Lower Briggate, LS1 6LY
Free Entry - 30 places
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Pinterest & Instagram Mini Workshop
Wednesday 3 May 2017, 14:00 - 16:00
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£40 - 6 places
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Google Plus Mini Workshop
Friday 5 May 2017, 14:00 - 16:00
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£40 - 6 places
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Social Media Marketing and Branding
Wednesday 10 May 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Facebook for Business Workshop
Wednesday 10 May 2017, 13:30 - 16:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Sheards Charity Curry Night
Monday 15 May 2017, 18:00 - 21:00
70, John William Street, Huddersfield, HD1 1EH
£20 - 50 places
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Facebook Advertising Workshop
Thursday 18 May 2017, 09:30 - 12:30
Bridge House, 2 Woodhead Road, Holmfirth, HD9 6PX
£65 - 6 places
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Business Hub Live - Innovation and Research & Development
Wednesday 24 May 2017, 08:30 - 10:30
Firth Street, Huddersfield, HD1 3BD
Free Entry - 50 places
28 results found, page 1 of 3.  
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